Optics Incorporated
Optics Incorporated is a family-owned US distributor, founded in 1960, of ophthalmic equipment, consumable supplies, and dispensary products from 13 authorized manufacturer brands, serving ophthalmologists, optometrists, and eye care practices via e-commerce and phone sales.
- Company typePrivate
- Founded1960
- HeadquartersBrunswick, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Optics Incorporated does
Optics Incorporated is a US-domestic, family-owned distributor of ophthalmic equipment and supplies founded in 1960 and headquartered in Brunswick. The company operates as an authorized channel partner for 13 major ophthalmic manufacturers, including HEINE, Keeler, Reichert, Volk, Welch Allyn, Haag-Streit, Accutome, DGH Technology, Kowa, M&S Technologies, Sonomed Escalon, Tomey, and Envi. Its product portfolio spans three layers: capital equipment (slit lamps, tonometers, phoropters, autorefractors, surgical instruments, exam-room furniture, certified pre-owned devices), consumable supplies (bulbs, batteries, disposables, lens cleaners, post-mydriatic spectacles, eye charts, punctum plugs), and dispensary equipment (frame warmers, lensmeters, pupillometers, optician tools, ultrasonic cleaners).
The company generates revenue primarily through one-time product sales transacted via a Shopify-based e-commerce storefront supplemented by phone-based enterprise sales (800-362-1337), with payments above $5,000 routed through ACH or check. A secondary revenue stream consists of equipment maintenance, repair, and calibration services offered on a mail-in or on-site basis with a 90-day service warranty. Pricing follows unit pricing across a broad range ($5 consumables to $5,000+ capital equipment), supplemented by a 5%-back loyalty rewards program, manufacturer trade-in rebates, and free shipping on domestic orders over $175. Customers are predominantly US-based ophthalmologists, optometrists, and eye care practices purchasing through self-service online channels.
Optics Incorporated firmographics
Firmographics- Name
- Optics Incorporated
- Legal name
- Optics Incorporated
- Website
- https://opticsinc.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optics Incorporated is a family-owned US distributor, founded in 1960, of ophthalmic equipment, consumable supplies, and dispensary products from 13 authorized manufacturer brands, serving ophthalmologists, optometrists, and eye care practices via e-commerce and phone sales.
- Ownership category
- akta.pro rank
Optics Incorporated industry classification
Industry- Product category
- Ophthalmic Equipment & Supplies Distribution
- NAICS
- Ophthalmic Goods Merchant Wholesalers (423460), Ophthalmic Goods Merchant Wholesalers (42346)
- SIC
- Ophthalmic Goods (3851), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Optics Incorporated is headquartered
LocationHeadquarters
- HQ city
- Brunswick
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Optics Incorporated business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time product sales of ophthalmic equipment, surgical instruments, diagnostic supplies, and optical accessories. Products range from consumables (bulbs, batteries, lens cleaner) to capital equipment (slit lamps, tonometers, phoropters). Revenue generated through individual product transactions on e-commerce platform.
- Equipment Service and Repair: Maintenance, repair, and calibration services for ophthalmic equipment including phoroptors, slit lamps, tonometers, and acuity systems. Service includes cleaning, lubrication, realignment, and repairs. Can be completed via UPS mail-in or on-site visit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products |
| Other | Pay-as-you-go | Loyalty rewards program |
| Other | Pay-as-you-go | Trade-in rebate promotions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Optics Incorporated product offering
Product offeringCore offering
Optics Incorporated is an authorized distributor of ophthalmic equipment, surgical instruments, diagnostic devices, and optical consumable supplies from 13 major manufacturers to eye care professionals across the United States. The company operates a Shopify-based e-commerce storefront and provides complementary equipment maintenance, repair, and calibration services for phoroptors, slit lamps, tonometers, and acuity systems through both mail-in (UPS) and on-site options.
Product overview
Optics Incorporated is a family-owned ophthalmic equipment distributor (since 1960) offering a comprehensive portfolio of diagnostic equipment, surgical instruments, and optical supplies. The product ecosystem comprises multiple distributed premium brands (HEINE, Keeler, Reichert, Volk, Welch Allyn, Accutome, DGH Technology, Haag-Streit/Reliance, Kowa, M&S Technologies, Sonomed Escalon, Tomey, and Envi) organized into three main categories: Equipment (exam room, pre-test, surgical, used, and dispensary equipment including chairs, stands, slit lamps, tonometers, and diagnostic instruments), Supplies (consumables including batteries, bulbs, breath shields, disposables, dust covers, eye charts, eye patches, lens cleaners, paper, post-mydriatic spectacles, prisms, punctum plugs, and miscellaneous optical items), and Dispensary (frame warmers, lensmeters, pupillometers, optician tools, and ultrasonic cleaners). The company operates exclusively as a distributor without manufacturing its own branded products, serving eyecare professionals with both new equipment and a selection of certified pre-owned instruments.
Differentiator
Problem solved
Functional benefit
Products and services
- Exam Lane Equipment
Companies that use Optics Incorporated
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Optics Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optics Incorporated partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- AccutomecoreAuthorized distributor of Accutome ophthalmic diagnostic equipment including PachPen handheld pachymeters, A-Scan Plus, B-Scan Plus, UBM Plus, and 4Sight ultrasound/pachymeter systems.
- DGH Technology, Inc.coreAuthorized distributor of DGH Technology pachymetry and ultrasound equipment including Pachette 4, Pachmate 2, Scanmate A-Scan, B-Scan, and Flex systems.
- EnvicoreAuthorized distributor of Envi exam room furniture including S2-MC manual recline exam chairs, S2-AR automatic recline chairs, S2-TC tilt chairs, and instrument stands.
- Haag-Streit / Reliance MedicalcoreAuthorized distributor of Haag-Streit diagnostic equipment and Reliance exam room furniture including slit lamps, tonometers, AT900 tonometer, pneumatic stools, hydraulic stools, and examination chairs.
- HEINEcoreAuthorized distributor of HEINE ophthalmic instruments including OMEGA 600 indirect ophthalmoscopes, BETA 200S LED ophthalmoscopes, retinoscopes, HSL150 handheld slit lamps, and related accessories and bulbs.
- Keeler USAcoreAuthorized distributor of Keeler ophthalmic equipment including All Pupil II convertible LED indirects, cryomatic systems, digital tonometers, Pulsair NCT devices, and slit lamps.
- Kowa American Corp.coreAuthorized distributor of Kowa ophthalmic equipment including AP-7000 perimeter, HA-2 handheld applanation tonometer, SL-19 handheld portable slit lamp, and replacement bulbs.
- M&S TechnologiescoreAuthorized distributor of M&S Technologies vision testing systems including Smart System 20/20 USA, Smart System PC-Plus pediatric system, and VR headset.
- ReichertcoreAuthorized distributor of Reichert ophthalmic equipment including 7CR auto tonometer, Tonopen Avia, Clearchart digital acuity systems, Phoroptor VRx digital refraction, LensChek Pro, and iPac pachymeter.
- Sonomed EscaloncoreAuthorized distributor of Sonomed Escalon ultrasound equipment including PacScan Plus A-scan/pachymetry, VuMax HD high frequency ultrasound, and VuPad portable ophthalmic ultrasound.
- TomeycoreAuthorized distributor of Tomey ophthalmic equipment including Casia 2 cornea/anterior segment OCT, TMS-4N corneal topographer, FT-1000 non-contact tonometer, RC-5000 and RC-800 auto-refractor/keratometers, and lensmeters.
- VolkcoreAuthorized distributor of Volk optical lenses including Superfield non-contact lenses, 14D-90D diagnostic lenses, gonio lenses, capsulotomy lenses, single-use lenses, and lens cleaning supplies.
- Welch AllyncoreAuthorized distributor of Welch Allyn diagnostic equipment including coaxial ophthalmoscopes, operating otoscopes, convertible rechargeable handles, SureColor LED upgrade kits, and audiometry equipment.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Optics Incorporated competitors and assessment
Company assessmentBroad incumbents
- Bausch + Lomb: Bausch + Lomb is a global ophthalmic giant manufacturing and distributing surgical, vision care, and ophthalmic pharmaceutical products. It serves the same eye care professional customer base as Optics Inc. through direct sales, hospital contracts, and its own distribution — a broad incumbent that could disintermediate or compete with smaller authorized distributors.
- Topcon Healthcare: Topcon is a global manufacturer of ophthalmic and optometric diagnostic equipment (autorefractors, OCT, fundus cameras, lensmeters) — comparable as a major OEM whose equipment is sold through authorized distributors like Optics Inc. and which competes for the same practice equipment budgets.
- Nidek Co., Ltd. Nidek is a Japanese manufacturer of ophthalmic diagnostic and examination equipment (autorefractors, slit lamps, OCT, laser systems) — comparable to Optics Inc.'s distributed Japanese brand Tomey and Kowa as a major ophthalmic OEM with overlapping product categories and practice customer base.
- Carl Zeiss Meditec: Carl Zeiss Meditec manufactures ophthalmic diagnostic and surgical equipment including OCT, fundus imaging, and surgical microscopes — comparable as a major ophthalmic equipment manufacturer whose products are typically distributed through authorized channels like Optics Inc. but which also sells direct to large accounts.
- Marco (Reichert/Lombart): Reichert (a subsidiary within the broader ophthalmic equipment group) is both a manufacturer of ophthalmic diagnostic instruments and a major brand distributed by Optics Inc. — comparable as an established incumbent that controls both product IP and parts of the distribution channel, representing a potential competitive and supplier risk simultaneously.
Direct peers
- Lombart Instrument: Lombart Instrument is one of the largest US distributors of ophthalmic equipment and supplies, offering a multi-brand catalog of diagnostic instruments, exam lane equipment, lenses, and consumables to eye care practices — directly comparable to Optics Inc. as a multi-brand authorized distributor with similar product breadth and B2B practice customer base.
- Coburn Technologies: Coburn Technologies is a US-based distributor and manufacturer of ophthalmic products including diagnostic equipment, optical laboratory supplies, lens finishing systems, and dispensary tools — comparable to Optics Inc. as a broad-line ophthalmic supplier serving both practitioners and optical dispensers with overlapping product categories.
- US Ophthalmic: US Ophthalmic is a US distributor of new and refurbished ophthalmic equipment from brands such as Topcon, Nidek, and Zeiss — directly comparable to Optics Inc. as a multi-brand ophthalmic equipment reseller serving optometry and ophthalmology practices.
Emerging players
- S4OPTIK: S4OPTIK is a US-based manufacturer and distributor of ophthalmic exam lane equipment including chairs, stands, slit lamps, and phoropters — comparable to Optics Inc. as a competing supplier of Envi/Haag-Streit style exam room furniture and equipment to US eye care practices.
- Eye Care and Cure Corp: Eye Care and Cure Corp distributes diagnostic ophthalmic equipment and supplies in the US, offering exam lane equipment, autorefractors, and visual acuity products to optometry and ophthalmology practices — overlapping with Optics Inc.'s product portfolio and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Optics Incorporated social profiles
Digital presenceOptics Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optics Incorporated leadership team
Management profileNumber of profiles
Optics Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optics Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optics Incorporated
What does Optics Incorporated do?
Optics Incorporated is an authorized distributor of ophthalmic equipment, surgical instruments, diagnostic devices, and optical consumable supplies from 13 major manufacturers to eye care professionals across the United States. The company operates a Shopify-based e-commerce storefront and provides complementary equipment maintenance, repair, and calibration services for phoroptors, slit lamps, tonometers, and acuity systems through both mail-in (UPS) and on-site options.
Is Optics Incorporated a public or private company?
Optics Incorporated is a private company. It is classified as family owned and is currently operating.
When was Optics Incorporated founded?
Optics Incorporated was founded in 1960. It employs 11 to 50 people.
Where is Optics Incorporated based?
Optics Incorporated is headquartered in Brunswick, United States, in the North America region.
How does Optics Incorporated make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are equipment Service and Repair.
Who are Optics Incorporated's main competitors?
Broad incumbents on record are Bausch + Lomb, Topcon Healthcare, Nidek Co., Ltd., Carl Zeiss Meditec and Marco (Reichert/Lombart). Direct peers are Lombart Instrument, Coburn Technologies and US Ophthalmic. Emerging players are S4OPTIK and Eye Care and Cure Corp.
Does Optics Incorporated have an API?
No public API is recorded for Optics Incorporated.
What industry is Optics Incorporated in?
Optics Incorporated's product category is Ophthalmic Equipment & Supplies Distribution. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 423460 and its SIC code is 3851.