SomniFix
SomniFix is a privately held direct-to-consumer health products company that designs, manufactures, and sells an adhesive "mouth tape" strip with a breathing vent to promote nasal breathing during sleep, targeting snorers, CPAP users, and dental-health-conscious consumers.
- Company typePrivate
- Founded2014
- HeadquartersChevy Chase, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SomniFix does
SomniFix International LLC is a privately held, direct-to-consumer health products company founded in 2014 and headquartered in Chevy Chase, Maryland. The company designs, manufactures, and sells the "Original Mouth Tape," a single-use adhesive strip with a built-in breathing vent intended to keep the mouth closed during sleep and promote nasal breathing. Its product is positioned to reduce snoring, improve sleep quality, enhance CPAP compliance, and address dry mouth, and is sold primarily to consumer end users (mouth breathers, snorers, CPAP users, and partners of snorers) along with a small but growing wholesale channel to sleep specialists and dentists.
The underlying technology centers on a hypoallergenic, medical-grade adhesive combined with a breathable vent architecture, protected by over 50 patents. The product is dermatologist-tested, latex- and drug-free, and manufactured in the USA. A 2017 company-sponsored clinical study and a separate Harvard Medical School validation (the only such validation among mouth tape products) anchor the company's evidence-based marketing claims, including a reported 75% average reduction in snoring.
SomniFix generates revenue through a Shopify-hosted direct-to-consumer storefront, offering tiered one-time purchases ($25.99 for 30 strips up to $229.99 for 360 strips) and a subscription/auto-delivery option (10% off, quarterly cadence). The company also operates an affiliate program and a wholesale partnerships program, while having previously exited Amazon in favor of full DTC control. The company reports 1M+ satisfied customers, 4.7/5 average rating across ~7,800 reviews, and a 30-night money-back guarantee, and fulfills orders from a distribution center near Pittsburgh, PA.
SomniFix firmographics
Firmographics- Name
- SomniFix
- Legal name
- SomniFix International LLC
- Website
- https://somnifix.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SomniFix is a privately held direct-to-consumer health products company that designs, manufactures, and sells an adhesive "mouth tape" strip with a breathing vent to promote nasal breathing during sleep, targeting snorers, CPAP users, and dental-health-conscious consumers.
- Ownership category
- akta.pro rank
SomniFix industry classification
Industry- Product category
- Consumer Sleep Aids
- NAICS
- Toilet Preparation Manufacturing (325620), Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sleep, Stress & Mood Support (HLAIADAG)
- akta.pro secondary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where SomniFix is headquartered
LocationHeadquarters
- HQ city
- Chevy Chase
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SomniFix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce platform. Products sold as one-time purchases or subscription plans with auto-delivery every 3 months.
- Subscription/Auto-Delivery: Recurring subscription model with 10% savings on auto-delivery every 3 months. Customers can modify or cancel subscriptions anytime.
- Wholesale: Wholesale partnerships program available for retail distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | 1 Month - 30 Strips (Best for beginners) |
| Unit Pricing | Pay-as-you-go | 3 Months - 90 Strips (Top-seller, Save 22%) |
| Unit Pricing | Annual | 12 Months - 360 Strips (Best deal, Save 30%) |
| Unit Pricing | One time/ perpetual license | 10-Strip Starter Pack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SomniFix product offering
Product offeringCore offering
SomniFix designs, manufactures, and sells adhesive mouth strips worn over the lips during sleep to encourage nasal breathing, reduce mouth-breathing and snoring, and improve CPAP therapy compliance. The flagship product is sold directly to consumers online in single packs and bundled starter packs, and is supported by a subscription/auto-replenishment model.
Product overview
SomniFix offers a focused product line centered on its original Mouth Strips (mouth tape) designed to promote nasal breathing during sleep. The core product, SomniFix Mouth Strips, uses a hypoallergenic adhesive with an integrated breathing vent to prevent mouth breathing, reduce snoring, and improve CPAP compliance. The company also offers a Starter Pack with 10 strips for beginners. All products are manufactured in the USA and are dermatologist-tested, latex-free, and drug-free.
Differentiator
Problem solved
Functional benefit
Products and services
- SomniFix Mouth Strips Adhesive mouth strips worn over the lips during sleep to promote nasal breathing, reduce mouth-breathing and snoring, and improve CPAP compliance; sold to adult consumers in the U.S.
- SomniFix Starter Pack (10-strip bundle) Multi-strip bundled pack of the SomniFix mouth strip designed as an entry / trial bundle for first-time buyers, available direct-to-consumer via the brand's e-commerce site.
- SomniFix Subscription / Auto-Replenishment Recurring auto-ship subscription for the SomniFix mouth strip, providing ongoing supply for regular nightly users and supporting customer retention.
Quantifiable outcome
- 75% reduction in snoring frequency and 74% reduction in snoring volume per 2017 SomniFix-sponsored study. Some participants experienced up to 98.5% improvement.
- +2 more outcomes
Companies that use SomniFix
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
SomniFix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SomniFix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harvard Medical SchoolcoreHarvard Medical School validated SomniFix in a clinical study for its effect on sleep breathing and open mouth snoring. This is the only mouth tape product specifically validated by Harvard Medical School, providing significant credibility for the product's effectiveness claims.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SomniFix competitors and assessment
Company assessmentEmerging players
- Eight Sleep: High-end DTC sleep-tech brand selling smart mattresses and temperature/pod systems. Targets the same sleep-optimization consumer (biohackers, performance-focused sleepers) that SomniFix reaches with mouth taping.
- VitalSleep: BPA-free mandibular advancement device for snoring. A smaller DTC brand in the same anti-snoring category with overlapping target customers.
Broad incumbents
- Philips Respironics: Major CPAP and sleep-therapy device maker. Complementary to SomniFix's value prop of improving CPAP compliance, with shared clinician and patient channels.
- ResMed: Global leader in CPAP machines and sleep apnea therapy. SomniFix explicitly targets CPAP users as a complementary compliance product, making ResMed a key ecosystem incumbent rather than a direct rival.
- Breathe Right: Established OTC nasal-strip brand for snoring and nasal congestion. Competes with SomniFix for the same nighttime-breathing consumer but via a different (nasal-dilator) mechanism and broad retail distribution.
- SnoreRx: Anti-snoring mouthpiece brand sold via DTC and retail channels; competes for the same anti-snoring consumer wallet as SomniFix with an MAD device.
- ZQuiet: DTC snoring solution brand offering mandibular advancement devices. Competes for the same snorer/partner buyer with a complementary mouthpiece category.
Direct peers
- Mute Snoring: Internal nasal dilator brand targeting snorers and mouth breathers, addressing the same root cause (open-mouth/airway issues) as SomniFix via a different device.
- Hostage Tape: Direct mouth-tape competitor targeting sleep, snoring, and biohacking audiences with a vented strip design. Most head-to-head substitute for SomniFix's core product.
- MyoTape: Mouth-taping brand specifically positioned for myofunctional therapy and tongue posture, selling competing lip-closure strips to sleep and dental consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SomniFix social profiles
Digital presenceSomniFix financial estimates
Financial estimateRevenue estimate
Valuation estimate
SomniFix leadership team
Management profileNumber of profiles
Profiles1 record
SomniFix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SomniFix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SomniFix
What does SomniFix do?
SomniFix designs, manufactures, and sells adhesive mouth strips worn over the lips during sleep to encourage nasal breathing, reduce mouth-breathing and snoring, and improve CPAP therapy compliance. The flagship product is sold directly to consumers online in single packs and bundled starter packs, and is supported by a subscription/auto-replenishment model.
Is SomniFix a public or private company?
SomniFix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SomniFix founded?
SomniFix was founded in 2014. It employs 1 to 10 people.
Where is SomniFix based?
SomniFix is headquartered in Chevy Chase, United States, in the North America region.
How does SomniFix make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Auto-Delivery and wholesale.
Who are SomniFix's main competitors?
Emerging players on record are Eight Sleep and VitalSleep. Broad incumbents are Philips Respironics, ResMed, Breathe Right, SnoreRx and ZQuiet. Direct peers are Mute Snoring, Hostage Tape and MyoTape.
Does SomniFix have an API?
No public API is recorded for SomniFix.
What industry is SomniFix in?
SomniFix's product category is Consumer Sleep Aids. Its primary akta.pro industry code is HLAIADAG, Sleep, Stress & Mood Support, with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 325620 and its SIC code is 2844.