Kennedy Insurance Brokers

What Kennedy Insurance Brokers does

Kennedy Insurance Brokers Inc. is a privately held, independent insurance brokerage founded in 1912 and headquartered at a single office at 160 King Street West in North Bay, Ontario. The firm is licensed only in the province of Ontario and operates as a full-service broker placing personal and commercial coverage with a panel of roughly 15 insurance carriers including Aviva, Gore, Economical, Manulife, Sun Life, Travelers, Intact, and Wawanesa. Revenue is generated through carrier commissions on policies bound and renewed; no subscription, fee-for-service, or proprietary product economics are present in the available data. The company employs approximately 15 licensed brokers and advisors, led by President Jamie Martyn alongside partners Chris Bevan and Jake Lacourse and VP Commercial Insurance Erinn Hansman.

The brokerage serves two principal customer segments. Individual and family consumers in North Bay and surrounding communities (including Almaguin Highlands, Mattawa, Temagami, Temiskaming Shores, and West Nipissing) purchase personal lines such as home, auto, life, tenant, cottage, RV, wedding, travel, mortgage protection, and critical illness and disability coverage. Small-to-medium businesses and nonprofits purchase commercial insurance, cyber liability coverage, and group health and benefits plans. Distribution is sales-led and direct: in-person consultations at the North Bay office, phone-based quoting, and online quote-request forms, with no online purchasing and no digital self-serve channel. Marketing relies on an educational blog (posts dated 2014-2019 and beyond), Chamber of Commerce involvement, and referral partnerships with major regional employers including Nipissing University and North Bay Regional Health Center.

Kennedy holds exclusive Chambers Plan group benefits provider status for the North Bay & District Chamber of Commerce and several regional chambers, giving it structured access to a pooled Canadian small-business benefits program that covers 30,000 businesses nationally. Technology is industry-standard broker software with no proprietary platform, no AI/ML capabilities, no public API, and no disclosed integrations beyond carrier connectivity. The firm has no parent company, no external investors, no subsidiaries, and no disclosed funding history. The 2015 relocation to the current King Street West office was a notable capacity-expansion milestone, and the addition of Commonwell, Heartland, and Max Insurance as carrier partners in 2025 indicates continued product breadth investment within the established multi-carrier broker model.

Name

Kennedy Insurance Brokers

Legal name

Kennedy Insurance Brokers Inc.

Website

https://kennedyinsurance.ca

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Kennedy Insurance Brokers is an independent, Ontario-licensed insurance brokerage founded in 1912, serving North Bay-area consumers and small-to-medium businesses with personal and commercial lines placed through a panel of 15+ insurance carriers, including exclusive Chambers Plan group benefits status.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance brokerage
• Personal insurance services
• Commercial insurance services
• Group health benefits
• Commercial coverage

Headquarters

HQ city

North Bay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker, Kennedy Insurance earns commissions from insurance carriers for policies sold and renewed. They shop coverage from multiple providers including Gore, Aviva, Economical, Manulife, Sun Life, and others to find the best match for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kennedy Insurance Brokers is a full-service independent insurance brokerage that shops coverage from approximately 15 Canadian insurance carriers and places personal and commercial insurance policies on behalf of clients in North Bay and surrounding Northern Ontario communities. The firm distributes both individual lines (home, auto, life, tenant, cottage, RV, travel, mortgage, wedding, and critical illness/disability) and commercial lines (commercial property, group health benefits under the Chambers Plan, cyber liability, and group home & auto) through licensed brokers, earning carrier commissions on policies bound and renewed.

Product overview

Kennedy Insurance Brokers is a full-service independent insurance brokerage offering a broad portfolio of personal and commercial insurance products. The offering consists of two core product lines — Personal Insurance and Business Insurance — supported by a team of licensed brokers who shop coverage from multiple insurance providers. Personal Insurance includes home, auto, life, critical illness and disability, mortgage protection, cottage, RV, tenant, travel, and wedding insurance. Business Insurance encompasses commercial insurance, group health benefit plans under the Chambers Plan, and cyber liability coverage. Products are offered as individual modules that can be combined, and the brokerage also facilitates access to partner products including travel insurance through TUGO and wedding insurance through PAL Insurance's Weddinguard.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance
• Auto Insurance
• Tenant Insurance
• Life Insurance
• Critical Illness and Disability Insurance
• Cottage Insurance
• RV Insurance
• Wedding Insurance
• Travel Insurance
• Better Mortgage Insurance
• Commercial Insurance
• Group Health Benefit Insurance
• Cyber Liability Insurance
• Group Home & Auto Insurance

Quantifiable outcome

• Chambers Plan covers 30,000 businesses across Canada
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Chambers of Commerce (North Bay & District, regional chambers)coreStrategic or Co-development PartnerExclusive provider of Group Health and Benefit Plans for North Bay & District Chamber of Commerce. Also serves as exclusive provider for Chambers in Englehart, Temiskaming Shores, Temagami, West Nipissing, and Almaguin Highlands. The Chambers Plan covers 30,000 small businesses across Canada and is structured as a not-for-profit pooled benefits program.
• Insurance Carriers (Aviva, Gore, Economical, Manulife, Sun Life, etc.)coreTechnology or IntegrationAs an independent broker, Kennedy works with multiple insurance carriers to shop coverage and find the best match for clients. Partners include: Gore, Equitable Life, Economical Insurance, Aviva, Commonwell, Heartland, Max Insurance, Manulife, Wawanesa, Travelers, Sun Life Financial, Optimum, Intact, IA, and Great West Life.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jones DesLauriers Insurance: Canadian insurance brokerage (now part of Acera) with strong Ontario presence. Same independent multi-carrier brokerage model with comparable personal and commercial product mix.
• BrokerLink: One of Canada's largest independent insurance brokerages with retail and commercial operations across multiple provinces. Directly comparable to Kennedy as a multi-line independent broker distributing through personal service rather than captive agents.
• Westland Insurance Group: Western Canada-based independent insurance brokerage expanding nationally. Same multi-carrier independent brokerage model as Kennedy, with personal and commercial lines, group benefits, and similar community-based positioning.
• Acera Insurance: Canadian insurance brokerage formed from the merger of multiple regional Ontario and national brokers (including Jones DesLauriers). Direct competitor for commercial and personal lines brokerage talent and book-of-business in Ontario.
• BFL Canada: Canadian specialty commercial insurance brokerage. Highly comparable for the commercial segment, particularly around cyber liability and complex commercial risks that Kennedy also distributes.

Regional players

• Mitchell & Abbott Insurance Brokers: Long-standing Ontario-based independent insurance brokerage. Comparable in scale and regional focus, serving SMB and personal clients through multi-carrier distribution.
• CAA Insurance: Member-based insurance provider with Ontario operations. Competes for personal lines customers (auto and home) through an affinity/brand-driven model that overlaps with Kennedy's community-anchored approach.

Broad incumbents

• The Co-operators Group: Large Canadian insurance carrier that distributes heavily through its own broker network. Operates in both personal and commercial lines in Ontario, overlapping with Kennedy's customer base but with broader geographic scale.
• Hub International: Global insurance brokerage with significant Canadian operations. Competes for commercial and group benefits business and has acquired multiple Ontario regional brokers, making it a relevant incumbent competitor.

Emerging players

• belairdirect: Direct-to-consumer insurance brand owned by Intact Financial. Represents the digital-first alternative distribution model that competes for the same personal lines customers Kennedy serves through consultation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Kennedy_Ins
• Facebookfacebook.com/kennedyinsurancebrokers
• LinkedInlinkedin.com/company/kennedy-insurance-brokers-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennedy Insurance Brokers