RTB.com

What RTB.com does

RTB.com is a self-serve programmatic retargeting platform operated as a subsidiary of RTB House Group. It allows ecommerce brands and digital marketing agencies to run AI-driven display retargeting campaigns directly, without contracts, insertion orders, or minimum budget requirements. The platform serves two primary segments: ecommerce merchants seeking to recover high-intent visitors via personalized display ads, and agencies managing retargeting campaigns at scale across multiple clients.

The core technology stack is built on Deep Learning algorithms developed by RTB House Group over 10+ years, applied to real-time bidding (RTB), bid analysis, user-behavior prediction, and automated creative generation from product catalogs. The platform integrates with 120+ Supply Side Platforms, providing reach to 95%+ of internet users across the open internet. AI modalities in use include text, image, video, structured product catalog data, and multimodal bidding signals. A Shopify Connector App syncs merchant catalogs and enables one-click campaign launch, lowering onboarding friction for the dominant SMB ecommerce ecosystem. Reported customer outcomes include +3-8% incremental uplift in total online revenue and up to 60% of purchases from products users had not previously seen.

Revenue is generated via an advertising/usage-based model: advertisers (brands and agencies) fund ad spend on the platform with no minimum commitment and scale budgets based on results. Pricing is pay-as-you-go and entirely self-serve, with no published pricing tiers. Go-to-market is product-led growth through the platform itself, with supporting demand generation via the company website, success stories, FAQ content, and a LinkedIn presence. Named reference customers (Wasalaa, Maker-of-Jacket, Zlatarnica) are SMB-to-mid-market ecommerce brands in fashion and jewelry.

Name

RTB.com

Website

https://rtb.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

RTB.com is a self-serve programmatic retargeting platform, built on RTB House's Deep Learning technology, that lets ecommerce brands and agencies launch AI-driven display retargeting campaigns via 120+ SSPs without contracts or minimum budgets.

Ownership category

akta.pro rank

Product category

Programmatic Advertising / AdTech

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)

Keywords

• Programmatic retargeting
• Deep learning advertising
• Ecommerce adtech
• Real-time bidding
• Display advertising platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Advertising Spend (Programmatic Retargeting): Ecommerce brands and agencies pay to advertise through the self-serve platform. Advertisers invest budgets of their choice to run retargeting campaigns, with pricing based on ad spend rather than subscription fees. No minimum budget required; advertisers can scale based on results.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RTB.com is a self-serve retargeting platform built by RTB House Group that gives ecommerce brands and agencies direct access to Deep Learning-powered advertising technology. It delivers incremental revenue from high-intent users via real-time bidding across 120+ SSPs, automatically generating personalized display ads from product catalogs. The platform is complemented by a Shopify Connector App that enables merchants to sync their store and launch display campaigns in a few clicks.

Product overview

RTB.com offers a single unified self-serve retargeting platform built by RTB House Group. The core platform provides Deep Learning-powered advertising technology for ecommerce brands and agencies, enabling automated personalized ads from product catalogs and real-time bidding optimization. The platform is complemented by a Shopify Connector App that enables seamless store synchronization for Shopify merchants. Together, these products deliver retargeting campaigns across the open internet with access to 95%+ of internet users via 120+ SSPs.

Differentiator

Problem solved

Functional benefit

Products and services

• RTB.com Self-Serve Retargeting Platform A self-serve programmatic retargeting platform that gives ecommerce brands and digital agencies direct access to Deep Learning-powered advertising technology. Executes real-time bidding across 120+ SSPs, reaches 95%+ of internet users, and automatically generates personalized display ads from product catalogs to drive incremental revenue.
• Shopify Connector App A connector app for Shopify stores that syncs product catalogs and enables merchants to launch their first Deep Learning-powered display retargeting campaign in just a few clicks, with no contracts or insertion orders required.

Quantifiable outcome

• +3-8% uplift in total online revenue (incremental growth, not just reattribution)
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• RTB House GroupcoreStrategic or Co-development PartnerRTB.com is built and powered by Deep Learning technology developed by RTB House Group, leveraging 10+ years of proprietary algorithm development. RTB House Group provides the underlying technology infrastructure that enables RTB.com's self-serve retargeting platform.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• RTB House: Parent company of RTB.com and the developer of its underlying Deep Learning retargeting technology. Operates the same ad-tech stack at enterprise scale with managed-service delivery, making it the closest functional comparator (and internal competitor) for RTB.com.
• Criteo: The leading independent commerce retargeting and performance DSP. Directly comparable to RTB.com in ecommerce retargeting use cases, real-time bidding technology, and advertiser segments, though Criteo operates at much larger scale and offers managed services in addition to self-serve.
• Quantcast: Programmatic DSP combining audience targeting with AI-driven optimization. Comparable on the AI/ML-based bidding technology and on the open-internet display retargeting use case.
• The Trade Desk: Independent programmatic DSP providing real-time bidding across the open internet. Directly comparable technology category, with overlap on ecommerce retargeting and SSP-based inventory access via 120+ integrations.
• StackAdapt: Self-serve programmatic advertising platform with native display, video, and CTV capabilities. Comparable on the no-minimum, self-serve PLG motion and on real-time bidding across multiple SSPs.
• AdRoll (NextRoll): Self-serve retargeting and prospecting platform for SMB and mid-market ecommerce advertisers. Directly comparable to RTB.com on product (display retargeting), customer segment (Shopify and ecommerce SMBs), and PLG distribution motion.
• MediaMath: Independent programmatic DSP offering real-time bidding across display, video, and connected TV. Comparable on the programmatic RTB core technology and the open-internet inventory model.

Broad incumbents

• Google Display & Video 360: Google's enterprise programmatic DSP operating inside the broader Google Ads ecosystem. Overlaps with RTB.com on display retargeting and real-time bidding, but with vastly larger scale, first-party data, and integration with Google's owned-and-operated inventory.
• Amazon Ads: Amazon's programmatic advertising platform including Amazon DSP. Directly overlaps with RTB.com on retargeting and ecommerce-driven display advertising, with structural advantages from Amazon's first-party shopper data.

Regional players

• Yelp Advertising: Performance and display advertising platform with SMB advertiser focus. Partial overlap with RTB.com on the SMB self-serve motion and on ecommerce-adjacent advertiser budgets, but primarily a US-market local-services play rather than open-internet retargeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rtbcom
• Xx.com/rtbcom
• Facebookfacebook.com/331090653703104

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTB.com