Papillon MDC

What Papillon MDC does

Papillon MDC Inc. is a Montreal-based executive coaching and leadership development firm founded in 2010 by Mirella De Civita. The company delivers customized leadership development programs, one-on-one executive coaching, organizational transformation support, and public-speaking services primarily to mid-to-large enterprises across aerospace, manufacturing, financial services, transportation/rail, media, retail, and pharmaceuticals. Its coaching methodology is built on the psychology of mindfulness, compassionate-mind principles, Acceptance and Commitment Therapy (ACT), and Rational Emotive Behavioral techniques, layered with proprietary frameworks including the Navigational Coaching Model, Purposeful Coaching™, the 3Rs framework, L.E.AIR Leadership Program, and DecisionX™.

The company's commercial offering is a professional services portfolio with six documented revenue streams: leadership development programs, executive coaching, public speaking engagements, virtual workshops, self-paced learning, and ICF-aligned mentor coaching. Pricing is opaque — quotes are custom-built per engagement starting from a discovery call — and go-to-market is enterprise field sales targeting HR and L&D buyers. Delivery spans in-person workshops (including 2-day intensives and multi-month cohorts), live virtual sessions via videoconference, and asynchronous self-paced digital learning. The firm serves clients in North America plus China, Poland, Brazil, Mexico, and other Latin American markets, supported by a small in-house leadership team and a roster of associate executive coaches.

Papillon MDC is privately held, founder-owned, and bootstrapped, with no disclosed external investors, funding rounds, or parent entity. Marquee clients cited include Pratt & Whitney Canada, Alstom, Raytheon Technologies, CBC/Radio-Canada, Desjardins, Ivanhoé Cambridge, and the Adecco Group. The firm claims 5,300+ leaders supported, 180+ companies served, and 670+ programs delivered cumulatively.

Name

Papillon MDC

Legal name

Papillon MDC Inc.

Website

https://papillonmdc.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAHAGAD

Leadership Development & Executive Coaching

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPACANAA

Corporate & Leadership Development

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYBPACAJAH

Talent Management & Leadership Advisory (Succession, Performance, Culture)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYEDAMAOAJ

Corporate/Professional Public Speaking Training (Presentation Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Public Speaking & Debate Clubs

Keywords

• Executive coaching services
• Leadership development programs
• Organizational transformation consulting
• Professional coaching certification
• Corporate training workshops

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Leadership Development Programs: Customized leadership development programs delivered to corporate clients, designed in partnership with clients to fit their culture, learning style, and specific organizational needs.
2. Executive Coaching: One-on-one executive coaching services for senior leaders and C-suite executives, including individual coaching assignments and ongoing mentorship.
3. Public Speaking Engagements: Keynote speaking services at corporate events, leadership forums, and industry conferences.
4. Virtual Workshops: Live learning mini-courses delivered via videoconferencing, covering topics such as Navigational Conversations, Impactful Conversations, and Questioning Like a Coach.
5. Self-paced Learning: Asynchronous learning programs allowing participants to complete at their own pace.
6. Mentor Coaching: ICF-aligned mentor coaching programs for individuals pursuing professional coaching certifications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Papillon MDC provides leadership development programs, executive coaching, and organizational transformation services to corporate clients and individual professionals. Offerings for organizations include Leadership Programs, Executive Coaching, Knowledge Transfer, Public Speaking, and DecisionX™, while offerings for individuals include Virtual Workshops, Mentor Coaching, and Self-paced Learning. Engagements are customized, multi-lingual (English, French, Spanish), and delivered in-person or virtually.

Product overview

Papillon MDC offers a comprehensive suite of coaching and leadership development services organized into programs for organizations and individuals. The core portfolio includes Leadership Programs, Executive Coaching, Purposeful Coaching™, Navigational Conversations, DecisionX™, Knowledge Transfer, and Public Speaking services for organizations, alongside Virtual Workshops, Mentor Coaching, and Self-paced Learning for individual learners. The company leverages psychology-based methodologies including mindfulness, compassionate mind approaches, and Acceptance and Commitment Therapy (ACT) principles. Programs are delivered through multiple formats including in-person workshops, live virtual sessions, and self-paced digital learning, often featuring proprietary frameworks like the Navigational Coaching Model and the 3Rs framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Programs Customized multi-session leadership development programs for corporate teams and individual cohorts, drawing on proprietary methodologies such as Purposeful Coaching™, the Navigational Coaching Model, the 3Rs Model, and the L.E.AIR Leadership Program.
• Executive Coaching One-on-one and team executive coaching engagements for senior leaders and high-potential talent, tailored to organizational priorities and delivered by Papillon MDC's associate coaches.
• Knowledge Transfer A structured engagement designed to transfer leadership knowledge and expertise between retiring and emerging leaders within an organization.
• Public Speaking Speaking engagements delivered by Papillon MDC leadership on leadership, coaching, and transformation themes for corporate audiences and events.
• DecisionX™ Papillon MDC's branded decision-making program that helps leaders and teams make better decisions under complexity and ambiguity.
• Virtual Workshops Live virtual workshops for individual professionals, covering topics such as Impactful Conversations and other leadership skills.
• Mentor Coaching Mentor coaching hours for aspiring and practicing coaches working toward ICF-aligned credentials, delivered by Papillon MDC's associate coaches.
• Self-paced Learning Asynchronous online courses that allow individual learners to access Papillon MDC's content and methodologies on demand.

Quantifiable outcome

• 5300+ leaders supported through programs
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BetterUp: Well-funded digital coaching and mental health platform offering on-demand 1:1 coaching and AI-augmented development content to enterprises. Emerging player that competes for the same enterprise coaching budgets but at scale via technology.
• CoachHub: Digital coaching platform providing enterprise-wide access to certified coaches via technology. Emerging player competing for mid-market and enterprise leadership development mandates.

Direct peers

• Ken Blanchard Companies: Leadership training and coaching firm built around proprietary models (e.g., Situational Leadership). Direct comparability with Papillon MDC's evidence-based, model-led leadership programs.
• DDI (Development Dimensions International): Specialist in leadership development and executive coaching for large enterprises, with proprietary assessment and program IP. Highly comparable to Papillon MDC's enterprise-focused leadership subscriptions and coaching engagements.
• Center for Creative Leadership (CCL): Nonprofit/research-adjacent leadership development provider offering open-enrollment programs, custom enterprise programs, and executive coaching. Comparable to Papillon MDC on flagship leadership program content and executive coaching.
• RHR International: Boutique executive coaching and leadership development firm serving senior leaders and Boards. Closely comparable to Papillon MDC's executive coaching and senior leadership program focus.
• Dale Carnegie Training: Long-established leadership, communication, and executive coaching firm with global course delivery. Close parallel to Papillon MDC's corporate training, public speaking, and leadership program mix.
• Marshall Goldsmith Partners: Executive coaching and leadership development firm built around a personal brand/methodology. Direct comparator to Papillon MDC's founder-led, methodology-driven coaching engagement model.
• FranklinCovey: Global leadership and organizational performance firm offering structured development programs (e.g., The 7 Habits, Leading at the Speed of Trust) to enterprise clients. Direct comparator to Papillon MDC's leadership development and coaching portfolio.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a significant leadership development and executive coaching practice alongside executive search and HR consulting. Larger incumbent offering overlapping capabilities as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@papillonmdcinc.5547

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Papillon MDC