National Association for Gun Rights

What National Association for Gun Rights does

National Association for Gun Rights (NAGR) is a US nonprofit advocacy organization founded in 2000 and headquartered in Loveland, Colorado (with a Greenville, South Carolina mailing address). The organization focuses exclusively on Second Amendment rights protection, positioning itself as a 'no compromise' alternative to the National Rifle Association. NAGR serves individual gun owners and Second Amendment advocates across all major US regions through a tiered membership program (Standard $35/year, Upgraded $70/year, Life $1,500) supplemented by a Frontline Defenders monthly recurring donor program, one-time donations, and a 2A Legacy Society planned giving vehicle. The organization claims 4.5 million+ grassroots activists and operates a multi-entity structure that includes a sister foundation (Gun Rights Foundation), a traditional PAC (NAGR PAC), an independent expenditure-only super PAC (GRA Super PAC), and a merchandise e-commerce storefront (Gun Rights Gear).

NAGR's core operating activities are grassroots mobilization, political advocacy, and litigation. Advocacy tools include a Bill Watch legislative tracker, state-level affiliate network, online petition campaigns (including a 'Co-Sponsor Blitz' for Constitutional Carry), and monthly gun giveaways (e.g., Barrett M82A1 .50 BMG) that drive membership acquisition. Marketing and member engagement occur through the organization's website (gunrights.org), email newsletter, and social channels on Facebook, YouTube, Instagram, and X/Twitter. Distribution is primarily self-serve via donate.gunrights.org and the dedicated e-commerce site gunrightsgear.com.

NAGR is led by CEO Dudley Brown and operates with a staff of 101-250. Revenue is described as entirely donation-dependent, with no public financial disclosures. In April 2026, NAGR secured a significant legal win when the US Court of Appeals for the 10th Circuit ruled in favor of NAGR and co-plaintiff Rocky Mountain Gun Owners, finding Colorado's 2023 ban on unserialized firearms components unconstitutional under the Second Amendment and establishing precedent across six states.

Name

National Association for Gun Rights

Legal name

National Association for Gun Rights

Website

https://nationalgunrights.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

National Association for Gun Rights (NAGR) is a US nonprofit advocacy organization founded in 2000 that mobilizes 4.5 million+ grassroots activists through memberships, donations, litigation, and political action committees to defend Second Amendment rights nationwide.

Ownership category

akta.pro rank

Product category

Civil Rights Advocacy / Gun Rights Nonprofit

NAICS

Human Rights Organizations (813311), Business, Professional, Labor, Political, and Similar Organizations (8139), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

akta.pro secondary industries

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO), Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Second amendment advocacy
• Gun rights organization
• Firearms rights lobbying
• Constitutional carry advocacy
• Political action committee

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership fees: Annual membership subscriptions providing recurring revenue. Tiers include Standard ($35/year), Upgraded ($70/year), and Life ($1,500 one-time). Members receive cards, decals, merchandise, and newsletter access.
2. Donations: Frontline Defenders monthly giving program and one-time donations from passionate Second Amendment advocates. The organization states it is completely dependent on generous donations.
3. Merchandise sales: Pro-gun merchandise sold through gunrightsgear.com storefront, including hats, range bags, and branded gear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

National Association for Gun Rights operates a membership-based advocacy organization that recruits grassroots supporters and uses their dues and donations to fund Second Amendment political advocacy, lobbying, and litigation. It sells tiered memberships (Standard $35/year, Upgraded $70/year, Life $1,500, and recurring Frontline Defender monthly donations), supporting merchandise through an online store, and runs political action committees (NAGR PAC and GRA Super PAC) and a planned giving program (2A Legacy Society).

Product overview

National Association for Gun Rights (NAGR) operates a membership-based advocacy organization focused on Second Amendment protection. The core offering is a tiered membership program with Standard ($35/year), Upgraded ($70/year), Life ($1,500), and Frontline Defender (monthly) membership tiers providing advocacy tools, legislative updates, and member benefits. Supporting offerings include Bill Watch for legislative tracking, State Affiliates for regional advocacy coordination, NAGR PAC and GRA Super PAC for political engagement, the 2A Legacy Society for planned giving, a Gun Rights Gear e-commerce store, and periodic gun giveaways. The Gun Rights Foundation serves as the organizational foundation. NAGR is led by CEO Dudley Brown and claims 4.5 million grassroots activists.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard One-Year Membership Annual NAGR membership at $35 per year, providing members with a Membership Card, Member Decal, Instant Email Alerts, and Quarterly Newsletter to support Second Amendment advocacy.
• Upgraded One-Year Membership Annual NAGR membership at $70 per year, including an NAGR Camouflage Hat and NAGR Range Bag in addition to the Standard membership benefits.
• Life Membership One-time $1,500 lifetime NAGR membership including a Life Member Lapel Pin, .50 Cal Engraved Bottle Opener, and Framed Life Member Certificate.
• Frontline Defender Membership Monthly recurring donation program that funds NAGR's rapid-response Second Amendment advocacy, providing automatic entry into monthly gun giveaways, exclusive Frontline Defender gear, and special premier member recognition.
• Gun Rights Gear Store Online merchandise store (gunrightsgear.com) selling pro-gun apparel and accessories including camouflage hats, range bags, and other branded gear to NAGR supporters.
• 2A Legacy Society Planned giving program that allows supporters to include NAGR in their estate plans to sustain Second Amendment advocacy for future generations.
• NAGR PAC Political Action Committee supporting candidates who advocate for Second Amendment rights, enabling supporters to contribute to pro-gun political campaigns.
• GRA Super PAC Independent expenditure-only Super PAC supporting gun rights-friendly candidates through political advocacy and campaign funding.

Quantifiable outcome

• 4.5 million+ grassroots activists mobilized
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rocky Mountain Gun OwnerscoreStrategic or Co-development Partner · 23 April 2026Co-plaintiff in 10th Circuit lawsuit challenging Colorado's 2023 ban on unserialized firearms components. Three individuals along with National Association for Gun Rights and Rocky Mountain Gun Owners sued Colorado over the statute that prohibited purchase, sale, transfer, and possession of unserialized firearms components.
• RTB (Rusty Bryan?)minorOthersCorporate sponsor listed on the organization's corporate sponsors page. Logo displayed alongside other corporate supporters.
• KRGminorOthersCorporate sponsor listed on the organization's corporate sponsors page.
• TrueshotminorOthersCorporate sponsor listed on the organization's corporate sponsors page.
• FDCminorOthersCorporate sponsor listed on the organization's corporate sponsors page.
• VKTRminorOthersCorporate sponsor listed on the organization's corporate sponsors page.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Everytown for Gun Safety: The largest U.S. gun violence prevention advocacy organization. Operates as the direct ideological counterpart to NAGR with a comparable membership-based advocacy, litigation, and political engagement model — providing a mirror image of NAGR's strategy on the opposing side.
• National Rifle Association of America (NRA): The largest and most established U.S. Second Amendment advocacy organization. NAGR explicitly positions itself as the more uncompromising alternative to the NRA, making it the closest direct peer in mission, member base, and political strategy.
• Second Amendment Foundation: A Second Amendment-focused foundation that funds legal action and educational programs defending gun rights. Comparable to NAGR's Gun Rights Foundation arm in litigation and grantmaking activity around the Second Amendment.
• Firearms Policy Coalition: A San Diego-based Second Amendment advocacy and litigation organization pursuing aggressive legal challenges to gun control. Operates with a similar uncompromising litigation-first strategy to NAGR.
• Citizens Committee for the Right to Keep and Bear Arms: A Second Amendment political and educational organization running affiliated PAC (PAC for Liberty) activities. Comparable in combining grassroots advocacy with political action committee infrastructure.
• Gun Owners of America: A no-compromise Second Amendment advocacy organization founded in 1975 that closely mirrors NAGR's uncompromising stance. Directly competes for the same donor base and ideological positioning in the pro-gun rights movement.

Broad incumbents

• National Shooting Sports Foundation (NSSF): The firearms industry's trade association representing manufacturers, distributors, and retailers. While not a single-issue advocacy group like NAGR, it is a broad incumbent in the gun rights ecosystem and frequently allies on policy issues.

Regional players

• Rocky Mountain Gun Owners: A Colorado-based state-level gun rights organization that was NAGR's co-plaintiff in the 10th Circuit challenge to Colorado's unserialized firearms ban. Comparable state-level advocacy model operating primarily in the Mountain West.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NatlGunRights
• YouTubeyoutube.com/c/NationalAssociationforGunRights
• Facebookfacebook.com/nagrfb
• Instagraminstagram.com/nationalgunrights
• LinkedInlinkedin.com/company/national-association-for-gun-rights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association for Gun Rights