Cushman
Cushman Paint and Body is a family-owned collision repair company operating three shops in Georgia's CSRA, delivering collision repair, paintless dent repair, painting, and mechanical services to individual vehicle owners and major insurance carriers.
- Company typePrivate
- Founded1988
- HeadquartersAugusta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cushman does
Cushman Paint and Body is a family-owned collision repair company founded in 1988 by Jimmy Cushman in rural Columbia County, Georgia, now operating three state-of-the-art body shops in Evans, Augusta, and Martinez serving the Central Savannah River Area (CSRA) across Georgia and South Carolina. Its core services are collision damage repair, paintless dent repair (PDR), mechanical repairs, and automotive refinishing, executed across more than 100,000 square feet of repair facilities equipped with modern unibody frame realignment systems (laser measuring to tolerances as tight as 3mm), nine down-draft spray booths, and a computerized paint mixing system. The company uses BASF R-M Onyx HD waterborne basecoat technology—the first collision center in the CSRA to adopt it—reducing basecoat VOC emissions by approximately 90% versus solvent-borne products, and is backed by BASF's VisionPLUS Lifetime Warranty Program.
The business operates a transaction-based revenue model: customers access services via walk-ins, phone/website inquiries, or referrals through Direct Repair Program relationships with major U.S. insurers (Allstate, Progressive, GEICO, USAA, Nationwide, Farmers, Liberty Mutual, State Farm). Free written estimates are provided without appointment; insurance claims are billed directly while customers pay only the deductible for covered losses. Cushman holds I-Car Gold Class Professionals and ASE Mechanics certifications, embeds on-site Enterprise Rent-A-Car offices at each shop, and provides a complimentary shuttle service within a 15-mile radius. The customer base is structurally diversified across individual vehicle owners and insurance-referred policyholders, with no single customer concentration. Ownership remains entirely within the Cushman family with no disclosed institutional capital, M&A, or external investment activity.
Cushman firmographics
Firmographics- Name
- Cushman
- Legal name
- Cushman Paint and Body
- Website
- https://cushmanpaintandbody.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cushman Paint and Body is a family-owned collision repair company operating three shops in Georgia's CSRA, delivering collision repair, paintless dent repair, painting, and mechanical services to individual vehicle owners and major insurance carriers.
- Ownership category
- akta.pro rank
Cushman industry classification
Industry- Product category
- Collision Repair Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industries
- Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC), Paintless Dent Repair (PDR) (TLAKAEAD), Detailing, Decontamination & Finish Correction (Post-Repair) (TLAKAEAJ)
Keywords
Where Cushman is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cushman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Collision Repair Services: One-time collision repair services including structural repair, body work, painting, and mechanical repairs. Revenue generated per job based on damage assessment and repair scope.
- Insurance Claims Processing: Direct billing to insurance companies through Direct Repair Shop relationships. Customer pays deductible, insurance covers remainder.
- Paintless Dent Repair: PDR services for dents, door dings, creases and hail damage, typically faster and less expensive than traditional repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard collision repair services |
| Unit Pricing | Pay-as-you-go | Paintless Dent Repair |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Cushman product offering
Product offeringCore offering
Cushman Paint and Body is a collision repair service provider operating three body shops in Evans, Augusta, and Martinez, Georgia. It returns damaged vehicles to pre-collision condition through structural and body repair, refinishing with BASF premium waterborne paints, Paintless Dent Repair (PDR), and mechanical repairs, while handling insurance claims directly with major carriers via Direct Repair relationships.
Product overview
Cushman Paint and Body is a collision repair service provider operating three state-of-the-art body shops in Evans, Augusta, and Martinez, GA. The company offers a unified suite of automotive repair services centered around collision repair, including paint services using BASF premium waterborne products, Paintless Dent Repair (PDR), mechanical repairs, and insurance claims assistance. The core product is collision damage repair, supported by complementary services including rental car coordination through an on-premises Enterprise Rent-A-Car office, complimentary shuttle service, and a limited lifetime warranty on workmanship backed by BASF. The company has more than 100,000 square feet of repair facilities featuring modern unibody frame realignment systems and nine down-draft spray booths.
Differentiator
Problem solved
Functional benefit
Products and services
- Collision Repair Comprehensive collision damage repair services returning vehicles to pre-accident condition, from minor dings to major structural damage, for owners of cars, trucks, vans, SUVs and crossovers in the CSRA.
- Paintless Dent Repair (PDR) Paintless Dent Removal services for dents, door dings, creases, and hail damage that permanently remove damage using specialized tools and techniques without harming the original factory finish.
- Painting and Refinishing Services Refinishing services using BASF R-M Onyx HD waterborne primers, basecoats and clearcoats, supported by a computerized paint mixing system for accurate color matching across global color formulations.
- Mechanical Repairs Mechanical repair services including suspension work and wheel alignment, performed by ASE-certified mechanics, often bundled with collision repair work.
- Structural and Frame Repair Structural repair of vehicle frames and unibody structures using laser measuring systems and modern realignment equipment, restoring vehicles to manufacturer dimensional tolerances as tight as 3 millimeters.
Quantifiable outcome
- 90% reduction in basecoat VOC emissions using BASF waterborne paint
- +1 more outcomes
Companies that use Cushman
Customer profileSegments2 records
Ideal customer profiles2 records
Cushman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cushman partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BASF CorporationcoreBASF is the world's leading chemical company providing premium paint products. Cushman Paint and Body is a certified BASF refinish facility using R-M Onyx HD waterborne basecoat, backed by BASF's VisionPLUS Lifetime Warranty Program. BASF's reach extends to every state and province in North America, ensuring warranted coverage.
- Enterprise Rent-A-CarcoreEnterprise Rent-A-Car has an on-premises office at Cushman Paint and Body locations. Founded in 1957, Enterprise is the largest car rental brand in North America with more than 6,000 locations. Cushman handles all rental car arrangements for customers whose vehicles are being repaired.
- Major Insurance Companies (Direct Repair Program)coreCushman has Direct Repair relationships with most major insurance companies including Allstate, Progressive, GEICO, USAA, Nationwide, Farmers, Liberty Mutual, State Farm, and many others. This makes them a one-stop shop for appraisals, insurance billing assistance and repairs.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Cushman competitors and assessment
Company assessmentBroad incumbents
- Caliber Collision: The largest collision repair chain in the United States with 1,800+ locations. A broad incumbent that competes with Cushman in collision repair services, insurance DRP relationships, and multi-shop operations, but at vastly greater scale.
- Crash Champions: A large US multi-shop collision repair operator (formed via ABRA Auto Body and others) with national footprint and strong DRP relationships; directly comparable to Cushman in core service mix and insurance-channel dependence, but at much greater scale.
- Gerber Collision & Glass: Subsidiary of Boyd Group, one of the largest North American collision repair networks. Directly comparable to Cushman in core collision, paint, and glass services, with overlapping DRP relationships and multi-shop operating model.
- Service King Collision: National collision repair chain with strong DRP partnerships across major US insurers. Comparable to Cushman in core collision repair offering and insurance-channel focus, though operating at significantly larger scale.
Direct peers
- Joe Hudson's Collision Center: Growing Southeast-focused multi-shop collision repair operator with similar premium customer-experience positioning and DRP relationships; comparable to Cushman in service mix and growth-by-multi-shop model.
- CARSTAR: North American franchise network of independently owned collision repair facilities (part of Driven Brands). Comparable to Cushman as a similarly structured single-/multi-shop operator offering collision, paint, and DRP services, but operating as a franchise system.
- Maaco: Largest franchised paint and refinishing brand in North America. Comparable to Cushman in automotive refinishing and paint services, though Maaco is primarily paint-focused and franchise-based versus Cushman's collision-led, family-owned model.
- Fix Auto USA: Network of independent collision repair shops operating under a unified brand and operating standards; comparable to Cushman in core collision/paint service offering and DRP-led go-to-market, though organized as a franchise network.
- CollisionRight: Multi-site collision repair operator with strong DRP relationships and a focus on operational excellence and carrier partnerships; comparable to Cushman in service mix, channel dependence, and multi-shop operating model.
- Classic Collision: Southeast US-based multi-shop collision repair chain with a footprint overlapping Cushman's Georgia/South Carolina region; comparable in core services, regional operating approach, and insurance DRP dependence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Cushman social profiles
Digital presenceCushman compliance and trust
Trust signalCompliance3 records
Cushman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cushman leadership team
Management profileNumber of profiles
Cushman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cushman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cushman
What does Cushman do?
Cushman Paint and Body is a collision repair service provider operating three body shops in Evans, Augusta, and Martinez, Georgia. It returns damaged vehicles to pre-collision condition through structural and body repair, refinishing with BASF premium waterborne paints, Paintless Dent Repair (PDR), and mechanical repairs, while handling insurance claims directly with major carriers via Direct Repair relationships.
Is Cushman a public or private company?
Cushman is a private company. It is classified as family owned and is currently operating.
When was Cushman founded?
Cushman was founded in 1988. It employs 51 to 100 people.
Where is Cushman based?
Cushman is headquartered in Augusta, United States, in the North America region.
How does Cushman make money?
Three revenue lines are on record. Collision Repair Services are the primary driver. The others are insurance Claims Processing and paintless Dent Repair.
Who are Cushman's main competitors?
Broad incumbents on record are Caliber Collision, Crash Champions, Gerber Collision & Glass and Service King Collision. Direct peers are Joe Hudson's Collision Center, CARSTAR, Maaco, Fix Auto USA, CollisionRight and Classic Collision.
Does Cushman have an API?
No public API is recorded for Cushman.
What industry is Cushman in?
Cushman's product category is Collision Repair Services. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAEAC, Paint & Refinishing Services (Spray, Color-Match, Clearcoat). Its NAICS code is 811121.