Fraserway RV

Name

Fraserway RV

Legal name

Fraserway RV

Website

https://fraserway.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

RV Dealership and Rental Services

NAICS

Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

akta.pro secondary industries

Recreational Vehicle (RV) Finance (FSAKADAF), Campervan Rentals (Class B / Converted Vans) (THADAIAA), Towable RV Rentals (Travel Trailers, Fifth Wheels, Pop-Up Campers) (THADAIAC)

Keywords

• RV dealership
• RV rentals
• Recreational vehicles
• RV service parts
• Used RV sales

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New RV Sales: Sale of new recreational vehicles including motorhomes (Class A, B, B+, C), travel trailers, fifth wheels, toy haulers, truck campers, and camper vans from multiple manufacturers including Winnebago, Jayco, Keystone, Forest River, Thor, East to West, and others.
2. Used RV Sales: Sale of pre-owned RVs including Vacation Certified vehicles that have been inspected and road-tested.
3. RV Rentals: Largest RV rental fleet in Canada with locations in Vancouver, Calgary, Edmonton, Toronto, Montreal, Halifax, and Whitehorse.
4. Parts and Accessories: Sales of RV parts, accessories, and supplies. Loyalty program offers 5% cash back on parts and service purchases.
5. RV Service: Service and repairs for RVs including warranty work, insurance claims, and mobile service options.
6. Financing: Financing options provided for new and used RV purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fraserway RV is a multi-location RV dealership and rental company that sells new and pre-owned recreational vehicles (travel trailers, fifth wheels, toy haulers, truck campers, tent trailers, destination trailers, and Class A, B, B+ and C motorhomes) from manufacturers such as Winnebago, Jayco, Keystone, Forest River, Thor, East to West, and Pleasure-Way. It complements sales with Canada's largest RV rental fleet, RV financing, trade-in evaluation, parts and accessories e-commerce, service and repairs (including mobile service), the Vacation Certified pre-owned certification program, and the Adventurer Loyalty rewards program.

Product overview

Fraserway RV operates as a multi-location RV dealership and rental company offering a comprehensive portfolio of recreational vehicles across multiple product categories and price points. The core offering includes new and used RVs across ten distinct vehicle types: Travel Trailers, Fifth Wheels, Toy Haulers, Truck Campers, Tent Trailers, Destination Trailers, Class A, Class B, Class B+, and Class C Motorhomes. The company distributes products through two complementary channels—retail sales (new and pre-owned via the Vacation Certified program) and rentals (Canada's largest RV rental fleet). Supporting services include financing, trade-ins, parts and accessories e-commerce, service and repairs, and the Adventurer Loyalty rewards program. Fraserway RV carries an extensive brand portfolio including Keystone, Forest River, Jayco, Thor Motor Coach, EAST TO WEST, Winnebago, Pleasure-Way, and leisure travel van manufacturers, serving customers from 14 dealerships and 7 rental locations coast-to-coast across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Vacation Certified®: Exclusive program for pre-owned RVs that have been inspected, road-tested, and backed for the road ahead, providing buyers added confidence in used RV purchases.
• Adventurer Loyalty Program
• RV Matchmaker®

Products and services

• Travel Trailers (new and used) Towable recreational vehicles that attach to vehicles via standard hitch, available in compact models under 20 feet to luxury units over 35 feet, suitable for couples and families.
• Fifth Wheels (new and used) Luxury towable RVs connecting via fifth-wheel hitch mounted in truck bed, offering increased interior space and higher ceilings compared to travel trailers.
• Toy Haulers (new and used) RVs with rear cargo decks for transporting outdoor vehicles (ATVs, motorcycles) with living quarters, available in travel trailer, fifth wheel, and motorhome configurations.
• Truck Campers (new and used) Slide-in campers that mount in truck beds, providing compact camping capabilities for truck owners seeking flexibility and off-grid adventures.
• Tent Trailers (new and used) Collapsible trailers with tent-style sleeping areas that fold down for towing and expand at campsite, offering lightweight and affordable camping options.
• Destination Trailers (new and used) Park model RVs designed for extended or seasonal camping at dedicated RV parks, featuring residential-style amenities and construction.
• Class A Motorhomes (new and used) Luxury motorhomes built on bus or commercial chassis with residential-style interiors, offering maximum living space and premium amenities.
• Class B Motorhomes (new and used) Camper vans built on van chassis, offering compact, maneuverable RVs with essential amenities for road travel and camping.
• Class B+ Motorhomes (new and used) Enhanced camper vans with additional features and space compared to standard Class B, often featuring raised roofs or expanded layouts.
• Class C Motorhomes (new and used) Motorhomes built on truck chassis with overhead cab sleeping area, offering a balance of drivability, amenities, and sleeping capacity.
• Vacation Certified Pre-Owned Program Exclusive pre-owned RV certification program featuring comprehensive inspection and road testing of qualifying units before sale, providing buyers added confidence in used RV purchases.
• Adventurer Loyalty Program Free rewards program offering 5% back in rewards dollars on parts and service purchases, with redemption at any Fraserway location nationwide and partner discounts at outdoor attractions across Canada and North America.
• RV Rentals Canada's largest RV rental fleet with locations in Vancouver, Calgary, Edmonton, Toronto, Montreal, Halifax, and Whitehorse, offering vacation and road-trip RVs without ownership commitment.
• RV Service and Repairs Full-service RV maintenance and repair at all dealership locations, including warranty work, mobile service options, insurance claim handling, and service specials.
• RV Parts and Accessories Parts and accessories available online through rvparts.fraserway.com with shipping to customer location, including supplies tied to the Adventurer Loyalty rewards program.
• RV Financing Financing options for new and used RV purchases, with pre-approval available through the website and bi-weekly payment plans.
• Trade-In Program Trade-in evaluation service allowing customers to apply current RV value toward purchase of a new or used unit.

Quantifiable outcome

• 5% cash back on parts and service purchases through Adventurer Loyalty Program
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered minor.

• Banff Jasper Collection by PursuitminorGTM or Marketing PartnerLoyalty program members receive 10% off at Banff Jasper Collection attractions. Valid until Dec 31, 2026. Promo code: FWRV10.
• Rockies Heli CanadaminorGTM or Marketing PartnerLoyalty program members receive 15% off helicopter tours in 2026. Located at junction of Cline River and Hwy 11 of Clearwater County, Alberta.
• Britannia Mine MuseumminorGTM or Marketing PartnerLoyalty program members receive 10% off admission in 2026. Located on Sea-to-Sky Highway, 55 kms north of Vancouver, BC. Promo Code: FRASERWAYRV10
• Five Star Whale WatchingminorGTM or Marketing PartnerLoyalty program members receive 20% discount on whale watching tours in Victoria, BC. Includes daytime tours, Ultimate Marine Tour, and evening tours.
• Victoria Butterfly GardensminorGTM or Marketing PartnerLoyalty program members receive 20% off admission to Victoria Butterfly Gardens.
• Liquid Lifestyles Whitewater RaftingminorGTM or Marketing PartnerLoyalty program members receive 10% off all whitewater excursions in Clearwater, British Columbia. Promo Code: FRASERWAY10
• Peel Wilderness AdventuresminorGTM or Marketing PartnerAdventure company in Dawson City, Yukon Territory. Loyalty program partner offering exclusive discounts to members.
• Glacier National Park By Pursuit (Montana)minorGTM or Marketing PartnerWest Glacier RV Park: 30% off with promo code FWRV30. Glacier Raft: 10% off until Dec 31, 2026 with promo code FWRV10.
• Kenai Fjords Tours by Pursuit (Alaska)minorGTM or Marketing PartnerLoyalty program members receive 10% off all public tours until Dec 13, 2026 with Promo Code FWRV10.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Camping World Holdings: Largest RV dealership and related services retailer in the United States, operating hundreds of locations with new/used RV sales, rentals, service, parts, and financing. Most directly comparable to Fraserway in multi-channel RV retail model and revenue mix, though at materially larger US scale.
• CanaDream: Canadian RV rental specialist operating a fleet of RVs for tourism across Western and Eastern Canada. Highly comparable to Fraserway's rental business; both compete for inbound tourists and Canadian vacationers, and both maintain branded rental fleets with multi-city pickup/drop-off.
• Cruise America: One of the largest RV rental operators in North America with a multi-city rental fleet and standardized Class C motorhomes. Comparable to Fraserway's rental arm on fleet size, customer demographics (vacationing families/inbound tourists), and unit-economics model.
• General RV Center: Large multi-location US RV dealership group offering new and used RVs, service, parts, and financing. Comparable to Fraserway on dealer-network footprint, multi-brand OEM carrying, and full ancillary-service bundle, though concentrated in the US Midwest/Southeast.
• Lazydays RV: US-based RV dealership chain with multiple Supercenter locations selling new/used RVs plus service, parts, and accessories. Comparable to Fraserway on large-format dealership model and parts/service monetization, although historically more US-south focused.
• Outdoor Travel: Canadian RV dealer and rental operator with multiple Ontario locations, selling new/used RVs and offering rentals, parts, and service. Comparable to Fraserway on Canadian geography, multi-channel RV retail, and family/independent ownership profile.

Emerging players

• Outdoorsy: Peer-to-peer RV rental marketplace that connects private RV owners with renters. Competes with Fraserway's rental business on traveler demand without the overhead of an owned fleet; relevant as the digital-native threat to traditional rental scale economics.
• RVshare: Largest North American peer-to-peer RV rental marketplace. Adjacent competitor to Fraserway's rental fleet for incremental and first-time RVers; signals the platform-driven pressure on owned-fleet unit economics.

Broad incumbents

• Winnebago Industries: Major US RV and marine manufacturer whose brands (Winnebago, Grand Design, Newmar, Chris-Craft) are carried by Fraserway. Relevant as a key OEM supplier and industry bellwether — competitive exposure to OEM direct-to-consumer shifts could reshape Fraserway's distributor role.

Regional players

• Mountain View RV: Independent Canadian RV dealership with multi-province presence carrying new and used units, parts, and service. Comparable regional peer to Fraserway within Western Canada; less coast-to-coast coverage but competes for similar customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/fraserwayrv
• Facebookfacebook.com/FraserwayRVKelowna
• Instagraminstagram.com/fraserwayrv/?hl=en
• TikToktiktok.com/@fraserway.rv
• Pinterestpinterest.ca/fraserwayrv
• Xx.com/fraserwayrv
• LinkedInlinkedin.com/company/fraserway-rv-lp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fraserway RV