Modo Yoga NYC
- Company typePrivate
- Founded-
- HeadquartersNew York City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Modo Yoga NYC does
Modo Yoga NYC is the New York area franchise of Modo Yoga, a private, founder-led (Jess Robertson) network of eco-friendly hot yoga studios operating under a franchise/ownership model. The brand positions itself as North America's Premier Eco-Friendly Hot Yoga Brand, delivering a unified practice system anchored on a foundational Modo Yoga series in heated rooms built with energy-efficient heating systems and sustainable materials. Beyond hot yoga, the offering includes Modo Flow, Modo + Yin, Yin Yoga, Pilates, Barre, and meditation, organized around six philosophical pillars (Be Healthy, Be Accessible, Be Green, Be Community, Live to Learn, Be Peace).
The business operates four interlocking revenue streams: subscription/recurring memberships and class fees at franchised studios, professional services revenue from certified Teacher Training Programs, e-commerce sales of eco-friendly yoga apparel and gear through shopmodoyoga.com, and franchise/licensing fees from the 'Own a Studio' program. A wholly-owned subsidiary, Modo Yoga Online, extends the brand through a virtual classes and e-courses platform. Customer acquisition is driven by studio locator tools, organic social (Instagram, Facebook), email newsletter, and content marketing via the Modo Journal, with franchise recruitment as a parallel B2B funnel.
The go-to-market motion is capital-light franchising, where independent owner-operators execute unit-level operations under brand guidelines while the parent captures franchise fees, teacher training tuition, and e-commerce/online revenue. Geographic expansion is organic and ongoing, exemplified by the announced Modo Yoga Maple Lawn studio in Maryland for Fall 2025. Pricing is set independently by franchisees and is not publicly disclosed, and the company does not disclose revenue, headcount, funding history, or institutional ownership in the available source material.
Modo Yoga NYC firmographics
Firmographics- Name
- Modo Yoga NYC
- Legal name
- Modo Yoga
- Website
- https://modoyoganyc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Modo Yoga NYC industry classification
Industry- Product category
- Yoga Studios
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Power Yoga & Athletic Yoga Conditioning (HSADACAG)
- akta.pro secondary industries
- Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Modo Yoga NYC is headquartered
LocationHeadquarters
- HQ city
- New York City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modo Yoga NYC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Studio Memberships and Class Fees: Revenue from individual and recurring class passes at franchised Modo Yoga studios. Studios offer various membership tiers and drop-in rates for hot yoga, Modo Flow, Modo + Yin, Yin Yoga, Pilates, Barre, and meditation classes.
- Teacher Training Programs: Certified instructor training programs that prepare individuals to become Modo Yoga teachers. These programs provide skills, knowledge, and confidence needed to lead safe and inspiring classes.
- Online Shop (shopmodoyoga.com): E-commerce sales of eco-friendly yoga gear, apparel, accessories, and e-courses through the company's online storefront.
- Franchise Fees: Revenue from franchise/studio ownership opportunities where individuals pay to open and operate a Modo Yoga studio under the brand license.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Modo Yoga NYC product offering
Product offeringCore offering
Modo Yoga operates a global network of eco-friendly hot yoga studios offering a unified practice system centered on its foundational Modo Yoga series, complemented by Modo Flow, Modo + Yin, Yin Yoga, Pilates, Barre, and Meditation classes. The company supports these in-person offerings with a Teacher Training certification program, an online classes platform (ModoYogaOnline.com), an e-commerce shop for eco-friendly yoga gear and apparel (shopmodoyoga.com), and a franchise/Studio Ownership program for prospective operators.
Product overview
Modo Yoga is a global community of eco-friendly hot yoga studios offering a unified practice system centered on its foundational Modo Yoga series. The portfolio spans in-studio class types including Modo Flow, Modo + Yin, Yin Yoga, Pilates, Barre, and Meditation—all held in heated, eco-conscious environments. Supporting services include a Teacher Training Program for certification, Modo Yoga Online for digital access to classes and e-courses, Shop Modo for eco-friendly gear and apparel, and Studio Ownership/Franchise opportunities for aspiring operators. The company is organized as a franchise-based model united by six core pillars: Be Healthy, Be Accessible, Be Green, Be Community, Live to Learn, and Be Peace.
Differentiator
Problem solved
Functional benefit
Brands
- Modo Yoga Online: Online yoga classes and e-courses platform offering virtual access to Modo Yoga's practice
Products and services
- Modo Yoga Foundational Series
Quantifiable outcome
- Accessible yoga for all abilities and body types
Companies that use Modo Yoga NYC
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Modo Yoga NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modo Yoga NYC partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Modo Yoga NYC competitors and assessment
Company assessmentDirect peers
- Y7 Studio: Hip, music-driven infrared hot yoga studio chain founded in NYC. Competes head-to-head with Modo Yoga NYC for the urban millennial hot yoga customer with a similar premium, design-forward positioning.
- Hot8 Yoga: Hot yoga franchise chain operating across multiple US cities with a similar class-format breadth. Directly comparable in franchise structure and target customer.
- Pure Yoga: Premium urban yoga studio brand with hot yoga, teacher training, and a multi-modality class lineup. Comparable to Modo's positioning as a destination studio brand in major metropolitan markets.
- CorePower Yoga: Largest hot yoga franchise in North America offering heated yoga classes with multiple class formats. Directly competes with Modo Yoga in the eco-friendly hot yoga niche and has far greater scale and capital backing.
- YogaWorks: Multi-format yoga studio chain offering hot yoga, flow, and teacher training. Overlaps directly with Modo's class portfolio and franchise-style expansion approach.
Broad incumbents
- lululemon: Global yoga apparel and lifestyle brand that influences the broader yoga consumer ecosystem. Overlaps with Modo's e-commerce apparel line and shapes customer expectations for yoga gear and brand experience.
- Equinox: Luxury fitness club operator offering hot yoga, Pilates, Barre, and meditation classes within a high-end fitness membership. Competes with Modo for the premium urban wellness customer in NYC and other major cities.
- Life Time Fitness: National premium fitness chain offering yoga, hot yoga, Pilates, and teacher training as part of a broader fitness portfolio. Competes for the same wellness-minded consumer as Modo but at much larger scale.
Emerging players
- Alo Yoga: Yoga-inspired activewear and digital wellness platform (Alo Moves) with growing studio concepts. Comparable to Modo as a yoga lifestyle brand spanning apparel, digital content, and physical practice.
- Glo (Yoga, Pilates, Meditation): Subscription digital yoga and meditation platform competing directly with ModoYogaOnline.com. Relevant as the at-home substitute that pressures studio attendance and shapes digital pricing benchmarks.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Modo Yoga NYC social profiles
Digital presenceModo Yoga NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modo Yoga NYC leadership team
Management profileNumber of profiles
Profiles1 record
Modo Yoga NYC subsidiaries and ownership
Company hierarchySubsidiaries1 record
Modo Yoga NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modo Yoga NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modo Yoga NYC
What does Modo Yoga NYC do?
Modo Yoga operates a global network of eco-friendly hot yoga studios offering a unified practice system centered on its foundational Modo Yoga series, complemented by Modo Flow, Modo + Yin, Yin Yoga, Pilates, Barre, and Meditation classes. The company supports these in-person offerings with a Teacher Training certification program, an online classes platform (ModoYogaOnline.com), an e-commerce shop for eco-friendly yoga gear and apparel (shopmodoyoga.com), and a franchise/Studio Ownership program for prospective operators.
Is Modo Yoga NYC a public or private company?
Modo Yoga NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modo Yoga NYC founded?
Modo Yoga NYC was founded in -1. It employs 1 to 10 people.
Where is Modo Yoga NYC based?
Modo Yoga NYC is headquartered in New York City, United States, in the North America region.
How does Modo Yoga NYC make money?
Four revenue lines are on record. Studio Memberships and Class Fees are the primary driver. The others are teacher Training Programs, online Shop (shopmodoyoga.com) and franchise Fees.
Who are Modo Yoga NYC's main competitors?
Direct peers on record are Y7 Studio, Hot8 Yoga, Pure Yoga, CorePower Yoga and YogaWorks. Broad incumbents are lululemon, Equinox and Life Time Fitness. Emerging players are Alo Yoga and Glo (Yoga, Pilates, Meditation).
Does Modo Yoga NYC have an API?
No public API is recorded for Modo Yoga NYC.
What industry is Modo Yoga NYC in?
Modo Yoga NYC's product category is Yoga Studios. Its primary akta.pro industry code is HSADACAG, Power Yoga & Athletic Yoga Conditioning, with a secondary code of HSADACAF, Restorative Yoga, Yin Yoga & Yoga Nidra. Its NAICS code is 71394 and its SIC code is 7997.