Gas Gas
Gas Gas is an off-road motorcycle manufacturer producing motocross, enduro, trial, cross-country, supermoto, and electric kids' bikes, serving recreational riders, professional racers, and youth entry-level customers globally through a dealer network spanning 40+ countries under Bajaj Mobility AG.
- Company typePrivate
- Founded1985
- HeadquartersSalt, Spain
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gas Gas does
Gas Gas is an off-road motorcycle manufacturer specializing in motocross, enduro, cross-country, trial, supermoto, and travel/dual-sport bikes, with a heritage dating to 1985 in trial riding. The company sells a comprehensive product portfolio ranging from kids' electric balance bikes (MC-E 1 series) and electric motocross models (MC-E 2/3/5) to full-size competition machines across 2-stroke and 4-stroke configurations in displacements from 50cc to 450cc. Technical differentiators include the Connectivity Unit Offroad (CUO) hardware paired with the GASGAS+ smartphone app, which provides GPS tracking, lap timing, engine map customization, suspension tuning recommendations, jump analysis, and route recording with real-time telemetry display. The GASGAS+ App operates on a freemium and subscription model, with basic navigation free for Model Year 2022+ vehicles and a premium subscription offering full feature access across vehicles.
Gas Gas operates under Bajaj Mobility AG (formerly Pierer Mobility AG), which was majority acquired by India's Bajaj Auto in November 2025 for $58.38 million following an EUR 800 million cash injection that enabled the group to emerge from financial distress. The company distributes through a global authorized dealer network spanning 40+ countries across Europe, North America, Latin America, Oceania, the Middle East, Asia, and Africa, supplemented by direct-to-consumer e-commerce through its website. Revenue is generated primarily through hardware sales (motorcycles, technical accessories, spare parts, and branded apparel), with a secondary recurring revenue stream from app subscriptions and premium connectivity features.
The company serves three primary customer segments: off-road motorcycle enthusiasts and recreational racers (primary), kids and beginners entering the sport through electric and small-displacement models, and professional racers and factory teams competing in Supercross, EnduroGP, TrialGP, and the Dakar Rally. Brand ambassadors including Justin Barcia, Taddy Blazusiak, and Daniel Sanders provide racing credibility across disciplines. Marketing combines digital content (GASGAS TV, GASGAS Dirt Series, Tech Talks), social media, experiential events (United in Dirt Tour, ISDE bike rentals), and community building through a dealer-driven sales model with consumer financing available via Synchrony Outdoor Credit Card.
Gas Gas firmographics
Firmographics- Name
- Gas Gas
- Legal name
- Bajaj Mobility AG
- Website
- https://gasgas.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gas Gas is an off-road motorcycle manufacturer producing motocross, enduro, trial, cross-country, supermoto, and electric kids' bikes, serving recreational riders, professional racers, and youth entry-level customers globally through a dealer network spanning 40+ countries under Bajaj Mobility AG.
- Ownership category
- akta.pro rank
Gas Gas industry classification
Industry- Product category
- Off-Road Motorcycles
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industry
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Gas Gas is headquartered
LocationHeadquarters
- HQ city
- Salt
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Gas Gas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Motorcycle Sales: Primary revenue stream from selling off-road motorcycles across multiple categories including motocross, enduro, trial, cross-country, supermoto, and travel bikes. Models range from kids' electric bikes to full-size performance machines.
- App Features and Connectivity Services: Revenue from premium app features including Navigation (Basic paid one-time or Premium subscription) and RIDER analytics feature. Basic navigation comes free with newer vehicles.
- Technical Accessories and Apparel: Sales of technical accessories, spare parts, and branded apparel through dealers and the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Navigation Feature - Basic Free |
| One time/ perpetual license | Pay-as-you-go | Navigation Feature - Basic One-Time Payment |
| Subscription | Monthly | Navigation Feature - Premium Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Gas Gas product offering
Product offeringCore offering
Gas Gas manufactures and sells a comprehensive range of off-road motorcycles across motocross (MC series), enduro (EC/ES series), cross country (EX series), trial (TXT series), supermoto (SM 700), and travel/adventure (ES 700) segments, plus electric motorcycles for kids. The motorcycles are supported by the GASGAS+ App with Connectivity Unit Offroad (CUO) hardware enabling GPS tracking, lap timing, engine map customization, and riding analytics, alongside branded apparel and technical accessories.
Product overview
GASGAS is a motorcycle manufacturer specializing in off-road motorcycles, owned by Bajaj Mobility AG (formerly Pierer Mobility AG). The product portfolio centers on a comprehensive range of gas-powered and electric motorcycles spanning multiple off-road disciplines: Motocross (MC series in 2-stroke and 4-stroke configurations from 50cc to 450cc), Enduro (EC/ES series), Cross Country (EX series), Trial (TXT series), Supermoto (SM 700), and Travel/Adventure (ES 700). The portfolio also includes a dedicated kids electric line with balance bikes (MC-E 1 series) and electric motocross bikes (MC-E 2, MC-E 3, MC-E 5). The ecosystem is supported by the GASGAS+ App with Connectivity Unit Offroad hardware enabling GPS tracking, lap timing, suspension tuning, and engine map customization. Additional offerings include Technical Accessories, Apparel, ISDE Bike Rental services, and educational content through GASGAS TV and Trial Guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Motocross Bikes (MC Series) Competition-focused motocross motorcycles available in 2-stroke (MC 50, MC 65, MC 85, MC 125, MC 150, MC 250, MC 300) and 4-stroke (MC 250F, MC 350F, MC 450F) configurations, including Factory Edition variants. Designed for motocross racers and competitive riders.
- Enduro Bikes (EC/ES Series) Off-road enduro motorcycles engineered for long-distance trail riding, available in 2-stroke (EC 250, EC 300, EC 300 GP) and 4-stroke (EC 450F, ES 350, ES 500) configurations. Designed for enduro racers and trail riders.
- Cross Country Bikes (EX Series) Racing-oriented cross country motorcycles available in 2-stroke (EX 250, EX 300) and 4-stroke (EX 250F, EX 350F) configurations, designed for closed-course racing. Targeted at cross country racing enthusiasts.
- Trial Bikes (TXT Series)
Quantifiable outcome
- Global dirt bike market projected to grow from $8.97B (2025) to $16.71B (2035) at 6.51% CAGR
Companies that use Gas Gas
Customer profileSegments3 records
Ideal customer profiles3 records
Gas Gas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature4 records
Gas Gas partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Gas Gas competitors and assessment
Company assessmentDirect peers
- KTM: Sister brand under Bajaj Mobility AG (formerly Pierer Mobility AG) competing in the exact same off-road motorcycle categories. KTM's larger scale and broader dealer footprint make it the most direct competitive benchmark for Gas Gas's product line and channel economics.
- Beta Motorcycles: Italian specialist in trial, enduro, and dual-sport motorcycles. Closely comparable to Gas Gas on trial heritage, off-road focus, and boutique European competitor positioning with similar dealer-supported distribution.
- Sherco Motorcycles: French trial and enduro specialist with comparable product range and European off-road enthusiast customer base. Directly competes with Gas Gas in trial and enduro segments with similar distribution scale.
- Husqvarna Motorcycles: Sister brand under Bajaj Mobility AG with an overlapping off-road lineup (motocross, enduro, dual-sport). Comparable platform sharing and direct rivalry for off-road customers make this a primary peer for product, pricing, and positioning analysis.
Emerging players
- Stark Future: Spanish electric motocross specialist with the VARG model. Comparable to Gas Gas's MC-E electric kids line as a directional competitor in off-road electrification and a benchmark for where Gas Gas's electric ambitions could expand.
- Sur-Ron (Xiao Dao): Chinese manufacturer of lightweight electric off-road and trail bikes. Comparable to Gas Gas's kids electric MC-E line as a price-disruptive emerging competitor in entry-level electric off-road.
Broad incumbents
- Honda Motorcycles (Off-Road): Global incumbent across motocross, enduro, and trial with CRF and Montesa lines. Competes with Gas Gas across virtually every off-road segment but with vastly broader scale and broader portfolio including on-road.
- Yamaha Motor (Off-Road): Global incumbent with deep motocross, enduro, and dual-sport lineups. Comparable on off-road product category and dealer-supported sales model, with significantly broader scale and racing program investment.
- Suzuki Motorcycles (Off-Road): Incumbent with RM-Z motocross and DR-Z dual-sport lines. Competes with Gas Gas in motocross and dual-sport categories with similar dealer-distribution model and broader on-road portfolio.
- Kawasaki (Off-Road): Major incumbent with KX motocross, KLR dual-sport, and KLX off-road lines. Comparable off-road motorcycle product overlap and dealer-channel distribution, with broader scale across multiple powersports categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gas Gas social profiles
Digital presenceGas Gas compliance and trust
Trust signalCompliance3 records
Gas Gas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gas Gas leadership team
Management profileNumber of profiles
Gas Gas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gas Gas M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gas Gas
What does Gas Gas do?
Gas Gas manufactures and sells a comprehensive range of off-road motorcycles across motocross (MC series), enduro (EC/ES series), cross country (EX series), trial (TXT series), supermoto (SM 700), and travel/adventure (ES 700) segments, plus electric motorcycles for kids. The motorcycles are supported by the GASGAS+ App with Connectivity Unit Offroad (CUO) hardware enabling GPS tracking, lap timing, engine map customization, and riding analytics, alongside branded apparel and technical accessories.
Is Gas Gas a public or private company?
Gas Gas is a private company. It is classified as corporate owned and is currently operating.
When was Gas Gas founded?
Gas Gas was founded in 1985. It employs 51 to 100 people.
Where is Gas Gas based?
Gas Gas is headquartered in Salt, Spain, in the Europe region.
How does Gas Gas make money?
Three revenue lines are on record. Motorcycle Sales are the primary driver. The others are app Features and Connectivity Services and technical Accessories and Apparel.
Who are Gas Gas's main competitors?
Direct peers on record are KTM, Beta Motorcycles, Sherco Motorcycles and Husqvarna Motorcycles. Emerging players are Stark Future and Sur-Ron (Xiao Dao). Broad incumbents are Honda Motorcycles (Off-Road), Yamaha Motor (Off-Road), Suzuki Motorcycles (Off-Road) and Kawasaki (Off-Road).
Does Gas Gas have an API?
No public API is recorded for Gas Gas.
What industry is Gas Gas in?
Gas Gas's product category is Off-Road Motorcycles. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro). Its NAICS code is 441227 and its SIC code is 3751.