What HealthLabs.com does

HealthLabs.com is a Houston, Texas-based direct-to-consumer lab testing platform founded in 2010 that enables individuals to order 500+ blood and urine tests without a doctor's referral or insurance. The company operates an aggregator model, routing orders to a network of 4,500+ CLIA-certified partner laboratories across the United States, including tier-1 providers LabCorp and Quest Diagnostics. Customers order online or by phone (1-800-579-3914), walk into a partner lab for sample collection without an appointment, and receive results digitally within 1-3 business days through a HIPAA-compliant account.

The technology stack is a standard e-commerce platform integrated with laboratory partners via HL-7 interface standards, with 128-bit encryption and PCI DSS-compliant payment processing. HealthLabs.com offers no mobile application, no public API, and no disclosed AI capabilities; the product is fundamentally a marketplace and order-routing layer on top of third-party lab infrastructure. The company is a private, bootstrapped subsidiary of Analyte Health, with founder Fiyyaz Pirani serving as CEO and no disclosed institutional funding.

The business model is unit-pricing direct sales: individual tests and panels are priced from $29 to $998, with a 110% price-match guarantee. Revenue is generated on a one-time transaction basis with no subscription layer. Customer acquisition is driven by SEO/content marketing, an educational editorial library reviewed by a medical team, and a 30% revenue-share affiliate program operated via Commission Junction. The company accepts a broad range of payment methods including HSA/FSA, all major credit cards, PayPal, Apple Pay, Google Pay, Venmo, and cryptocurrency, and restricts service to U.S. residents only.

Name

HealthLabs.com

Legal name

HealthLabs.com

Website

https://healthlabs.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

HealthLabs.com is a Houston-based direct-to-consumer lab testing platform operating since 2010 that enables U.S. consumers to order 500+ blood and urine tests without a doctor referral, fulfilled through 4,500+ CLIA-certified partner labs including LabCorp and Quest Diagnostics.

Ownership category

akta.pro rank

Product category

Direct-to-Consumer Lab Testing

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Reference & Esoteric Testing Laboratories (HLAFAMAJ)

Keywords

• Direct-to-consumer lab testing
• Online blood testing
• Diagnostic lab services
• Preventive health screening
• At-home lab orders

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Direct Lab Test Sales: One-time transaction-based sales of individual lab tests and panel packages to consumers. Customers purchase tests online and pay per test or panel at time of order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HealthLabs.com operates a direct-to-consumer online lab testing platform that allows individuals to order 500+ blood and urine tests without a doctor referral or insurance. Customers select and pay for tests online or by phone, visit one of 4,500+ CLIA-certified partner labs (including LabCorp and Quest Diagnostics) for sample collection, and receive secure digital results within 1-3 business days. The platform covers 20+ test categories including allergy, anemia, thyroid, hormone, STD, vitamin, cardiac, diabetes, fertility, and wellness panels.

Product overview

HealthLabs.com is a direct-to-consumer lab testing platform offering 500+ blood and urine tests without doctor referral or insurance. The core product is a unified testing platform that allows consumers to order tests online and visit one of 4,500+ CLIA-certified U.S. labs. The portfolio includes comprehensive wellness panels (Standard and Comprehensive Health Panels combining CBC, CMP, Lipid Panel, and Thyroid testing), anemia testing panels (Basic with 12 tests and Comprehensive with 16 tests), thyroid testing (Thyroid Panel, Free T4, Free T3, Total T4), food and environmental allergy testing (200+ individual tests across animal, food, grass, insect, mold, tree, and weed categories), vitamin deficiency testing (Comprehensive Vitamin Panel testing 13 vitamins, individual B12/Folate tests), iron studies (Ferritin, TIBC, Iron), and specialized tests including sickle cell screening, IGF-1, male hormone panels, and STD panels. Tests are processed at partner laboratories including LabCorp and Quest Diagnostics, with results delivered within 1-3 business days through secure online accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• 500+ Lab Tests Online Platform Direct-to-consumer lab testing platform offering 500+ blood and urine tests without doctor referral or insurance, with results delivered within 1-3 business days through a secure online account.
• Comprehensive Health Panel (CBC+CMP+UA+LP+Iron+TSH) Whole-body wellness screening combining Complete Blood Count, Comprehensive Metabolic Panel, Lipid Panel, Thyroid Panel with TSH, and Iron Testing to assess cardiovascular health, metabolism, blood health, thyroid function, kidney and liver performance, and iron levels.
• Standard Health Panel (CBC+CMP+UA+LP+TSH) Advanced wellness screening combining Basic Health Test Panel, Thyroid Panel with TSH, and Complete Blood Count to evaluate metabolic health, cardiovascular risk, immune function, blood health, kidney and liver function, and thyroid balance.
• Basic Anemia Panel Blood test evaluating red blood cell health with 12 markers including hematocrit, hemoglobin, MCV, MCH, MCHC, RDW, WBC, differential, platelets, iron, and TIBC to identify causes of anemia.
• Comprehensive Anemia Panel In-depth blood panel with 16 tests including CBC, hemoglobin, hematocrit, RBC, WBC, platelets, MCV, MCH, RDW, WBC differential, iron, TIBC, ferritin, vitamin B12, and folic acid to identify anemia and determine underlying causes.
• Thyroid Panel Comprehensive thyroid blood test evaluating T3 uptake, Total T4, and T7 (Free Thyroxine Index) to assess thyroid gland function and hormone balance.
• Free T4 Test (FT4) Blood test measuring unbound thyroxine levels to evaluate thyroid hormone availability and diagnose hypothyroidism or hyperthyroidism.
• Free T3 Test (FT3) Blood test measuring active unbound triiodothyronine levels to assess thyroid function and metabolic activity.
• Total T4 (Thyroxine) Test Blood test measuring total thyroxine including both protein-bound and free T4 to evaluate thyroid function.
• Basic Food Allergy Panel IgE blood test detecting antibodies to 15 common food allergens including the 'Big-8' foods responsible for 90% of US food allergies.
• Allergy Test Menu Extensive catalog of allergy tests including animal, drug/medication, food, grass, insect body, insect venom, mite, mold, occupational chemical, parasite, smut, tree/pollen, and weed pollen categories with 200+ individual tests.
• Comprehensive Vitamin Panel Blood panel testing 13 vitamins including carotene, vitamins A, B1, B2, B3, B5, B6, B12, C, D, E, K, and folic acid to detect deficiencies across the vitamin spectrum.
• Vitamin B12 & Folic Acid Test Blood test measuring vitamin B12 and folate levels to diagnose deficiencies affecting red blood cell production, DNA synthesis, and nervous system function.
• Ferritin Test Blood test measuring ferritin levels to assess iron stores and detect iron deficiency or iron overload conditions.
• Iron & Total Iron Binding Capacity (TIBC) Test Blood test evaluating serum iron and TIBC to assess iron balance, differentiate anemia types, and monitor iron therapy effectiveness.
• Sickle Cell Anemia Screening Test Diagnostic blood test detecting Hemoglobin S (HbS) to identify sickle cell disease and sickle cell trait carrier status.
• IGF-1 (Insulin Like Growth Factor) Test Blood test measuring IGF-1 protein levels to assess growth hormone activity and evaluate growth disorders, nutritional status, and pituitary function.
• Basic Male Hormone Panel Comprehensive hormone panel for males measuring CBC, total testosterone, IGF-1, uric acid, thyroid panel, CMP, and lipid panel to assess factors associated with aging.
• Ultimate STD Panel (13 Tests) Expanded 13-test STD screening including all tests in the ten panel plus three additional high-value infections for complete sexual health assessment.
• Comprehensive Male Wellness Panel Complete male health assessment combining foundational labs, hormone testing, and extensive vitamin and mineral screening to identify nutritional deficiencies and aging-related risks.
• Comprehensive Female Wellness Panel Complete female health assessment combining full wellness screening with hormone, inflammation, and vitamin testing for deep proactive view of long-term health.
• Fall Allergy Panel Seasonal allergy panel testing for 13 common fall weed pollens including ragweed, mugwort, cocklebur, and goldenrod.

Quantifiable outcome

• Results delivered within 1-3 business days
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• LabCorpcoreTechnology or IntegrationMajor CLIA-certified laboratory partner providing sample processing for HealthLabs.com customers. LabCorp is one of the largest laboratory networks in the US, offering broad geographic coverage and established testing infrastructure.
• Quest DiagnosticscoreTechnology or IntegrationMajor CLIA-certified laboratory partner providing sample processing for HealthLabs.com customers. Quest Diagnostics is one of the largest laboratory networks in the US, offering broad geographic coverage and established testing infrastructure.
• Commission Junction (Conversant)coreChannel Partner/ Reseller/ DistributorAffiliate marketing network partner managing the HealthLabs.com affiliate program. Provides real-time tracking, commission management, and reporting for affiliate publishers who drive customer traffic and sales.
• Analyte HealthcoreStrategic or Co-development PartnerParent company that created HealthLabs.com. Listed as the company 'Made with... by the people at Analyte Health' indicating shared ownership and technology platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quest Diagnostics: Largest U.S. clinical laboratory network and a HealthLabs.com fulfillment partner. Operates its own direct-to-consumer portal (Quest Health) and offers the same test menu categories (allergy, thyroid, hormone, STD), making it both a supplier and a direct competitor.
• LabCorp: Major U.S. clinical lab network and HealthLabs.com fulfillment partner. Has expanded into DTC testing through Labcorp OnDemand, offering the same consumer-facing blood test ordering experience and competing for the same end customer.

Direct peers

• Walk-In Lab: Direct-to-consumer online lab testing marketplace with a similar no-doctor-referral model and broad test menu. Competes head-to-head with HealthLabs.com on price, test catalog breadth, and LabCorp/Quest-based fulfillment.
• Ulta Lab Tests: DTC lab testing platform offering direct-order blood and urine tests without physician referral. Closely mirrors HealthLabs.com's value proposition on price transparency, doctor-free ordering, and partner-lab fulfillment.
• Personalabs: Direct-to-consumer lab testing service allowing individuals to order their own blood work online and visit partner labs for sample collection. Operates an analogous marketplace model to HealthLabs.com.
• Request A Test: DTC online lab ordering service offering discounted blood tests with no doctor visit required, fulfilled through national lab partners. Directly comparable marketplace model with overlapping test menu and target customers.

Emerging players

• Everlywell: DTC at-home diagnostics company offering sample-collection kits for hormones, thyroid, STDs, and food sensitivities. Competes with HealthLabs.com for the same health-conscious consumer, with a different at-home collection approach.
• LetsGetChecked: DTC at-home health testing platform with its own CLIA-certified labs and end-to-end kit logistics. Targets the same uninsured and wellness-focused consumer segments as HealthLabs.com but through mail-in rather than walk-in samples.
• myLAB Box: At-home STD and wellness testing company that overlaps with HealthLabs.com's STD, fertility, and general wellness categories. Targets privacy-conscious consumers who prefer mail-in sample collection over visiting partner labs.
• Function Health: Subscription-based comprehensive lab testing membership covering 100+ biomarkers. Represents an emerging model of recurring, longitudinal testing that could pull HealthLabs.com's transactional customers into higher-LTV memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HealthLabsOnlineTesting
• LinkedInlinkedin.com/company/healthlabs-com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthLabs.com