Gas Gas

What Gas Gas does

Gas Gas is an off-road motorcycle manufacturer specializing in motocross, enduro, cross-country, trial, supermoto, and travel/dual-sport bikes, with a heritage dating to 1985 in trial riding. The company sells a comprehensive product portfolio ranging from kids' electric balance bikes (MC-E 1 series) and electric motocross models (MC-E 2/3/5) to full-size competition machines across 2-stroke and 4-stroke configurations in displacements from 50cc to 450cc. Technical differentiators include the Connectivity Unit Offroad (CUO) hardware paired with the GASGAS+ smartphone app, which provides GPS tracking, lap timing, engine map customization, suspension tuning recommendations, jump analysis, and route recording with real-time telemetry display. The GASGAS+ App operates on a freemium and subscription model, with basic navigation free for Model Year 2022+ vehicles and a premium subscription offering full feature access across vehicles.

Gas Gas operates under Bajaj Mobility AG (formerly Pierer Mobility AG), which was majority acquired by India's Bajaj Auto in November 2025 for $58.38 million following an EUR 800 million cash injection that enabled the group to emerge from financial distress. The company distributes through a global authorized dealer network spanning 40+ countries across Europe, North America, Latin America, Oceania, the Middle East, Asia, and Africa, supplemented by direct-to-consumer e-commerce through its website. Revenue is generated primarily through hardware sales (motorcycles, technical accessories, spare parts, and branded apparel), with a secondary recurring revenue stream from app subscriptions and premium connectivity features.

The company serves three primary customer segments: off-road motorcycle enthusiasts and recreational racers (primary), kids and beginners entering the sport through electric and small-displacement models, and professional racers and factory teams competing in Supercross, EnduroGP, TrialGP, and the Dakar Rally. Brand ambassadors including Justin Barcia, Taddy Blazusiak, and Daniel Sanders provide racing credibility across disciplines. Marketing combines digital content (GASGAS TV, GASGAS Dirt Series, Tech Talks), social media, experiential events (United in Dirt Tour, ISDE bike rentals), and community building through a dealer-driven sales model with consumer financing available via Synchrony Outdoor Credit Card.

Name

Gas Gas

Legal name

Bajaj Mobility AG

Website

https://gasgas.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Gas Gas is an off-road motorcycle manufacturer producing motocross, enduro, trial, cross-country, supermoto, and electric kids' bikes, serving recreational riders, professional racers, and youth entry-level customers globally through a dealer network spanning 40+ countries under Bajaj Mobility AG.

Ownership category

akta.pro rank

Product category

Off-Road Motorcycles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Off-road motorcycles
• Motocross bikes
• Enduro motorcycles
• Trial motorcycles
• Kids electric motorcycles

Headquarters

HQ city

Salt

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Motorcycle Sales: Primary revenue stream from selling off-road motorcycles across multiple categories including motocross, enduro, trial, cross-country, supermoto, and travel bikes. Models range from kids' electric bikes to full-size performance machines.
2. App Features and Connectivity Services: Revenue from premium app features including Navigation (Basic paid one-time or Premium subscription) and RIDER analytics feature. Basic navigation comes free with newer vehicles.
3. Technical Accessories and Apparel: Sales of technical accessories, spare parts, and branded apparel through dealers and the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gas Gas manufactures and sells a comprehensive range of off-road motorcycles across motocross (MC series), enduro (EC/ES series), cross country (EX series), trial (TXT series), supermoto (SM 700), and travel/adventure (ES 700) segments, plus electric motorcycles for kids. The motorcycles are supported by the GASGAS+ App with Connectivity Unit Offroad (CUO) hardware enabling GPS tracking, lap timing, engine map customization, and riding analytics, alongside branded apparel and technical accessories.

Product overview

GASGAS is a motorcycle manufacturer specializing in off-road motorcycles, owned by Bajaj Mobility AG (formerly Pierer Mobility AG). The product portfolio centers on a comprehensive range of gas-powered and electric motorcycles spanning multiple off-road disciplines: Motocross (MC series in 2-stroke and 4-stroke configurations from 50cc to 450cc), Enduro (EC/ES series), Cross Country (EX series), Trial (TXT series), Supermoto (SM 700), and Travel/Adventure (ES 700). The portfolio also includes a dedicated kids electric line with balance bikes (MC-E 1 series) and electric motocross bikes (MC-E 2, MC-E 3, MC-E 5). The ecosystem is supported by the GASGAS+ App with Connectivity Unit Offroad hardware enabling GPS tracking, lap timing, suspension tuning, and engine map customization. Additional offerings include Technical Accessories, Apparel, ISDE Bike Rental services, and educational content through GASGAS TV and Trial Guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Motocross Bikes (MC Series) Competition-focused motocross motorcycles available in 2-stroke (MC 50, MC 65, MC 85, MC 125, MC 150, MC 250, MC 300) and 4-stroke (MC 250F, MC 350F, MC 450F) configurations, including Factory Edition variants. Designed for motocross racers and competitive riders.
• Enduro Bikes (EC/ES Series) Off-road enduro motorcycles engineered for long-distance trail riding, available in 2-stroke (EC 250, EC 300, EC 300 GP) and 4-stroke (EC 450F, ES 350, ES 500) configurations. Designed for enduro racers and trail riders.
• Cross Country Bikes (EX Series) Racing-oriented cross country motorcycles available in 2-stroke (EX 250, EX 300) and 4-stroke (EX 250F, EX 350F) configurations, designed for closed-course racing. Targeted at cross country racing enthusiasts.
• Trial Bikes (TXT Series)

Quantifiable outcome

• Global dirt bike market projected to grow from $8.97B (2025) to $16.71B (2035) at 6.51% CAGR

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KTM: Sister brand under Bajaj Mobility AG (formerly Pierer Mobility AG) competing in the exact same off-road motorcycle categories. KTM's larger scale and broader dealer footprint make it the most direct competitive benchmark for Gas Gas's product line and channel economics.
• Beta Motorcycles: Italian specialist in trial, enduro, and dual-sport motorcycles. Closely comparable to Gas Gas on trial heritage, off-road focus, and boutique European competitor positioning with similar dealer-supported distribution.
• Sherco Motorcycles: French trial and enduro specialist with comparable product range and European off-road enthusiast customer base. Directly competes with Gas Gas in trial and enduro segments with similar distribution scale.
• Husqvarna Motorcycles: Sister brand under Bajaj Mobility AG with an overlapping off-road lineup (motocross, enduro, dual-sport). Comparable platform sharing and direct rivalry for off-road customers make this a primary peer for product, pricing, and positioning analysis.

Emerging players

• Stark Future: Spanish electric motocross specialist with the VARG model. Comparable to Gas Gas's MC-E electric kids line as a directional competitor in off-road electrification and a benchmark for where Gas Gas's electric ambitions could expand.
• Sur-Ron (Xiao Dao): Chinese manufacturer of lightweight electric off-road and trail bikes. Comparable to Gas Gas's kids electric MC-E line as a price-disruptive emerging competitor in entry-level electric off-road.

Broad incumbents

• Honda Motorcycles (Off-Road): Global incumbent across motocross, enduro, and trial with CRF and Montesa lines. Competes with Gas Gas across virtually every off-road segment but with vastly broader scale and broader portfolio including on-road.
• Yamaha Motor (Off-Road): Global incumbent with deep motocross, enduro, and dual-sport lineups. Comparable on off-road product category and dealer-supported sales model, with significantly broader scale and racing program investment.
• Suzuki Motorcycles (Off-Road): Incumbent with RM-Z motocross and DR-Z dual-sport lines. Competes with Gas Gas in motocross and dual-sport categories with similar dealer-distribution model and broader on-road portfolio.
• Kawasaki (Off-Road): Major incumbent with KX motocross, KLR dual-sport, and KLX off-road lines. Comparable off-road motorcycle product overlap and dealer-channel distribution, with broader scale across multiple powersports categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAmgfVKl7pHDdeuONtc0U2w
• Facebookfacebook.com/gasgasmotos
• Instagraminstagram.com/GasGasUSA
• Xx.com/gasgasmotos
• LinkedInlinkedin.com/company/gas-gas-motos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gas Gas