Micro Matic Norge AS
Function AS is a Norway-based B2B technical distributor selling KNX building automation, installation, indoor climate, energy, infrastructure, and lighting products to building, industry, residential and lighting professionals across the Norwegian proff-markedet.
- Company typePrivate
- Founded1969
- HeadquartersHvalstad, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Micro Matic Norge AS firmographics
Firmographics- Name
- Micro Matic Norge AS
- Legal name
- Function AS
- Website
- https://micromatic.no
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Function AS is a Norway-based B2B technical distributor selling KNX building automation, installation, indoor climate, energy, infrastructure, and lighting products to building, industry, residential and lighting professionals across the Norwegian proff-markedet.
- Ownership category
- akta.pro rank
Micro Matic Norge AS industry classification
Industry- Product category
- Building Automation Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Micro Matic Norge AS is headquartered
LocationHeadquarters
- HQ city
- Hvalstad
- HQ country
- Norway
- HQ region
- Europe
Markets served
Micro Matic Norge AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Building Automation and Infrastructure Products: Function generates revenue through the sale of KNX products, installation solutions, indoor climate systems, building automation, energy solutions, and infrastructure products to the Norwegian professional market. They serve building/industry, residential/cabin, and lighting segments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Micro Matic Norge AS product offering
Product offeringCore offering
Function AS (formerly Micro Matic Norge AS) is a Norwegian competence partner and distributor that supplies products and solutions in KNX building automation, electrical installation, indoor climate, building automation, energy, and infrastructure to the Norwegian professional market. It sells through direct B2B engagement serving building contractors, industrial clients, residential/cabin professionals, and lighting professionals across Norway, offering quote-based pricing accessed via phone and website.
Differentiator
Problem solved
Functional benefit
Products and services
- KNX building automation products KNX-based building automation devices and solutions for control and monitoring of building systems, supplied to Norwegian building professionals and contractors.
- Installation products Electrical installation products and materials for professional installers and electrical contractors in Norway.
- Indoor climate solutions Indoor climate (Inneklima) products and solutions for ventilation, heating, and indoor environment control in buildings and facilities, aimed at Norwegian professionals.
- Building automation solutions Building automation (Byggautomasjon) products and solutions enabling smart management and integration of building systems, offered to Norwegian professional customers.
- Energy solutions Energy (Energi) products and solutions for infrastructure and building energy applications, supplied to Norwegian professional customers.
- Infrastructure products Infrastructure (Infrastruktur) products and solutions for the Norwegian professional market, supporting infrastructure projects beyond individual buildings.
- Lighting products and solutions Professional lighting (Belysning) products and solutions for buildings, infrastructure, residential, and cabin applications in Norway.
Companies that use Micro Matic Norge AS
Customer profileSegments3 records
Ideal customer profiles1 record
Micro Matic Norge AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Micro Matic Norge AS competitors and assessment
Company assessmentDirect peers
- Solar A/S: Danish-headquartered B2B technical wholesaler serving installers and contractors across the Nordics with electrical, lighting, climate/energy, and installation products. Direct comparable to Function in business model, customer base (proff-markedet), and product mix including KNX-aligned automation.
- Onninen Oy: Finnish technical wholesale business (part of Kesko) supplying electrical, HVAC, lighting, and infrastructure products to professional installers in the Nordics. Closely comparable to Function on B2B proff-market focus, product portfolio breadth, and Nordic footprint.
- Ahlsell AB: Major Nordic MRO and technical distribution group (now under Saint-Gobain) supplying electrical, lighting, climate, and infrastructure products to professional customers. Comparable to Function on product mix, target customers, and regional Nordic presence, though at materially larger scale.
- Elektroskandia (Sonepar): Long-standing Nordic electrical wholesaler, now part of the Sonepar group, distributing installation, lighting, and automation products to professional installers in Sweden, Norway, Finland, and the Baltics. Directly competes with Function in the Norwegian proff-markedet across overlapping product lines.
Broad incumbents
- Sonepar SA: World's largest B2B electrical distribution group with significant Nordic and Norwegian operations. Overlaps with Function across nearly all product categories but operates at global scale with broader logistics, private-label, and digital procurement capabilities.
- Rexel SA: Global electrical distribution leader with established Nordic operations. Competes with Function in the Norwegian proff-market for installation, automation, lighting, and energy products, but from a much larger global footprint and with adjacent energy services offerings.
- Schneider Electric SE: Global energy management and automation major with a deep KNX-aligned product portfolio (Wiser, KNX, EcoStruxure). Operates as both a vendor to and competitor of Function via direct sales, system integrators, and its own distribution channels in Norway.
- ABB Ltd: Swiss-Swedish industrial and building automation leader with KNX, ABB i-bus, and building control product lines. Comparable in product/category overlap with Function's KNX and building automation lines, and sells both via distribution and direct to large Norwegian accounts.
- Hager Group: German family-owned manufacturer specializing in electrical installation and building automation systems, with strong KNX presence in Europe. Functions as a key supplier to distributors like Function while also competing in larger KNX project specifications.
- Legrand SA: French global specialist in electrical and digital building infrastructure, with KNX and building automation product lines sold in Norway. Comparable to Function's product categories (installation, lighting, automation) and competes in the same proff-market accounts.
Market position
Customer concentration
Micro Matic Norge AS social profiles
Digital presenceMicro Matic Norge AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro Matic Norge AS leadership team
Management profileNumber of profiles
Micro Matic Norge AS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro Matic Norge AS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro Matic Norge AS
What does Micro Matic Norge AS do?
Function AS (formerly Micro Matic Norge AS) is a Norwegian competence partner and distributor that supplies products and solutions in KNX building automation, electrical installation, indoor climate, building automation, energy, and infrastructure to the Norwegian professional market. It sells through direct B2B engagement serving building contractors, industrial clients, residential/cabin professionals, and lighting professionals across Norway, offering quote-based pricing accessed via phone and website.
Is Micro Matic Norge AS a public or private company?
Micro Matic Norge AS is a private company. It is classified as private equity controlled and is currently operating.
When was Micro Matic Norge AS founded?
Micro Matic Norge AS was founded in 1969. It employs 11 to 50 people.
Where is Micro Matic Norge AS based?
Micro Matic Norge AS is headquartered in Hvalstad, Norway, in the Europe region.
How does Micro Matic Norge AS make money?
One revenue line is on record: building Automation and Infrastructure Products.
Who are Micro Matic Norge AS's main competitors?
Direct peers on record are Solar A/S, Onninen Oy, Ahlsell AB and Elektroskandia (Sonepar). Broad incumbents are Sonepar SA, Rexel SA, Schneider Electric SE, ABB Ltd, Hager Group and Legrand SA.
Does Micro Matic Norge AS have an API?
No public API is recorded for Micro Matic Norge AS.
What industry is Micro Matic Norge AS in?
Micro Matic Norge AS's product category is Building Automation Distribution. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 3345 and its SIC code is 3569.