Castle Rock Home Care

What Castle Rock Home Care does

Castle Rock Home Care is a privately held, for-profit home health care staffing agency headquartered in the Bronx, New York, operating across all five NYC boroughs and Westchester County. Founded in 2017, the company employs 501-1,000 people and functions as a placement intermediary between certified caregivers (Home Health Aides and Personal Care Aides) and patients/families requiring in-home support. Its service portfolio spans short-term and long-term care, NHTD waiver programs, TBI care, specialized care plans, interim care, companionship, private pay arrangements, and — most recently — pediatric care. Revenue is generated through transaction-fee placements, with no publicly disclosed pricing or contract terms. The stated differentiators are exclusive use of certified aides, fast case placement, and caregiver-friendly onboarding through a third-party application platform (arla.ai).

The business model is B2C with a sales-led go-to-market motion: families contact the agency via phone, email, or website, and the agency matches a credentialed aide to the case. Distribution is entirely direct — there are no intermediary channels, marketplace listings, or institutional referral partnerships disclosed in the source material. The firm operates in a fragmented, regulated NYC home care market where Medicaid Managed Long-Term Care, private pay, and waiver programs (NHTD, TBI) constitute the primary payer mix.

Operationally, Castle Rock presents itself as a service-execution company rather than a technology company: its core technology is described as a standard home care agency operations platform with no proprietary AI, data assets, or patent portfolio. No management team, ownership structure, investors, funding history, M&A activity, or financial metrics (revenue, ARR, EBITDA) are disclosed. The company trades under the DBA "Castle Rock Home Health Care" and maintains a single Bronx headquarters serving the broader NYC metro area.

Name

Castle Rock Home Care

Legal name

Castle Rock Home Care

Website

https://castlerockhc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Castle Rock Home Care is a Bronx-based home care staffing agency placing certified HHAs and PCAs across the five NYC boroughs and Westchester County for patients and families needing short-term, long-term, specialized, pediatric, and waiver-program care.

Ownership category

akta.pro rank

Product category

Home Health Care Staffing Services

NAICS

Home Health Care Services (6216), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

Keywords

• Home health care
• Personal care aides
• Caregiver staffing
• Home health aides
• Home care services

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Caregiver Placement Services: The company generates revenue by staffing certified Home Health Aides (HHAs) and Personal Care Aides (PCAs) to patients and families across New York City and Westchester. Services include short-term care, long-term care, NHTD, TBI, specialized care plans, interim care, companionship, private pay, and pediatrics. Revenue is derived from placement fees for matching caregivers with care recipients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Castle Rock Home Care is a home health care staffing agency that places certified Home Health Aides (HHAs) and Personal Care Aides (PCAs) with patients and families across New York City's five boroughs and Westchester County. Its service catalog spans short-term and long-term care, NHTD and TBI specialized programs, customized care plans, interim coverage, companionship, pediatrics, and private-pay options. Revenue is generated through placement fees for matching certified caregivers with care recipients on a case-by-case basis.

Product overview

Castle Rock Home Care operates as a home health care staffing agency providing experienced, certified Home Health Aides (HHAs) and Personal Care Aides (PCAs) across New York City's five boroughs and Westchester County. The company offers a coordinated portfolio of care services including short-term and long-term care, specialized programs for NHTD and TBI patients, interim care support, companionship, pediatrics, and private pay options. Services are delivered through careful matching of certified caregivers to patient needs, with fast placement and onboarding capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Care Temporary home care services for patients with short-term recovery or transitional care needs across New York City, delivered by certified HHAs and PCAs.
• Long-Term Care Ongoing home care services for patients requiring sustained assistance with daily activities and medical needs, delivered by certified caregivers.
• NHTD (Nursing Home Transition and Diversion) Medicaid-style program support that helps individuals transition out of nursing homes into community-based settings, or prevents institutional placement, by providing certified in-home aides.
• TBI (Traumatic Brain Injury) Care Specialized care plans and certified aide support for individuals recovering from traumatic brain injuries, providing tailored rehabilitation and daily living assistance at home.
• Specialized Care Plans Customized home care plans designed to address individual patient needs, medical conditions, and personal preferences through certified caregivers.
• Interim Care Support Temporary staffing solutions that provide coverage during caregiver transitions, breaks, or other short-term gaps in primary caregiver availability.
• Companionship Non-medical social support providing emotional engagement and companionship for patients in their homes, delivered by certified HHAs and PCAs.
• Private Pay Home Care Direct-pay home care option for patients and families who choose to fund in-home care privately rather than through insurance or government program coverage.
• Pediatrics Care Home health care services tailored to pediatric patients requiring medical or daily living support at home, delivered by trained caregivers.
• Home Health Aide (HHA) Staffing Placement of certified Home Health Aides to provide medical and personal care support for patients in their homes across NYC and Westchester.
• Personal Care Aide (PCA) Staffing Placement of certified Personal Care Aides to assist patients with daily living activities and non-medical care needs across NYC and Westchester.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• SelfHelp Community Services: Long-standing NYC nonprofit providing home care, senior services, and case management including HHA/PCA staffing and NHTD waiver support. Comparable patient population and service lines, but operates as a nonprofit with different funding structure.

Direct peers

• All Metro Health Care: New York-based licensed home care services agency (LHCSA) staffing HHAs and PCAs across NYC and Westchester. Direct peer offering essentially the same service portfolio — short-term, long-term, pediatric, and specialized waiver care — to the same patients and referral sources.
• Edison Home Health Care: NYC-based home care agency providing HHA and PCA staffing across the five boroughs and Westchester with a similar NHTD and TBI program focus. Directly comparable service mix, geographic coverage, and patient population.
• Alvita Care: NYC-focused home care agency staffing certified HHAs and PCAs with a strong private-pay and family-directed care emphasis. Comparable service model and target patient demographic.
• Premier Home Health Care: Established NYC-area LHCSA staffing certified aides across the metro region with waiver program participation. Comparable in operating model, geographic scope, and Medicaid-funded case mix.
• Extended Home Care: NYC home health care agency providing personal care, home health aide, and nursing services across boroughs. Directly competes for the same HHA/PCA case placements and managed care referrals.

Broad incumbents

• BAYADA Home Health Care: One of the largest U.S. private home health and personal care services providers, operating across multiple states including a significant New York presence. Comparable because both staff certified HHAs/PCAs for short- and long-term home care in the same metropolitan markets.
• Amedisys: Large publicly traded home health and hospice operator with significant NYC metro presence through home health aide and personal care services. Comparable in core home health service category but operates at much greater scale with institutional contracts.
• BrightStar Care: National home care franchise network providing HHA/PCA staffing, skilled nursing, and pediatric services with multiple NYC-area locations. Comparable offering delivered through a larger, branded, multi-state platform.

Others

• Centers Plan for Healthy Living: NYC-area managed long-term care plan that contracts with home care agencies like Castle Rock to deliver HHA/PCA services to its members. Not a direct competitor but a key payer and referral source in the same NYC Medicaid home care ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/castle-rock-home-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Rock Home Care