VitalSleep
VitalSleep is a privately-held, USA-based direct-to-consumer company that designs, manufactures, and sells an FDA-cleared Class II adjustable anti-snoring mouthpiece to adult consumers seeking a non-prescription alternative to CPAP machines and custom dentist-fitted devices.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What VitalSleep does
VitalSleep is a privately-held, USA-based direct-to-consumer company founded in 2011 by David Hernandez and headquartered in Largo, Florida. The company designs, manufactures (in California), and sells a single flagship product: an FDA-cleared Class II mandibular advancement mouthpiece intended to reduce snoring by gently advancing the lower jaw to keep the airway open during sleep. The product is differentiated by a patented Accu-Adjust System (U.S. Patent No. 12,201,549 and European Patent No. 3826576) that allows users to micro-adjust jaw position in 1mm increments up to 8mm, and by a boil-and-bite thermoplastic molding process that produces a personalized fit at home, plus separate Men's and Women's sizing.
The company's go-to-market is a Shopify-powered DTC e-commerce site (vitalsleep.com) augmented by phone-based ordering support, an Amazon marketplace channel, organic content/SEO, social media presence on Facebook, Pinterest, Instagram and YouTube, and a referral program. Pricing is $169.95 per single mouthpiece or $299.95 for a 2-pack bundle with sleep masks and cleaning brushes, both as one-time purchases with no subscription component; the offering is supported by a 60-night money-back guarantee (no return required) and a 1-year free replacement warranty.
VitalSleep targets adult snorers seeking a non-prescription, at-home alternative to CPAP machines or custom dentist-fitted devices (which retail at $800–$3,000), including seniors with age-related airway changes, back sleepers with positional snoring, and general adult snorers across both genders. The company has served over 600,000 customers since 2011, holds a 4.6/5 average rating across 1,100+ verified reviews, and partners with Sleep in Heavenly Peace, automatically donating a portion of each order. No external funding, M&A activity, or expansion outside the US is disclosed, though the granted European patent signals future geographic optionality.
VitalSleep firmographics
Firmographics- Name
- VitalSleep
- Legal name
- VitalSleep
- Website
- https://vitalsleep.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VitalSleep is a privately-held, USA-based direct-to-consumer company that designs, manufactures, and sells an FDA-cleared Class II adjustable anti-snoring mouthpiece to adult consumers seeking a non-prescription alternative to CPAP machines and custom dentist-fitted devices.
- Ownership category
- akta.pro rank
VitalSleep industry classification
Industry- Product category
- Anti-snoring oral appliances
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)
- akta.pro secondary industry
- Occlusal Splints, Night Guards & Mouthguards Fabrication (HLABAJAI)
Keywords
Where VitalSleep is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VitalSleep business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Anti-Snoring Mouthpiece Sales: One-time purchase of the VitalSleep adjustable anti-snoring mouthpiece. No subscription, no recurring charges, no automatic refills. Single device designed to last approximately 1 year with normal use. Additional revenue from bundle products (e.g., 2 mouthpieces + accessories bundle at $299.95).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single VitalSleep Mouthpiece |
| One time/ perpetual license | Pay-as-you-go | Bundle (2 Mouthpieces + Accessories) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VitalSleep product offering
Product offeringCore offering
VitalSleep manufactures and sells the VitalSleep Adjustable Anti-Snoring Mouthpiece, a mandibular advancement device (MAD) that uses a boil-and-bite thermoplastic to custom-fit the user's teeth and gently advances the lower jaw to keep the airway open during sleep. The mouthpiece features the patented Accu-Adjust System allowing 1mm incremental jaw adjustment up to 8mm, is offered in separate Men's and Women's sizes, and is FDA 510(k) cleared as a Class II medical device. The company sells the product direct-to-consumer via its own website, phone orders, and Amazon, with a 2-pack bundle option and accessories.
Product overview
VitalSleep offers a single-core product: the VitalSleep Anti-Snoring Mouthpiece, a mandibular advancement device designed to reduce snoring by gently advancing the lower jaw to open the airway. The product features the patented Accu-Adjust System for micro-adjustments in 1mm increments, and is available in two sizes (Men's and Women's) for anatomical fit. The mouthpiece uses a boil-and-bite process to create custom teeth impressions for personalized comfort. The company also offers a 2-pack bundle with sleep masks and cleaning brushes, along with services including free size exchanges, 60-night money-back guarantee, and 1-year warranty replacements.
Differentiator
Problem solved
Functional benefit
Products and services
- VitalSleep Anti-Snoring Mouthpiece An FDA-cleared mandibular advancement device that gently moves the lower jaw forward to help keep the airway open during sleep, reducing snoring. Features the patented Accu-Adjust System allowing 1mm incremental adjustments up to 8mm, custom boil-and-bite teeth molding, and is available in separate Men's and Women's sizes for anatomical fit. Sold to adult consumers seeking a non-prescription at-home snoring solution.
- VitalSleep 2-Pack Bundle (2 Mouthpieces, 2 Sleep Masks, 2 Cleaning Brushes) A multi-unit bundle including 2 VitalSleep mouthpieces, 2 sleep masks, and 2 cleaning brushes, designed for households needing backup devices or multi-person use. Priced at $299.95.
Quantifiable outcome
- 96% fewer snores per hour (European Journal of Orthodontics study cited on website)
- +5 more outcomes
Companies that use VitalSleep
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
VitalSleep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VitalSleep partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sleep in Heavenly Peace (SHP)minorVitalSleep partners with Sleep in Heavenly Peace, a national 501(c)(3) nonprofit founded in 2012 that builds and delivers free beds to children in need. A portion of every VitalSleep order automatically goes to support SHP's mission. SHP has 400+ local chapters across all 50 states and has built thousands of beds for children ages 3-17. This partnership fulfills VitalSleep's corporate social responsibility initiative, with no additional cost or opt-in required from customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
VitalSleep competitors and assessment
Company assessmentDirect peers
- ZQuiet: Direct DTC competitor selling a boil-and-bite mandibular advancement mouthpiece for snoring reduction. Competes head-to-head with VitalSleep in the OTC anti-snoring mouthpiece category via similar e-commerce and phone-order channels.
- SleepTight Mouthpiece: Direct DTC competitor in the boil-and-bite adjustable MAD category. Targets the same anti-snoring consumer with similar pricing and guarantee structures, frequently compared to VitalSleep in third-party reviews.
- SnoreRx: Direct DTC competitor offering an adjustable boil-and-bite MAD with positional adjustment (up to 6mm). Comparable product architecture and customer base, often compared alongside VitalSleep in head-to-head review content.
- Apnea Sciences (SnoreGuard): Sells FDA-cleared boil-and-bite MADs for snoring and mild OSA. Comparable product positioning, regulatory pathway, and customer demographic to VitalSleep.
- PureSleep: Long-standing DTC competitor offering a boil-and-bite MAD for snoring. Competes for the same price-sensitive consumer segment with a comparable product format and online distribution model.
- Good Morning Snore Solution: DTC competitor selling a tongue-stabilizing device (TSD) for snoring reduction. Same OTC e-commerce channel and target customer (adult snorers), though using a different mechanical mechanism than VitalSleep's MAD.
Broad incumbents
- SomnoMed: Established manufacturer of custom-fitted professional dental MADs (e.g., SomnoDent) prescribed through dentists for OSA and snoring. Represents the premium, professionally-fitted alternative that VitalSleep's OTC product partially disrupts.
- ResMed: Global leader in CPAP and sleep-disordered breathing devices. Broad incumbent in the sleep therapy category whose CPAP products are positioned as the clinical alternative for OSA patients who escalate beyond VitalSleep's snoring-only indication.
Emerging players
- Rhinomed (Mute): Nasal dilator-based snoring and airflow product sold OTC. Competes for snorer wallet share with a different (nasal) mechanism and is a frequent alternative considered alongside mouthpiece-based solutions.
- Smart Nora: Non-invasive, non-mouthpiece snoring solution using a pillow insert and base unit that detects snoring sounds and gently adjusts head position. Targets the same anti-snoring consumer but with a fundamentally different (and more expensive) product form factor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VitalSleep social profiles
Digital presenceVitalSleep compliance and trust
Trust signalCompliance2 records
VitalSleep financial estimates
Financial estimateRevenue estimate
Valuation estimate
VitalSleep leadership team
Management profileNumber of profiles
Profiles1 record
VitalSleep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VitalSleep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VitalSleep
What does VitalSleep do?
VitalSleep manufactures and sells the VitalSleep Adjustable Anti-Snoring Mouthpiece, a mandibular advancement device (MAD) that uses a boil-and-bite thermoplastic to custom-fit the user's teeth and gently advances the lower jaw to keep the airway open during sleep. The mouthpiece features the patented Accu-Adjust System allowing 1mm incremental jaw adjustment up to 8mm, is offered in separate Men's and Women's sizes, and is FDA 510(k) cleared as a Class II medical device. The company sells the product direct-to-consumer via its own website, phone orders, and Amazon, with a 2-pack bundle option and accessories.
Is VitalSleep a public or private company?
VitalSleep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VitalSleep founded?
VitalSleep was founded in 2011. It employs 1 to 10 people.
Where is VitalSleep based?
VitalSleep is headquartered in New York, United States, in the North America region.
How does VitalSleep make money?
One revenue line is on record: anti-Snoring Mouthpiece Sales.
Who are VitalSleep's main competitors?
Direct peers on record are ZQuiet, SleepTight Mouthpiece, SnoreRx, Apnea Sciences (SnoreGuard), PureSleep and Good Morning Snore Solution. Broad incumbents are SomnoMed and ResMed. Emerging players are Rhinomed (Mute) and Smart Nora.
Does VitalSleep have an API?
No public API is recorded for VitalSleep.
What industry is VitalSleep in?
VitalSleep's product category is Anti-snoring oral appliances. Its primary akta.pro industry code is HLABABAI, Sleep & Airway Orthodontics (OSA Appliances/Expansion), with a secondary code of HLABAJAI, Occlusal Splints, Night Guards & Mouthguards Fabrication. Its NAICS code is 339114 and its SIC code is 3843.