Vamida
Vamida is a Czech-licensed mail-order pharmacy selling prescription-free medications, supplements, and personal care products directly to consumers in Austria, the Czech Republic, and Germany via country-specific e-commerce storefronts and mobile apps.
- Company typePrivate
- Founded2012
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vamida does
Vamida s.r.o. is a licensed mail-order pharmacy (Versandapotheke) operating across Central Europe, with its legal headquarters and physical pharmacy "Lékárna U Pošty" located in Brno, Czech Republic, and a branch office in Vienna, Austria. The company sells prescription-free medications, homeopathic remedies, nutritional supplements, and personal care/beauty products directly to consumers in Austria, the Czech Republic, and Germany through three country-specific e-commerce storefronts (vamida.at, vamida.com, vamida.de) and native mobile applications on iOS and Android. The catalog contains over 10,000 SKUs from more than 200 brands, with retail prices reportedly up to 50% below standard Austrian pharmacy prices; orders placed before 1 PM are dispatched within 24 hours, and shipping within Austria is free above a €39 threshold. The company holds Trusted Shops "sehr gut" certification and is a member of the European Association of E-Pharmacies (EAEP), while the underlying pharmacy operates under SUKL (Czech State Institute for Drug Control) regulatory approval with PharmDr. Marie Barešová as the responsible pharmacist.
The underlying technology stack is a Magento-based (Hyvä-themed) e-commerce platform integrated with payment processors (Klarna, PayPal, credit cards via Viveum), shipping carriers (Austrian Post as primary, DPD and DHL as secondary), and marketing/analytics tooling (Klaviyo, MailChimp, Google Analytics, Google Ads, Hotjar, Facebook Custom Audiences, Google Data Studio, Sovendus). The Vienna branch office manages webshop operations and Austrian customer-facing activity, while the Brno pharmacy functions as the dispatch hub for all three markets. Distribution is exclusively direct-to-consumer, with no B2B or wholesale channel disclosed.
Vamida is privately held by founders Thomas Mittelbach and Mag. Stephan Mittelbach, who serve as Managing Directors (Geschäftsführer); no venture capital, private equity, or institutional investor involvement is evidenced. Revenue is generated through direct retail markups on unit-priced products (AOV band €4 to over €100), with no subscription or contract-based pricing. The primary customer segment is health-conscious Austrian consumers, with secondary markets in the Czech Republic and Germany, served via a self-service product-led growth model without mandatory sales interaction.
Vamida firmographics
Firmographics- Name
- Vamida
- Legal name
- Vamida s.r.o.
- Website
- https://vamida.at
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vamida is a Czech-licensed mail-order pharmacy selling prescription-free medications, supplements, and personal care products directly to consumers in Austria, the Czech Republic, and Germany via country-specific e-commerce storefronts and mobile apps.
- Ownership category
- akta.pro rank
Vamida industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)
- akta.pro secondary industry
- Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
Keywords
Where Vamida is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Vamida business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce retail sales: Direct retail sales of pharmacy products including prescription-free medications, homeopathic remedies, nutritional supplements, and personal care/beauty products. Revenue generated through product markups on retail prices, with discounts of up to 50% compared to Austrian pharmacy retail prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Vamida product offering
Product offeringCore offering
Vamida is a licensed mail-order pharmacy operating country-specific e-commerce storefronts (vamida.at, vamida.com, vamida.de) that retail over 10,000 prescription-free medications, homeopathic remedies, nutritional supplements, and beauty/personal care products from 200+ brands directly to consumers in Austria, the Czech Republic, and Germany. The company dispatches orders from its licensed physical pharmacy (Lékárna U Pošty) in Brno, Czech Republic, offering pharmaceutical consultation on request, 24-hour delivery for orders placed before 1 PM, free shipping over €39 within Austria, and a mobile app for iOS and Android.
Product overview
Vamida is an authorized online pharmacy (Versandapotheke) operating across Austria, Czech Republic, and Germany, offering prescription-free conventional and homeopathic medications, nutritional supplements, and personal care/beauty products through its e-commerce platform. The portfolio includes over 10,000 products from more than 200 brands. Key branded product lines include Orthomol (orthomolecular nutritional supplements), Omni-Biotic (probiotics for humans and pets), Oleovital (supplements including vitamins, minerals, and specialty products like Spermidine), and Nasivin (nasal decongestants). The company also sells its own Vamida-branded offerings alongside products from numerous other pharmaceutical and health brands. Services include pharmaceutical advisory consultation, SMS marketing, newsletter subscription with welcome vouchers, and mobile applications for iOS and Android. Orders placed before 1 PM are typically delivered within 24 hours via Austrian Post, DPD, or DHL, with free shipping on orders over €39. Payment options include Klarna, PayPal, credit cards, and bank transfer.
Differentiator
Problem solved
Functional benefit
Products and services
- Vamida Online Pharmacy Platform (vamida.at / vamida.com / vamida.de) E-commerce platform operated by Vamida s.r.o. that retails prescription-free medications, homeopathic remedies, nutritional supplements, and beauty/personal care products directly to consumers in Austria, the Czech Republic, and Germany. Offers up to 50% savings versus local pharmacy prices, 24-hour delivery for orders placed before 1 PM, free shipping over €39 within Austria, and customer account features including wishlist and order tracking.
- Vamida iOS Mobile App Native iOS application offering the full Vamida online pharmacy catalog, account login, wishlist, order tracking, and push-based shopping for consumers in Austria.
- Vamida Android Mobile App Native Android application offering the full Vamida online pharmacy catalog, account login, wishlist, order tracking, and push-based shopping for consumers in Austria.
- Pharmaceutical Advisory Service Optional pharmacist-led consultation service provided to Vamida customers seeking guidance on medications and health products purchased through the online pharmacy.
- Newsletter Subscription Service Email newsletter subscription offering promotional content including a €5 welcome voucher, birthday discounts, exclusive offers, product news, and health tips to registered consumers.
Quantifiable outcome
- Prices up to 50% cheaper than pharmacy retail prices
- +2 more outcomes
Companies that use Vamida
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Vamida technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Vamida partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, supporting and minor.
- Österreichische Post AG (Post)corePrimary shipping partner for order fulfillment within Austria. The Austrian Post handles parcel logistics from their facility at Halban Kurz Straße 10, 1230 Vienna.
- DPD Direct Parcel Distribution Austria GmbHsupportingSecondary shipping partner for order delivery. Located at Arbeitergasse 46, A-2333 Leopoldsdorf.
- DHL Paket (Austria) GmbHsupportingTertiary shipping partner for order delivery. Located at Clemens Holzmeister Str. 4, 1100 Vienna.
- Klarna Bank AB (publ)corePrimary payment provider for invoice purchases (Kauf auf Rechnung) and SOFORTÜberweisung. Headquartered at Sveavägen 46, 111 34 Stockholm, Sweden.
- PayPal (Europe) S.à r.l. et Cie, S.C.A.corePayment service provider enabling PayPal as a payment option for customers. Located at 22-24 Boulevard Royal, L-2449 Luxembourg.
- Viveum Zahlungssysteme GmbHsupportingAustrian payment service provider for credit card processing. Located at Riemergasse 14/30, 1010 Vienna.
- Visa Europe Services Inc.supportingInternational payment card network for credit card transactions. Represented in Austria at Visa Österreich, Fleischmarkt 1, 1010 Wien.
- MasterCard Europe SAsupportingInternational payment card network for credit card processing. Located at Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium.
- Google LLCcoreMultiple Google services utilized: Google Analytics for website analytics with e-commerce tracking, Google Remarketing/Display Network for advertising, Google AdWords Conversion Tracking, and Google Data Studio for data visualization and reporting.
- Trusted Shops GmbHcoreTrust badge and customer review system provider displaying trust seal and collected ratings on the website, with option for customers to purchase Trusted Shops products after orders.
- Sovendus GmbHminorVoucher network displaying coupons and discounts on the website. Sovendus receives pseudonymized data including order number, order value, session ID, coupon code, and timestamp for billing purposes.
- Facebook Inc.supportingCustom Audiences remarketing functionality implemented to display interest-based Facebook advertisements to previous website visitors.
- MedikamiominorPlatform partner providing package leaflets and user information leaflets (Gebrauchsinformationen) online for product information access.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Vamida competitors and assessment
Company assessmentDirect peers
- apo-discounter.de: Discount-positioned German mail-order pharmacy. Highly comparable to Vamida's discount pricing strategy across OTC medications and supplements in Germany.
- DocMorris: Major European online pharmacy headquartered in the Netherlands, with strong presence in Germany and other DACH markets. Directly competes with Vamida in mail-order pharmacy retail across overlapping product categories.
- Sanicare: Established German online pharmacy (Sanicare Versandapotheke). Directly comparable mail-order pharmacy model targeting German OTC and supplement consumers.
- Shop Apotheke Europe: Leading DACH-focused online pharmacy (formerly shop-apotheke.com, now also operating RedCare Pharmacy). Directly comparable to Vamida as a multi-country mail-order pharmacy selling OTC medications, supplements, and personal care across Austria and Germany.
- Apotal.de: German online mail-order pharmacy selling OTC medications, supplements, and personal care. Comparable to Vamida as a discount-positioned e-pharmacy serving German consumers.
- Medpex: German mail-order pharmacy offering prescription and OTC products. Competes with Vamida in DACH OTC and supplement categories with comparable e-commerce positioning.
- Besamex: German online pharmacy with a broad assortment of OTC and health products. Competes in the same DACH e-pharmacy category as Vamida.
Regional players
- Pharma24: Austrian online pharmacy (Versandapotheke) serving the same Austrian consumer base as Vamida with comparable OTC and supplement assortment.
- Promis24: Austrian mail-order pharmacy retailing OTC medications, supplements, and personal care products. Directly comparable in geography and assortment to Vamida's Austrian storefront.
Broad incumbents
- Zur Rose / DocMorris AG: Swiss-headquartered incumbent pharmacy group that became DocMorris AG. Broader incumbent operating mail-order pharmacy across multiple European markets with prescription capabilities beyond Vamida's OTC focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Vamida social profiles
Digital presenceVamida compliance and trust
Trust signalCompliance8 records
Vamida financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vamida leadership team
Management profileNumber of profiles
Profiles4 records
Vamida subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vamida funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vamida M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vamida
What does Vamida do?
Vamida is a licensed mail-order pharmacy operating country-specific e-commerce storefronts (vamida.at, vamida.com, vamida.de) that retail over 10,000 prescription-free medications, homeopathic remedies, nutritional supplements, and beauty/personal care products from 200+ brands directly to consumers in Austria, the Czech Republic, and Germany. The company dispatches orders from its licensed physical pharmacy (Lékárna U Pošty) in Brno, Czech Republic, offering pharmaceutical consultation on request, 24-hour delivery for orders placed before 1 PM, free shipping over €39 within Austria, and a mobile app for iOS and Android.
Is Vamida a public or private company?
Vamida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vamida founded?
Vamida was founded in 2012. It employs 11 to 50 people.
Where is Vamida based?
Vamida is headquartered in Vienna, Austria, in the Europe region.
How does Vamida make money?
One revenue line is on record: E-commerce retail sales.
Who are Vamida's main competitors?
Direct peers on record are apo-discounter.de, DocMorris, Sanicare, Shop Apotheke Europe, Apotal.de, Medpex and Besamex. Regional players are Pharma24 and Promis24. Zur Rose / DocMorris AG is listed as a broad incumbent.
Does Vamida have an API?
No public API is recorded for Vamida.
What industry is Vamida in?
Vamida's product category is Online Pharmacy. Its primary akta.pro industry code is CRAEAHAB, Value Pharmacies & Deep-Discount Pharmacy Retail, with a secondary code of CRAFABAF, Health, Wellness & Pharmacy Marketplaces. Its NAICS code is 456110 and its SIC code is 5912.