What apodiscounter does

apodiscounter (legal entity Apo Pharmacy B.V., registered in Duiven, Netherlands; operational address Markkleeberg, Germany) is a German online pharmacy founded in 2004 that sells prescription medications, over-the-counter drugs, beauty and personal care products, dietary supplements, and pet-health items directly to German consumers through apodiscounter.de and native iOS/Android applications. The platform combines a catalog of 60,000+ SKUs with E-Rezept (electronic prescription) processing that accepts QR codes, uploads, and health-card scans, alongside statutory health insurance co-pay processing and a pharmacy consultation channel (phone, chat, email). The mobile app, customer accounts, and dedicated landing pages for each health category (allergies, cold/flu, women's health, cardiovascular, pet pharmacy, etc.) form a single integrated e-commerce surface rather than a modular platform architecture.

The business is a price-led D2C retailer with discounts of up to 60% versus Apothekenverkaufspreis (AVP). Revenue streams include prescription product sales, OTC and beauty sales at sub-AVP pricing, the Spar-Abo recurring-delivery subscription, and a pet pharmacy vertical. Commercial leverage comes from the apoPunkte loyalty program (bonus points redeemable on OTC purchases), the Rezept-Bonus reward of up to EUR 30 per prescription, and free shipping on prescription orders and orders over EUR 29. Distribution runs through an automated logistics center with DHL and Hermes, offering same-day shipping for orders placed before 4 PM and a paid ApoExpress next-day service.

The go-to-market is product-led self-service, with marketing centered on SEO across 60+ category and health-topic pages, a Ratgeber content portal, email/newsletter campaigns (EUR 5 welcome coupon), mobile-app-exclusive deals, and listings on price-comparison sites (idealo, medizinfuchs, apomio) and review platforms (eKomi). The company owns private-label lines (apodiscounter brand, sensetics Dermokosmetik, Beschwerdefrei, Gesunde Ernährung) and operates in three customer segments (prescription-needing Germans, health-conscious OTC shoppers, pet owners) under a horizontal segmentation approach. No AI/ML capabilities, external funding, acquisitions, or post-2004 ownership changes are disclosed in the source material.

Name

apodiscounter

Legal name

Apo Pharmacy B.V.

Website

https://apodiscounter.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

apodiscounter is a German online pharmacy (legal entity Apo Pharmacy B.V., founded 2004) selling prescription, OTC, beauty, and pet-health products to German consumers via apodiscounter.de and mobile apps at up to 60% off AVP, supported by an automated logistics center, E-Rezept processing, and the apoPunkte loyalty program.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Mail-Order & Home Delivery Pharmacies (HLAFALAD)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

Keywords

• Online pharmacy services
• Prescription medications
• Over-the-counter products
• E-prescription processing
• Dermatological cosmetics

Headquarters

HQ city

Markkleeberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - Prescription Medications: Revenue from sale of prescription (rezeptpflichtige) medications to German consumers. Orders containing prescriptions qualify for free shipping. The company processes statutory health insurance co-payments and offers prescription bonuses up to 30 EUR per prescription.
2. Product Sales - OTC and Beauty: Revenue from over-the-counter medications, dietary supplements, personal care, and beauty products. Products are priced up to 60% below Apothekenverkaufspreis (AVP). Non-prescription orders qualify for free shipping over 29 EUR.
3. Subscription (Spar-Abo): Recurring subscription model for regularly needed products with automatic delivery at discounted rates.
4. Pet Pharmacy (Tierapotheke): Sales of veterinary medications and pet health products including flea/tick treatments, supplements, and care products for dogs, cats, and small animals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

apodiscounter operates a German online pharmacy selling prescription medications, over-the-counter (OTC) products, dietary supplements, beauty and personal care items, and pet health products. The platform processes electronic and paper prescriptions, dispenses medications at prices up to 60% below standard German pharmacy retail price (AVP), and ships orders nationwide via DHL and Hermes, supported by an automated distribution center enabling same-day shipping for orders placed before 4 PM.

Product overview

apodiscounter is a German online pharmacy platform offering a comprehensive digital health and wellness marketplace. The platform operates as a single unified e-commerce website with integrated services rather than a modular platform architecture. Core offerings include prescription and over-the-counter medications across 20+ health categories (allergy, cold/flu, pain relief, digestive health, skin care, vitamins, weight loss, pet pharmacy), supported by own-brand private label products under apodiscounter and sensetics Dermokosmetik sub-brands. Key digital services include E-Rezept (electronic prescription redemption via app or health card), ApoExpress next-day delivery, the apoPunkte loyalty program, Spar-Abo subscription service, pharmaceutical consultation via chat/phone/email, and medication interaction checking. The platform features over 60,000 products with prices up to 60% below standard pharmacy retail prices, and serves customers across Germany with free shipping on prescription orders and orders over 29 euros.

Differentiator

Problem solved

Functional benefit

Brands

• sensetics Dermokosmetik: Dermatological cosmetics brand operated by apodiscounter, offering skincare products for sensitive skin, anti-aging, acne, and other skin concerns.

Products and services

• E-Rezept (E-Prescription) Service Digital service allowing German consumers to redeem electronic prescriptions online via the website or mobile app, with free delivery to home or DHL Packstation.
• apodiscounter Mobile App Native mobile application for iOS and Android providing e-prescription scanning, order placement, account management, and exclusive app-only promotions.
• ApoExpress Delivery Premium next-day delivery service guaranteeing delivery between 16:00 and 21:00 for orders placed by 20:00 on weekdays.
• apoPunkte Loyalty Program Loyalty rewards program where customers earn apoPunkte on purchases, redeemable as discounts on future orders of over-the-counter products, excluding infant formula.
• Spar-Abo Subscription Service Subscription-based recurring delivery service for regularly needed pharmacy and OTC products, with automatic shipment at discounted rates.
• Pharmaceutical Consultation Pharmacist-led advisory service available through phone, live chat, and email channels for medication guidance and customer questions.
• Medikationscheck (Medication Check) Safety service that checks for drug interactions and conflicts among a customer's medications.
• Rezept-Bonus (Prescription Bonus) Bonus reward program providing 2.50 to 10 EUR per medication package, up to 30 EUR per prescription with up to 3 medications, paid in apoPunkte for self-pay or private prescriptions.
• apodiscounter Own Brand Products Private-label product line from apodiscounter covering pain relief, digestive health, sleep, nasal care, vitamins, minerals, and skincare, sold at lower prices than branded equivalents.
• sensetics Dermokosmetik Dermatological cosmetics sub-brand offering skincare products including sunscreen and solutions for sensitive skin.
• Tierapotheke (Pet Pharmacy) Dedicated pet pharmacy section offering veterinary medications, flea and tick prevention (Frontline, Frontpro), supplements, and care products for dogs, cats, and small animals.
• Kollagen 100% Rein (Pure Collagen) 100% pure collagen powder supplement with no preservatives, no additives, and neutral taste, marketed as a health supplement.

Quantifiable outcome

• Up to 60% savings on medications compared to Apothekenverkaufspreis (AVP)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DHLcoreChannel Partner/ Reseller/ DistributorShipping and logistics partnership for nationwide package delivery throughout Germany. DHL is one of two primary shipping partners (along with Hermes) enabling order fulfillment and delivery to customer addresses and Packstation locations.
• HermescoreChannel Partner/ Reseller/ DistributorShipping and logistics partnership for nationwide package delivery throughout Germany. Hermes serves as one of two primary shipping partners enabling order fulfillment and delivery to customers.
• idealominorGTM or Marketing PartnerPrice comparison platform partnership for product visibility and customer acquisition. apodiscounter is listed on idealo allowing consumers to compare prices and discover the online pharmacy.
• medizinfuchsminorGTM or Marketing PartnerPrice comparison platform partnership for medication and pharmacy product price visibility, enabling customer discovery and comparison shopping.
• apomiominorGTM or Marketing PartnerPharmacy price comparison and review platform partnership providing customer review visibility and price comparison functionality.
• eKomiminorGTM or Marketing PartnerCustomer review and rating platform providing independent verification of customer satisfaction and trustworthiness for the online pharmacy.
• PayPalcoreTechnology or IntegrationPayment processing partnership enabling customers to pay using PayPal accounts as one of multiple payment methods.
• KlarnacoreTechnology or IntegrationPayment processing partnership providing installment and buy-now-pay-later options for customer purchases.
• Amazon PaycoreTechnology or IntegrationPayment processing partnership allowing customers to use their Amazon account for streamlined checkout.
• CBG-MEB (College ter Beoordeling van Geneesmiddelen)minorOthersDutch medicines evaluation board regulatory registration enabling legal internet sale of veterinary medicines, as indicated by the CBG-MEB register listing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Redcare Pharmacy (Shop Apotheke Europe): Largest German online pharmacy (formerly Shop Apotheke Europe), publicly listed on the Frankfurt Stock Exchange. Directly competes on prescription, OTC, and beauty assortments with aggressive pricing and pan-European delivery — the most relevant scale benchmark for apodiscounter.
• DocMorris: Dutch-headquartered mail-order pharmacy (Zur Rose Group) operating a major German online pharmacy. Directly comparable in prescription and OTC e-commerce, e-prescription support, and discount-led positioning.
• Aponeo: Berlin-based German online pharmacy offering OTC, prescription, and natural medicine products. Competes head-on with apodiscounter in the same discount pharmacy e-commerce niche within Germany.
• Medpex: German online pharmacy focused on prescription and OTC medications with home delivery. Closely matches apodiscounter's product mix, delivery model, and target consumer.
• Sanicare: Long-established German mail-order pharmacy (Bad Laer) selling OTC, prescription, and health products. Direct comparable in regulatory profile, pricing approach, and German consumer target.
• Medikamente-per-Klick: German online pharmacy offering prescription and OTC medicines with discount pricing. Overlaps directly with apodiscounter on price-led positioning, prescription processing, and same-day delivery.
• Besamex: German online pharmacy distributing OTC and prescription medications. Competes with apodiscounter in the discount German e-pharmacy segment with similar product breadth and delivery setup.

Regional players

• Pharmacy2U: UK's largest online pharmacy offering NHS prescription dispensing and OTC sales. Operates a similar e-prescription and mail-order model but in a different geography, making it a useful international benchmark.

Broad incumbents

• Walgreens (online pharmacy): Major US pharmacy retailer with an online pharmacy and mail-order Rx delivery business. Provides a benchmark for omnichannel pharmacy economics, loyalty programs, and private-label scale, though in a different regulatory environment.

Others

• DocMorris (Zur Rose Group) marketplace / Proxygen: Adjacent e-commerce and fulfillment infrastructure relevant to European online pharmacy operations, illustrating the broader ecosystem of e-pharmacy enablement and supply-chain services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/apodiscounter
• Facebookfacebook.com/apodiscounter.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apodiscounter