What Or Support does

OR Support is a privately held, U.S.-based medical equipment reseller and service provider specializing in new, refurbished, and used imaging and pain management devices. Its core catalog spans radiofrequency (RF) generators for interventional pain procedures, C-arm imaging tables, C-arm fluoroscopy systems, ultrasound machines and tables, autoclaves, exam tables, stretchers, and RF electrodes/probes and other accessories. The company sources inventory across multiple OEMs — notably Neurotherm (Medtronic), Stryker Interventional Spine, Cosman Medical, PMT Corporation, GE Healthcare, Halyard Health/Avanos, Oakworks, Biodex, and Stille — and explicitly positions itself as holding the largest U.S. inventory of C-arm tables and pain management RF generators, with prices up to approximately 50% below new OEM list pricing.

The business model combines one-time equipment resale, usage-based rental of RF generators, repair services on multi-brand generators and accessories, and a trade-in program that accepts used equipment working or not to feed its refurbishment pipeline. Go-to-market is direct-to-buyer via a quote-driven e-commerce storefront and 24/7 phone/text ordering, supported by nationwide factory-trained service engineers, same-day repair turnaround with loaner equipment, and warranties up to 50 months on PMT tables and up to 5 years on C-arms. Customer segments include pain management physician practices, hospitals and ambulatory surgery centers, vascular and interventional radiology departments, urology practices, and musculoskeletal/orthopedic offices; named reference customers include Mayo Clinic, Cleveland Clinic, HCA Healthcare, Kaiser Permanente, Harvard Medical School, Duke University Medical Center, and NASA. Founded in 1987 and operating with 11–50 employees, the company remains founder-owned (Danny Asbille is the primary contact) with no disclosed institutional investor involvement, no app or software platform, and no AI/ML capability layer.

Name

Or Support

Legal name

OR Support

Website

https://orsupport.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment

NAICS

All Other Support Services (561990)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industry

Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

Keywords

• Medical imaging equipment
• RF generators
• C-arm tables
• Ultrasound machines
• Pain management equipment

Headquarters

HQ city

Texarkana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Sales: Sale of new, used, and refurbished medical imaging and pain management equipment including RF generators, C-arm tables, ultrasound machines, autoclaves, exam tables, and stretchers. Equipment is sold at discounts of up to 50% off new prices.
2. Equipment Rental: Rental of RF generators for pain management procedures. Rental prices vary by brand, rental period length, number of channels, and number of RF electrodes included.
3. Repair Services: RF generator repair services including Neurotherm, Stryker, and other brands. Also repairs carbon fiber arm boards and other C-arm table accessories.
4. Trade-ins: Company accepts equipment trade-ins and purchases used generators working or not. Parts and accessories sales including RF electrodes, RF cannula, and grounding pads.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OR Support is a medical equipment reseller and service provider specializing in new, used, and refurbished medical imaging and pain management equipment, including RF generators, C-arm tables, ultrasound machines, autoclaves, exam tables, and stretchers. The company also offers equipment rentals, RF generator repair services, C-arm table accessory repairs, trade-ins, and 24/7 applications support, selling primarily to hospitals, surgery centers, and pain management practices at discounts of up to 50% off new prices.

Product overview

Or Support is a medical equipment reseller specializing in refurbished and used pain management and surgical imaging equipment. The company offers a diverse portfolio of new and pre-owned medical devices including: RF Generators (Neurotherm, Stryker, Cosman, Baylis, Halyard, Kimberly Clark models ranging from single-lead to 4-channel systems); C-arm Tables (PMT 8000 series, Oakworks, Biodex, STI Streamline, Stille, and other brands for pain management, vascular, and urology applications); C-arm Imaging Systems (GE-OEC, Ziehm, Siemens models); Ultrasound Machines (SONON 300L wireless handheld, Sonosite M-Turbo, GE Venue 40, GE LOGIQ-e, Sigma P5); Autoclaves (Tuttnauer and Ritter desktop sterilizers); Exam Tables, Stretchers, Ultrasound Tables, and C-arm Table Accessories. The company provides repair services, trade-ins, and warranties up to 5 years on their equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• RF Generators Radiofrequency lesion generators used by pain management physicians for RF ablation, facet denervation, sacroiliac joint denervation, rhizotomy, and other minimally invasive pain procedures. Includes single-lead, 3-channel, and 4-channel models from leading manufacturers, with used units starting from $2,000 and premium new units up to $35,000.
• C-arm Tables Surgical imaging tables including pain management, vascular, and urology configurations from PMT, Oakworks, Biodex, STI Streamline, and Stille brands, with new units up to $31,950 and used units discounted up to 50%.
• C-arm Imaging Systems Mobile C-arm fluoroscopy systems in full-size, compact, and mini configurations for intraoperative imaging, pain management, vascular, and urology procedures, sold with warranties up to 5 years.
• Ultrasound Machines Diagnostic and procedural ultrasound systems including the SONON 300L wireless handheld, Sonosite M-Turbo, GE Venue 40, GE LOGIQ-e, and Sigma P5, serving MSK, vascular, anesthesia, cardiac, and point-of-care applications.
• Ultrasound Tables Specialty imaging tables for ultrasound procedures including Biodex Sound Pro, EchoVasc Pro, Econo echocardiography tables, and Oakworks rectangular top, Fowler back, 3-section, women's imaging, vascular, and multi-specialty configurations.
• Autoclaves Tabletop autoclaves and sterilizers from Tuttnauer and Ritter, available in new and refurbished models, for clinics, medical offices, and surgical centers.
• Exam Tables Used and refurbished medical exam tables in fixed-height and motorized-height configurations from Ritter and Midmark brands, suited to clinical practice needs.
• Stretchers Patient stretchers from Hill-Rom Transtar P8000 and Stryker M-Series Model 1015 for transport and procedural use in hospitals and surgery centers.
• RF Electrodes and Probes Reusable and disposable radiofrequency electrodes, probes, cannulae, and grounding pads compatible with Neurotherm, Cosman, Stryker, Baylis, Boston Scientific, Halyard, Kimberly Clark, Abbott, Avanos, Smith & Nephew, Diros, and Radionics generators.
• C-arm Table Accessories Carbon fiber armboards (single-sided, dual-sided, clamp-on), leaded scatter shields and top shields reducing scatter radiation by up to 99%, patient safety straps, cervical imaging platforms, foot controls, and wireless remote controls for C-arm tables.
• RF Generator Rental Short-term rental of RF generators for pain management procedures, priced by brand, rental period, number of channels, and number of electrodes included.
• RF Generator and Accessory Repair Services Factory-trained repair service for RF generators (Neurotherm, Stryker, and other brands) and C-arm table accessories such as carbon fiber armboards, with most RF generator repairs priced between $495 and $3,500, same-day turnaround often available, and loaner generators provided during service.
• Equipment Trade-Ins and Used Equipment Purchases Trade-in program that accepts medical equipment of any brand in working or non-working condition, plus purchase of used generators, with parts and accessories sold separately.

Quantifiable outcome

• Save up to 75% off replacing arm boards with repairs vs new purchases
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Neurotherm (Medtronic)coreOthersPrimary supplier of RF generators and electrodes. OR Support sells new and refurbished Neurotherm NT1000, NT1100, and NT2000ix RF generators. Also offers Neurotherm RF electrodes and repair services for Neurotherm equipment.
• Stryker Interventional SpinecoreOthersSells Stryker Multigen and Multigen 2 RF generators, Stryker RF probes, and Stryker C-arm stretchers. Provides repair services for Stryker equipment.
• Cosman MedicalcoreOthersSupplier of Cosman G4 RF generators and Cosman RF electrodes/cannulae for pain management procedures.
• PMT Corporation (C-Arms International)coreOthersPMT 8000 series C-arm tables are a flagship product line. OR Support sells, services, and upgrades PMT 8000 tables. Tables feature the longest warranty in the business at 50 months.
• Halyard Health / Avanos MedicalsecondaryOthersSupplies Halyard PMG 115 RF generators and Halyard RF electrodes. OR Support is a major reseller of Halyard pain management equipment.
• GE HealthcaresecondaryOthersSupplier of GE OEC C-arms, GE ultrasound machines (Venue 40, Logiq-e, Voluson), and GE vascular tables. OR Support sells new and refurbished GE medical imaging equipment.
• Oakworks MedicalsecondaryOthersSupplier of Oakworks C-arm tables, exam tables, and ultrasound tables including CFPM100, DTPM300, and various imaging tables.
• BiodexsecondaryOthersSupplier of Biodex urology tables, vascular tables, and ultrasound tables including the Biodex 840, 846, Sound Pro, and EchoVasc Pro models.
• Baylis MedicalsecondaryOthersSupplier of Baylis RF generators and probes including the PMG 115 four-channel RF generator with cooled RF capabilities.
• StilleminorOthersSupplier of Stille vascular C-arm tables including the Imagiq and Imagiq2 models for high-end vascular procedures.
• Ziehm ImagingminorOthersSupplier of Ziehm C-arms including the Ziehm Solo, Quantum, and Vista models for mobile fluoroscopy.
• TuttnauerminorOthersSupplier of Tuttnauer autoclaves including the EZ10, EZ11Plus, 2340EA, 2540EA, and 3870EA desktop sterilizers.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MXR Imaging: Provider of new and refurbished imaging equipment, mobile imaging rentals, and service across MRI, CT, ultrasound, and C-arms. Direct competitor in the refurbished imaging space with overlapping service, rental, and sales offerings.
• Block Imaging: Refurbished and used medical imaging equipment reseller offering MRI, CT, C-arm, and other modalities with service and parts support. Highly comparable business model to OR Support, though broader in modality coverage and less concentrated in pain management.
• Med One Group: Medical equipment leasing, sales, and rental provider serving hospitals and surgery centers. Comparable in offering equipment sales, rental, and tailored financing — though broader across capital equipment categories.
• Agito Medical: Refurbished and pre-owned medical imaging equipment vendor with sales, installation, and service. Comparable business model in the secondary imaging market, with geographic emphasis outside the US.
• LBN Medical: Used and refurbished medical imaging equipment dealer (MRI, CT, ultrasound, C-arm) primarily serving international markets. Comparable reseller model, though OR Support is US-focused while LBN is internationally focused.
• Atlantis Worldwide: Refurbished and pre-owned medical imaging equipment reseller specializing in C-arms, MRI, and other modalities. Closely comparable direct-to-customer sales model with warranty, service, and trade-in offerings.

Broad incumbents

• GE HealthCare: Global OEM of imaging, ultrasound, and patient care equipment. Direct supplier to OR Support and a broad incumbent whose own certified pre-owned and direct sales programs represent both a partnership and competitive threat.
• Philips Healthcare: Global OEM of imaging, ultrasound, and patient monitoring equipment. Sources C-arms and ultrasound into OR Support's inventory and competes broadly in the imaging capital equipment space.
• Siemens Healthineers: Global OEM of imaging, ultrasound, and diagnostic equipment. Sources C-arms and imaging systems into OR Support's catalog; broad incumbent whose secondary market programs overlap with OR Support's offering.

Emerging players

• Mint Medical Group: Used and refurbished medical imaging equipment reseller serving smaller hospitals and imaging centers. Comparable secondary-market model, though typically smaller in scale and less focused on pain management specialty equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Or Support