What Analyte Health does

Analyte Health is a privately held digital healthcare technology company founded in 2008 and headquartered in Houston, Texas. The company operates a multi-brand direct-to-consumer platform comprising six consumer-facing healthcare brands: STDcheck.com, HealthLabs.com, PaternityLab.com, TreatMyUTI.com, Starfish.com, and WilcrestMedicalGroup.com. Each brand targets a specific consumer health need, ranging from confidential STD testing and general lab work to DNA/paternity testing, UTI treatment, and broader telemedicine consultations. The platform serves uninsured and underinsured consumers, privacy-conscious individuals, and convenience-first healthcare seekers who want to access diagnostic and treatment services without visiting a doctor's office.

The company's core technology is an online telemedicine and lab-ordering platform that connects consumers to a network of trained health counselors, contracted physicians, and thousands of CLIA-certified laboratory partners across the United States. Patients self-serve through branded websites to order tests or consultations, visit partner lab locations for sample collection, and receive results within one to two days. The company claims a footprint of approximately 5,600 service centers nationwide, 4,500+ dedicated STDcheck testing locations, and a codebase of roughly 3.9 million lines. Underlying infrastructure spans physician consultations, e-prescribing capability, and integrated telehealth workflows across multiple U.S. states.

Analyte Health generates revenue through transaction-based fees across its consumer brands: per-test fees for laboratory work ordered through HealthLabs.com and STDcheck.com, consultation fees for telemedicine visits delivered through Starfish.com, TreatMyUTI.com, and WilcrestMedicalGroup.com, and one-time fees for DNA testing through PaternityLab.com. The company has raised approximately $71.8 million across seven disclosed funding rounds since 2008 from institutional investors including Apex Venture Partners, Mohr Davidow Ventures, DFJ Portage Ventures, and Pritzker Group Venture Capital. The most recent round was a $26.76 million raise in September 2017 led by Pritzker Group Venture Capital. The company operates as a private entity with no disclosed institutional control beyond its venture investor base, and co-founder Fiyyaz Pirani remains with the company alongside Chief Medical Officer Frank Cockerill.

Name

Analyte Health

Website

https://analytehealth.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Analyte Health is a privately held, Houston-based digital healthcare platform operating six direct-to-consumer brands (STDcheck.com, HealthLabs.com, TreatMyUTI.com, and others) that provide online lab testing and telemedicine services to uninsured, underinsured, and privacy-conscious U.S. consumers through a network of CLIA-certified lab partners.

Ownership category

akta.pro rank

Product category

Consumer Digital Healthcare / Direct-to-Patient Telemedicine

NAICS

Medical and Diagnostic Laboratories (6215), Medical Laboratories (621511), Offices of Physicians (6211)

SIC

Services-Medical Laboratories (8071), Services-Offices & Clinics Of Doctors Of Medicine (8011), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

akta.pro secondary industries

Infectious Disease & STI Testing-to-Treatment with eRx + Pharmacy Fulfillment (HLALAIAL), Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB)

Keywords

• Online lab testing
• Telemedicine services
• Direct-to-consumer diagnostics
• STD testing services
• Digital healthcare platform

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Lab Testing Services: Transaction-based fees for online laboratory test ordering through HealthLabs.com and STDcheck.com brands. Customers pay per test with results delivered in 1-2 days.
2. Telemedicine Consultations: Fees for physician consultations and treatment services delivered through digital platforms including Starfish.com, TreatMyUTI.com, and WilcrestMedicalGroup.com
3. DNA/Paternity Testing: One-time transaction fees for DNA testing services through PaternityLab.com

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Analyte Health operates a portfolio of direct-to-consumer digital healthcare brands that enable individuals to order laboratory tests online and consult physicians remotely without in-person doctor visits. Customers self-serve through branded consumer websites (STDcheck.com, HealthLabs.com, PaternityLab.com, TreatMyUTI.com, Starfish.com, WilcrestMedicalGroup.com), visit partner CLIA-certified labs for sample collection, and receive results in 1–2 days along with physician consultations and treatment plans where needed.

Product overview

Analyte Health operates as a multi-brand online healthcare platform providing a portfolio of consumer-facing telemedicine and lab testing services. The core platform offers easy, accessible, and affordable online medical solutions, while individual sub-brands target specific healthcare needs: HealthLabs.com provides online lab testing through CLIA-certified partner labs, PaternityLab.com offers DNA/paternity testing, STDcheck.com handles STD testing with over 4,500 testing centers, TreatMyUTI.com focuses on UTI treatment, Starfish.com delivers general telemedicine consultations, and WilcrestMedicalGroup.com provides broader consumer-to-provider telemedicine services. All brands are connected through shared infrastructure including trained health counselors, physician networks, and unified online platforms.

Differentiator

Problem solved

Functional benefit

Brands

• HealthLabs.com: Online lab testing provider offering affordable laboratory testing through thousands of CLIA-certified lab locations across the United States.
• PaternityLab.com
• Starfish.com
• STDcheck.com
• TreatMyUTI.com
• WilcrestMedicalGroup.com

Products and services

• HealthLabs.com Online lab testing provider offering affordable laboratory testing through thousands of CLIA-certified partner lab locations across the United States, targeting uninsured individuals, high-deductible plan holders, and consumers seeking confidential testing.
• PaternityLab.com DNA testing service using internal processes to deliver accurate and affordable paternity and DNA testing solutions to consumers.
• Starfish.com Telemedicine platform providing fast and convenient remote treatment options from home, eliminating the need for doctor office visits and waiting rooms for general healthcare needs.
• STDcheck.com Online STD testing service enabling users to order tests, visit 4,500+ testing centers nationwide, and receive results in one to two days without a doctor visit, with 24/7 health counselor support and physician consultations for positive results.
• TreatMyUTI.com Telemedicine service providing real-time treatment by licensed physicians for uncomplicated urinary tract infections, accessible 24/7 from any device in the U.S.
• WilcrestMedicalGroup.com Consumer-to-provider telemedicine platform enabling patients to consult qualified healthcare providers remotely for consultation, referrals, treatment, and e-prescribing.

Quantifiable outcome

• Results delivered in 1-2 days

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CLIA-certified Laboratory PartnerscoreTechnology or IntegrationNetwork of thousands of CLIA-certified laboratory locations across the United States enabling sample collection for consumer-ordered tests. These lab partners provide the physical infrastructure for test processing and sample collection, essential to the company's service delivery model.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hims & Hers Health: Public DTC telehealth platform selling prescription treatments and lab-backed diagnostics directly to consumers via owned brands. Closest comparable in business model (transaction-based, branded verticals, virtual prescribing) but operating at much larger scale and broader condition coverage.
• Ro: DTC telehealth company offering condition-specific virtual care (Roman, Rory, Zero) with integrated pharmacy fulfillment and at-home diagnostics. Comparable multi-brand DTC strategy targeting uninsured and convenience-seeking consumers across high-volume conditions.
• Everlywell: DTC at-home lab testing platform offering direct-order panels with physician-reviewed results, now part of Abbott. Direct competitor to HealthLabs.com and STDcheck.com in the consumer-initiated testing category with overlapping lab network model.
• LetsGetChecked: DTC virtual care company combining at-home diagnostic testing with telehealth consultations and prescription treatment. Closest end-to-end comparable to Analyte's diagnose-treat workflow, particularly for sensitive and infection-related conditions.
• myLAB Box: DTC at-home STD testing and STI screening company with telehealth treatment partnerships. Most direct niche competitor to STDcheck.com in the confidential testing-to-treatment category.

Broad incumbents

• Quest Diagnostics: Largest U.S. clinical laboratory network with growing DTC arm (Quest Mobile, online test ordering). Incumbent that Analyte's HealthLabs.com competes against on convenience, pricing transparency, and direct-to-consumer ordering.
• Labcorp: Major clinical laboratory operator with consumer-initiated testing through Pixel by Labcorp. Broad incumbent offering physician-ordered and direct-order testing, competing with Analyte on lab access breadth and physician relationships.
• Teladoc Health: Largest U.S. virtual care platform offering general medical, mental health, and condition-specific telehealth. Broad incumbent overlapping with Starfish.com and WilcrestMedicalGroup.com in the consumer-to-provider virtual visit category.

Emerging players

• Wisp: DTC telehealth startup focused on sexual and reproductive health, including STI testing and treatment prescriptions. Niche competitor targeting similar privacy-conscious consumer segments with a digital-first prescription model.
• HealthTap: Virtual primary care and lab-ordering platform connecting consumers to physicians for consults, prescriptions, and lab orders. Comparable consumer-to-physician telemedicine model with integrated lab ordering capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/analyte-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analyte Health