Lifework Education

What Lifework Education does

Lifework Education is a private, for-profit healthcare education and certification company incorporated in Delaware with corporate headquarters in Richmond Heights, OH. The company operates one of the nation's largest American Heart Association National Training Centers, running 50+ training centers across 12 U.S. states (Arizona, California, Florida, Georgia, Michigan, New Mexico, North Carolina, South Carolina, Tennessee, Texas, Utah, Washington). Its core business is delivering CPR, First Aid, BLS, ACLS, PALS, NRP, EKG and ECG interpretation certifications to healthcare professionals, lay rescuers, and enterprise clients, alongside vocational healthcare career training programs (CNA, EMT, Paramedic, Phlebotomy, Medical Assistant, EKG Technician, Assisted Living Caregiver/Manager, IV Insertion, Medical Coding) offered primarily through its Arizona campuses.

The technology stack centers on a proprietary ClassByte Learning Management System (LMS) and student registration portal (class.lifework.edu) acquired via Training Center 911 LLC, plus SMART CPR Technology — self-directed feedback manikins developed with CAE Healthcare and American Red Cross that deliver objective, real-time sensor feedback on compression depth/rate/count, ventilation timing/volume, hand position, and AED placement. Certification is delivered through multi-body authorizations (AHA National Training Center, ARC Licensed Training Provider, ASHI and HSI Approved Training Centers, CAAHEP paramedic accreditation) and online program distribution is extended via a strategic MedCerts partnership offering 30+ allied health programs through lifeworkeducation.medcerts.com.

Revenue is generated through five streams: (1) individual healthcare certification course fees ($60 online EKG to $300 classroom 12-Lead ECG), (2) vocational healthcare career program tuition with financial aid, (3) on-site group/corporate training invoiced at a minimum 8 students per session on Net 10 terms, (4) AED equipment and training supply sales through the Lifework Marketplace, and (5) professional services revenue via the MedCerts online partnership. Go-to-market operates as direct-to-consumer (class.lifework.edu portal), enterprise field sales for hospitals/businesses/government/schools, affiliate/licensed-instructor network, MedCerts channel distribution, and physical training academies. Pricing is unit-based with multi-year group contracts; individual courses are pay-as-you-go.

Name

Lifework Education

Legal name

Lifework Education Inc.

Website

https://lifework.edu

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifework Education is a private healthcare education company operating 50+ AHA training centers across 12 U.S. states, delivering CPR/BLS/ACLS/PALS/NRP certifications, vocational healthcare career programs, and group training through its proprietary ClassByte platform and MedCerts partnership.

Ownership category

akta.pro rank

Product category

Healthcare Education and Training

NAICS

Technical and Trade Schools (61151), Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

akta.pro secondary industries

EKG/ECG Technician & Cardiac Monitoring (EDAOAJAD), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• CPR certification training
• Healthcare certification courses
• BLS ACLS training
• Vocational healthcare training
• EMT paramedic programs

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Certification Training: Course fees for CPR, BLS, ACLS, PALS, NRP, and other healthcare certifications. Individual courses range from $60 for online courses to $300 for advanced classroom courses. Fees include course materials and certification cards.
2. Vocational Healthcare Career Programs: Career training programs for EMT, CNA, Medical Assistant, Phlebotomy, and other allied health professions. Includes classroom, hands-on, and clinical training components.
3. Group/Corporate Training: On-site group training for organizations with minimum 8-student billing. Invoiced based on confirmed attendance counts with Net 10 payment terms.
4. AED Products and Equipment: Sales of AED equipment, CPR manikins, training materials, and related products through the Lifework Marketplace.
5. MedCerts Partnership Programs: Online healthcare career certification programs offered through MedCerts partnership, including 30+ allied health certification programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Lifework Education offers CPR, BLS, ACLS, PALS, NRP, and EKG/ECG certification courses along with vocational healthcare career training programs (CNA, EMT, Paramedic, Medical Assistant, Phlebotomy, EKG Technician). The company operates training centers across 12 U.S. states and delivers training through in-person, blended, and fully online formats, including on-site group training for hospitals, businesses, schools, and government agencies. Courses are delivered under American Heart Association, American Red Cross, HSI, and ASHI authorizations.

Product overview

Lifework Education is a healthcare education and certification company offering a comprehensive portfolio of CPR, BLS, ACLS, PALS, and NRP certification courses along with vocational healthcare career training programs. The company operates as a multi-product platform combining classroom-based training, online learning (via MedCerts partnership), virtual/blended learning formats, and group on-site training services. Core offerings include individual certification courses (CPR, BLS, ACLS, PALS, NRP, EKG Interpretation), career training programs (CNA, EMT, Paramedic, Phlebotomy, Medical Assistant), and innovative SMART CPR technology for self-directed training. The ClassByte platform handles student registration and class management.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR & First Aid Training

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MedCertscoreStrategic or Co-development PartnerStrategic partnership offering 30+ online allied health and specialty medical certification training programs through lifeworkeducation.medcerts.com. Programs include Medical Assistant, Professional Coder, Surgical Technologist, Pharmacy Technician, and more. MedCerts provides the curriculum and platform while Lifework provides enrollment and student support.
• American Heart Association (AHA)coreStrategic or Co-development PartnerNational Training Center status providing CPR, BLS, ACLS, PALS certifications following latest 2025 AHA Guidelines. As one of the nation's largest AHA training centers, Lifework issues official AHA provider cards upon course completion.
• American Red Cross (ARC)coreChannel Partner/ Reseller/ DistributorLicensed Training Provider for American Red Cross CPR, AED, First Aid, and BLS certifications. Distributes ARC-certified courses and issues official Red Cross credentials.
• Health & Safety Institute (HSI)minorChannel Partner/ Reseller/ DistributorApproved Training Center for HSI certification courses including safety and health training programs.
• American Safety & Health Institute (ASHI)minorChannel Partner/ Reseller/ DistributorApproved Training Center for ASHI certification programs.
• CAE HealthcarecoreTechnology or IntegrationPartnership with CAE Healthcare (global simulation-based training leader) for SMART Manikin technology. CAE developed the self-directed feedback manikins used in SMART CPR training, providing objective skills assessment for compressions, ventilations, AED placement, and infant choking.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• American Health Care Academy: Online-first CPR and first aid certification provider serving healthcare professionals and lay rescuers. Directly competes with Lifework in the certification segment but emphasizes self-paced online delivery rather than physical training centers.
• ProTrainings: Online CPR, BLS, ACLS, and PALS certification provider targeting both healthcare professionals and community learners. Competes directly on convenience and pricing for individual certification courses.
• MedCerts: Online allied health certification provider offering 30+ healthcare career programs. Strategic partner of Lifework but also a competitor in the online vocational healthcare training space.
• Health Ed Solutions (by CareerStep): Online provider of ACLS, BLS, PALS, and other healthcare certification courses targeting nursing students and professionals. Direct competition in the asynchronous certification segment.
• Unitek EMT / Unitek College: Vocational healthcare training provider offering EMT, Paramedic, and related career programs in Arizona and California. Directly competes with Lifework's Arizona vocational programs that are currently under ABHES scrutiny.

Broad incumbents

• Health & Safety Institute (HSI): Major safety and health certification body that also operates its own training network. Both a partner (Lifework is an HSI Approved Training Center) and a competitor through its direct training channels.
• American Red Cross Training Services: National training arm of the American Red Cross offering CPR, AED, First Aid, and BLS courses. Dual role for Lifework — ARC is both a certification issuer (partner) and a competing training services provider.

Regional players

• CALRegional / CPR Training Professionals: California-based AHA training center offering BLS, ACLS, PALS, and CPR courses to healthcare providers and the public. Comparable business model with smaller geographic footprint concentrated in Northern California.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LifeworkEducation
• LinkedInlinkedin.com/company/lifework-education

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifework Education