City Wellness Collective

What City Wellness Collective does

City Wellness Collective, operating under the trade name Upsoul Center, is a holistic health and wellness center headquartered in the Chelsea neighborhood of Manhattan at 141 West 28th Street, Suite 301. Founded in 2016, the company operates a curated practitioner network of approximately 15 specialists offering modalities that span massage therapy, reiki healing, acupuncture, sound healing, chiropractic care, craniosacral therapy, myofascial release, nutritional coaching, personal training, holistic skincare, Akashic readings, life coaching, and energy healing. The center primarily serves individual wellness seekers in the NYC metropolitan area who book private sessions for conditions including stress and anxiety, physical pain, low energy, digestive issues, emotional imbalance, sleep disturbances, poor posture, and energy rebalancing.

The business model rests on four revenue streams: (1) private sessions booked directly through the website at the Chelsea location with discounted multi-session packages and select FSA/HSA eligibility; (2) a subscription-based online membership providing on-demand video content (stretching, meditation, healing practices) for remote or international consumers; (3) corporate wellness programs offering customized workplace events, talks, and workshops for B2B clients on health, productivity, creativity, and team building; and (4) paid in-person events and certification programs such as Reiki Master Training. Technology infrastructure is minimal: a Squarespace-hosted website serves as the central marketing, booking, and content-distribution platform, with no proprietary software, mobile app, API, or SDK disclosed. A "Partner With Us" program supports practitioner onboarding with marketing and referral infrastructure.

The firm is privately held, founder-led, and bootstrapped, with no disclosed external funding, M&A activity, or regulatory actions. Founder Jissel Ravelo leads operations alongside a network of independent practitioners. Customer reach is predominantly long-tail individual consumers, supplemented by a nascent corporate segment and a remote subscriber base via the online membership. Brand differentiation rests on an integrated mind-body-soul care philosophy, practitioner depth, and Chelsea positioning, with rebrand activity from City Wellness Collective to Upsoul Center indicating ongoing brand repositioning.

Name

City Wellness Collective

Legal name

Upsoul Center

Website

https://citywellnesscollective.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

City Wellness Collective (operating as Upsoul Center) is a Chelsea, NYC-based holistic wellness center running a network of 15 practitioners offering private sessions, corporate wellness programs, certification trainings, and a subscription online membership across massage, reiki, acupuncture, and related modalities.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Fitness and Recreational Sports Centers (713940)

SIC

Services-Health Services (8000)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB)

Keywords

• Holistic wellness services
• Massage therapy
• Reiki healing
• Acupuncture treatment
• Corporate wellness programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Private Sessions: Individual sessions with holistic practitioners including massage therapy, reiki healing, acupuncture, sound healing, personal training, nutrition counseling, chiropractic care, craniosacral therapy, myofascial release, stretch therapy, and more. Sessions are booked per appointment with practitioners offering discounted packages.
2. Online Membership Subscription: Subscription-based online membership providing access to a library of on-demand videos including stretching, meditation, and healing practices. Available for individuals who do not live in NYC or prefer remote access.
3. Corporate Wellness Programs: Customized workplace wellness events, talks, and workshops for corporate clients, tailored for health, productivity, creativity, team building and more.
4. Events and Training Certifications: In-person workshops, training programs, and certification courses (e.g., Reiki Master Training and Certification). Multi-day events with registration fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Core offering

City Wellness Collective operates a holistic health and wellness center in NYC's Chelsea neighborhood, offering in-person and virtual private sessions across modalities including massage therapy, reiki healing, acupuncture, chiropractic care, craniosacral therapy, sound healing, nutritional coaching, and stretch therapy delivered by a network of licensed practitioners. The center also runs corporate wellness programs, in-person certification training events, a practitioner partnership program, and a subscription-based online membership providing on-demand video content for remote users.

Product overview

Upsoul Center operates as a holistic wellness center offering a network of practitioners providing mind-body-soul care. The core offerings include Private Sessions (in-person and virtual) across multiple modalities (Massage Therapy, Reiki Healing, Meditation, Sound Healing, Acupuncture, Chiropractic, Craniosacral Therapy, Myofascial Release, and others), Corporate Wellness programs for workplaces, Events (training and certification), Partner With Us practitioner network, and an Online Membership subscription providing on-demand video content. The company is headquartered in Manhattan, NYC, and serves wellness seekers through individual practitioner sessions as well as group events and corporate wellness programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Sessions In-person holistic wellness sessions booked per appointment with individual practitioners across modalities including Thai Massage, Acupuncture, Reiki Healing, Massage Therapy, Craniosacral Therapy, Myofascial Release, Chiropractic Care, Manual Lymphatic Drainage, Holistic Skincare, Shamanic Reiki, and Visceral Therapy; offered to individual wellness seekers in NYC with practitioner-specific package discounts.
• Virtual Sessions
• Corporate Wellness Programs
• Events and Certification Trainings In-person wellness events and multi-day certification training programs such as Reiki Master Training and Certification and Reiki Level One and Two Training and Certification, with registration fees for individual attendees.
• Partner With Us (Practitioner Partnership Program) Partnership program enabling licensed or certified holistic practitioners to serve clients from the Manhattan wellness space, receiving marketing support and client referrals from the center's network.
• Online Membership Subscription-based online membership providing members with access to a library of on-demand videos including stretching, meditation, and healing practices; available globally for individuals outside NYC or those preferring remote access.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• ClassPass: ClassPass is a subscription marketplace that distributes wellness and fitness studio bookings to consumers (includes NYC studios). Comparable as an adjacent distribution/subscription channel relevant to City Wellness Collective's online membership and individual-session customer segments.

Broad incumbents

• Equinox Spa: Equinox operates its full-service spa (Equinox Spa) and other integrative wellness services across major U.S. cities including NYC, as part of its broader luxury fitness brand. Comparable as a high-end urban wellness services provider offering bodywork, recovery, and holistic modalities.
• Massage Envy: Massage Envy is a large national franchise of membership-based massage and skin-care service centers. Comparable as a recurring-revenue, multi-modality bodywork services operator with package-based pricing.
• Burke Williams Spa: Burke Williams is a multi-location operator of day spas offering massage, facials, and body treatments. Comparable as a premium day spa providing treatment packages and multi-modality services.
• Exhale Spa: Exhale operates urban spa and fitness locations combining massage, skin care, acupuncture, and fitness classes. Comparable as a multi-modality day spa and wellness services operator with a NYC-area presence.

Direct peers

• WTHN: WTHN is a NYC integrative wellness studio offering acupuncture, cupping, herbal medicine, and bodywork in a curated, modern setting. It overlaps directly with City Wellness Collective's acupuncture/chiropractic/bodywork offerings and similar premium positioning.
• The Well NYC: The Well is a NYC-based membership wellness brand offering integrative services (nutrition, acupuncture, bodywork, coaching) at its Manhattan location. It is the closest comparable: a curated multi-modality, premium-positioned urban wellness collective serving similar holistic mind-body-soul seekers.
• Modo Yoga NYC: Modo Yoga operates NYC studio locations offering yoga, meditation, and community-centered holistic wellness. Comparable as an urban yoga/wellness studio with community-led GTM and in-person workshops and certification programming.
• Inscape NYC: Inscape is a mind-body studio that combines yoga, meditation, and holistic wellness programming in a designed urban environment. Comparable to City Wellness Collective's mind-body-soul, multi-modality wellness approach and team-based practitioner model.

Regional players

• Sky Ting Yoga: Sky Ting is a NYC-focused yoga, tai chi, and holistic movement studio with both physical and online content. Similar asset-light-plus-physical model, premium Chelsea-area positioning, and digital subscription arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Wellness Collective