SignUpGenius
SignUpGenius is a Charlotte, NC-based SaaS platform that provides online sign-up forms, payments, fundraisers, dues, and ticketing tools used by millions of organizers across schools, nonprofits, sports clubs, churches, and small businesses.
- Company typePrivate
- Founded2008
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SignUpGenius does
SignUpGenius, Inc. is a privately-held, Charlotte, North Carolina-based software company that operates a web-based group coordination and online sign-up platform used by millions of organizers across schools, parent-teacher associations, nonprofits, sports and booster clubs, churches, small businesses, and families. The core product is a self-serve sign-up form builder that lets a creator register an account, create themed sign-up forms from an extensive template library, and invite participants to register for slots, with native calendar sync to Google, Apple, and Outlook, SMS reminders via Twilio, and Zoom meeting-link attachment for virtual events. Underlying technology is a mobile-responsive SaaS web application that integrates Stripe for all payment processing (credit/debit cards, Apple Pay, Google Pay) and exposes a REST API with key-based authentication returning JSON, plus a Zapier no-code integration connecting to thousands of downstream apps including HubSpot, Salesforce, Mailchimp, Google Sheets, and Slack. The company monetizes through a freemium model: a free tier with basic sign-up features, Premium and Platinum monthly/annual subscriptions unlocking advanced features and removing ads, an Enterprise tier offering white-label embedded sign-ups for large organizations on annual contracts, advertising revenue via Google DoubleClick and Freestar on the free tier, and transaction-based payment processing fees routed through Stripe. Most recently, in May 2026 SignUpGenius launched what it describes as its largest product expansion in company history, simultaneously releasing Dues & Fees, Fundraisers, and Online Stores, with Events with Ticketing, Peer-to-Peer Fundraisers, Forms and Waivers, and Group Gifts announced as coming soon, broadening the platform from a sign-up tool into a group payments and commerce suite.
SignUpGenius firmographics
Firmographics- Name
- SignUpGenius
- Legal name
- SignUpGenius, Inc.
- Website
- https://signupgenius.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SignUpGenius is a Charlotte, NC-based SaaS platform that provides online sign-up forms, payments, fundraisers, dues, and ticketing tools used by millions of organizers across schools, nonprofits, sports clubs, churches, and small businesses.
- Ownership category
- akta.pro rank
SignUpGenius industry classification
Industry- Product category
- Online Sign-Up and Group Coordination Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Conference & Trade Show Registration Platforms (THAHAFAB), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK), Payment, Invoicing & Refund Management for Events (THAHAFAJ)
Keywords
Where SignUpGenius is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SignUpGenius business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales
Revenue model
- Premium Subscriptions: Monthly or annual paid subscriptions providing advanced features including ad-free experience, enhanced customization, increased capacity, and priority support. Subscriptions auto-renew until cancelled.
- Payment Processing: Transaction fees on payments collected through the platform via Stripe integration. Stripe processes payments with funds deposited directly to organizers' accounts.
- Advertising: Revenue from ads displayed on the platform including email ads on confirmation/notification emails, desktop advertising within the application, and mobile ads on mobile-optimized sign ups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic sign up creation and limited features |
| Subscription | Monthly | Premium subscription with enhanced features and ad-free experience |
| Subscription | Annual | Annual subscription with discounted rate |
| Subscription | Monthly | Platinum subscription including phone support |
| Subscription | Annual | Enterprise plans for large organizations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
SignUpGenius product offering
Product offeringCore offering
SignUpGenius is a web-based SaaS platform that enables organizers to create online sign-up forms to coordinate groups of people for events, activities, and volunteer schedules. The platform combines sign-up creation with integrated payment processing via Stripe, donation collection, recurring dues and fees, online store inventory and shipping, event ticketing, and auction functionality under a single account. It also provides native calendar sync, Zoom integration, SMS reminders via Twilio, and Zapier-based automation for custom workflows.
Product overview
SignUpGenius is a unified group coordination platform that has expanded from its core online sign up form product into a comprehensive suite of tools for organizing groups and collecting money. The platform combines seven distinct products under one account and login: Sign Ups (core registration and scheduling), Payments (payment processing via Stripe), Fundraisers (donation collection with progress tracking), Dues & Fees (recurring billing), Online Stores (e-commerce with inventory), Tickets (event ticketing), and Auctions (fundraising auctions). Four additional tools are announced as coming soon: Events with Ticketing, Peer-to-Peer Fundraisers, Forms and Waivers, and Group Gifts. The platform is available in free and paid tiers, with Enterprise plans offering white-label embedding capabilities. Key integrations include Zapier (automation), calendar sync (Google/Apple/Outlook), Zoom, Membership Toolkit, and payment processing via Stripe.
Differentiator
Problem solved
Functional benefit
Products and services
- Sign Ups The core online sign-up form platform that allows organizers to create forms to coordinate groups of people for events, manage time slots, and track participant registrations.
- Payments Core money collection tool for collecting event fees, selling items, accepting dues, or charging fixed or variable amounts at the time of sign-up. Payments are processed through Stripe and deposited directly to the organizer's account.
- Fundraisers Donation-based collection tool with a progress thermometer showing donors how close the campaign is to its goal. Includes live progress bar, suggested giving amounts, and recurring donation options for school drives, nonprofit campaigns, and community fundraising.
- Dues & Fees Recurring fee and payment collection tool that enables automatic billing so members pay on schedule without reminders. Gathers contact info and e-signatures alongside payment in the same step. Designed for sports team dues, PTA membership fees, and club registrations.
- Online Stores Full online store with inventory tracking by item and variation, built-in shipping at checkout, discount codes, password-protected pages, and tax configuration. Designed for spirit wear sales, school stores, booster club merchandise, and fundraising shops.
- Tickets Easy online ticketing solution for events with capacity management, QR code scanning at the door, and complete event detail handling from a single platform.
- Auctions Online auction functionality for fundraising events, enabling organizations to run silent auctions and manage bid tracking digitally.
- Enterprise Enterprise tier that allows organizations to embed sign-ups directly into their website with no SignUpGenius branding or ads, providing a fully branded experience that looks like a custom registration tool. Designed for large organizations such as school districts.
- Text Messaging Service SMS/MMS text messaging service for sending reminders and notifications to participants. Powered by Twilio and available to Creators with applicable Paid Subscriptions who have opted in.
Quantifiable outcome
- Automatic reminders significantly reduce no-show rates - organizations using reminders see consistent improvement in participant turnout
- +1 more outcomes
Companies that use SignUpGenius
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
SignUpGenius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature11 records
SignUpGenius partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ZapiercoreIntegration partner enabling no-code automation connecting SignUpGenius to thousands of apps including Google Sheets, Slack, HubSpot, Salesforce, Mailchimp, Constant Contact. Allows trigger-action workflows without technical skills.
- StripecorePayment processing engine powering all money collection on SignUpGenius. Supports credit/debit cards, Apple Pay, Google Pay, with direct bank deposits and branded receipts. First payout within 7 days, then 2-day rolling basis.
- ZoomcoreVideo conferencing integration allowing Zoom meeting links to be attached to sign-up slots. Link appears on published sign up and auto-included in confirmation and reminder emails.
- Membership ToolkitcoreDirect integration for PTOs, booster clubs, HOAs, and scout groups. Sign ups embedded inside Membership Toolkit volunteer management system with unified directory, donation, and volunteer access.
- TwiliocoreText messaging service (SMS/MMS) for sending reminders and notifications to participants. Users must agree to Twilio Acceptable Use Policy. Only supports U.S. and Canada numbers.
- Calendar Providers (Google, Apple, Outlook)coreCalendar synchronization allowing participants to add sign-up commitments to their preferred calendar platform with one click.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
SignUpGenius competitors and assessment
Company assessmentDirect peers
- SignUp.com: Direct competitor offering free online sign-up forms and volunteer scheduling for groups, schools, and nonprofits — overlapping SignUpGenius's core product and target audience.
- MemberPlanet: Group management platform for clubs, PTAs, booster clubs, and member organizations offering sign-ups, dues collection, and event coordination — competing for the same primary verticals.
- VolunteerHub: Volunteer management platform for nonprofits that combines sign-ups, scheduling, and reporting — a direct functional overlap with SignUpGenius's volunteer-coordination use case.
- Wild Apricot: All-in-one membership management software for small nonprofits and associations with built-in event registration, payments, and a sign-up component — overlapping on dues, events, and nonprofit verticals.
- Planning Center: Church management software suite including volunteer sign-up and event coordination modules; competes directly in SignUpGenius's religious-organization and volunteer-coordination segments.
Broad incumbents
- Eventbrite: Large-scale event ticketing and registration platform with payment processing and broad consumer reach; overlaps with SignUpGenius's emerging ticketing and event management features.
- Cvent: Enterprise event management platform covering registration, ticketing, and attendee management for large conferences and trade shows — overlaps with SignUpGenius's enterprise tier and event tools.
Emerging players
- Ticket Tailor: Low-cost event ticketing platform popular with nonprofits, schools, and community groups — competing with SignUpGenius's Events with Ticketing and Tickets products in the same SMB/vertical segments.
- Auctria: Online auction and event management platform purpose-built for nonprofit fundraising galas — competing with SignUpGenius's Auctions product in the nonprofit fundraising vertical.
- Givebutter: Modern fundraising and donor-management platform expanding into events, ticketing, and auctions — a direct competitor for SignUpGenius's newer Fundraisers, Events with Ticketing, and Auctions modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SignUpGenius social profiles
Digital presenceSignUpGenius financial estimates
Financial estimateRevenue estimate
Valuation estimate
SignUpGenius leadership team
Management profileNumber of profiles
Profiles1 record
SignUpGenius funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SignUpGenius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SignUpGenius
What does SignUpGenius do?
SignUpGenius is a web-based SaaS platform that enables organizers to create online sign-up forms to coordinate groups of people for events, activities, and volunteer schedules. The platform combines sign-up creation with integrated payment processing via Stripe, donation collection, recurring dues and fees, online store inventory and shipping, event ticketing, and auction functionality under a single account. It also provides native calendar sync, Zoom integration, SMS reminders via Twilio, and Zapier-based automation for custom workflows.
Is SignUpGenius a public or private company?
SignUpGenius is a private company. It is classified as private equity controlled and is currently operating.
When was SignUpGenius founded?
SignUpGenius was founded in 2008. It employs 11 to 50 people.
Where is SignUpGenius based?
SignUpGenius is headquartered in Charlotte, United States, in the North America region.
How does SignUpGenius make money?
Three revenue lines are on record. Premium Subscriptions are the primary driver. The others are payment Processing and advertising.
Who are SignUpGenius's main competitors?
Direct peers on record are SignUp.com, MemberPlanet, VolunteerHub, Wild Apricot and Planning Center. Broad incumbents are Eventbrite and Cvent. Emerging players are Ticket Tailor, Auctria and Givebutter.
Does SignUpGenius have an API?
Yes. The SignUpGenius API gives developers direct, programmatic access to sign-up data. With the API, teams can pull a full list of sign ups from their account, access participant and slot data for any sign up, retrieve report data for custom dashboards or internal tools, and keep an external website or app in sync with live sign-up activity. The API uses key-based authentication and returns data in JSON format. It is available to Premium plan subscribers and can be accessed through the Tools section of the SignUpGenius account. Developer documentation is at developer.signupgenius.com.
What industry is SignUpGenius in?
SignUpGenius's product category is Online Sign-Up and Group Coordination Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAFAB, Conference & Trade Show Registration Platforms. Its NAICS code is 561920 and its SIC code is 7372.