Trackie

What Trackie does

Trackie Group Inc. operates a web-based registration and membership management platform targeted at Canadian amateur sports organizations and event organizers. The platform supports National Sporting Organizations (NSOs), Provincial/Territorial Sporting Organizations (PTSOs), clubs, and individual athletes across verticals including athletics, running, pickleball, boxing, judo, and karate. Core functionality covers online event registration, membership renewals, secure payment processing, QR-code check-in, mass email communications, custom branding and white-label domain support, promotional codes, multi-level organizational hierarchies, fundraising pages, and reporting/analytics. The system is fully bilingual (English/French), mobile-responsive, and integrates with Mailchimp for email marketing. The company also offers adjacent website design, hosting, and digital marketing services under the same corporate entity.

Trackie's business model is primarily transaction-based, charging a processing fee of 4.9% plus $0.50 per registration, supplemented by subscription/platform fees paid by organizations for multi-level access. Pricing is hybrid, with member and non-member tiers available for certain organizations, and registrants or organizations can absorb the processing fee. Distribution occurs through a self-serve, product-led model on trackie.com supplemented by flagship channel partnerships with national federations such as Athletics Canada and Pickleball Canada, which onboard their member clubs onto the platform. The company is privately held, founder-controlled with no documented external funding, headquartered in Moncton, New Brunswick, and employs 11–50 people. It is FINTRAC-registered and RPAA-compliant, holding registrant funds in trust until disbursement.

Scale indicators include 100+ million total processed online entries, 4+ million entries managed on the platform, and 20,000+ events and clubs served across Canada and selected international markets including the USA, Caribbean, Latin America, and parts of Asia.

Name

Trackie

Legal name

Trackie Group Inc.

Website

https://trackie.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Trackie Group Inc. is a Canadian web-based registration and membership management platform serving amateur sports organizations, federations, and event organizers. It processes online registrations, secure payments, and membership renewals across athletics, running, pickleball, martial arts, and related verticals, primarily in Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Moncton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction Processing Fees: Trackie charges a processing fee of 4.9% + $0.50 per registration. This fee covers online payment processing costs and platform service charges. Organizations can choose to absorb this fee or pass it to registrants.
2. Organization Platform Subscriptions: Organizations create accounts and pay for platform access to manage events, clubs, and memberships. The platform offers different organizational tiers including multi-level organization support for national and provincial sporting bodies.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Trackie provides a web-based online registration and membership management platform that allows sports clubs, event organizers, and multi-level sporting organizations to set up events, collect registrations, process secure online payments, manage club memberships, perform QR-code on-site check-in, send mass emails, and run analytics. The platform is fully bilingual in English and French and is sold primarily to Canadian sports organizations (national, provincial, and club-level) with optional complementary custom website design services.

Product overview

Trackie is a unified online registration platform that enables event organizers, clubs, and organizations to manage registrations, memberships, ticket sales, and payments. The core Trackie Registration Platform serves as the primary offering, while Website Design Services provide complementary custom web development. The Multi-Level Organizations Platform extends the core functionality for hierarchical sports organizations including NSOs and PTSOs. The platform features include QR check-in applications, mass email capabilities, custom branding, reporting and analytics, volunteer management, and secure payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Trackie Registration Platform A web-based registration management platform that enables event organizers, sports clubs, and organizations to set up events, collect online registrations, process secure payments, manage club memberships, send mass email communications, perform QR-code check-in, run tournaments, and access reporting and analytics. The platform is fully bilingual in English and French and serves sports organizations across Canada and beyond.
• Website Design Services Custom website design, development, logo design, print design, internet marketing, eCommerce websites, and website hosting services offered by Trackie Group Inc. as an add-on to its core registration platform, primarily for sports organizations and clubs.
• Multi-Level Organizations Platform An organizational tier of the Trackie Registration Platform purpose-built for National Sporting Organizations (NSOs) and Provincial/Territorial Sporting Organizations (PTSOs) that need to manage hierarchical membership and event registration across provincial affiliates and member clubs. Provides centralized membership databases, club affiliation management, and event sanctioning.

Quantifiable outcome

• Processed over 100 million online registrations
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature13 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• U SportscoreStrategic or Co-development PartnerTrackie partners with U Sports to provide rankings, calendars, results, and university/college athletics information. The platform hosts U Sports Track & Field rankings and championships information.
• Athletics CanadaflagshipChannel Partner/ Reseller/ DistributorTrackie serves as the membership and event registration platform for Athletics Canada and its provincial affiliates. This is a flagship partnership providing platform access to national-level athletics organizations.
• Pickleball CanadaflagshipChannel Partner/ Reseller/ DistributorPickleball Canada uses Trackie for national membership management, serving clubs across Canada with over 20,000 active members.
• FINTRAC Registered EntitycoreOthersTrackie Group Inc. is registered with the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) and complies with Proceeds of Crime (Money Laundering) and Terrorist Financing Act regulations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SignUpGenius: SignUpGenius offers online sign-up sheets and basic event registration widely used by schools, sports teams, and small clubs — overlapping with Trackie's lighter-weight event and team-management use cases at the SMB end of the market.
• Jotform: Jotform is a flexible online form builder with payment and registration templates that is frequently adopted by sports clubs for ad hoc event registration — an adjacent, more general-purpose competitor at the lower end of Trackie's market.

Direct peers

• SportsEngine (Stack Sports): SportsEngine provides registration, websites, and league-management software for youth and amateur sports organizations in North America — directly comparable to Trackie's NSO/PTSO/club membership and registration workflows.
• MemberPlanet: MemberPlanet provides online membership management, payments, and communications tools for clubs, associations, and nonprofits — directly comparable to Trackie's hierarchical membership and renewal workflow for sporting clubs.
• Wild Apricot: Wild Apricot is a Canadian-developed membership management SaaS for associations and clubs, with built-in payments, events, and a website builder — closely comparable to Trackie's club and organization feature set.
• Race Roster: Race Roster is a Canadian endurance-event registration and results platform serving running races, charities, and timing partners — a direct head-to-head competitor in Trackie's home Canadian market.
• Webconnex (RegFox): Webconnex / RegFox provides event registration, ticketing, and payment infrastructure with white-label and branded checkout — directly comparable to Trackie's customizable registration and payment processing capabilities.
• RunSignup: RunSignup is a US-based online registration platform purpose-built for running, cycling, and triathlon events with race-day timing, fundraising, and club membership tools — directly comparable to Trackie's core race-registration and athletics-club offering.

Broad incumbents

• Eventbrite: Eventbrite is a global, broad event ticketing and registration platform that competes for any event-driven use case including sports tournaments — a much larger incumbent that overlaps with Trackie's event registration functionality.
• ACTIVE Network: ACTIVE is a large, established platform for sports and activity registration, race timing, and camp/community programs across North America — a much broader incumbent operating in Trackie's category with significantly greater resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Trackie
• Facebookfacebook.com/Trackie
• LinkedInlinkedin.com/company/trackie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackie