What Open Studio does

Open Studio B.V. is a privately held Dutch company headquartered in Amsterdam that operates an integrated film production services platform combining professional equipment rental, equipment sales (new and used), film education, production personnel staffing, and media duplication/conversion services from a single physical location at Keienbergweg 109 B. The core rental catalog spans cinema and mirrorless cameras, cine and photographic lenses, lighting and grip, audio, wireless video, monitors, and live-production switchers from brands including Sony, Canon, DJI, Blackmagic Design, Sennheiser, and Nanlux, with daily rates ranging from approximately €7.50 for basic audio gear to €245 for premium cinema kits.

The education division runs a structured Filmtussenjaar (film gap year) program priced at €4,850, individual technical courses in camera, editing, sound, color, and scriptwriting, and tailored corporate training sessions, functioning both as a standalone revenue stream and as a customer-acquisition funnel for the rental business. Open Studio monetizes through usage-based equipment rental, one-time equipment sales (including a used/occasion marketplace), subscription-style course tuition and studio/office rentals, and professional-services fees for crew provision and legacy media duplication.

Commercially, Open Studio operates a direct-to-consumer model through its openstudio.nl e-commerce site with delivery options, a walk-in Amsterdam showroom, and info days for prospective students, supplemented by an active Instagram presence and email newsletter. The customer base is horizontally segmented across independent filmmakers and videographers, film students preparing for academy admission, production companies requiring crew or post-production support, and career changers seeking targeted training, with no disclosed enterprise anchor customers or institutional investors.

Name

Open Studio

Legal name

Open Studio B.V.

Website

https://openstudio.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Open Studio is a privately held Amsterdam-based company that rents, sells, and trains on professional film and video equipment, serving independent filmmakers, film students, and production companies in the Netherlands from a single location with an integrated e-commerce and showroom model.

Ownership category

akta.pro rank

Product category

Film & Video Equipment Rental and Education

NAICS

Motion Picture and Sound Recording Industries (512), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industries

Audio & Communications Equipment Rental (MPADAFAC), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF), Photography & Videography (EDAAAGAF), Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO)

Keywords

• Film equipment rental
• Video production services
• Film education programs
• Camera lens rental
• Broadcast equipment sales

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Daily rental of professional film and video equipment including cameras, lenses, lighting, audio, wireless video, monitors, and studio gear. Customers select pickup or delivery times through the website.
2. Equipment Sales: Sale of new and used (occasion) professional film equipment. The company sells equipment from brands including DJI, Sony, Canon, Blackmagic, Sennheiser, and others.
3. Education and Training: Film education programs including full-year film courses (Filmtussenjaar), individual courses (camera, sound, editing, etc.), and custom training sessions for organizations.
4. Production Personnel: Provision of camera operators, editors, colorists, sound technicians, lighting technicians, and autocue operators for film and video productions.
5. Duplication and Conversion: DVD and Blu-ray duplication, commercial MXF creation, film tape digitization (35mm, 16mm, 8mm), audio cassette conversion, and DCP creation for cinema distribution.
6. Studio and Space Rental: Rental of studio rooms and spaces, as well as office space rental in Amsterdam.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Open Studio rents professional film and video equipment (cameras, lenses, lighting, audio, wireless video, monitors, grip, and live production gear) on a daily basis, sells new and used professional equipment, and delivers structured film education including a full-year Filmtussenjaar program, individual courses, and custom corporate training. It also provides production personnel (camera operators, editors, colorists, sound and lighting technicians), studio and office space rental, and media duplication/conversion services (DVD, Blu-ray, MXF, DCP, and film/video tape digitization).

Product overview

Open Studio is a Dutch film equipment rental, sales, and education company based in Amsterdam operating as a platform combining equipment rental services, product sales, and professional education. The core offering includes professional camera, lens, lighting, audio, and video production equipment available for both rental and purchase, supported by studio facilities and office space. The education division provides film courses including the Filmtussenjaar (film gap year) program, camjo/documentary courses, editing software training, and custom corporate training. Equipment brands featured include Sony, Canon, DJI, Blackmagic Design, Sennheiser, Zoom, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Film & Video Equipment Rental

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Procam: Largest Benelux film and broadcast equipment rental house with cameras, lenses, lighting and audio gear — the most direct head-to-head competitor to Open Studio's core rental offering in the Dutch market.
• Lensrentals: Online-first camera and lens rental platform serving independent creators and professionals — closely comparable to Open Studio's ecommerce-led rental motion targeting the same prosumer/independent customer.

Broad incumbents

• ARRI Rental: Global rental division of ARRI offering high-end cinema cameras (Alexa 35, Mini LF) and lighting to major productions — competes with Open Studio at the top end of the Dutch/EU production market.
• Panavision: Global film equipment company providing cameras, lenses and lighting packages to feature and high-end TV productions — an incumbent that occasionally undercuts or absorbs share from independent Dutch rental houses.
• Keslow Camera: Large US-based cinema rental house with camera, lens and lighting packages — provides a credible benchmark for how a single-country deep-fleet rental specialist scales and structures operations.
• B&H Photo Video: US-centric retail powerhouse that competes with Open Studio's 'verkoop' (new equipment sales) and used-gear channels, and publishes deep educational content that overlaps with Open Studio's training pillar.
• SAE Institute: Global media/film education provider — the most comparable competitor in Open Studio's film education segment, particularly for Filmtussenjaar-style preparatory and skills courses.

Emerging players

• ShareGrid: Peer-to-peer marketplace for renting film and photography gear — represents a structural alternative to Open Studio's owned-fleet model for cost-conscious Dutch indie filmmakers.

Regional players

• Camalot (Film Planet): Italian film and broadcast equipment rental and services provider — comparable mix of camera/lighting/audio rental, crew and education adjacent services, but operating primarily in Southern Europe.
• Otto Nemitz International: German-based film equipment rental house serving DACH and EU productions — comparable product mix to Open Studio across cameras, lighting, grip and accessories for indie/professional productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/openstudioamsterdam
• Xx.com/openstudionl
• Facebookfacebook.com/openstudio.page

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Studio