Roger Beasley Mazda

What Roger Beasley Mazda does

Roger Beasley Mazda is a privately held, family-owned Mazda franchise dealership group headquartered in South Austin, Texas, operating since 1972 and claiming to be the largest Mazda dealer group in North America. The group operates four wholly-owned rooftops (South Austin, Central Austin, Leander, and Georgetown) serving the greater Austin metropolitan area and surrounding Central Texas communities along the I-35 corridor, including Buda, Kyle, San Marcos, New Braunfels, Round Rock, Cedar Park, Pflugerville, Georgetown, Seguin, and West Lake Hills.

The core product set spans new Mazda vehicles (CX-30, CX-5, CX-50, CX-70, CX-90 SUVs, Mazda3 sedan/hatchback, and MX-5 Miata roadster), Certified Pre-Owned Mazdas inspected to a 160-point standard, and a multi-make used vehicle inventory. Supporting services include a finance center arranging loans and leases through third-party lending partners, a service department staffed by factory-trained technicians using OEM parts (with full video documentation of repairs), genuine Mazda parts and accessories sales, trade-in appraisal, and a 3-day/300-mile purchase exchange policy. The technology stack is OEM-supplied Mazda vehicle engineering (Skyactiv, i-Activ AWD, i-Activsense safety, Mazda CONNECT infotainment) combined with standard dealer digital retailing tools (online inventory browsing, finance application, trade-in valuation wizard, video walkarounds, online test-drive scheduling, and an online purchase/home-delivery platform at express.mazdasouth.com).

The business model is conventional automotive franchising: revenue comes from new vehicle sales, used vehicle sales, finance and insurance (F&I) transaction fees on loans/leases arranged with third-party lenders, service and parts, and ancillary product attach. Customer acquisition is direct-to-consumer via the dealership website, online scheduling tools, special-offers promotions, and walk-in traffic at the four showrooms. Customers are segmented horizontally across individual consumers, families, used-vehicle buyers, driving enthusiasts, and existing vehicle owners — with no disclosed enterprise, fleet, or commercial accounts.

Name

Roger Beasley Mazda

Legal name

Roger Beasley Mazda South

Website

https://mazdasouth.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Roger Beasley Mazda is a privately held, family-owned Mazda franchise dealership group founded in 1972, operating four rooftops across the Austin, Texas metro. It sells new, Certified Pre-Owned, and used Mazda vehicles and provides financing, factory-trained service, and OEM parts to retail consumers in Central Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mazda vehicles including sedans, SUVs, and sports cars. Revenue generated from retail transaction prices with potential for add-ons.
2. Used Vehicle Sales: Sale of pre-owned vehicles including various makes and models. Offers certified pre-owned (CPO) Mazda vehicles with manufacturer-backed warranties.
3. Vehicle Financing & Leasing: Arrange financing and lease options through network of lending partners. Generate revenue through financing markup and lease originations.
4. Service & Maintenance: Factory-approved maintenance and repairs performed by certified technicians using OEM parts. Revenue from routine maintenance, repairs, and parts sales.
5. Genuine Parts & Accessories: Sale of OEM Mazda parts and accessories designed specifically for vehicles. Includes replacement batteries with 5-year warranty and brake pads with lifetime warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Roger Beasley Mazda South is an authorized Mazda franchise dealership that sells new Mazda vehicles, certified pre-owned and pre-owned used vehicles, and arranges financing and leasing through a network of lending partners. It also operates a factory-trained service department performing maintenance and repairs using genuine OEM Mazda parts, supported by genuine parts and accessories retail.

Product overview

Roger Beasley Mazda South is a Mazda franchise dealership operating as a single-location automotive sales and service business. The core offerings consist of new Mazda vehicle sales, used vehicle sales from multiple manufacturers, and Mazda Certified Pre-Owned vehicles. Supporting services include vehicle financing and leasing, maintenance and repair using OEM parts, trade-in appraisals, and genuine Mazda parts sales. No modular platform architecture or SaaS product exists—the dealership provides traditional brick-and-mortar automotive retail services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mazda Vehicles Sale of new Mazda vehicles including SUVs (CX-5, CX-30, CX-50, CX-70, CX-90) and sedans/hatchbacks (Mazda3, MX-5 Miata) to individual consumers and families in Central Texas.
• Used Vehicles Sale of pre-owned vehicles from various manufacturers (Mazda, Ford, BMW, Audi, Chevrolet, etc.) including sedans, SUVs, and trucks, inspected for quality and available at competitive price points.
• Mazda Certified Pre-Owned (CPO) Vehicles Late-model Mazda vehicles passing a rigorous 160-point inspection with 12-month/12,000-mile CPO warranty and 7-year/100,000-mile powertrain warranty, including Carfax and AutoCheck vehicle history reports.
• Vehicle Financing and Leasing Financing and leasing solutions arranged through a network of trusted lending partners, with secure online application and pre-approval available before dealership visit.
• Vehicle Service and Maintenance Factory-trained technicians performing scheduled maintenance, diagnostics, and repairs using OEM parts, with comprehensive video documentation of all service work and online appointment scheduling.
• Vehicle Trade-In Trade-in appraisal process allowing customers to receive a valuation of their current vehicle that can be applied toward a new vehicle purchase.
• Genuine Mazda Parts and Accessories Retail of OEM Mazda parts and accessories designed specifically for Mazda vehicles, backed by a 12-month/12,000-mile warranty, including replacement batteries with 5-year warranty and brake pads with lifetime warranty.

Quantifiable outcome

• CPO program includes 160-point inspection, 12-month/12,000-mile warranty, 7-year/100,000-mile powertrain warranty, and zero deductible on covered repairs
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MazdacoreChannel Partner/ Reseller/ DistributorRoger Beasley Mazda South is an authorized Mazda dealership representing the Mazda brand. The partnership involves sale of new Mazda vehicles, certified pre-owned programs, use of Mazda's inspection standards and CPO warranties, factory-trained technician training, and access to genuine Mazda parts and accessories.
• SiriusXMminorOthersSiriusXM satellite radio partnership provides complimentary 3-month trial subscription to SiriusXM All Access package on select Mazda Certified Pre-Owned vehicles, including over 150 channels of commercial-free music plus sports, news, and entertainment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sterling McCall Mazda: Authorized Mazda franchise dealer in Houston, TX. Directly comparable as another Mazda-only new vehicle dealer serving a major Texas metro, competing on inventory breadth, F&I, and service.
• Hiley Mazda: Mazda franchise dealer in the Dallas-Fort Worth metro. Directly comparable as a multi-line Mazda dealer competing for Mazda customers, CPO volume, and service business in a large Texas market.

Broad incumbents

• AutoNation: Largest U.S. automotive retailer (NYSE: AN) with 200+ stores across many OEM franchises and used vehicle brands. Broad incumbent competing for the same new, used, F&I, and service spend at much greater scale.
• Group 1 Automotive: Public U.S. automotive retailer (NYSE: GPI) operating 200+ dealerships across the U.S. and U.K. Overlaps with Roger Beasley on new vehicle sales, F&I, and service at much larger scale, with similar geographic exposure in Texas.
• Lithia Motors: Largest U.S. automotive retailer (NYSE: LAD) with 300+ stores across the U.S., U.K., and Canada. Competes broadly with Roger Beasley on new/used sales, financing, and service at significantly greater scale and capital depth.
• Sonic Automotive: Public U.S. automotive retailer (NYSE: SAH) operating franchised dealerships and the EchoPark used-vehicle brand. Directly comparable franchise business model with a competing used-vehicle strategy.
• Penske Automotive Group: Diversified public automotive retailer (NYSE: PAG) with franchised dealerships across the U.S., U.K., and Europe. Comparable franchise dealership model with significant commercial truck and premium brand exposure.
• Asbury Automotive Group: Public U.S. automotive retailer (NYSE: ABG) operating 150+ franchised dealerships, including in Texas. Comparable multi-store franchise and F&I business model.

Emerging players

• CarMax: Largest U.S. used vehicle retailer (NYSE: KMX) with omnichannel buying and financing. Direct overlap with Roger Beasley's used and CPO business and its in-house finance offerings; competes on convenience and no-haggle pricing.
• Carvana: Online used vehicle retailer (NYSE: CVNA) with home delivery and vending-machine pickup. Competes for the same online-first used car buyer Roger Beasley targets with its home delivery and online purchase tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BeasleyMazda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roger Beasley Mazda