iCare ER & Urgent Care

What iCare ER & Urgent Care does

iCare ER & Urgent Care is a private, physician-owned operator of freestanding hybrid emergency room and urgent care facilities serving suburban communities in the Dallas-Fort Worth Metroplex. Founded in 2015 and headquartered in Frisco, Texas, the company currently operates three locations (Frisco, Fort Worth, Forney) with two additional sites announced for Van Alstyne and Rhome. The core offering combines 24/7 board-certified emergency physician coverage with 7AM-8PM walk-in urgent care under a single roof, supported by on-site diagnostic capabilities including CT, X-ray, ultrasound, and an in-house laboratory with 15-minute turnaround times. Patients are triaged to the appropriate level of care, with more than 70% ultimately treated and billed at urgent care rates, while still having access to full emergency services when clinically warranted.

The business model is direct-to-consumer transactional healthcare. Urgent care services are billed in-network with major commercial payors (Blue Cross Blue Shield, UHC, Aetna, Cigna, Humana Gold, Tricare, Medicare), while the freestanding ER component operates out-of-network but is legally required under Texas law to be processed at in-network benefit levels, supported by a no-balance-billing policy. Cash-pay offerings include COVID-19 testing ($175-$400) and self-pay flu vaccines ($35), plus Care Credit financing for uninsured patients. The company employs over 120 people across clinical, nursing leadership, radiology, patient access, and administrative functions, and distributes through walk-in access, online appointment booking via patient portal, and a multi-channel content marketing presence across web, social, and video platforms. Recent strategic activity includes the November 2025 transition to Plutus Health as billing partner and continued geographic expansion across suburban DFW.

Name

iCare ER & Urgent Care

Legal name

iCare ER & Urgent Care

Website

https://icare-er.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

iCare ER & Urgent Care is a physician-owned operator of freestanding hybrid emergency room and urgent care facilities in suburban Dallas-Fort Worth, serving walk-in patients with board-certified ER physicians and on-site diagnostics across three operational Texas locations.

Ownership category

akta.pro rank

Product category

Urgent Care and Emergency Medical Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Freestanding Emergency Departments (FSEDs) (HLAFADAB)

akta.pro secondary industry

Independent/Chain Urgent Care Centers (HLAFADAD)

Keywords

• Emergency room services
• Urgent care services
• Freestanding emergency care
• Diagnostic imaging services
• Pediatric emergency care

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Emergency Room Services: Freestanding emergency medical care facility charging rates comparable to hospital emergency rooms with facility fees. Services include evaluation, treatment, and stabilization for emergency conditions. More than 70% of patients are treated and billed as urgent care to reduce overall costs.
2. Urgent Care Services: In-network with major insurance plans including Blue Cross Blue Shield, UHC, Aetna, Cigna, Humana Gold, Tricare, Medicare. Also offers prompt-pay options and Care Credit financing for uninsured patients.
3. COVID-19 Testing: Cash pay options ranging from $175-$400 based on symptoms and services provided. Symptomatic patients may be billed as ER patients with many insurance plans covering at 100%.
4. Flu Vaccines: Self-pay flu shots available for $35 at all locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

iCare ER & Urgent Care operates hybrid emergency room and urgent care facilities in the Dallas-Fort Worth Metroplex, providing 24/7 emergency care and 7AM-8PM daily urgent care services under one roof. Each location is staffed by board-certified emergency physicians and equipped with on-site diagnostics including CT, X-ray, ultrasound, and a laboratory with 15-minute turnaround times. The hybrid model triages patients to the appropriate level of care, with more than 70% of patients ultimately treated and billed as urgent care.

Product overview

iCare ER & Urgent Care operates as a hybrid facility combining emergency room and urgent care services under one roof at multiple Texas locations (Frisco, Fort Worth, Forney). The company offers Emergency Room (ER) services - a freestanding emergency medical care facility open 24/7, 365 days a year with board-certified emergency physicians and advanced on-site diagnostics (CT, X-ray, ultrasound, labs). The company also provides Urgent Care Services - walk-in clinic care for non-life-threatening conditions open 7AM-8PM daily. COVID-19 Testing is offered as an integrated service using BioFire PCR and rapid antigen testing with same-day results. The hybrid model allows patients to be assessed and treated at the appropriate level of care without transfers.

Differentiator

Problem solved

Functional benefit

Brands

• Eldorado Urgent Care: Urgent care services branded as Eldorado Urgent Care at iCare, offering non-life-threatening care at select locations.

Products and services

• Emergency Room (ER) Services Freestanding emergency medical care facility providing 24/7 emergency care for adults and pediatric patients. Staffed by board-certified emergency physicians and equipped with CT, X-ray, ultrasound, and laboratory services. Treats serious and life-threatening conditions including chest pain, breathing difficulties, severe abdominal pain, head injuries, concussions, and broken bones.
• Urgent Care Services Walk-in clinic providing treatment for non-life-threatening conditions such as flu, strep, ear infections, coughs, sore throats, minor cuts, and sprains. Also offers physicals, immunizations, and everyday health services. Open daily from 7AM to 8PM at all locations.
• COVID-19 Testing Onsite COVID-19 testing using BioFire PCR comprehensive respiratory panel and rapid antigen testing. Available for both symptomatic and asymptomatic patients with same-day results. Cash pay options range from $175-$400 based on symptoms and services.
• Flu Vaccines Self-pay seasonal flu vaccine shots available for $35 per dose at all iCare locations.

Quantifiable outcome

• 70% of patients treated and billed as urgent care, reducing overall costs
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Plutus HealthcoreTechnology or Integration · 3 November 2025New billing partner as of November 3, 2025, providing patient portal, statement delivery via email/text, and online payment processing. Contact: 773-819-7496, [email protected].
• Woodbridge Physician Staffing GroupcoreImplementation/ SI/ Consulting PartnerPhysician staffing group providing emergency medicine physician coverage across iCare locations. Address: 2955 Eldorado Parkway, Ste. 100, Frisco, TX.
• Synergy RadiologycoreTechnology or IntegrationRadiology group providing professional radiology reads for diagnostic imaging services. Contact: (877) 828-5519.
• Precision UltrasoundcoreTechnology or IntegrationUltrasound services group providing diagnostic ultrasound interpretation. Contact: 1 (844) 429-6722, [email protected].

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Others

• Privia Health: Multi-specialty medical group and care delivery platform operating across multiple states including Texas. Adjacent peer providing physician practice management infrastructure and value-based care capabilities relevant to scaling independent physician-owned facilities.

Regional players

• CityDoc Urgent Care: DFW-focused urgent care operator with multiple locations. Competes primarily for the urgent care segment of iCare's hybrid offering; does not operate freestanding ERs.

Broad incumbents

• CareNow Urgent Care: HCA Healthcare-owned urgent care chain with extensive DFW and Texas footprint. Competes for the urgent care portion of iCare's hybrid model but lacks the freestanding ER capability and operates as part of a large hospital system.
• Texas Health Breeze Urgent Care: Urgent care network operated by Texas Health Resources, a major DFW-area health system. Competes for walk-in lower-acuity visits but is part of a broader integrated delivery network with hospital ERs.
• Citizens Medical Center (and similar DFW hospital ERs): Established DFW-area hospital systems with traditional hospital-based emergency departments. Indirect competitor as iCare diverts lower-acuity cases from hospital ERs, but hospital ERs retain the most severe trauma and complex cases.

Direct peers

• Neighbors Emergency Center (now Neighbors Health): One of the largest Texas-based freestanding emergency room chains with hybrid urgent care; was acquired and rebranded but continues operating FSED facilities across Texas. Closely comparable scale and model.
• Elite Care Emergency Center: Texas-based freestanding emergency room operator offering 24/7 ER services with on-site imaging and labs in similar suburban markets. Closely comparable facility-level service offering.
• SignatureCare Emergency Center: Multi-location freestanding emergency room operator in Texas with hybrid urgent care offerings. Closely comparable business model, billing structure, and target suburban markets to iCare.
• Legacy ER & Urgent Care: Texas-based operator of hybrid freestanding emergency and urgent care facilities serving the DFW and North Texas markets. Operates a similar dual-level triage model with comparable in-network urgent care and out-of-network ER billing structure.
• Code 3 Emergency Room: Texas-based freestanding emergency room operator with multiple DFW-area locations offering hybrid urgent care and ER services. Direct competitor for suburban DFW market share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMbTRFo6qVkjbZWc8yDvOzw
• Facebookfacebook.com/icareemergencycenters
• LinkedInlinkedin.com/company/icare-emergency-centers
• Instagraminstagram.com/icareemergencycenters
• Pinterestpinterest.com/icareemergency
• Xx.com/icareemergency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iCare ER & Urgent Care