What Auto Kunz does

Auto Kunz AG is a privately held Swiss independent multi-brand automotive importer and dealer headquartered in Wohlen, Aargau, founded in 1967 by Theo and Ursula Kunz as a direct importer challenging Swiss import cartels. The company lists over 500 vehicles in stock drawn from more than 35 brands, supplemented by access to approximately 20,000 additional vehicles through EU warehouses and global supplier networks across a 12,000 sqm showroom footprint. It holds exclusive Swiss importerships for JAC electric vehicles (since 2019) and Shelby vehicles in German-speaking Switzerland, and operates an in-house workshop, parts warehouse, tire hotel, CO2 exchange, and accessories shop.

The business operates a hybrid sales model combining physical showrooms, an online shop with home delivery, 24/7 online appointment booking, and inside sales via phone, WhatsApp, chat, and email. Customers can purchase, lease, finance, or subscribe via the Auto Abo product (12–36 months, all-inclusive). Pricing spans from approximately CHF 16,789 for economy EVs such as the JAC E30X to CHF 99,989 for premium models such as the Audi RS6 Avant, with the company claiming Switzerland-wide lowest prices and up to 50% discounts versus traditional dealers. The online Neuwagenkonfigurator compares prices across up to 28 countries within 10 seconds, and the Aviloo Flash Test (CHF 89) is offered for EV battery diagnostics on used inventory.

As of January 1, 2026, Auto Kunz AG became part of the Gross Garage Gruppe owned by the Küng family, with Roger Küng as Chairman, Chantale Küng on the board, and Roger Kunz retained for continuity; CEO Adrian Büchler (appointed 2022) leads day-to-day operations. The customer base is dominated by individual B2C consumers with a growing SME segment for electric transporters; revenue is not publicly disclosed. The company employs over 50 staff plus up to 10 apprentices and trains customers through brand ambassadors and event-driven marketing including the annual Auto-Fest.

Name

Auto Kunz

Legal name

Auto Kunz AG

Website

https://autokunz.ch

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto Kunz AG is a Swiss independent multi-brand car importer and dealer, founded 1967 in Wohlen, offering 500+ vehicles from 35+ brands plus financing, subscription, workshop, and CO2 exchange services to individual consumers and SMEs across Switzerland.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Auto Refinance (FSAKADAB)

Keywords

• Multi-brand auto dealer
• Vehicle leasing services
• Car import services
• Used car sales
• Automotive retail

Headquarters

HQ city

Wohlen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new cars and used vehicles (Occasionen). As a multi-brand importer, the company sells over 500 vehicles from stock with access to approximately 20,000 additional vehicles from EU warehouses.
2. Workshop and Service: In-house workshop providing maintenance, repair, warranty work, bodywork, painting, glass repairs, and technical services for all car brands.
3. Parts and Accessories: Sale of car accessories including DAB radios, Wi-Fi kits, parking sensors, backup cameras, seat heating, trailer hitches, alloy wheels, winter tires, and more.
4. Financing and Leasing: Vehicle financing and leasing options. Customers can choose to lease with or without down payment.
5. Auto Abo (Vehicle Subscription): Vehicle subscription model with minimum rental period of 12 months, up to 36 months. Includes all taxes, services, and tires.
6. CO2 Exchange Trading: CO2 trading through the company's CO2 exchange. Buys CO2 from private customers and sells to offset excess CO2. The company claims leading know-how in Switzerland for CO2 trading.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Auto Kunz AG is a Swiss multi-brand automotive retailer and direct importer offering new and used vehicles from more than 35 brands, including official JAC (electric vehicles) and Shelby (American muscle) imports. Its core offering combines vehicle sales (cash, leasing, financing, Auto Abo subscription) with an in-house workshop for all brands, an online shop with over 500 stocked vehicles, vehicle import services, CO2 exchange trading, tire storage, and battery testing for EVs.

Product overview

Auto Kunz operates a multi-brand automotive retail platform offering over 500 new and used vehicles from more than 35 brands. The company functions as a direct importer and multi-brand dealer combining online e-commerce capabilities with physical showroom locations. The core offering consists of Neuwagen (new cars) and Occasionen (used cars) supported by complementary services including an Online Shop, Auto Abo subscription, and Workshop services. The product portfolio includes specialized offerings for electric vehicles (Elektroautos, Elektro-Transporter), official brand importerships (JAC, Shelby), and service packages (Swiss Package, OccasiONE Package). Additional value-added services encompass CO2 trading, vehicle imports, battery testing, and a tire hotel. The ecosystem integrates an online configurator, 24/7 appointment booking, and accessories sales to create a comprehensive automotive retail experience.

Differentiator

Problem solved

Functional benefit

Brands

• Shelby: Official Shelby importer for German-speaking Switzerland. Auto Kunz AG was selected as the official Shelby importer for German-speaking Switzerland, offering exclusive handcrafted American sports cars including Ford Mustang Supersnake with 750 HP, Mustang GTE with 670 HP, and Ford F150 with 750 HP.
• JAC
• Eco Technology

Products and services

• Neuwagen (New Cars) New vehicles from more than 35 brands available for cash purchase, leasing, or Auto Abo subscription, including official JAC electric models, with factory warranties and the Swiss Package service bundle.
• Occasionen (Used Cars) Pre-owned vehicles sold with the OccasiONE quality package (100-point inspection, accident-free guarantee, warranty, return policy) and optional Aviloo Flash battery test for EVs.
• JAC Vehicles (Official Swiss Import) Official Swiss import and sale of JAC Motors electric and ICE vehicles (e.g., E30X, e-JS4, Camper T8 Pro) with multi-year mechanical, paint, rust, and battery warranties.
• Shelby Vehicles (Official Importer for German-speaking Switzerland) Exclusive distribution of Shelby vehicles for German-speaking Switzerland, including Ford Mustang Supersnake (750 HP), Mustang GTE (670 HP), and F150 (750 HP), with a dedicated US muscle car display in Bremgarten.
• Elektro-Transporter (Electric Commercial Vehicles) Fully electric commercial transporters (e.g., JAC M3EV, BYD ETP3, Peugeot E-Partner) for SMEs, available with up to CHF 7,000 promotional discount.
• Auto Abo (Vehicle Subscription) Flexible vehicle subscription with 12–36 month terms bundling taxes, services, and tires into a single monthly fee, with or without down payment.
• Online Shop (Direct Vehicle E-commerce) E-commerce platform with over 500 vehicles available for online purchase, integrated financing options, and free home delivery in Switzerland.
• Werkstatt (Multi-brand Workshop) Professional maintenance, repair, warranty work, bodywork, painting, glass repairs, and technical services for all automotive brands, using modern diagnostic equipment and certified technicians.
• Pneuhotel (Tire Storage and Change) Professional seasonal tire storage (CHF 49/season), tire change (CHF 128), and wheel change (CHF 79) with insured storage and modern logistics.
• Neuwagen Swiss Package Bundled new-car service package including factory warranty up to 10 years, 24/7 breakdown assistance, free one-year TCS membership, 30-day return policy, and workshop access for any brand.
• OccasiONE Package (Used Car Quality) Used-car quality package bundling 100-point inspection, accident-free guarantee, warranty, tire hotel, breakdown assistance, and free navigation system installation.
• CO2-Börse (CO2 Exchange Trading) Trading of vehicle CO2 emission certificates that can save customers up to CHF 30,000 in CO2 taxes on new vehicle imports.
• Autoankauf (Vehicle Trade-in Purchase) Direct purchase of customer vehicles using Eurotax-based transparent valuations, with immediate payment upon agreement.
• Import-Dienstleistungen (Vehicle Import Services) End-to-end import services including transport, customs clearance, VAT, homologation, and road registration for vehicles sourced from Europe and worldwide.
• EU-Fahrzeuglager (EU Vehicle Stock Access) Access to approximately 20,000 additional vehicles from EU warehouses priced for Swiss customers including customs, taxes, and registration.
• Batterietest (EV Battery Health Testing) Aviloo Flash Test battery health check on used electric vehicles, priced at CHF 89 and providing a battery score for each vehicle.
• Online Zubehör-Shop (Accessories Shop) Online retail of automotive accessories such as DAB radios, Wi-Fi kits, parking sensors, rearview cameras, seat heating, trailer hitches, alloy wheels, and winter tires, with installation offered.

Quantifiable outcome

• Up to 50% discount on some vehicles compared to traditional dealers
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• JAC Motors (Jianghuai Automobile Co.)coreChannel Partner/ Reseller/ DistributorAuto Kunz AG is the official importer of JAC electric vehicles in Switzerland since 2019. JAC sells over 1.4 million vehicles annually and is one of the largest automotive manufacturers globally. VW Group holds 75% stake in the JAC joint venture.
• Shelby AmericancoreChannel Partner/ Reseller/ DistributorAuto Kunz AG is the official Shelby importer for German-speaking Switzerland. Handles exclusive distribution of Shelby vehicles including Ford Mustang Supersnake (750 HP), Mustang GTE (670 HP), and F150 (750 HP).
• Hostettler Autotechnik AGmajorImplementation/ SI/ Consulting PartnerService partner for JAC vehicles with over 300 employees at 12 locations across Switzerland. Handles spare parts deliveries and training of garage employees for JAC service.
• Circus KnieminorStrategic or Co-development PartnerAuto Kunz provides vehicle fleet support and logistics for the mobile National Circus Knie. Technical Director Maycol Errani responsible for vehicle fleet management.
• TCS (Touring Club Switzerland)majorStrategic or Co-development PartnerPartnership provides free one-year TCS membership to customers. TCS offers breakdown assistance, legal advice, accident and comprehensive insurance legal protection, and support during storms and public transport disruptions.
• Logistics and Insurance PartnersminorChannel Partner/ Reseller/ DistributorVarious logistics and insurance partners for vehicle transport, customs clearance, and insurance services during import operations.
• Ochsner SportminorGTM or Marketing PartnerSponsor of prizes for Herbstfest event quiz, offering gift vouchers worth CHF 100 each.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Carwow: UK-headquartered online car marketplace that connects buyers with dealers via transparent pricing comparison. Comparable to Auto Kunz in its dealer-bypass model and price-transparency value proposition, though Auto Kunz sells directly while Carwow is a marketplace.

Others

• Aviloo: Austrian provider of EV battery diagnostics (Flash Test) whose technology Auto Kunz offers at CHF 89 per vehicle. Included as a technology partner that underpins Auto Kunz's used-EV quality and transparency offering.
• Shelby American: American performance vehicle manufacturer whose vehicles (Mustang Supersnake, GTE, F150) are exclusively distributed in German-speaking Switzerland by Auto Kunz. Included as a key supplier relationship that defines Auto Kunz's specialty/performance niche.
• JAC Motors: Chinese automotive manufacturer (1.4M+ vehicles annually; partly owned by VW Group) and Auto Kunz's core EV import partner. Included as a strategic supplier whose commercial health directly affects Auto Kunz's EV product roadmap and pricing.

Broad incumbents

• Auto1 Group: Berlin-based online used car marketplace operating across Europe with proprietary pricing technology. Comparable to Auto Kunz as a digital-first auto retailer with cross-border procurement scale and used-car focus, though Auto Kunz is smaller and brand-specific.
• Emil Frey Group: One of Switzerland's largest automotive retail groups, operating dozens of dealerships across multiple brands (Mercedes-Benz, BMW, Volvo, Jaguar Land Rover, etc.). Directly comparable to Auto Kunz as a multi-brand Swiss dealer with parallel import expertise and nationwide service network.
• CarMax: Largest used car retailer in the US with a multi-channel (online + showroom) sales model and certified pre-owned quality standards. Comparable to Auto Kunz's used car (Occasionen) business with similar 100-point inspection and warranty offerings (OccasiONE package).
• AMAG Group: Switzerland's largest automotive retailer and importer, representing major brands like VW, Audi, Porsche, Skoda, and SEAT. Comparable because it operates a multi-brand retail and import model similar to Auto Kunz, though with a much larger footprint and brand-exclusive focus on VW Group marques.

Direct peers

• AutoScout24: Europe's largest online automotive marketplace, headquartered in Switzerland. Directly competes with Auto Kunz as a primary channel Swiss consumers use to find and compare vehicles; the dominant destination for online vehicle discovery in the same market.
• Carvolution: Swiss vehicle subscription (Auto Abo) provider offering flexible all-inclusive car subscriptions. Direct competitor in the same Swiss market with a very similar product (monthly all-inclusive subscription vs. Auto Kunz's Auto Abo), but operating as a pure-play online subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AutoKunzAG
• Facebookfacebook.com/AutoKunzAG
• LinkedInlinkedin.com/company/auto-kunz-ag
• Instagraminstagram.com/autokunz.ch
• TikToktiktok.com/@auto.kunz
• Xx.com/autokunzag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Kunz