What Atomic does

Atomic Digital Design (legally ATOMIC SOOM, a French SAS with €50,000 share capital, registered in Paris under RCS 539 355 164) is a Paris-based creative technology studio founded in 2012 that produces augmented reality, 3D CGI, mixed reality, WebAR, virtual try-on, and AI-generated immersive experiences for premium brands. The company is headquartered at 42 Rue Marguerite de Rochechouart in the 9th arrondissement of Paris, employs 1-10 people, and reports having delivered over 1,000 projects across luxury fashion (Dior, Louis Vuitton, Gucci, Balenciaga, Givenchy), sports (Lacoste, Adidas, Red Bull, Paris Saint-Germain), beauty (L'Oréal Paris, Yves Saint Laurent Beauty, NYX, Lancôme), technology (Meta, Samsung, Snap), and cultural institutions (Fondation Cartier pour l'Art Contemporain).

The company's technical stack centers on an in-house GenARation photogrammetry studio for high-fidelity product capture and digital twin creation, the proprietary TWIN concept for Meta Quest 3 product drops, and custom AI pipelines for personalized generative video (deployed in the Legendary-Level 2026 phygital greeting card experience). Atomic delivers experiences natively across Snapchat AR, Meta Quest (mixed reality), Apple Vision Pro (spatial computing), and WebAR via 8th Wall/Niantic, with supporting integrations to Google Geospatial, Adobe Aero, Teads, Freewheel, and SportRadar. Its core technology differentiates on accuracy of 3D capture, novel mixed-reality architectures for hardware platforms, and seamless phygital integration (e.g., transplanting social AR lenses onto physical AR mirrors).

Atomic operates a professional services, project-based revenue model, earning fees from bespoke creative-tech engagements rather than from software licensing, subscriptions, or self-serve products. Go-to-market is direct enterprise field sales supplemented by an event-driven motion anchored at Cannes Lions, Viva Technology, Paris Fashion Week, Roland-Garros, and brand-specific activations, with the website portfolio and XR Gallery functioning as primary proof-of-capability assets. The firm is founder-owned and privately held with no disclosed institutional investors, funding rounds, mergers, acquisitions, or leadership changes in the source material.

Name

Atomic

Legal name

ATOMIC SOOM

Website

https://atomicdigital.design

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Immersive Experience Design & Production Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Augmented reality experiences
• 3D product visualization
• Virtual try-on solutions
• Mixed reality development
• Immersive advertising campaigns

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Atomic operates as a creative tech studio producing custom AR, 3D, WebAR, Mixed Reality, and immersive experience campaigns for premium brands on a project/fee basis. Revenue is generated through branded campaign production contracts, typically multi-project engagements with luxury and fashion clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Atomic (Atomic Digital Design) is a Paris-based creative technology studio that designs and produces immersive AR, 3D CGI, mixed reality, photogrammetry-based digital twins, virtual try-on, and AI-generated video experiences for premium and luxury brands. Deliverables span WebAR campaigns, Snapchat AR lenses, Meta Quest 3 mixed reality, Apple Vision Pro applications, in-store AR Mirrors, AR advertising, virtual flagships, and Web3/NFT activations, delivered as bespoke project-based engagements since 2012.

Product overview

Atomic Digital Design is an AR/VR/XR creative technology studio offering a comprehensive suite of immersive experience services. The core offering centers on AR/VR/XR Experiences including WebAR, Snapchat AR lenses, Apple Vision Pro spatial experiences, and Meta Quest mixed reality applications. Key product capabilities include 3D Viewers & Virtual Try-On for e-commerce, Virtual Store environments, the proprietary TWIN Meta Quest 3 product preview concept, AR Mirror for retail activations, and GenARation in-house photogrammetry studio for digital twin production. Services portfolio extends to AR Ads & Immersive Advertising, Social Media Campaigns, Digital Twin Production, Web3 & NFT Solutions, AI-Powered Solutions (including generative AI storytelling), and Strategic Enhancement Consulting. The company operates across luxury, fashion, beauty, sports, art, and entertainment sectors, delivering over 1,000 projects since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• AR / VR / XR Experiences Immersive augmented reality, virtual reality, and mixed reality experiences for luxury, fashion, and lifestyle brands, including WebAR, Snapchat AR lenses, Apple Vision Pro spatial experiences, and Meta Quest mixed reality applications.
• 3D Viewers & Virtual Try-On E-commerce solutions featuring photorealistic 3D product visualization, virtual try-on, and interactive 360° product showcases for online retail experiences, used by brands such as Lacoste and Steve Madden.
• Virtual Store Immersive virtual flagship store experiences that allow brands to create digital shopping environments with product exploration and purchase capabilities.
• GenARation Photogrammetry Studio Atomic's in-house photogrammetry studio for ultra-precise 3D digital capture of products, materials, and textures, used to create production-ready digital twins and 3D assets for immersive campaigns.
• AR Ads & Immersive Advertising Augmented reality advertising solutions including AR display ads, gamified ads, social AR campaigns, and branded AR experiences for mobile and digital out-of-home placements (e.g., Lacoste 3D Teads display ad, Red Bull BC One).
• AR Mirror In-store augmented reality mirror experiences for retail and events, enabling virtual try-on and interactive brand engagement at physical locations by transplanting Snapchat/Instagram AR lens experiences onto AR mirror hardware.
• TWIN (Meta Quest 3 product drop concept) Proprietary mixed reality concept for Meta Quest 3 that enables brands to launch exclusive product drops directly into users' living rooms, bridging physical products with digital ownership and exclusive experiences.
• Web3 & NFT Solutions Blockchain-based digital experiences including NFT collections, PFP drops, metaverse activations, and Web3 community engagement strategies for fashion and luxury brands (e.g., Lacoste UNDW3 with 11,212 PFPs).
• AI-Powered Solutions (incl. Legendary-Level 2026 phygital greeting card) AI-driven marketing experiences leveraging custom generative AI pipelines, including personalized storytelling video generation triggered by user selfies via QR code on physical cards (Legendary-Level 2026 greeting card experience).

Quantifiable outcome

• AR mirrors are 9x more engaging than traditional video ads and drive 3x higher store footfall traffic
• +7 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• MetacoreTechnology or IntegrationMeta is listed as a core tech partner. Atomic has developed multiple Meta Quest experiences including Journey Through Time (mixed reality prototype) and TWIN (Meta Quest 3 product drop concept). The partnership enables distribution of immersive experiences to Meta's user base.
• Snap Inc.coreTechnology or IntegrationSnapchat is Atomic's primary AR platform, with dozens of Snapchat AR lens projects delivered across luxury, beauty, sports, and culture verticals. Snapchat serves as both a technology platform and distribution channel. Joint projects include Cannes Creative Minds, Vogue x Snapchat AR Exhibition, and Snap Winter Village.
• TikToksecondaryGTM or Marketing PartnerTikTok is listed as a tech partner. Used for AR/immersive content amplification (e.g., Red Bull BC One dance challenges) and social commerce campaigns.
• FreewheelsecondaryTechnology or IntegrationFreewheel is listed as a tech partner, likely serving as a video ad platform supporting AR display advertising campaigns.
• Orange AdvertisingsecondaryTechnology or IntegrationOrange Advertising is listed as a tech partner. Used in the context of AR campaigns leveraging Orange's 5G network capabilities, particularly for the Rugby World Cup 2023 activation.
• 8th Wall (Niantic)coreTechnology or Integration8th Wall's WebAR platform (owned by Niantic) enables rich AR experiences directly in mobile browsers without an app. Used for Balenciaga's Earth Day regenerative agriculture WebAR game and Steve Madden's MADDENWOOD in-store poster activation. 8th Wall's SLAM engine provides world tracking capabilities.
• NianticcoreTechnology or IntegrationNiantic's 8th Wall WebAR platform is used by Atomic to deliver no-app AR experiences. The platform enables surface and object detection for immersive in-store and outdoor activations.
• SportRadarsecondaryTechnology or IntegrationSportRadar provides live sports data integration for AR experiences. Used in the Orange Rugby World Cup 2023 AR activation to deliver real-time match data and virtual game overlays powered by Orange's 5G network.
• Google GeospatialsecondaryTechnology or IntegrationGoogle Geospatial technology used in the YSL Beauty LOVESHINE lipstick AR pop-up experience, enabling location-based AR features in the Paris activation.
• Adobe AerosecondaryTechnology or IntegrationAdobe Aero (Adobe's AR authoring platform) used alongside Google Geospatial for the YSL Beauty LOVESHINE lipstick AR experience, allowing guests to explore the product in detailed 3D via mobile devices.
• TeadssecondaryTechnology or IntegrationTeads is a digital advertising platform used for AR interactive display ads. Atomic partnered with Teads to create Lacoste's AR 3D interactive shoe ad, which achieved 64% IAS viewability and 6.02% interaction rate.
• EnephtyssecondaryStrategic or Co-development PartnerWeb3 consultancy partnered with Atomic to co-lead the creative teams and project strategy for Lacoste's UNDW3 NFT/PFP launch. Enephtys provided blockchain and Web3 strategic expertise complementing Atomic's creative and AR capabilities.
• Sliders StudiosecondaryStrategic or Co-development PartnerSliders Studio worked with Atomic to redesign community-submitted crocodile illustrations, create PFP attributes, and establish semi-automatic PFP generation process for Lacoste UNDW3 project.
• TropeesecondaryTechnology or IntegrationTropee powered the NFT utility mechanism for Lacoste's Miami 2023 UNDW3 experience, enabling exclusive invitations and access benefits for gold golf ball and tennis racket PFP holders.
• SnapsecondaryStrategic or Co-development PartnerSnap commissioned Atomic to develop the NYX Professional Makeup Pride Snapchat lens as part of Snap's broader Pride campaign, with Atomic responsible for creative design and AR development.
• SuuupplysecondaryStrategic or Co-development PartnerSuuupply collaborated with Atomic to create the digital ecosystem for the Sebago x Suuupply limited edition. Atomic produced all digital assets while Suuupply provided the contemporary aesthetic direction, merging century-old shoemaking heritage with digital artistry.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unit9: London-based production company with a dedicated XR/immersive division building AR, VR, and interactive content for global brands. Directly comparable in service mix and client profile.
• B-Reel: Stockholm-headquartered creative technology studio producing AR, VR, and interactive digital experiences for global brands. Comparable as a mid-sized independent shop combining creative direction with proprietary technical production.
• Tool of North America: Los Angeles-based creative studio with deep expertise in AR, interactive installations, and immersive brand experiences for luxury and entertainment clients. Closest direct comparable in terms of size, output focus, and premium client roster.
• North Kingdom: Swedish interactive studio delivering award-winning AR, VR, and 3D experiences for global brands. Comparable in combining immersive tech production with creative storytelling for premium clients.
• Active Theory: Los Angeles-based studio specializing in immersive web experiences, real-time 3D, and interactive brand environments. Comparable technology stack (WebGL, real-time engines) and premium brand client list.

Broad incumbents

• MediaMonks: Global creative production company (S4 Capital) with a dedicated AR/immersive practice serving enterprise clients at scale. Comparable offering but with vastly larger headcount and broader service portfolio.
• Dentsu Creative: Global creative network with XR and experience design capabilities serving enterprise clients. Comparable in immersive creative output but operates at holding-company scale with integrated media buying.
• Publicis Luxe: Publicis Groupe's luxury-specialist network delivering creative, digital, and increasingly immersive experiences for top-tier fashion and beauty houses. The most direct large-agency competitor for Atomic's luxury client base.
• R/GA: IPG-owned digital agency with established AR/VR capabilities and a long history of brand experience work. Overlaps with Atomic in immersive creative but serves a much broader marketing-services mandate.

Emerging players

• Here Be Dragons: Immersive storytelling studio (formerly VRse) producing VR/AR/MR content for brands. Directly comparable in technology and category but with a narrower product focus and smaller brand portfolio than Atomic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/atomic-digital-design
• Xx.com/atomicsoom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atomic