What Jensen does

Jensen AG is a privately held, family-owned automotive dealership and service center headquartered in Rümlang, Switzerland, founded in 1990 as an authorized Toyota dealer and operated by owner Lars Jensen since 2008. The company sells new and used vehicles across three franchises — Toyota, Lexus, and Suzuki — from a single full-service facility near Zurich Airport, and provides annual servicing, tire changes and storage, holiday inspections, body work, parts, and car wash. It also operates the Kaffebutik, a Danish-inspired coffee shop and Scandinavian lifestyle boutique located above the showroom, and offers Toyota Professional fleet and mobility solutions for business customers including leasing, insurance handling, and damage management.

The business is a traditional automotive retail operation built on manufacturer diagnostic systems, a SaaS booking platform (Simplybook), and standard dealer service infrastructure rather than proprietary technology. Revenue is generated across five streams: one-time vehicle sales, pay-as-you-go service and maintenance (priced from CHF 69 for a holiday check to CHF 400+ for an annual service), parts and accessories sales, recurring fleet solutions contracts, and managed financing/leasing arrangements arranged through the dealership. The customer base is predominantly private individuals, complemented by a smaller fleet and business segment, and is acquired through the physical showroom, online booking, Google Business reviews, social media (Facebook, Instagram), newsletter, and on-site events such as Jensen Open Days and Lexus Soirées.

Jensen AG employs approximately 40 staff across sales, service, parts, administration, and the Kaffebutik, holds ISO 14001:2015 environmental certification, and is a member of multiple regional business associations in the Zurich Airport region. The company has no external parent, no disclosed funding events, and no subsidiaries, and is closely identified with the Jensen family, who occupy senior roles including owner, Kaffebutik management, data science, and design/marketing. Geographic reach is limited to the Greater Zurich market from the single Rümlang site.

Name

Jensen

Legal name

Jensen AG

Website

https://jensen.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Jensen AG is a family-owned, authorized Toyota, Lexus, and Suzuki dealership and service center in Rümlang, Switzerland, serving private customers and business fleets with vehicle sales, maintenance, parts, and mobility solutions since 1990.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

New Car Dealers (44111), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Automotive dealership
• Vehicle sales
• Car servicing
• Fleet solutions
• Authorized dealer

Headquarters

HQ city

Rümlang

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used vehicle sales of Toyota, Lexus, and Suzuki vehicles through their showroom in Rümlang
2. Service and Maintenance: Annual services, holiday checks, tire changes, and general maintenance services for vehicles
3. Parts and Accessories: Sale of replacement parts and accessories
4. Fleet Solutions: Customized fleet management solutions and long-term fleet agreements for business customers
5. Financing and Leasing: Vehicle leasing and financing options arranged through the dealership

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jensen AG is an authorized Toyota, Lexus, and Suzuki dealership in Rümlang, Switzerland, selling new and used vehicles while providing manufacturer-spec maintenance, repairs, parts, tire services, fleet management solutions, and financing/leasing options for private and business customers. The dealership also operates a Danish-inspired coffee shop (Kaffebutik) within its WOWROOM showroom.

Product overview

Jensen AG is a Swiss car dealership and garage offering new and used vehicles from Toyota and Lexus brands. The company provides comprehensive automotive services including vehicle sales, annual servicing, tire changes, and holiday vehicle checks. Jensen operates a WOWROOM showroom facility with an integrated Kaffebutik coffee boutique offering Scandinavian lifestyle products. For business customers, they provide tailored fleet solutions. The company has been an official Toyota representative since 1990 and expanded their portfolio to include Lexus, also representing Suzuki. Services are bookable online via Simplybook.it appointment scheduling.

Differentiator

Problem solved

Functional benefit

Brands

• Kaffebutik: A Danish-inspired coffee shop and boutique operated on the upper floor of the Jensen Wowroom, serving coffee, pastries, and Scandinavian lifestyle products (Maileg, Meraki, Nicolas Vahé, Broste Copenhagen).

Products and services

• New Vehicles (Toyota and Lexus) Sales of new Toyota and Lexus vehicles through the dealership showroom in Rümlang, including consultation, test drives, and configuration support. Customers include both private individuals and business fleet buyers. New models such as the sixth-generation Toyota RAV4 (available to order in 2026) and Toyota bZ4X Touring (expected first half 2026) are included.
• Used Vehicles Sale of pre-owned Toyota, Lexus, and other vehicles that are inspected and checked by Jensen AG before sale, providing reliable used-car options for private customers in the Zürich region.
• Ferien-Check (Holiday Vehicle Check) 30-minute pre-vacation vehicle inspection service for Toyota and Lexus vehicles performed according to manufacturer recommendations, priced at CHF 69 (excluding materials and fluids). Bookable online through the Simplybook system.
• Jahresservice (Annual Vehicle Service) Complete annual maintenance service performed professionally and in accordance with the manufacturer's maintenance plan, ensuring year-round driving reliability. Takes 1–4 hours and starts from CHF 400.
• Radwechsel (Tire Change Service) Tire change service including mounting, proper tire pressure adjustment, and balancing of front wheels, taking 45 minutes and starting from CHF 90. Customers can bring their own tires or use Jensen's tire hotel storage.
• Toyota Professional Fleet Solutions Customized fleet management solutions and mobility concepts for businesses of all sizes, including vehicle procurement, financing, tire changes, tire storage, insurance handling, and damage management. Delivered via a dedicated business fleet sales team at the dealership.
• Kaffebutik Danish-inspired coffee boutique located on the upper floor of the Jensen WOWROOM showroom, offering coffee, pastries, and Scandinavian lifestyle products from brands including Maileg, Meraki, Nicolas Vahé, and Broste Copenhagen. Provides a differentiated customer waiting experience for service customers and serves as an independent retail destination.

Quantifiable outcome

• ISO 14001:2015 certified environmental management system demonstrating commitment to sustainability

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ Distributor · 1 January 1990Authorized Toyota dealer since 1990, selling new Toyota vehicles including RAV4, bZ4X, Corolla, GR models, Hilux, Proace, Yaris, and others. Provides full manufacturer warranty services and Toyota Relax extended warranty program (up to 15 years).
• LexuscoreChannel Partner/ Reseller/ Distributor · 1 January 1990Authorized Lexus dealer offering Lexus luxury vehicles including RZ (electric), RX, NX, ES, UX, LBX, LM, and concept vehicles. Provides premium customer service and Lexus Premium Care (15-year warranty).
• SuzukiminorChannel Partner/ Reseller/ DistributorListed as one of the brands sold at Jensen AG alongside Toyota and Lexus.
• FRZ Flughafenregion ZürichminorStrategic or Co-development PartnerRegional business network in the Zurich Airport region - Jensen AG is an active member contributing to regional economic development.
• Industrie- und Handelsverein Rümlang (IHVR)minorStrategic or Co-development PartnerLocal industry and trade association in Rümlang - Jensen AG participates as a member business.
• Gewerbeverein RümlangminorStrategic or Co-development PartnerLocal trade association representing small businesses in Rümlang.
• Gewerbeverein DielsdorfminorStrategic or Co-development PartnerRegional trade association in Dielsdorf.
• Gewerbeverein NiederglattminorStrategic or Co-development PartnerRegional trade association in Niederglatt.
• Rägi-ClubminorStrategic or Co-development PartnerRegional business networking club in the area.
• Team RynkebyminorGTM or Marketing PartnerCharitable cycling initiative from Zurich to Paris for Swiss Childhood Cancer Research - Jensen AG participates as sponsor.
• Sportverein Rümlang (SVR)minorGTM or Marketing PartnerJensen AG is main sponsor of the 2nd team of Rümlang Sports Club.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hubacher Automobiles AG: Another authorized Toyota dealer in the greater Zürich region with showroom, service workshop and parts operations. Closely comparable to Jensen AG on franchise scope (Toyota), customer segments (private + fleet) and service-led revenue model.
• Garage Hollenstein AG: Authorized Toyota and Lexus dealer group in Switzerland operating showrooms, service centers and parts departments. Directly comparable brand authorization and full-service dealership structure; competes with Jensen for brand-mandated sales and warranty work.

Broad incumbents

• AMAG Group AG: Largest Swiss automotive retail group (VW, Audi, Porsche, Škoda, etc.) with nationwide dealer and service network, plus fleet management. Comparable on full-service dealership and B2B fleet offerings, but vastly larger and multi-brand.
• Emil Frey Group: Major Swiss automotive retailer and importer operating multiple brands and service centers across Switzerland. Overlaps with Jensen on new vehicle retail, aftersales service and fleet solutions but at substantially larger scale.
• Garage Galliker AG: Long-established Central-Swiss multi-brand dealer group with showrooms, service and parts. Similar family-run Swiss dealership model anchored on multiple franchises and aftersales; competes with Jensen in the broader Zürich-influenced catchment.

Regional players

• Auto Kunz AG: Swiss dealer group with multiple locations offering new/used vehicles, service and fleet support. Comparable multi-site authorized-dealer play but geographically distinct from Jensen's Zürich Airport adjacency.
• Auto Beder AG: Authorized dealer and service center primarily serving the Bern region. Comparable independent authorized-dealer model with service and parts operations; does not directly overlap Jensen's Zürich catchment.
• Lober Automobile AG: Authorized dealer (Lexus/ Toyota focus) operating outside the Zürich region. Comparable authorized brand-dealer structure and aftersales focus but in a different Swiss geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JENSENAG
• LinkedInlinkedin.com/company/jensen-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jensen