USP

What USP does

USP (United States Property Inc.), founded in 2022 and officially launched on March 1, 2023, is a private U.S. corporation that operates a fractional real estate investment platform. The company is sponsored by Primior, a Southern California real estate investment, development, and management firm that has managed over $2 billion in real estate portfolios and provides USP with access to underlying property assets to securitize. USP tokenizes ownership of a professionally managed, diversified U.S. real estate fund on the Ethereum blockchain, with each USP token (USPC) representing a fractional interest in the underlying portfolio, initially priced at $1 with a maximum supply of 1,000,000,000 tokens.

The platform is built around a self-serve Web3 Investor Portal (invest.usp.io) where eligible investors complete KYC/AML through SumSub and, for U.S. participants, accredited investor verification through InvestReady ($25 fee), connect an Ethereum wallet (MetaMask), and fund purchases via wire transfer or cryptocurrency that is auto-converted to the USPC stablecoin. Token holders receive quarterly reports and passive rental income reflected in token value. The offering structure uses SEC Regulation D Rule 506(c) for U.S. accredited investors (90-day lockup on peer-to-peer sales) and Regulation S for non-U.S. investors (12-month lockup), with minimum fractional investments starting at $100 (or as low as $1 per the company's positioning). A planned Gaia Tokenized Marketplace from Primior and a future transition to DAO-based governance are on the roadmap, alongside stated targets of 100+ properties by 2028 and 1,000+ by 2035.

USP monetizes through the issuance of security tokens under Reg D/Reg S, the pass-through of rental income and appreciation from the underlying real estate portfolio (which the company states is $25M+ in value), and—prospectively—transaction fees from secondary-market trading on Gaia and other authorized exchanges. Distribution is a combination of product-led growth via the investor portal, a fundraising collaboration with Republic.com, and earned media coverage across major financial and crypto publications. The company is based in Newport Beach, California, with operational offices in Irvine and Diamond Bar tied to Primior, and operates with 11–50 employees.

Name

USP

Legal name

United States Property Inc.

Website

https://usp.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

USP (United States Property Inc.) is a tokenized real estate investment platform that lets eligible investors buy fractional interests in a U.S. real estate fund via security tokens on Ethereum, serving U.S. accredited and international investors with minimums as low as $100.

Ownership category

akta.pro rank

Product category

Tokenized Real Estate Investment

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (5232)

SIC

Asset-Backed Securities (6189), Security Brokers, Dealers & Flotation Companies (6211), Real Estate Investment Trusts (6798)

akta.pro primary industry

Real Estate Tokenization Platforms (FSADAEAC)

akta.pro secondary industries

RWA Tokenization Platforms (asset onboarding, structuring, issuance) (FSAPAIAC), Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity) (FSAPAIAD), Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)

Keywords

• Tokenized real estate
• Fractional property investment
• Security token offerings
• Blockchain real estate fund
• Real estate crowdfunding

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Security Token Offerings: USP generates capital through security token offerings under Regulation D 506(c) for U.S. accredited investors and Regulation S for non-U.S. investors. Initial offerings include the Initial Token Offering and crowdfunding campaigns.
2. Real Estate Income: Rental income and property value appreciation from the underlying real estate portfolio is reflected in the value of USP tokens. Token holders receive quarterly reports and passive income from rental properties.
3. Secondary Market Trading: Fees from trading USP tokens on secondary market exchanges, providing liquidity and flexibility for investors to manage their investments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

USP is a tokenized real estate investment platform that enables eligible investors to purchase fractional interests in a professionally managed, diversified U.S. real estate fund via security tokens on the Ethereum blockchain. Token holders receive passive income exposure from rental properties and potential appreciation, with ownership and transaction history recorded on a public ledger. Minimum entry starts at $100, offered under SEC Regulation D Rule 506(c) to U.S. accredited investors and Regulation S to international investors.

Product overview

USP is a fractional real estate investing platform that tokenizes real estate assets on the Ethereum blockchain. The platform consists of the USP Tokenized Real Estate Platform, the USP Token (USPC) as the core security token, the USP Investor Portal for onboarding and token purchases, and the Gaia Tokenized Marketplace (in development by Primior) for secondary trading. The platform enables eligible investors to participate in a diversified U.S. real estate fund starting at $1-$100 minimum investments, with blockchain-based public ledger recordkeeping for transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• USP Tokenized Real Estate Platform A fractional real estate investment platform that enables eligible investors to purchase fractional interests in a diversified U.S. real estate fund using tokenization on the Ethereum blockchain. Targets U.S. accredited investors and non-U.S. investors.
• USP Token (USPC) A security token representing fractional ownership in United States Property Inc., which manages a $25M+ real estate portfolio. Token holders receive quarterly reports and benefit from passive income and appreciation of underlying rental properties reflected in token value.
• USP Investor Portal A Web3-enabled investment portal where investors create accounts, complete KYC/AML verification through SumSub, complete accredited investor verification through InvestReady for U.S. investors, connect an ETH wallet (e.g., MetaMask), and purchase USP tokens via wire transfer or cryptocurrency.
• Gaia Tokenized Marketplace A tokenized real estate marketplace being developed by Primior for trading USP tokens and other tokenized real estate assets, intended to enable buying and selling of fractional property shares upon completion.

Quantifiable outcome

• Minimum investment as low as $100 enables fractional access vs. full property ownership
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Republic.comminorGTM or Marketing Partner · 1 March 2023Republic.com collaboration for fundraising efforts and investor acquisition. User personal information may be shared with Republic.com as part of the fundraising process and to create seamless experience for potential investors interested in investment opportunities listed on Republic.com.
• SumSubcoreImplementation/ SI/ Consulting PartnerSumSub provides KYC/AML verification services integrated into USP's onboarding process. All token holders must complete Know-Your-Customer checks through SumSub regardless of geographic location to ensure regulatory compliance.
• InvestReadycoreImplementation/ SI/ Consulting PartnerInvestReady provides Accredited Investor Verification services for U.S. investors. Integrated into the onboarding sequence with a $25 verification fee required for U.S. investors to participate in Regulation D offerings.
• Gaia Tokenized MarketplacecoreChannel Partner/ Reseller/ DistributorGaia is Primior's tokenized real estate marketplace that will expand USP's distribution. Upon completion of the Gaia platform, USP tokens and other real estate tokens will be available for trading, providing secondary market liquidity and broader investor access.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tangible: Tangible offers tokenized exposure to U.S. real estate and other real-world assets through its TNGBL token and per-property offerings on Ethereum. It overlaps with USP in combining RWA tokenization, Ethereum infrastructure, and fractional access for a broad investor base.
• Reental: Reental tokenizes individual rental properties and development projects for fractional ownership via security tokens, primarily serving international investors in a similar Reg S-style distribution model as USP.
• Arrived Homes: Arrived allows individuals to buy fractional shares of single-family rental homes for as little as $100, targeting both accredited and non-accredited investors. It competes directly with USP's low-minimum, fractional U.S. rental real estate offering.
• Lofty AI: Lofty tokenizes individual U.S. rental properties on the Algorand blockchain, allowing investors to purchase fractional shares with daily rental payouts. It directly competes with USP in fractional tokenized U.S. real estate for retail and international investors.
• RealT: RealT operates a tokenized U.S. real estate platform on Ethereum that issues property-specific ERC-20 tokens enabling fractional ownership and rental income distribution. It is the most direct comparable to USP given the same Ethereum-based security token structure and fractional ownership model targeting global investors.

Emerging players

• Concreit: Concreit offers fractional ownership of a diversified U.S. commercial real estate portfolio with monthly dividends and a low minimum investment. It overlaps with USP's diversified U.S. real estate fund strategy but uses a more traditional NAV-based structure rather than security tokens.
• Centrifuge: Centrifuge is a decentralized protocol for tokenizing real-world assets including real estate and receivables, using Tinlake pools. It is comparable to USP as an RWA tokenization platform with institutional DeFi integrations, though it focuses on financing structures rather than direct fractional property ownership.

Broad incumbents

• Fundrise: Fundrise is a large, established online real estate investment platform offering eREITs and interval funds with low minimums to a broad retail and accredited base. It is a broader incumbent in the same fractional U.S. real estate category USP targets, though without blockchain-based security tokens.
• AcreTrader: AcreTrader is an established platform for fractional ownership of U.S. farmland and rural real estate. It overlaps with USP in bringing institutional-quality real estate to individual investors via fractional shares, but uses traditional (non-blockchain) structures.

Others

• Securitize: Securitize is a leading issuance and compliance platform for tokenized securities, providing Reg D/S tooling, transfer agents, and ATS connectivity. While not a tokenized real estate issuer itself, it represents the infrastructure layer that USP and its peers either use or compete with for compliant tokenized offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uspcoin
• Facebookfacebook.com/USPCoin
• LinkedInlinkedin.com/company/uspcoin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USP