The Hallway
The Hallway is an Australian independent creative, media, and measurement agency founded in 2007, serving mid-market and enterprise brands across Australia and New Zealand with integrated advertising, media, and analytics services powered by its proprietary CERTNTY OS platform.
- Company typePrivate
- Founded2007
- HeadquartersRedfern, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Hallway does
The Hallway is an Australian full-service creative, media, and measurement agency founded in 2007 and headquartered in Sydney (Pyrmont) with a second office in Melbourne. The firm serves mid-market and enterprise brand owners across Australia and New Zealand, delivering integrated services spanning brand strategy, brand identity design, advertising, performance marketing, CRM, social and content, production, communications and channel strategy, media planning and buying, and data-led measurement. Named client relationships include BINGE, Google, GWM, Webjet, Suncorp Bank, Anytime Fitness, ANZ, Dexus, Smooth FM, Tourism Fiji, Boody, Gotcha4Life, and Royal Far West, with agency-of-record mandates across automotive (GWM since January 2022), fitness (Anytime Fitness since April 2023), and travel (Webjet following its September 2024 demerger).
The agency's core proprietary technology is CERTNTY OS, a measurement and analytics platform underpinning its 'Calculated Creativity' methodology. CERTNTY OS provides full-funnel modelling, market mix modelling, multi-touch attribution, and projected ROAS/ROI analytics intended to link creative work to commercial outcomes — the agency's central value proposition against larger network competitors. The firm is founder-led (CEO and Founder Jules Hall, with Executive Creative Director Dan Saunders) and added Phoebe Keogh to its leadership team in February 2025. It is B Corp certified and holds a dense portfolio of industry recognition including Cannes Lions, D&AD, Spikes Asia, Effie, Clio, and Mumbrella awards. The Hallway operates a sales-led go-to-market motion targeting enterprise and mid-market clients, with new business generated through referrals, industry events (including SXSW Sydney), podcast appearances, and award-led credibility. Revenue is not publicly disclosed; the firm is privately held with no disclosed external investment or parent company.
The Hallway firmographics
Firmographics- Name
- The Hallway
- Legal name
- The Hallway
- Website
- https://thehallway.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Hallway is an Australian independent creative, media, and measurement agency founded in 2007, serving mid-market and enterprise brands across Australia and New Zealand with integrated advertising, media, and analytics services powered by its proprietary CERTNTY OS platform.
- Ownership category
- akta.pro rank
Where The Hallway is headquartered
LocationHeadquarters
- HQ city
- Redfern
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Hallway business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Services: Full-service creative agency providing branding, design, advertising, and production services to clients including brand strategy, brand identity design, brand naming, brand experience design, design language systems, advertising, performance marketing, CRM, social & content, and production.
- Media Services: Communications strategy, channel strategy, media planning & buying services across TV, CTV, cinema, online video, social, out of home, audio, and owned channels.
- Data & Measurement Services: Brand health assessment, audience profiling, OESP audit, and optimization frameworks powered by CERTNTY OS platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Hallway product offering
Product offeringCore offering
The Hallway is a full-service creative, media and measurement agency providing branding and design, advertising and creative production, performance marketing, CRM, social and content, media planning and buying, and data and measurement services to enterprise and mid-market brands in Australia. Its core differentiator is CERTNTY OS, a proprietary measurement and analytics platform that links creative work to commercial outcomes through full funnel modelling, market mix modelling, multi-touch attribution, and ROAS/ROI projection.
Product overview
The Hallway is a creative, media & measurement agency operating as a single unified service offering rather than a modular platform. The agency provides integrated services across branding & design, creative (advertising, performance marketing, CRM, social & content, production), media (strategy, planning & buying), and data & measurement. Central to their offering is CERTNTY OS, their proprietary measurement platform that powers the 'Calculated Creativity' methodology, enabling clients to connect creative work to commercial outcomes. The agency serves clients including Binge, Webjet, Suncorp Bank, GWM, Anytime Fitness, Smooth FM, and Gotcha4Life.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding and Design Services
- Creative Services
- Media Services
- Data and Measurement Services
- CERTNTY OS
Quantifiable outcome
- Binge achieved 1 million subscribers in 14 months with +95% brand attribution
- +6 more outcomes
Companies that use The Hallway
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
The Hallway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Hallway partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- B CorpcoreThe Hallway is B Corp Certified, demonstrating commitment to meeting high standards of social and environmental performance, transparency, and accountability. This certification reflects the agency's values around sustainable business practices and responsible marketing.
Scale indicators21 records
Recent moves6 records
Expansion highlights5 records
The Hallway competitors and assessment
Company assessmentBroad incumbents
- DDB Group Australia:
- McCann Australia: Australia operations of IPG-owned McCann Worldgroup. Competes with The Hallway for major brand AOR assignments in ANZ with full-service creative + media capabilities, but at greater scale and with broader geographic reach.
- M&C Saatchi Australia: Australian operation of the M&C Saatchi global network, providing full-service creative, media and digital services. Comparable on integrated AOR offerings for ANZ enterprise clients, with the backing of an international network.
- Monkeys (Accenture Song): Formerly one of Australia's most awarded independents, now part of Accenture Song. Illustrative of where bootstrapped AU creative leaders can be absorbed into global platforms; competes with The Hallway on brand transformation credentials and major AOR pitches.
- Leo Burnett Australia: Australia arm of Publicis-owned Leo Burnett global network. Competes with The Hallway for major ANZ enterprise AOR accounts (P&G, McDonald's, etc.), but operates with significantly deeper resources and global account mobility.
Direct peers
- Thinkerbell: Australian-founded independent creative agency with measured creativity as a core proposition. Comparable to The Hallway on independence, ANZ focus, mid-size headcount, and emphasis on linking creative output to commercial outcomes for enterprise clients.
- Special Group: Independently owned creative agency operating across Australia and New Zealand. Comparable on independent ownership structure, ANZ footprint, creative-led AOR model, and brand transformation work for major clients in retail, tech and finance.
- Cummins & Partners: Australian independent creative agency of similar size and vintage. Competes head-to-head for mid-market and enterprise AOR engagements in ANZ with a comparable integrated creative + media + production offering.
- Howatson+Co: Australian independent creative agency of similar headcount and vintage to The Hallway. Competes in the same independent AOR segment with comparable creative credentials and ANZ enterprise client roster.
- BMF Advertising: One of Australia's largest independent creative agencies, headquartered in Sydney. Directly comparable on business model (independent, full-service creative + media), client mix (major ANZ enterprise brands), and award credentials, making it the closest head-to-head competitor for The Hallway in the AU independent space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Hallway social profiles
Digital presenceThe Hallway compliance and trust
Trust signalCompliance1 record
The Hallway financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hallway leadership team
Management profileNumber of profiles
Profiles3 records
The Hallway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hallway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hallway
What does The Hallway do?
The Hallway is a full-service creative, media and measurement agency providing branding and design, advertising and creative production, performance marketing, CRM, social and content, media planning and buying, and data and measurement services to enterprise and mid-market brands in Australia. Its core differentiator is CERTNTY OS, a proprietary measurement and analytics platform that links creative work to commercial outcomes through full funnel modelling, market mix modelling, multi-touch attribution, and ROAS/ROI projection.
Is The Hallway a public or private company?
The Hallway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Hallway founded?
The Hallway was founded in 2007. It employs 11 to 50 people.
Where is The Hallway based?
The Hallway is headquartered in Redfern, Australia, in the Oceania region.
How does The Hallway make money?
Three revenue lines are on record. Creative Services are the primary driver. The others are media Services and data & Measurement Services.
Who are The Hallway's main competitors?
Broad incumbents on record are DDB Group Australia, McCann Australia, M&C Saatchi Australia, Monkeys (Accenture Song) and Leo Burnett Australia. Direct peers are Thinkerbell, Special Group, Cummins & Partners, Howatson+Co and BMF Advertising.
Does The Hallway have an API?
No public API is recorded for The Hallway.