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Pantaya

Full company profile

uuid000hjzv

Namestring
Pantaya
Legal namestring
Univision Communications, Inc.
Websiteurl
pantaya.com
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSanta Monica, United States
HQ citystring
Santa Monica
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
Spanish-language streaming, video on demand, premium streaming service, ad-supported streaming, Latin American content
Industry1 code
1Interactive/Watch-Party & Social Video Streaming Platforms
CodeMPACAAAMPrimaryYes
NAICS code1 code
  • Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers516210
Product category
Spanish-Language Video Streaming
Social media profiles1 record
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Pantaya is a Spanish-language streaming service delivering on-demand and live content, including TV series, movies, and novelas to U.S. Hispanic and Latin American audiences. The service operates as part of the ViX platform, offering a free ad-supported tier (ViX On Demand) and a paid subscription tier (ViX Premium). It was founded in 2017 and is now consolidated under Univision's streaming ecosystem.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

ViX is a streaming platform operated by Univision Communications that offers a dual-tier model: a free ViX On Demand base service with ad-supported content, supplemented by a ViX Premium subscription tier for enhanced access. The platform specializes in Spanish-language entertainment across multiple content categories including telenovelas (novelas), movies (películas), series, micro-dramas (MicrOs), music, and podcasts.

Product and service2 records
1ViX On Demand
2ViX Premium
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Amazon Prime Video
TypeBroad incumbent
Description

Global SVOD/transactional platform with growing Spanish-language original content and full Spanish localization. Broad incumbent competing for Hispanic streaming share.

2Netflix
TypeBroad incumbent
Description

Global SVOD leader with a growing slate of Spanish-language originals and full Spanish UI. A broad incumbent whose Spanish-language push overlaps with Pantaya's core audience and content verticals.

3Canela.TV
TypeDirect peer
Description

Free ad-supported Spanish-language streaming service targeting US Hispanic audiences with movies, series, and novelas. Direct peer in the Spanish-language AVOD streaming niche.

4Pluto TV
TypeBroad incumbent
Description

Free ad-supported streaming TV service with FAST channels, including Spanish-language channels. Closest broad incumbent in AVOD model and free-tier streaming.

5Tubi
TypeBroad incumbent
Description

Fox-owned free ad-supported streaming service with a sizable Spanish-language catalog. Broad incumbent in the AVOD space competing for the same free-tier Hispanic viewers.

6Apple TV+
TypeBroad incumbent
Description

Premium global SVOD service investing in Spanish-language originals (e.g., LatAm productions). Broad incumbent competing at the high end of the Spanish-language streaming market.

7Disney+
TypeBroad incumbent
Description

Major global SVOD platform expanding Spanish-language originals and Latin American content. Broad incumbent competing for the same Spanish-speaking subscriber wallet.

8Peacock
TypeBroad incumbent
Description

NBCUniversal's AVOD/SVOD hybrid with a dual-tier model (free + Premium) mirroring Pantaya's structure. Broad incumbent competitor with overlapping sports and entertainment content.

9Paramount+
TypeBroad incumbent
Description

Major SVOD platform with Spanish-language offerings, including content from the TelevisaUnivision and ViacomCBS ecosystem. Competes for the same US Hispanic streaming audience.

10FlixLatino
TypeDirect peer
Description

Subscription-based Spanish-language movie and series streaming service. Directly comparable on language, content mix (telenovelas, films, series), and target demographic.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pantaya

Spanish-Language Video Streamingpantaya.com

Pantaya firmographics

Firmographics
Name
Pantaya
Legal name
Univision Communications, Inc.
Website
https://pantaya.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Pantaya industry classification

Industry
Product category
Spanish-Language Video Streaming
NAICS
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
akta.pro primary industry
Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

Keywords

  • Spanish-language streaming
  • Video on demand
  • Premium streaming service
  • Ad-supported streaming
  • Latin American content

Where Pantaya is headquartered

Location

Headquarters

HQ city
Santa Monica
HQ country
United States
HQ region
North America

Markets served

Pantaya business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content

Distribution channels1 record

Marketing channels1 record

Pantaya product offering

Product offering

Core offering

Pantaya is a Spanish-language streaming service delivering on-demand and live content, including TV series, movies, and novelas to U.S. Hispanic and Latin American audiences. The service operates as part of the ViX platform, offering a free ad-supported tier (ViX On Demand) and a paid subscription tier (ViX Premium). It was founded in 2017 and is now consolidated under Univision's streaming ecosystem.

Product overview

ViX is a streaming platform operated by Univision Communications that offers a dual-tier model: a free ViX On Demand base service with ad-supported content, supplemented by a ViX Premium subscription tier for enhanced access. The platform specializes in Spanish-language entertainment across multiple content categories including telenovelas (novelas), movies (películas), series, micro-dramas (MicrOs), music, and podcasts.

Differentiator

Problem solved

Functional benefit

Products and services

  • ViX On Demand
  • ViX Premium

Companies that use Pantaya

Customer profile

Segments1 record

Pantaya technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pantaya partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights3 records

Pantaya competitors and assessment

Company assessment

Broad incumbents

  • Amazon Prime Video: Global SVOD/transactional platform with growing Spanish-language original content and full Spanish localization. Broad incumbent competing for Hispanic streaming share.
  • Netflix: Global SVOD leader with a growing slate of Spanish-language originals and full Spanish UI. A broad incumbent whose Spanish-language push overlaps with Pantaya's core audience and content verticals.
  • Pluto TV: Free ad-supported streaming TV service with FAST channels, including Spanish-language channels. Closest broad incumbent in AVOD model and free-tier streaming.
  • Tubi: Fox-owned free ad-supported streaming service with a sizable Spanish-language catalog. Broad incumbent in the AVOD space competing for the same free-tier Hispanic viewers.
  • Apple TV+: Premium global SVOD service investing in Spanish-language originals (e.g., LatAm productions). Broad incumbent competing at the high end of the Spanish-language streaming market.
  • Disney+: Major global SVOD platform expanding Spanish-language originals and Latin American content. Broad incumbent competing for the same Spanish-speaking subscriber wallet.
  • Peacock: NBCUniversal's AVOD/SVOD hybrid with a dual-tier model (free + Premium) mirroring Pantaya's structure. Broad incumbent competitor with overlapping sports and entertainment content.
  • Paramount+: Major SVOD platform with Spanish-language offerings, including content from the TelevisaUnivision and ViacomCBS ecosystem. Competes for the same US Hispanic streaming audience.

Direct peers

  • Canela.TV: Free ad-supported Spanish-language streaming service targeting US Hispanic audiences with movies, series, and novelas. Direct peer in the Spanish-language AVOD streaming niche.
  • FlixLatino: Subscription-based Spanish-language movie and series streaming service. Directly comparable on language, content mix (telenovelas, films, series), and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Pantaya social profiles

Digital presence

Pantaya financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pantaya leadership team

Management profile

Number of profiles

Pantaya funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pantaya M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pantaya

What does Pantaya do?

Pantaya is a Spanish-language streaming service delivering on-demand and live content, including TV series, movies, and novelas to U.S. Hispanic and Latin American audiences. The service operates as part of the ViX platform, offering a free ad-supported tier (ViX On Demand) and a paid subscription tier (ViX Premium). It was founded in 2017 and is now consolidated under Univision's streaming ecosystem.

Is Pantaya a public or private company?

Pantaya is a private company. It is currently operating.

When was Pantaya founded?

Pantaya was founded in 2017. It employs 11 to 50 people.

Where is Pantaya based?

Pantaya is headquartered in Santa Monica, United States, in the North America region.

Who are Pantaya's main competitors?

Broad incumbents on record are Amazon Prime Video, Netflix, Pluto TV, Tubi, Apple TV+, Disney+, Peacock and Paramount+. Direct peers are Canela.TV and FlixLatino.

Does Pantaya have an API?

No public API is recorded for Pantaya.

What industry is Pantaya in?

Pantaya's product category is Spanish-Language Video Streaming. Its primary akta.pro industry code is MPACAAAM, Interactive/Watch-Party & Social Video Streaming Platforms. Its NAICS code is 516210.

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Live signals
NextTVTelevisaUnivision Completes Purchase of PantayaTelevisaUnivision has completed its acquisition of the Spanish-language streaming platform Pantaya, an announcement first made in May. The company intends to integrate Pantaya’s content library and subscribers into its existing ViX and ViX+ services to strengthen its position as the largest provider of Spanish-language streaming globally.ForbesStreaming Service Pantaya Becomes Part Of TelevisaUnivision, Following Completion Of AcquisitionTelevisaUnivision has completed the acquisition of Spanish-language streaming service Pantaya, integrating its content, subscribers, and staff into its ViX+ platform. The transaction was executed from Hemisphere Media Group, which acquired full ownership of Pantaya from Lionsgate in 2021, aiming to solidify ViX's position as the largest Spanish-language streamer globally.Business Wire BlogTelevisaUnivision Announces an Agreement to Acquire Streaming Service Pantaya from Hemisphere Media GroupTelevisaUnivision has announced an agreement to acquire streaming service Pantaya from Hemisphere Media Group. The acquisition aims to enhance TelevisaUnivision's streaming offerings and accelerate its digital transformation, with Pantaya expected to bolster its global streaming service ViX+ launching later in 2022. This transaction will close in the second half of 2022 pending regulatory approvals in the United States.ReutersTelevisaUnivision agrees to acquire streaming service PantayaTelevisaUnivision has agreed to acquire the Spanish-language streaming service Pantaya from a subsidiary of Hemisphere Media Group in exchange for cash and Puerto Rican radio assets. The deal, which includes content titles such as 'Senorita 89', is expected to close in the second half of 2022 pending regulatory approvals. This acquisition supports TelevisaUnivision's strategic growth plan to expand its presence in the Spanish-language streaming market.PR NewswireHemisphere Media Group Announces Second Quarter 2021 Financial ResultsHemisphere Media Group reported second quarter 2021 financial results with net revenues of $50.5 million, a 45% increase year-over-year, driven by subscriber and advertising revenue growth. The company completed its acquisition of Pantaya on March 31, 2021, which contributed to the subscriber revenue increase and brought the streaming service close to 1 million subscribers by quarter end. Additionally, Hemisphere signed a distribution agreement with YouTube TV for carriage of Pantaya, Cinelatino, Pasiones, and WAPA America, with an anticipated launch prior to year-end.PR NewswireHemisphere Media Group Acquires Leading U.S. Hispanic Subscription Video-on-Demand Service PantayaHemisphere Media Group has acquired the remaining 75% stake in Pantaya, the leading U.S. Hispanic subscription video-on-demand service, for approximately $124 million in cash from Lionsgate. Prior to the transaction, Hemisphere owned 25% of Pantaya, which was launched in August 2017 through a joint venture between Hemisphere and Lionsgate; as a result of the acquisition, Hemisphere now owns 100% of Pantaya. Pantaya currently has approximately 900,000 paying subscribers and projects growth to 2.5-3.0 million subscribers by the end of 2025.PR NewswireHemisphere Media Group Announces Fourth Quarter and Full Year 2019 Financial ResultsHemisphere Media Group reported Q4 2019 net revenues of $39.3 million, a 15% decrease from the prior year period, while full year 2019 net revenues rose 2% to $149.4 million despite a DISH Network blackout that began October 24, 2019 and temporarily affected WAPA and WAPA America broadcasts. The company achieved 11% growth in full year Adjusted EBITDA to $66.5 million, entered multi-year retransmission and distribution renewals with both DISH Network and Comcast, and its joint venture Pantaya with Lionsgate surpassed 600,000 subscribers. Looking ahead, the company forecasts low to mid-single digit percentage growth in Adjusted EBITDA for 2020.PR Newswire¡HOLA! USA presenta a la familia Derbez, posando por primera vez en pleno¡HOLA! USA published a cover featuring the entire Derbez family for the first time to promote their new docureality series, 'De viaje con Los Derbez,' available on the streaming platform Pantaya. The issue includes exclusive interviews with family members and other celebrities such as Ingrid Hoffmann and Natalia Reyes. This editorial decision highlights the prominence of the Derbez clan in Hollywood and their appeal to the magazine's readership.PR NewswireJOIN EUGENIO DERBEZ AND HIS ENTIRE FAMILY ON AN EXOTIC AND EXCITING ADVENTURE IN "DE VIAJE CON LOS DERBEZ" LAUNCHING EXCLUSIVELY IN THE U.S. ON PANTAYALionsgate and Hemisphere Media Group's joint venture streaming service PANTAYA announced the October 18 launch of "De Viaje Con Los Derbez," an unscripted reality series following entertainer Eugenio Derbez and his entire family on a trip through Morocco. The half-hour Spanish-language docu-comedy, produced by Derbez's 3Pas Studios along with Wallin Chambers Entertainment in association with Lionsgate, will stream exclusively in the U.S. and Puerto Rico on PANTAYA, with international distribution via Amazon Prime Video. The series marks the first time the Derbez family's nearly 70 million combined social media followers can watch the entire performer family together on screen.