Synergy Radiology

What Synergy Radiology does

Synergy Radiology is a private, radiologist-managed diagnostic imaging practice group operating nine clinic locations across the Sydney metropolitan area of New South Wales, Australia. Founded in 2007 and headquartered in Sydney, the group delivers a comprehensive multi-modality imaging portfolio spanning MRI (1.5T and 3T), multi-slice CT, digital X-ray, ultrasound (general, breast, Doppler, obstetric), digital mammography with 3D Tomosynthesis and Contrast Enhanced Mammography, nuclear medicine (SPECT-CT), bone mineral densitometry (QCT/DEXA), and dental imaging (OPG, Cone Beam VT), alongside interventional procedures including image-guided biopsy, spinal injections, and musculoskeletal injections. The practice is a registered provider of the Australian Government's National Lung Cancer Screening Program and holds Fetal Medicine Foundation accreditation for prenatal screening.

The business operates a hybrid B2B/B2C model. The primary demand driver is practitioner referrals, supported by an electronic referral integration with Best Practice practice management software via Healthlink/HL7, a VIP referrer phone line, and InteleViewer/InteleConnect EV portals for image and report delivery. Direct patient access is facilitated by online booking, walk-in availability for X-ray and ILO chest X-ray, and the SynRad Patient Portal mobile app. Revenue is generated across four streams: Medicare bulk billing for eligible services, workers compensation imaging (no out-of-pocket for approved claims), direct billing arrangements with OSHC/OVHC insurers (NIB, Allianz, AHM, Medibank) introduced in April 2025, and patient out-of-pocket gap payments for non-eligible MRI and ILO chest X-ray. Multilingual staffing across seven languages and a location footprint spanning Inner West, Hills District, and Eastern Suburbs underpin accessibility for Sydney's multicultural patient base.

Name

Synergy Radiology

Legal name

Synergy Radiology

Website

https://synrad.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Synergy Radiology is a private, radiologist-managed diagnostic imaging group operating nine clinics across Sydney, NSW, offering MRI, CT, mammography, ultrasound, nuclear medicine, and interventional services via Medicare bulk billing, workers compensation, and insurer direct billing.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI)

Keywords

• Diagnostic imaging services
• Radiology practice
• Medical imaging
• Interventional radiology
• Women's imaging services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Medicare Rebates: Bulk billed diagnostic imaging services for Medicare-eligible patients meeting clinical criteria. Medicare provides rebates for various imaging services including MRI (specific conditions), CT, X-ray, ultrasound, mammography, and bone densitometry.
2. Workers Compensation: Diagnostic and therapeutic imaging services for workplace injuries covered under workers compensation schemes. No out-of-pocket costs to patients for approved workers compensation examinations. Also includes compulsory third party (CTP) claims.
3. Direct Billing - Health Insurance: Direct billing agreements with select health insurance providers for overseas visitors and students including OSHC providers (NIB, Allianz, AHM, Medibank) and OVHC providers (NIB including GU Health and iMAN, Allianz).
4. Patient Out-of-Pocket Payments: Gap payments for MRI scans that don't meet full Medicare rebate criteria. ILO chest X-rays are not bulk billed and require patient payment. Some services may require patient contribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Synergy Radiology is a radiologist-owned multi-site diagnostic imaging group operating clinics across NSW, Australia, providing a full spectrum of radiology services including MRI (1.5T and 3T), CT, X-ray, ultrasound, mammography (2D, 3D Tomosynthesis, Contrast Enhanced), nuclear medicine, bone densitometry, dental imaging (OPG/CBVT), and image-guided interventional procedures. Services are delivered to patients referred by GPs, specialists, and allied health professionals, with payment processed through Medicare bulk billing, workers compensation, private health insurance, and direct patient payments.

Product overview

Synergy Radiology is a multi-site diagnostic imaging provider offering a comprehensive portfolio of radiology services across 10 locations in NSW, Australia. The core offering consists of advanced medical imaging technologies including MRI (1.5T and 3T), multi-slice CT, digital X-ray, mammography (2D, 3D Tomosynthesis, and Contrast Enhanced), ultrasound (general, breast, Doppler, obstetric), bone mineral densitometry (QCT and DEXA), nuclear medicine (SPECT-CT), and specialised dental imaging (OPG and Cone Beam VT). Interventional radiology services include image-guided biopsies, spinal injections, musculoskeletal injections, CT coronary and general angiography. The company provides digital access through InteleViewer and InteleConnect EV portals for referrers, and the SynRad Patient Portal App for patients. As a provider of the Australian Government's National Lung Cancer Screening Program (NLCSP), Synergy Radiology also offers prenatal screening combining Harmony NIPT with early morphology ultrasound, alongside workers compensation and bulk-billed services for eligible Medicare patients.

Differentiator

Problem solved

Functional benefit

Brands

• SynRad Patient Portal App: Patient portal mobile application for accessing radiology images and booking appointments

Products and services

• MRI (Magnetic Resonance Imaging) Advanced imaging using magnetic fields and radiofrequency waves to produce cross-sectional images of the body. Synergy Radiology offers 1.5T and 3.0 Tesla MRI scanners for musculoskeletal, brain, spine, cardiac, and body imaging. For patients and referrers.
• CT Scan (Computerised Tomography) X-ray-based cross-sectional imaging of the body using advanced multi-slice CT scanners with latest software to ensure lowest possible radiation dose. For patients and referrers.
• X-ray Two-dimensional imaging of internal organs or bones using X-ray technology for diagnosis of conditions or diseases. Walk-in service available at all sites. For patients and referrers.
• Mammography X-ray examination of the breast using specialised compression devices. Services include standard 2D mammography, 3D Tomosynthesis, and Contrast Enhanced Mammography for advanced breast cancer detection. Female radiographers and sonographers available. For female patients and referrers.
• Ultrasound Safe imaging using high-frequency sound waves for assessment of abdominal, obstetric, gynaecological, vascular, and musculoskeletal conditions. For patients and referrers.
• Bone Mineral Densitometry (BMD) Bone density measurement using CT-based QCT or DEXA technology for accurate evaluation of osteoporosis and fracture risk assessment. For patients and referrers.
• Nuclear Medicine Functional imaging using small amounts of radioactive tracer (Technetium) to assess organ function. Includes SPECT-CT technology combining nuclear medicine gamma camera with low-dose CT for enhanced diagnostic accuracy. For patients and referrers.
• OPG (Orthopantomogram) Panoramic dental X-ray producing 2D views of the maxilla and mandible for comprehensive dental and maxillofacial assessment. For dental patients and dental referrers.
• Cone Beam Volumetric Tomography (CBVT)
• CT Coronary Angiography Specialised CT imaging of coronary arteries using contrast dye injection and ECG monitoring to assess coronary artery disease with advanced multi-detector CT technology and ALARA radiation dose principle. For patients and cardiology referrers.
• Low Dose CT Lung Screening Non-invasive lung cancer screening using low-dose CT (75-90% less radiation than standard chest CT) for early detection in high-risk individuals aged 50-70. Bulk billed under the National Lung Cancer Screening Program. For at-risk patients and referrers.
• Workers Compensation Imaging Comprehensive workers compensation medical imaging services including MRI, Nuclear Medicine, CT, X-ray, and Ultrasound with dedicated staff trained to liaise with claims officers for pre-approval and expedited processing. No out-of-pocket costs for approved examinations. For injured workers, employers, and claims officers.
• Contrast Enhanced Mammography Advanced breast imaging combining conventional mammography with iodinated contrast dye injection to better characterise breast abnormalities and detect cancers not visible on standard mammograms, particularly for patients with dense breast tissue. For female patients and breast imaging referrers.
• Nuchal Translucency Scan First-trimester screening ultrasound (performed between 12w5d-13w6d) combined with maternal blood test to assess risk for chromosomal abnormalities including Down Syndrome. Fetal Medicine Foundation accredited program. For expectant mothers and obstetric referrers.
• Pre Natal Test Duo (Harmony NIPT + Early Morphology Ultrasound) Combined early pregnancy assessment including morphology ultrasound (12-16 weeks) and Harmony Non-Invasive Prenatal Test (NIPT) for screening of chromosomal conditions such as Down Syndrome and optionally DiGeorge syndrome. For expectant mothers and obstetric referrers.
• Image Guided Biopsy Minimally invasive tissue sampling using CT or ultrasound guidance for accurate needle placement to obtain cells from lesions in breast, thyroid, lung, liver, kidney, and other masses for pathological examination. For patients and referrers.
• Neck and Back Injections CT-guided spinal injections including epidural, perineural, and facet joint injections for pain management, delivering anaesthetic and cortisone medications directly to affected nerves and joints. For patients with spinal pain and referrers.
• Musculoskeletal Injections Therapeutic cortisone and anaesthetic injections for hip, knee, elbow, or shoulder pain relief, performed under CT or ultrasound guidance for precise medication delivery. For patients and referrers.
• ILO Chest X-ray Specialised chest X-ray following International Labour Organization (ILO) standards for occupational health screening to detect lung changes from workplace dust exposure (silica, asbestos, coal) for workers in mining, construction, and heavy industry. Walk-in service available. For workers, employers, and occupational health referrers.
• SynRad Patient Portal App Mobile application for iOS and Android providing patients access to their imaging results, images, and ability to request future appointments. Available through App Store and Google Play. For patients of Synergy Radiology.

Quantifiable outcome

• Bulk billed diagnostic mammograms for Medicare-eligible patients where clinical indication meets criteria
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NIB (OSHC)coreChannel Partner/ Reseller/ Distributor · 1 April 2025Direct billing partnership for Overseas Student Health Cover holders. NIB OSHC policyholders can access radiology services at Synergy Radiology under their insurance plan with direct billing.
• Allianz (OSHC and OVHC)coreChannel Partner/ Reseller/ Distributor · 1 April 2025Direct billing partnership for both Overseas Student Health Cover and Overseas Visitor Health Cover holders. Allianz policyholders can access radiology services at Synergy Radiology under their insurance plan with direct billing.
• AHM (OSHC)minorChannel Partner/ Reseller/ Distributor · 1 April 2025Direct billing partnership for Overseas Student Health Cover holders. AHM OSHC policyholders can access radiology services at Synergy Radiology under their insurance plan with direct billing.
• Medibank (OSHC)minorChannel Partner/ Reseller/ Distributor · 1 April 2025Direct billing partnership for Overseas Student Health Cover holders. Medibank OSHC policyholders can access radiology services at Synergy Radiology under their insurance plan with direct billing.
• NIB OVHC (including GU Health and iMAN)minorChannel Partner/ Reseller/ Distributor · 1 April 2025Direct billing partnership for Overseas Visitor Health Cover holders including GU Health and iMAN brands under NIB. OVHC policyholders can access radiology services with direct billing.
• Best PracticecoreTechnology or IntegrationElectronic referral delivery partnership enabling practitioners to send referrals directly from Best Practice software to Synergy Radiology. Referrals transmitted via Healthlink using HL7 messaging system for secure transmission. Installation takes approximately 30 minutes. Streamlines patient booking and results delivery.
• Harmony NIPT (Clinical Labs)coreTechnology or IntegrationSynergy Randwick offers Harmony Non-Invasive Prenatal Test in conjunction with Early Morphology Ultrasound for screening of chromosomal conditions like Down Syndrome. Blood samples collected on-site and sent to Clinical Labs for processing. Results returned to doctor in 5-10 business days. Optional DiGeorge syndrome screening available.
• National Lung Cancer Screening Program (NLCSP)coreStrategic or Co-development PartnerRegistered provider of the Australian Government's National Lung Cancer Screening Program. Provides bulk billed low-dose CT lung screening for high-risk individuals aged 50-70 years. Program aims to achieve better health outcomes by detecting lung cancer early and saving lives.
• Fetal Medicine FoundationcoreStrategic or Co-development PartnerNuchal Translucency screening program fully accredited by the Fetal Medicine Foundation. Accreditation ensures quality standards for prenatal screening using ultrasound and blood tests to assess risk for chromosomal abnormalities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• InHealth Group: UK-based diagnostic imaging and healthcare services provider operating MRI, CT, and other imaging modalities. Comparable to Synergy in service portfolio and clinic-based model, though operating in a different geography.
• Lake Imaging: Regional Australian diagnostic imaging provider concentrated in Victoria with multi-modality offering similar to Synergy's. Comparable in modality mix and clinic model but operates primarily outside NSW, making it a regional rather than direct Sydney competitor.

Broad incumbents

• Sonic Healthcare: ASX-listed global diagnostics company with radiology (via subsidiary) and extensive pathology operations across Australia. Provides broader scale and capital access but radiology is one segment within a multi-vertical healthcare portfolio.
• Healius (formerly Primary Health Care): ASX-listed Australian healthcare services group operating diagnostic imaging (Lumus Imaging) alongside pathology and day hospitals. Provides a broader diversified healthcare platform that overlaps with Synergy's imaging services.

Others

• Philips (Diagnostic Imaging / HealthTech): Global medical imaging equipment manufacturer whose MRI, CT, and ultrasound systems underpin Synergy's modality offering. Indirectly comparable as a technology enabler rather than direct service competitor.

Direct peers

• RadNet: US-based outpatient diagnostic imaging platform operating 350+ centers offering MRI, CT, mammography, ultrasound, and nuclear medicine. Comparable to Synergy as a multi-site, multi-modality diagnostic imaging provider serving referring physicians and patients.
• Qscan Group: Australian radiology practice group operating comprehensive diagnostic imaging services including MRI, CT, ultrasound, mammography, and interventional procedures. Competes directly with Synergy in the multi-modality radiology segment across Australian metropolitan markets.
• Capital Radiology: Australian diagnostic imaging provider offering MRI, CT, ultrasound, mammography, and nuclear medicine across multiple Victorian and NSW sites. Closely comparable to Synergy in modality mix and metropolitan clinic model.
• PRP Diagnostic Imaging: Australian radiology group with multi-site diagnostic imaging services including MRI, CT, ultrasound, mammography, and interventional procedures. Comparable to Synergy as a radiologist-led multi-clinic practice with similar modality offering.
• I-MED Radiology Network: Australia's largest diagnostic imaging network with 250+ clinics nationwide offering MRI, CT, X-ray, ultrasound, nuclear medicine, and interventional procedures. Directly comparable to Synergy as a multi-modality radiology group competing for the same referrers and patients in Sydney.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SynergyRadiology1
• LinkedInlinkedin.com/company/synergy-radiology-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Radiology