Pinheads
- Company typePrivate
- Founded2005
- HeadquartersFishers, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Pinheads firmographics
Firmographics- Name
- Pinheads
- Website
- https://bowlatpinheads.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pinheads industry classification
Industry- Product category
- Family Entertainment Centers
- NAICS
- Bowling Centers (71395), Amusement Arcades (71312)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
Keywords
Where Pinheads is headquartered
LocationHeadquarters
- HQ city
- Fishers
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pinheads business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Bowling Lane Rentals: Hourly lane rental fees ranging from $35-$70 per hour depending on time of day and day of week. Includes up to 6 bowlers per lane. Shoe rental available as add-on.
- Food and Beverage (Alley's Alehouse): Full-service restaurant and bar with chef-prepared menu including pizzas, burgers, appetizers, salads, and craft cocktails. Revenue from dine-in customers and event catering.
- Premium Arcade: Card-based arcade gaming with ticket redemption system. Players accumulate tickets to redeem for prizes ranging from small toys to electronics.
- Private Event Booking: Private bowling suites and event spaces rented for birthdays, corporate events, and social gatherings. Package-based pricing with food and beverage minimums.
- Duckpin Bowling: Specialty bowling format with separate pricing from standard bowling. Offers unique smaller ball, shorter lane experience.
- Sand Volleyball: Outdoor sand volleyball courts available for rental and league play during summer season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Bowling Lane - All Week |
| Unit Pricing | Pay-as-you-go | Duckpin Bowling - Brownsburg |
| Unit Pricing | Pay-as-you-go | Birthday Party - The Perfect Game |
| Unit Pricing | Pay-as-you-go | Birthday Party - The Kingpin Celebration |
| Unit Pricing | Pay-as-you-go | Private Suite - The Original (M-Th 11am-5pm) |
| Unit Pricing | Pay-as-you-go | Private Suite - The VIP (M-Th 5pm-8pm, F-S All Day) |
| Unit Pricing | Pay-as-you-go | Private Suite - The Team Builder |
| Unit Pricing | Pay-as-you-go | Private Suite - The Pre-Game |
| Unit Pricing | Pay-as-you-go | New Year's Eve - The Resolution (Family-friendly) |
| Unit Pricing | Pay-as-you-go | New Year's Eve - The Countdown (Late Night) |
| Unit Pricing | Pay-as-you-go | Happy Hour Specials |
| Unit Pricing | Pay-as-you-go | Service Industry Night |
| Unit Pricing | Pay-as-you-go | Kids Eat Free |
| Unit Pricing | Pay-as-you-go | Half Price Thursdays |
| Unit Pricing | Pay-as-you-go | Alley's Alehouse Menu Items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pinheads product offering
Product offeringCore offering
Pinheads operates two physical entertainment centers in Indiana (Brownsburg and Fishers) that combine bowling lanes (standard and duckpin), a card-based premium arcade with ticket redemption, sand volleyball (Fishers), and Alley's Alehouse full-service restaurant and bar. The business sells hourly lane rentals, food and beverage service, arcade play, private event suite bookings, birthday party packages, bowling league memberships, and seasonal event packages.
Product overview
Pinheads Entertainment Center operates as a unified entertainment complex offering multiple complementary recreational activities under one roof. The core product portfolio includes bowling (standard and duckpin), a premium arcade with redemption prizes, and sand volleyball, supported by food/beverage service through Alley's Alehouse restaurant. The company operates two Indiana locations (Brownsburg and Fishers), each offering private event spaces including the Private Bowling Suite and The 300 Room, plus meeting rooms for corporate functions. Add-on offerings include birthday party packages, bowling leagues, and special events like New Year's Eve celebrations. The Brownsburg location uniquely features duckpin bowling and a hidden speakeasy cocktail lounge, while the Fishers location includes sand volleyball courts and a Tiki Bar patio.
Differentiator
Problem solved
Functional benefit
Products and services
- Bowling Traditional ten-pin bowling with standard lanes (28 at Brownsburg, 32 at Fishers), shoe rentals, lane reservations, and league play, offered to walk-in customers and reserved groups.
- Duckpin Bowling Bowling variant with smaller balls and shorter lanes available exclusively at the Brownsburg location, featuring 4 duckpin lanes priced at $20-$45 per lane depending on time of day.
- Premium Arcade Card-based arcade with cutting-edge and classic games using a full ticket redemption system where players earn tickets redeemable for prizes including toys, plushies, gaming consoles, and electronics.
- Alley's Alehouse Full-service restaurant and bar at both locations serving chef-prepared meals, hand-crafted pizzas, local beers, and craft cocktails with a scratch kitchen pizzeria, shareables, salads, burgers, sandwiches, and kids' meals.
- Sand Volleyball Four outdoor sand volleyball courts at the Fishers location available for casual rental and competitive CCA Sports league play during summer season, with adjacent Tiki Bar for food and drinks.
- Private Bowling Suite Exclusive event space with 4 private lanes, cosmic lighting, big-screen TVs, full bar service, and catering options for corporate outings, birthdays, and social gatherings of 20-40 guests, with package pricing from $400-$750.
- The 300 Room Versatile private event space at the Fishers location for parties, meetings, and celebrations with full food and drink service.
- Meeting Rooms Fully equipped private meeting rooms at the Brownsburg location with flexible layouts, full A/V capabilities, and on-site catering for corporate presentations, team-building sessions, and workshops.
- Birthday Party Packages Family-friendly birthday party packages combining bowling, arcade play, and food. The Perfect Game ($249/12 kids) and The Kingpin Celebration ($399/12 kids) include lanes, shoes, pizza, drinks, and arcade cards.
- Bowling Leagues Organized bowling league programs at both locations accommodating all skill levels, including adult leagues (GQ Elite Mixed, Raceway Wanderers Women's, Hoosiers Family & Friends Mixed, Thursday Night Mixed) and youth leagues.
- New Year's Eve Packages Special New Year's Eve celebration packages including The Resolution (kid-friendly, $175) with early countdown, pizza, wings, and champagne; and The Countdown (late-night, $250) with extended bowling and midnight celebration.
- Event Planning Services Full-service event planning for birthdays, corporate events, social gatherings, and bachelorette parties, including dedicated event planners, customizable packages, and versatile event spaces.
Companies that use Pinheads
Customer profileSegments5 records
Ideal customer profiles4 records
Pinheads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Pinheads partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- My Bowling PassportcoreOnline lane reservation platform used by both Pinheads locations. Customers book bowling lanes in advance through the platform, providing seamless scheduling and reduced wait times.
- OpenTablecoreRestaurant reservation platform integrated with Alley's Alehouse at both Fishers and Brownsburg locations. Customers can book tables directly through OpenTable.
- TripleSeatcoreEvent booking and inquiry platform for private events, corporate parties, and group bookings. Streamlines event planning process for birthday parties, corporate events, and social gatherings.
- CCA SportsminorSand volleyball league operator partnering with Pinheads Fishers for CCA League Play. CCA runs beach volleyball leagues using Pinheads' sand volleyball courts during summer season.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Pinheads competitors and assessment
Company assessmentDirect peers
- Bowlero: Largest operator of bowling centers in the US, offering bowling, arcade, food, and beverage across more than 300 locations. Directly comparable to Pinheads as a multi-revenue bowling entertainment venue serving similar families and leagues at a national scale.
- Lucky Strike Entertainment: Bowling entertainment concept combining bowling lanes with full-service restaurants, bars, and private event spaces. Closely aligned with Pinheads' bowling + F&B + private events model and serves a comparable group-occasion customer base.
- Splitsville: Bowling and entertainment concept pairing lanes with chef-driven restaurants and bars, often in mixed-use entertainment districts. Directly comparable multi-attraction bowling + F&B positioning to Pinheads.
- Stars and Strikes: Regional bowling entertainment center chain offering bowling, arcade, laser tag, bumper cars, and full-service restaurant. Directly comparable as a multi-attraction bowling + entertainment venue targeting families and group events.
- Fat Cats: Regional bowling and entertainment center offering bowling, arcade, glow golf, billiards, and pizza. Directly comparable multi-attraction family entertainment positioning to Pinheads at a similar regional scale.
Broad incumbents
- Main Event Entertainment: National family entertainment center chain offering bowling, laser tag, gravity ropes, billiards, arcade, and F&B. Operates at greater scale than Pinheads and competes for the same family and group occasion demand across a broader activity mix.
- Dave & Buster's: National eat-and-play concept combining a large arcade, sports viewing, and full-service restaurant and bar. Broader entertainment scope than Pinheads but competes directly for the same family and adult group occasion discretionary spend.
- Punch Bowl Social: Eatertainment concept combining bowling, karaoke, private event spaces, scratch kitchen, and craft cocktails. Comparable as a bowling + bar + private events positioning, though typically in larger urban locations than Pinheads' suburban venues.
- Topgolf: Sports entertainment concept combining tech-enabled golf games, full F&B program, and event spaces. Competes for the same family and group occasion discretionary entertainment budget as Pinheads, though anchored by tech-golf rather than bowling.
- K1 Speed: Indoor entertainment chain offering go-kart racing, arcade, and food. Competes for the same family and group occasion discretionary entertainment spend as Pinheads, though with a different anchor attraction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Pinheads social profiles
Digital presencePinheads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinheads leadership team
Management profileNumber of profiles
Pinheads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinheads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinheads
What does Pinheads do?
Pinheads operates two physical entertainment centers in Indiana (Brownsburg and Fishers) that combine bowling lanes (standard and duckpin), a card-based premium arcade with ticket redemption, sand volleyball (Fishers), and Alley's Alehouse full-service restaurant and bar. The business sells hourly lane rentals, food and beverage service, arcade play, private event suite bookings, birthday party packages, bowling league memberships, and seasonal event packages.
Is Pinheads a public or private company?
Pinheads is a private company. It is classified as unknown and is currently operating.
When was Pinheads founded?
Pinheads was founded in 2005. It employs 51 to 100 people.
Where is Pinheads based?
Pinheads is headquartered in Fishers, United States, in the North America region.
How does Pinheads make money?
Six revenue lines are on record. Bowling Lane Rentals are the primary driver. The others are food and Beverage (Alley's Alehouse), premium Arcade, private Event Booking, duckpin Bowling and sand Volleyball.
Who are Pinheads's main competitors?
Direct peers on record are Bowlero, Lucky Strike Entertainment, Splitsville, Stars and Strikes and Fat Cats. Broad incumbents are Main Event Entertainment, Dave & Buster's, Punch Bowl Social, Topgolf and K1 Speed.
Does Pinheads have an API?
No public API is recorded for Pinheads.
What industry is Pinheads in?
Pinheads's product category is Family Entertainment Centers. Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play). Its NAICS code is 71395 and its SIC code is 5810.