What Klever does

Klever Programmatic, Inc. is a Canada-based B2B programmatic advertising company founded in 2020 and headquartered in Montreal (with a legal entity address in Brossard, Quebec). The company operates a programmatic trading desk targeting digital marketing agencies and enterprise brands across North America, with offices in Montreal, New York (sales hub), and Toronto (ad operations center). Its core offering is the Klever Proximity location intelligence platform, which transforms real-world movement data into geo-targeting audiences, paired with the Klever GRID AI optimization engine that performs real-time cross-channel campaign optimization across Display, CTV, DOOH, Native, and OTT. The company is led by CEO and Co-founder Marc Poirier and operates with a small team of 1-10 employees.

Klever's technology stack combines AI-driven optimization with a human-expert methodology called the Klever 4Ps, applied to multi-channel programmatic buying. The company's differentiator is connecting digital advertising spend to verified real-world outcomes — most notably a 27.5% lift in store visits — through location intelligence and cookie-less targeting, supported by BMO Radicle carbon neutral certification via the 'Klever for the Planet' initiative. Klever is also a founding member of the Advertising Digital Collaboration Platform (ADCP), positioning itself in the open-standard layer for AI-driven media transactions. Distribution is exclusively direct-to-customer via enterprise sales and event-driven marketing (Agency/Brand Mixer events across 10+ North American cities).

Revenue is generated through programmatic trading desk services — media buying fees and campaign management/optimization charges — on a quote-based pricing model tailored to each client. The customer base is predominantly agency-led (CTN, City Ranked Media, Playground, Boston Web Partners, Be Found Online, Soda & Lime, Colorwheel Digital, Seer Interactive, Gravité Marketing, JSB Media, Mockingbird Marketing) with select enterprise clients (Sunbelt Rentals), and several relationships have compounded over 5-8 years. The company is privately held with no disclosed institutional funding or revenue.

Name

Klever

Legal name

Klever Programmatic, Inc.

Website

https://beklever.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Klever is a Montreal-based B2B programmatic advertising company that provides agencies and enterprise brands with AI-powered location intelligence, geo-targeting, and cross-channel campaign optimization across Display, CTV, DOOH, and OTT, tying digital spend to verified real-world outcomes.

Ownership category

akta.pro rank

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trading Desk Services: Klever provides programmatic trading desk services to support customers in buying, managing, and optimizing data-driven digital advertising campaigns across multiple platforms, devices, and formats. Revenue is generated through media buying fees and service charges for campaign management and optimization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Klever operates as a programmatic trading desk, buying, managing, and optimizing data-driven digital advertising campaigns for agencies and enterprise brands across Display, CTV, DOOH, Native, and OTT channels. Its core product, Klever Proximity, is a location intelligence platform that converts real-world movement data into geo-targeted audience segments, while Klever GRID AI continuously optimizes spend and audience selection across channels. Every campaign is delivered as a carbon-neutral certified campaign through BMO Radicle's Climate Smart program.

Product overview

Klever is a programmatic advertising company offering a unified location intelligence platform centered on Klever Proximity, which transforms real-world movement data into actionable targeting insights. The platform is powered by Klever GRID AI for real-time optimization across channels, supported by the Klever 4Ps methodology, and activated through Klever Capabilities spanning Display, CTV, DOOH and beyond. The company also operates Klever for the Planet, a sustainability initiative providing carbon neutral certification for campaigns, enabling brands to achieve measurable results while reducing environmental footprint. Together, these products provide agencies and enterprise brands with end-to-end programmatic solutions that combine AI-driven optimization with human expertise and sustainable advertising practices.

Differentiator

Problem solved

Functional benefit

Brands

• Klever for the Planet: Sustainability initiative hub dedicated to pioneering sustainable solutions within the advertising space, focused on achieving net-zero environmental impact in advertising initiatives.

Products and services

• Klever Proximity Geo-targeting and location intelligence platform that transforms real-world location and movement data into actionable audience insights, helping agencies and brands reach the right audiences at the right time across digital advertising channels.
• Klever GRID AI Platform AI-powered optimization platform that analyzes past performance data to drive future campaign success, continuously reallocating budget and optimizing audience selection across Display, CTV, DOOH, Native, and OTT channels throughout campaign flights.
• Carbon Neutral Campaign Certification Carbon neutral certification offering that enables brands to deliver advertising campaigns with verified net-zero environmental impact, certified through BMO Radicle's Climate Smart program and aligned with WRI/WBCSD GHG Protocol standards.

Quantifiable outcome

• 27.5% increase in store visits through verified lift studies
• +6 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• BMO Radicle (Climate Smart)coreStrategic or Co-development PartnerBMO Radicle's Climate Smart program provides carbon footprint measurement and carbon neutral certification for Klever. The partnership involves calculating Klever's carbon footprint, mapping emissions sources, and developing a decarbonization plan aligned with WRI/WBCSD GHG Protocol standards. This certification allows Klever to demonstrate sustainability commitment to customers and stakeholders.
• ADCP (Advertising Digital Collaboration Platform)coreStrategic or Co-development PartnerKlever joined ADCP as a founding member to help shape the open standard for AI-driven media transactions. This partnership positions Klever at the forefront of industry standardization for programmatic advertising technology.
• PrebidsupportingGTM or Marketing PartnerCollaboration on industry events including the Prebid Summit in New York (October 2024). Joint hosting of Agency/Brand Mixer events to promote programmatic advertising best practices and Prebid solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lotame: Data management and audience platform enabling advertisers to build, enrich, and activate audiences — adjacent to Klever's audience-segmentation and targeting capabilities.
• PlaceIQ: Location data and audience platform that powers geo-targeted programmatic campaigns, comparable to Klever Proximity's location-intelligence proposition though PlaceIQ is more data-supplier oriented.
• Mobilewalla: Audience and location intelligence provider using device movement data — a more specialized competitor on the data layer that underpins Klever's geo-targeting advantage.

Direct peers

• StackAdapt: Canadian-founded programmatic DSP focused on multi-channel execution (display, native, video, CTV) with strong agency and mid-market brand traction — closely comparable to Klever's agency-led, multi-channel positioning.
• MiQ: Global programmatic media company combining a DSP with curated data and programmatic expertise for agencies and brands, mirroring Klever's trading-desk-plus-data approach.
• MediaMath: Independent programmatic DSP serving agencies and brands with omnichannel media buying and audience targeting — directly comparable as an enterprise-grade programmatic buying platform.
• Viant (Adelphic): Programmatic DSP (Adelphic) with people-based and household-level targeting — overlapping with Klever's audience-targeting and optimization focus for agencies and brands.
• The Trade Desk: Independent, publicly-traded demand-side platform operating in programmatic advertising across display, CTV, DOOH, and native — directly overlapping with Klever's core offering while serving a much larger agency and enterprise client base.

Broad incumbents

• Zeta Global: Large data-driven marketing platform combining a DSP with identity, data, and analytics — overlapping with Klever's programmatic and audience capabilities but at much broader scope and scale.

Others

• LiveRamp: Data connectivity and identity infrastructure provider enabling people-based targeting across the programmatic ecosystem — relevant ecosystem participant whose standards and integrations affect Klever's location-data capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soklever

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klever