Universidad Casa Grande

What Universidad Casa Grande does

Universidad Casa Grande is a private Ecuadoran university founded in 1992 by Marcia Gilbert de Babra in Guayaquil, operating across seven faculties: Administración y Negocios, Arquitectura y Diseño, Artes, Ciencias Políticas y Derecho, Comunicación Mónica Herrera, Ecología Humana/Educación y Desarrollo, and Posgrados. It delivers 17 undergraduate programs, 6 technologies, 14 master's programs, and 6 professionalizing programs in hybrid, fully online, and in-person modalities. The institution distinguishes itself through an "Aprender Haciendo" (learning-by-doing) methodology that connects students with real client projects from the first year, complemented by simulation-based learning (Puerto Naranja pedagogical game) and experimental lab spaces.

The academic technology stack is built around multiple Moodle-based learning management systems — Campus Virtual for undergraduates, Posgrado Online and Posgrado Semipresencial for graduate programs, and Maestrías Flexibles for working professionals — supported by a Power Campus student information system and the Erwin Buendía library providing access to EBSCO and LEXIS databases. MarcIA, an AI chatbot integrated into the institutional website, is the institution's first publicly disclosed AI product. The university holds CACES accreditation, SENESCYT recognition of its postgraduate degrees, and IAA-endorsed certification of its communication programs.

Revenue is generated primarily through tuition: semester-based fees with annual billing cadence, a 10% upfront discount, credit-card installments ranging from 3 to 48 months, and bank-financed student loans via Banco Bolivariano. Complementary revenue streams include the Continuum 50+ continuing-education program (adults 50+), the Escuela de Empresarios Inmobiliarios corporate-training vertical, and short courses through Educación Continua. Customer segments span recent high-school graduates, working professionals seeking degree completion, master's-level candidates, adult learners 50+, and corporate clients. The institution is the sole Ecuadoran member of the ISEP network, providing exchange access to 300+ universities across 50+ countries.

Name

Universidad Casa Grande

Legal name

Universidad Casa Grande

Website

https://casagrande.edu.ec

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Universidad Casa Grande is a private multi-faculty university in Guayaquil, Ecuador, founded in 1992, offering undergraduate, graduate, and professionalizing programs across seven faculties with hybrid, online, and in-person delivery via multiple Moodle-based learning platforms.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private/Independent Community & Junior Colleges (EDAHADAB)

akta.pro secondary industry

Online Nonprofit Universities (EDAHALAK)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate master's programs
• Continuing professional education
• International student exchange

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: Semester-based tuition payments for undergraduate and graduate programs. Payment options include full payment with 10% discount, credit card installments (3-48 months, up to 6 months without interest), and bank transfer. Matricula includes academic services, student insurance, and laboratory access.
2. Professionalizing Programs: Two-year degree completion programs for working professionals who have prior studies or work experience, offered 100% online with flexible Friday-Saturday schedules.
3. Graduate Programs (Maestrías): Online and hybrid master's programs including MBA, specialized masters in cybersecurity, supply chain, communication, educational and public administration, with various modalities including immersive and flexible options.
4. Credit Education Financing: Student loans facilitated through partner banking institutions for tuition financing, coordinated through the Finance Department.
5. Continuing Education (Educación Continua): Short courses and workshops for professional development, including programs for adults 50+ through Continuum 50+ initiative.
6. Consulting and Training Services: Corporate training and professional development services, including the School of Real Estate Entrepreneurs (Escuela de Empresarios Inmobiliarios).

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

Universidad Casa Grande is a private university that delivers higher education programs — undergraduate licenciaturas, two-year professionalizing programs for working adults, master's and postgraduate degrees, and continuing education — delivered through hybrid, in-person, and fully online modalities. It supports learning via multiple LMS platforms (Campus Virtual, Posgrado Online, Posgrado Semipresencial, Maestrías Flexibles), the Power Campus SIS, and student services including the Biblioteca Erwin Buendía, Consultorio Jurídico Gratuito, and MarcIA AI assistant. The institution serves approximately 51–100 employees and is governed by a Board of Regents.

Product overview

Universidad Casa Grande operates as a multi-faculty private university in Guayaquil, Ecuador, offering a comprehensive educational platform across seven faculties: Administration and Business, Architecture and Design, Arts, Political Sciences and Law, Communication, Human Ecology/Education and Development, and Graduate Studies. The institution provides undergraduate degrees (licenciaturas), postgraduate master's programs (maestrías), professionalizing programs for working adults, and continuing education through platforms like Continuum 50+. Core academic delivery occurs through multiple learning management systems including Campus Virtual for undergraduate, Posgrado Online/Semipresencial for graduate programs, and Maestrías Flexibles for working professionals. Supporting services include the Erwin Buendía Library with digital resources (EBSCO, LEXIS), the free Legal Clinic, and the MarcIA AI assistant for student support. The university also operates specialized schools including the Real Estate Entrepreneurs School.

Differentiator

Problem solved

Functional benefit

Brands

• Continuum 50+: Programs for adults 50+ seeking continuous learning, cultural enjoyment, and personal well-being.
• Escuela de Empresarios Inmobiliarios
• Biblioteca Erwin Buendía

Products and services

• Undergraduate Degree Programs (Licenciaturas / Grados) Licenciatura (bachelor's degree) programs spanning business, law, communication, arts, architecture, design, political science, education, and psychology, targeted at high school graduates and delivered through hybrid, presencial, and online modalities with project-based learning from the first year.
• Master's and Postgraduate Programs (Maestrías / Posgrados) Graduate master's degree programs for working professionals, available online, hybrid, immersive, or flexible, including MBA and specializations in cybersecurity, supply chain, communication, educational administration, and public administration.
• Professionalizing Programs (Profesionalizantes) Two-year 100% online degree-completion programs for working professionals who have prior university studies or work experience, with flexible Friday-Saturday scheduling.
• Continuum 50+ Continuing Education Lifelong learning courses and workshops for adults aged 50 and older, focused on intellectual cultivation, cultural enjoyment, and personal well-being.
• Escuela de Empresarios Inmobiliarios Specialized school for real estate entrepreneurs offering professional development, industry-specific training, and corporate education in the real estate sector.
• Consultorio Jurídico Gratuito (Free Legal Clinic) Free legal clinic providing legal advice and representation to vulnerable populations while offering practical experience for law students of the university.
• International Student Exchange Program (ISEP Membership) International student exchange access through exclusive ISEP membership (only Ecuadoran university member) and 60+ bilateral agreements covering 300+ universities in 50+ countries.
• Biblioteca Erwin Buendía (University Library) University library offering digital research resources including EBSCO and LEXIS databases, the institutional repository, catalog access, and physical study spaces for students and faculty.
• MarcIA AI Assistant AI assistant/chatbot integrated into the university website that provides automated responses and guidance for student and visitor inquiries.

Quantifiable outcome

• 1,244 postgraduate graduates from Faculty of Posgrados with 20 years experience
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

51 partnerships are on record, tiered core, flagship and minor.

• International Student Exchange Program (ISEP)coreStrategic or Co-development Partner · 1 January 1992Global network of 300+ universities in 50+ countries enabling student exchanges. Universidad Casa Grande is the only Ecuadoran university member, providing unique international mobility opportunities for students to study at partner institutions worldwide.
• International Advertising Association (IAA)coreStrategic or Co-development PartnerInternational organization endorsing advertising, strategic communication, design and audiovisual/multimedia programs. Provides double degree certification and IAA certification confirming graduates are industry-ready with highest international standards.
• Universidad Católica San Antonio de MurciacoreStrategic or Co-development PartnerSpanish university partnership for double degree programs in postgraduate education. Students can obtain international second titulation boosting their professional profile in global markets.
• Cannes Lions / Roger Hatchuel AcademyflagshipStrategic or Co-development PartnerFive-day intensive program at Cannes Lions connecting students with global creative industry leaders. Managed locally by Diario El Universo. 12 students benefited 2015-2026.
• Escuela Superior Politécnica del Litoral (ESPOL)coreStrategic or Co-development PartnerEcuadoran polytechnic university partnership allowing students to take courses at ESPOL as part of their degree. Academic cross-enrollment agreement.
• Universidad de las ArtescoreStrategic or Co-development PartnerEcuadoran arts university partnership for cross-institutional course enrollment. Students can take subjects at Universidad de las Artes as part of their UCG degree.
• Consejo Latinoamericano de Escuelas de Administración (CLADEA)coreStrategic or Co-development PartnerLatin American Council of Schools of Administration membership providing network, accreditation, and best practices sharing for business administration programs.
• SchlumbergerminorChannel Partner/ Reseller/ DistributorTechnology and services company partnership for student projects, case studies, and potential employment pipeline.
• SeginusminorChannel Partner/ Reseller/ DistributorCorporate partner for student projects and industry collaboration in business programs.
• CITECminorChannel Partner/ Reseller/ DistributorTechnology partner for student projects and industry collaboration.
• EtinarminorChannel Partner/ Reseller/ DistributorCorporate partner for student projects and potential employment opportunities.
• TransoceanicaminorChannel Partner/ Reseller/ DistributorLogistics and international trade partner for student projects and case studies.
• IntiagrominorChannel Partner/ Reseller/ DistributorAgriculture and technology partner for student projects in business and international trade.
• PARINPRO S.A. (Parque Industrial Progreso)minorChannel Partner/ Reseller/ DistributorIndustrial park partnership for student projects and industry collaboration.
• IntexmodaminorChannel Partner/ Reseller/ DistributorTextile industry association partner for design and fashion students.
• Alcaldía de GuayaquilcoreStrategic or Co-development PartnerMunicipal government partnership for urban design projects, civic innovation, and community service programs.
• Premios Effie EcuadorcoreStrategic or Co-development PartnerAdvertising effectiveness awards organization providing student competitions and industry recognition opportunities.
• Cervecería NacionalcoreChannel Partner/ Reseller/ DistributorMajor Ecuadoran brewery partnership for student case studies, innovation challenges, and employment pipeline.
• Nestlé EcuadorminorChannel Partner/ Reseller/ DistributorFood and beverage giant partnership for marketing student projects.
• Paradais DDBcoreChannel Partner/ Reseller/ DistributorAward-winning advertising agency partnership for student internships, case studies, and employment pipeline.
• InsightsminorChannel Partner/ Reseller/ DistributorMarketing research and insights agency partnership for student projects.
• Agencia DimitrakisminorChannel Partner/ Reseller/ DistributorAdvertising and communication agency partnership for student opportunities.
• El UniversocoreChannel Partner/ Reseller/ DistributorMajor Ecuadoran newspaper partnership for journalism student internships and content collaboration.
• HolcimminorChannel Partner/ Reseller/ DistributorConstruction materials company partnership for law and policy student projects.
• Corte Constitucional del EcuadorcoreStrategic or Co-development PartnerConstitutional Court partnership for legal research, internships, and policy analysis projects.
• Superintendencia de Compañías del EcuadorcoreStrategic or Co-development PartnerCorporate regulatory body partnership for business law student projects and research.
• Asamblea Nacional del EcuadorcoreStrategic or Co-development PartnerNational Assembly partnership for political science student research and legislative internships.
• Prefectura del GuayascoreStrategic or Co-development PartnerProvincial government partnership for community service projects and policy research.
• International Migration Research Network (IMISCOE)coreStrategic or Co-development PartnerInternational research network partnership for migration studies and academic collaboration.
• UNICEF EcuadorcoreStrategic or Co-development PartnerUN children's agency partnership for youth-focused research and social projects.
• ACNUR (UNHCR) EcuadorcoreStrategic or Co-development PartnerUN refugee agency partnership for migration and refugee rights research and advocacy.
• Proyecto SachaminorStrategic or Co-development PartnerEnvironmental project partnership for conservation research.
• Noboa, Peña & Torres AbogadosminorChannel Partner/ Reseller/ DistributorLaw firm partnership for law student internships and mentorship.
• Fundación Teatro Experimental Guayaquil (FUNTEG)coreStrategic or Co-development PartnerTheater foundation partnership for performing arts student productions and internships.
• FASINARMcoreStrategic or Co-development PartnerPsychopedagogical assistance foundation for children and youth with intellectual disabilities. Partnership for special education training.
• Diseña FuturominorStrategic or Co-development PartnerFuture design initiative partnership for educational innovation projects.
• Instituto de Neurociencias Prefectura del GuayascoreStrategic or Co-development PartnerNeuroscience institute partnership for psychology and health student research and internships.
• Fundación ChanGominorStrategic or Co-development PartnerSocial innovation foundation partnership for youth and education projects.
• Children InternationalcoreStrategic or Co-development PartnerInternational NGO partnership for child welfare and community development projects.
• Fachhochschule Dresden (Germany)coreStrategic or Co-development PartnerGerman university of applied sciences partnership for business, design, and international exchange programs.
• University of Koblenz (Germany)coreStrategic or Co-development PartnerGerman university partnership for international exchanges and academic collaboration.
• Universidad de la Marina Mercante (Argentina)coreStrategic or Co-development PartnerArgentine maritime university partnership for exchange programs in business and related fields.
• Universidad Abierta Interamericana (Argentina)coreStrategic or Co-development PartnerArgentine open university partnership for broad-based exchange opportunities across disciplines.
• Vesalius College (Belgium)coreStrategic or Co-development PartnerBelgian college partnership for international business and communication exchanges.
• Pontifícia Universidade Católica do Paraná (Brazil)coreStrategic or Co-development PartnerBrazilian Catholic university partnership for Latin American exchange programs.
• Canadore College (Canada)coreStrategic or Co-development PartnerCanadian college partnership for ELAP scholarship recipients and exchange programs.
• Universidad Adolfo Ibañez (Chile)coreStrategic or Co-development PartnerChilean business university partnership for exchange and dual degree programs.
• Pontificia Universidad Javeriana (Colombia)coreStrategic or Co-development PartnerColombian Jesuit university partnership for academic exchanges across disciplines.
• Universidad de Vigo (Spain)coreStrategic or Co-development PartnerSpanish university partnership for Erasmus exchanges and academic collaboration.
• Linnaeus University (Sweden)coreStrategic or Co-development PartnerSwedish university partnership for Scandinavian exchange programs.
• University of Wisconsin-La Crosse (USA)coreStrategic or Co-development PartnerAmerican university partnership for US exchange programs.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Universidad EAFIT: Leading Colombian private university with strong emphasis on research, practical learning, and internationalization—comparable to UCG's positioning. Regional benchmark for how a Latin American private university can scale research output and graduate programs while maintaining practical orientation.
• Universidad Adolfo Ibáñez: Chilean private business university and direct UCG exchange partner, recognized across Latin America for innovation in business and design education. Comparable in its practical methodology emphasis and international positioning, though serving Chilean and broader Latin American markets.

Direct peers

• Universidad Católica de Santiago de Guayaquil (UCSG): Major private Catholic university in Guayaquil with comprehensive faculties including law, business, engineering, and architecture. Direct competitor for the same Guayaquil-based student demographic and employer relationships.
• Escuela Superior Politécnica del Litoral (ESPOL): Public polytechnic university in Guayaquil with strong STEM and business programs. UCG has a documented cross-enrollment agreement with ESPOL; both serve the same Guayaquil student pool with complementary program offerings.
• Universidad de las Américas (UDLA): Major private Ecuadorian university with multiple campuses and a similar multi-faculty structure (business, law, engineering, health, architecture). Competes directly with UCG for Guayaquil and national students seeking private HE credentials.
• Universidad San Francisco de Quito (USFQ): Leading private Ecuadorian university based in Quito offering undergraduate, graduate, and online programs across similar faculties. Direct competitor for premium Ecuadorian students and a parallel model of private HE with international partnerships and accreditation.
• Universidad Especialidades Espíritu Santo (UEES): Private Ecuadorian university in Guayaquil offering undergraduate and graduate programs with similar focus on practical learning and international exposure. Direct local competitor with overlapping target student segments.
• Universidad Politécnica Salesiana: Private Ecuadorian university with national multi-campus presence offering business, law, and engineering programs. Competes for the same working-adult and traditional undergraduate segments via online and in-person modalities.
• Universidad de las Artes: Ecuadorian public arts university with which UCG has an established cross-enrollment partnership. Competes directly for arts, design, and audiovisual students while also serving as a complementary curricular resource.

Broad incumbents

• Pontificia Universidad Católica del Ecuador (PUCE): One of Ecuador's oldest and largest private universities with national footprint and broader academic scope. Competes for top students and shares the international accreditation and scholarship positioning approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ucasagrande
• Facebookfacebook.com/universidaducg
• LinkedInlinkedin.com/company/ucasagrande
• Instagraminstagram.com/ucasagrande

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad Casa Grande