What Daakor does

Daakor Inc. is a Toronto-based, privately held online interior design and decorating service that serves busy residential homeowners in Canada and the United States. Founded in 2018 by Dilhani Dodangoda, the company delivers fully virtual design projects: clients complete an online questionnaire, upload room photos and measurements, and receive custom designs including 2-4 detailed 3D style boards, scaled furniture layout plans, and curated shoppable shopping lists featuring products from major retailers (Crate & Barrel, CB2, West Elm, Pottery Barn, Room and Board, Ethan Allen, Wayfair) plus exclusive trade-only vendors. The platform also offers an interactive Design Style Quiz as a top-of-funnel lead generation tool.

The company sells a four-tier service ladder: Room Rx ($99 CAD, an entry-level design "prescription"), Design Ready (foundational DIY guidance), Mini Makeover Magic (mood board plus shopping list), and Makeover Magic ($1,999 CAD / $1,499 USD per room, the premium white-glove tier with 2-4 3D style boards, up to two revisions, and 180 days of concierge support). All monetary transactions occur in Canadian dollars, and a 100% Money-Back Guarantee applies to first design packages within 30 days. Revenue is generated primarily through one-time design service fees; the company also facilitates furniture purchases through vendor partnerships and offers optional third-party installation services.

Daakor operates a direct-to-consumer, online-first go-to-market with no physical retail locations, using a Calendly-integrated consultation booking system, a multi-platform social presence (Facebook, Instagram, Pinterest, LinkedIn), an active SEO/content blog, and a "Daakor Insiders" newsletter for demand generation. The Makeover Magic premium tier runs on a 5-6 week waitlist with a paid "Skip the Line" option, and the business is bootstrapped apart from a 2020 DMZ acknowledgment, employing 1-10 people.

Name

Daakor

Legal name

Daakor Inc.

Website

https://daakor.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Daakor is a Toronto-based online interior design service that delivers virtual 3D-styled room designs, furniture layout plans, and shoppable shopping lists to busy residential homeowners in Canada and the US through a four-tier per-room service model.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Design Service Fees: Daakor generates revenue primarily through one-time design service fees charged per room. Service tiers include Room Rx ($99 CAD), Design Ready, Mini Makeover Magic, and Makeover Magic ($1,999 CAD/$1,499 USD). Fees are paid in advance of design work and are non-refundable except under the 30-day money-back guarantee for first design packages.
2. Furniture and Decor Sales: Daakor facilitates furniture purchases through their platform, collecting payments for items from third-party vendors (Crate & Barrel, West Elm, Pottery Barn, etc.) and passing orders to vendors. The company also offers access to exclusive trade-only vendors not available to general consumers.
3. Installation Services: Optional white-glove installation services for furniture placement, facilitated through third-party contractors for an additional fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Daakor is a virtual interior design and decorating service that delivers personalized room designs to homeowners across Canada and the US through online questionnaires, 3D style board renderings, scaled floor plans, and curated shoppable furniture lists sourced from major retailers and exclusive trade-only vendors. The company sells its services in tiered per-room packages ranging from a $99 CAD design diagnosis (Room Rx) to a $1,999 CAD premium full-service design (Makeover Magic) with 3D visualizations, up to two revision rounds, and 180 days of concierge implementation support, and additionally facilitates furniture purchases and optional white-glove installation through third-party partners.

Product overview

Daakor is an online interior design and decorating service platform operating across Canada and the US. The offering consists of a tiered service model with four distinct levels: Room Rx (entry-level design diagnosis at $99 CAD), Design Ready (foundational DIY design guidance), Mini Makeover Magic (mood board and shopping list), and Makeover Magic (premium luxury service with 3D visualizations, 2 revisions, and 180-day concierge support). The platform also includes a Design Style Quiz tool to help users identify their design preferences. Clients submit room photos, measurements, and style preferences, then receive custom design concepts with 3D renderings, furniture layout plans, and curated shopping lists featuring products from partner brands.

Differentiator

Problem solved

Functional benefit

Brands

• Room Rx: Professional room design diagnosis service priced at $99 CAD
• Design Ready
• Mini Makeover Magic
• Makeover Magic

Products and services

• Room Rx Entry-level online design diagnosis service that delivers a professional 'prescription' for a specific design challenge in a client's room, providing targeted recommendations for $99 CAD.
• Design Ready Foundational design service for DIY-oriented homeowners that provides the clarity, tools, and direction needed to confidently transform a room without hiring a full-service designer.
• Mini Makeover Magic Streamlined online room design service that delivers a professionally curated design concept for a room, including a mood board, floor plan, and personalized shopping list, with minor revisions during the presentation meeting.
• Makeover Magic Premium luxury online room design service that creates a fully custom space including 2-4 detailed 3D Style Boards, a scaled furniture layout plan, up to two revision rounds, a curated shopping list with shoppable links, and 180 days of concierge implementation support, priced at $1,999 CAD | $1,499 USD per room with a 5-6 week waitlist.

Quantifiable outcome

• Clients receive complete room designs in 3 weeks with 2 revision rounds included
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Crate & BarrelcoreOthersMajor furniture retailer whose products are featured in Daakor design plans. Clients receive shoppable links to purchase items from Crate & Barrel as part of their personalized design recommendations.
• CB2coreOthersContemporary furniture retailer integrated into Daakor's shoppable shopping lists, providing clients access to modern design-forward furniture pieces.
• West ElmcoreOthersMid-century modern and contemporary furniture brand whose products are incorporated into Daakor design plans with direct purchasing links.
• Pottery BarncoreOthersHome furnishings retailer featured in Daakor's design recommendations, offering traditional and transitional furniture styles for client room designs.
• Room and BoardcoreOthersAmerican modern furniture company whose pieces are sourced for Daakor client projects, providing access to quality contemporary furniture designs.
• Ethan AllencoreOthersPremium furniture manufacturer whose traditional and transitional pieces are available through Daakor's shoppable design plans.
• WayfaircoreOthersLarge online furniture retailer integrated into Daakor's shopping list platform, offering wide selection and competitive pricing for client design implementations.
• Trade-Only VendorsminorOthersExclusive vendor relationships not available to general consumers, providing Daakor clients access to designer-quality furniture and decor pieces typically only available through interior design trade programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Decorilla: Online interior design service offering virtual consultations, 3D renderings, and curated shopping lists with multiple designer matching. Closest direct competitor to Daakor in virtual e-design with tiered packages and shoppable recommendations from major retailers.
• Havenly: Online interior design platform pairing homeowners with professional designers for room-by-room virtual design packages. Comparable business model to Daakor with tiered services, multiple designer collaboration, and integrated furniture purchasing from partner retailers.
• Modsy: 3D-rendered online interior design service that creates photorealistic room visualizations and shoppable furniture lists. Most direct comparison point for Daakor's 3D style board and visualization offering, though Modsy's tech investment depth has been substantially greater.
• Spacejoy: Online interior design platform combining AI-driven room visualization with human designer services and shoppable furniture from major brands. Comparable offering to Daakor's Makeover Magic tier, with similar focus on 3D visualization and integrated purchasing.
• Interior Define: Direct-to-consumer furniture brand with integrated interior design services and customizable sofas, sectionals, and case goods. Overlaps with Daakor in offering curated furniture purchasing plus designer guidance, though more vertically integrated on the furniture side.

Emerging players

• Planner 5D: Consumer-facing 3D home design platform enabling DIY room layouts and visualizations, with optional professional designer services. Adjacent to Daakor's 3D rendering approach but more self-serve/DIY-oriented versus Daakor's full-service model.
• RoomSketcher: Floor plan and 3D room visualization tool used by both consumers and design professionals. Comparable to Daakor's scaled furniture layout plans and 3D rendering technology, but positioned more as a productivity tool than a full-service design offering.

Broad incumbents

• West Elm Design Services: In-house interior design service offered by West Elm, a major furniture retailer and Daakor partner. Comparable in offering free/paid design consultations and shoppable furniture recommendations, but tied to a single retailer's catalog rather than Daakor's multi-retailer curation.
• Pottery Barn Design Services: In-house interior design services from Pottery Barn, a Daakor partner, offering in-store and virtual design consultations. Overlaps with Daakor's offering but restricted to Pottery Barn's product catalog and brand aesthetics.
• IKEA Planning Studio: IKEA's in-store and remote interior planning services for kitchens, living rooms, and storage spaces. A broader incumbent providing free design consultations tied to a single large retailer's catalog, competing for the same DIY-leaning and budget-conscious customer segment Daakor targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/daakor_inc
• Facebookfacebook.com/Daakor
• LinkedInlinkedin.com/in/dilhani-dodangoda
• Instagraminstagram.com/daakorinc
• Pinterestpinterest.ca/daakorinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daakor