What Just For The Win does

Just For The Win is a privately held B2B video slot game development studio founded in 2016 and headquartered in Stockholm, Sweden. The company designs and produces HTML5-based slot games for mobile and desktop platforms, serving the online gambling and free-to-play social casino markets. Its portfolio spans approximately 88 live games distributed through licensing and royalty arrangements with online casino operators, with the company explicitly targeting both real-money gambling operators and free-to-play social casino platforms as distinct customer segments.

The studio's product strategy centers on proprietary game mechanics, most notably the Link&Win system (lock-and-respin with money symbols) and the Power Combo framework (enabling simultaneous activation of multiple features such as Giant Reels, Multi-Collect, Cash Reel, and Synced Reels). These mechanics are deployed as franchise-licensable engines across recurring IP, including the Amazing Catch, Dark Waters, and Western Gold series, as well as themed titles spanning Norse mythology, Aztec, Egyptian, mining, fishing, candy, and Art Deco aesthetics. The company employs a team of 50+ professionals representing 13+ nationalities and 20+ languages, distributed across offices in Stockholm (headquarters), Gothenburg, and Kyiv.

Commercially, Just For The Win operates a B2B go-to-market motion centered on two channels: a core distribution partnership with Games Global (which provides client zone infrastructure for reaching operators globally) and direct licensing relationships with online casino operators. Revenue is generated through game licensing fees and royalty arrangements, with specific pricing not publicly disclosed as deals are negotiated individually with operators. The company has received industry recognition including Company of the Year (2022), RNG Casino Supplier of the Year (2023), consecutive Gazelle Awards from Dagens Industri (2021–2022), and Deloitte's Sweden Tech Fast 50 (2022), positioning it as an established mid-sized supplier in the regulated iGaming content ecosystem.

Name

Just For The Win

Legal name

Just For The Win

Website

https://justforthewin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Just For The Win is a privately held B2B video slot game studio founded in 2016 in Stockholm, Sweden. It designs HTML5 slot games using proprietary mechanics (Link&Win, Power Combo) and licenses them to online casino operators and social casino platforms globally through Games Global and direct deals.

Ownership category

akta.pro rank

Product category

iGaming / Online Casino Slot Games

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Video slot games
• Casino game studio
• HTML5 game development
• IGaming content
• B2B game licensing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game Licensing to Casino Operators: Licenses video slot games to online casino operators in the gambling market. Revenue is generated through licensing fees and royalty arrangements with casino platforms that distribute the games to end players.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Just For The Win is a B2B software development studio that designs, builds, and licenses HTML5 video slot games for mobile and desktop distribution to online casino operators and free-to-play social casino platforms. The studio's portfolio of approximately 88 live games is built on proprietary mechanics, most notably the Link&Win hold-and-respin system and the multi-feature Power Combo framework.

Product overview

Just For The Win is a software development company that creates video slot games for mobile and desktop in the free-to-play and online gambling market. The company operates a portfolio of branded slot game titles across diverse themes (including Norse mythology, Western, Egyptian, farming, mining, fishing, candy, and Art Deco aesthetics). Their games feature recurring mechanics and feature frameworks such as Link&Win, Power Combo, Free Spins, Cash Collect, and various multiplier systems. The company has approximately 88 games live, developed by a team of 50+ employees across offices in Stockholm, Gothenburg, and Kyiv.

Differentiator

Problem solved

Functional benefit

Products and services

• Mega Eagle Power Combo

Quantifiable outcome

• 88+ games live across casino platforms
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Games GlobalcoreTechnology or IntegrationGames Global provides the client zone infrastructure and platform for distributing Just For The Win's games to casino operators. The clientzone.gamesglobal.com platform serves as the operational interface for game distribution.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Nolimit City: Independent slot game studio producing high-volatility, mechanically ambitious slots (xMechanics) for online casino operators — directly comparable niche, B2B-only studio profile and category positioning as Just For The Win.
• Thunderkick: Stockholm-based independent online slot game studio supplying casino operators with branded, design-led video slots — strong overlap on geography, business model and slot-only focus.
• Push Gaming: B2B iGaming content studio producing feature-rich online slot games for operator distribution; comparable customer base and product category.
• ELK Studios: Sweden-based independent slot studio (Stockholm-adjacent) producing premium video slots for online casino operators — strong direct comparability on geography, scale, and B2B slot-only model.
• Hacksaw Gaming: B2B slot and instant-win game studio supplying licensed online casino operators globally; similar size and distribution model with a focus on differentiated mechanics.

Emerging players

• Big Time Gaming: Slot studio known for the Megaways mechanic, licensing its IP across operators; comparable niche B2B studio focused on mechanic-driven slot content.

Broad incumbents

• Pragmatic Play: Large multi-product iGaming supplier (slots, live casino, bingo, sportsbook) dominating operator content deals globally; broader portfolio than Just For The Win but overlapping slot distribution customers.
• Relax Gaming: iGaming aggregator and in-house slot studio serving operators with both proprietary and aggregated content; competitor with overlapping slot distribution customers.
• NetEnt: Pioneering online slot developer (now part of Evolution) supplying branded slots to casino operators globally; established incumbent in the same distribution channel.
• Play'n GO: Established online casino game studio with extensive slot catalog distributed to operators worldwide; larger scale and longer history than Just For The Win.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/justforthewin
• Instagraminstagram.com/justforthewin.studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just For The Win