SnoreRx
SnoreRx is a direct-to-consumer brand selling FDA-cleared mandibular advancement mouthpieces (SnoreRx and SnoreRx Plus) to adult snorers seeking an affordable, self-fitted alternative to CPAP machines and custom dental appliances.
- Company typePrivate
- Founded2009
- HeadquartersAliso Viejo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SnoreRx does
SnoreRx, operated by Apnea Sciences Corporation (d/b/a SnoreRx), is a direct-to-consumer e-commerce brand that designs, manufactures, and sells FDA-cleared mandibular advancement device (MAD) mouthpieces for snoring reduction. Founded in 2009 and headquartered in Irvine, California, the company sells two SKUs through its owned storefront at snorerx.com: the original SnoreRx ($59.99) and the premium SnoreRx Plus ($99.99), both featuring a proprietary Thermal Matrix boil-and-bite material, Micro-Fit 1mm incremental jaw advancement, Posi Lock tool-free adjustment, and V-Flow open-airway design. SnoreRx Plus adds a detachable hinged construction enabling vertical jaw movement. The company is the only MAD in the US market available without a prescription that meets Medicare 2012 design standards.
The business operates on a one-time-purchase revenue model with multi-unit discounts, a 30-night money-back guarantee, and payment processing through Braintree (Visa, Mastercard, Amex, Discover, PayPal). Primary customers are individual adult snorers and their bed partners seeking an affordable, self-administered alternative to CPAP machines or $500-$5,000 custom dentist-fabricated oral appliances. Secondary channels include an affiliate partner program for third-party promoters and a doctor/medical-professional registration program positioning SnoreRx as a clinical-grade recommendation for dentists, sleep physicians, and ENTs. International direct shipping extends reach beyond the US, though the US remains the primary market.
Go-to-market relies on organic SEO/content marketing through the SnoreRx blog, third-party endorsements (Tuck, Sleep Foundation, The Sleep Judge), and social proof from 2,300+ verified reviews averaging 4.9/5 stars. The company has no disclosed funding rounds, no parent company, no public listing, and an estimated 11-50 employees, indicating a bootstrapped, privately held consumer brand. The technology stack is purely mechanical/material with no embedded AI, software, or data components, and the product has no associated mobile application.
SnoreRx firmographics
Firmographics- Name
- SnoreRx
- Legal name
- Apnea Sciences Corporation
- Website
- https://snorerx.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SnoreRx is a direct-to-consumer brand selling FDA-cleared mandibular advancement mouthpieces (SnoreRx and SnoreRx Plus) to adult snorers seeking an affordable, self-fitted alternative to CPAP machines and custom dental appliances.
- Ownership category
- akta.pro rank
SnoreRx industry classification
Industry- Product category
- Anti-snoring oral appliances
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)
- akta.pro secondary industry
- Sleep, Stress & Mood Support (HLAIADAG)
Keywords
Where SnoreRx is headquartered
LocationHeadquarters
- HQ city
- Aliso Viejo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SnoreRx business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales - SnoreRx: One-time purchase of the original SnoreRx mandibular advancement device. Single-unit price of $59.99, with multi-unit discounts available (2-pack at $99.99, saving 50%).
- Product Sales - SnoreRx Plus: One-time purchase of the premium SnoreRx Plus model at $99.99. Multi-unit option available (2-pack at $154.98, saving 40%). Both products include a 30-night money-back guarantee.
- Affiliate Referrals: SnoreRx operates an affiliate partner program where third parties earn commissions by driving sales, generating referral-based revenue for the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SnoreRx (Original) - Single unit |
| Unit Pricing | Pay-as-you-go | SnoreRx Plus (Premium) - Single unit |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SnoreRx product offering
Product offeringCore offering
SnoreRx designs, manufactures, and sells FDA-cleared over-the-counter mandibular advancement devices (MADs) that prevent snoring by gently advancing the lower jaw to keep the airway open during sleep. The company offers two boil-and-bite custom-fit products — SnoreRx ($59.99) and SnoreRx Plus ($99.99) — sold direct-to-consumer through its own e-commerce website, with proprietary Thermal Matrix, Micro-Fit, and Posi Lock technologies differentiating the devices from competing mouthguards.
Product overview
SnoreRx is a snoring solution company offering two mandibular advancement device (MAD) products: SnoreRx (original, $59.99) and SnoreRx Plus ($99.99). Both are custom-fitted anti-snoring mouthguards using a boil-and-bite Thermal Matrix process that create impressions of the user's teeth. They work by gently advancing the lower jaw forward to maintain an open airway during sleep. The SnoreRx offers standard adjustability in 1mm increments, while SnoreRx Plus adds detachable design and vertical jaw movement flexibility for increased comfort. Both products are made in the USA, FDA-cleared, and come with a 30-night money-back guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- SnoreRx Plus: An adjustable anti-snoring device with a customized fit, featuring detachable design for easy cleaning, increased comfort with vertical movement, and hinged flexibility for natural jaw movement. Priced at $99.99.
Products and services
- SnoreRx The original custom-fitted adjustable anti-snoring mouthpiece that props the lower jaw forward to open the airway and prevent snoring. Uses boil-and-bite Thermal Matrix material for custom tooth impressions and Micro-Fit 1-millimeter incremental jaw advancement up to 6mm. Priced at $59.99 single / $99.99 two-pack, FDA-cleared OTC, includes 30-night money-back guarantee.
- SnoreRx Plus The premium adjustable anti-snoring mouthpiece that adds a detachable design for easy cleaning and a specialized hinge allowing natural vertical jaw movement during sleep. Built on the same Thermal Matrix custom-fit and Micro-Fit 1mm incremental adjustment platform as the original. Priced at $99.99 single / $154.98 two-pack, FDA-cleared OTC, 30-night money-back guarantee. The most popular SnoreRx variant.
Quantifiable outcome
- Over 94% of users report positive results with SnoreRx
- +3 more outcomes
Companies that use SnoreRx
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
SnoreRx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
SnoreRx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Braintree PaymentsminorBraintree Payments processes payment transactions for SnoreRx.com. All payment data is stored by Braintree Payments. Referenced in the Privacy Policy as a third-party service provider for payment processing.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
SnoreRx competitors and assessment
Company assessmentDirect peers
- Good Morning Snore Solution: OTC anti-snoring device (tongue stabilizing device rather than MAD) sold direct-to-consumer. Directly comparable as an OTC snoring solution targeting the same consumer purchase occasion, but using a different mechanism.
- VitalSleep: OTC adjustable mandibular advancement device sold direct-to-consumer. Directly comparable product (boil-and-bite MAD with adjustable jaw advancement), similar price point, and regularly compared head-to-head against SnoreRx in snoring-mouthpiece reviews.
- AirSnore: Combo anti-snoring mouthpiece + essential oil drops product sold direct-to-consumer. Comparable as an OTC snoring mouthpiece brand competing for the same online search traffic and consumer consideration set.
- ZQuiet: Direct-to-consumer mandibular advancement device brand offering boil-and-bite anti-snoring mouthpieces sold online. Highly comparable on product category, price band, and DTC distribution model, and frequently listed alongside SnoreRx in third-party snoring-mouthpiece rankings.
- PureSleep: Direct-to-consumer anti-snoring mouthpiece brand offering a boil-and-bite mandibular advancement device. Same product category, same DTC go-to-market, and similar target consumer (snorers seeking an affordable CPAP alternative).
Broad incumbents
- ProSomnus Sleep Technologies: Manufacturer of precision custom-made OSA oral appliances prescribed through sleep dentists and physicians. Comparable product category (MAD for OSA/snoring) but operates in the prescription custom channel against which SnoreRx explicitly competes on price.
- SomnoMed: Global manufacturer of custom-fitted oral appliances for sleep apnea and snoring, distributed through dentists. Comparable on the underlying MAD product category but competes at the higher-end, prescription/clinical channel that SnoreRx positions itself as the affordable alternative to.
- Philips Respironics: Major sleep and respiratory device manufacturer (CPAP, BiPAP, oral appliance interfaces). Comparable as the incumbent therapeutic-device category competing for the same anti-snoring / sleep apnea patient population SnoreRx targets.
- ResMed: Global leader in sleep apnea and respiratory care devices (CPAP, masks, diagnostics). Comparable as a competing sleep-disordered-breathing therapy category that SnoreRx customers actively reference when comparing MAD vs CPAP.
Others
- Sleep Foundation: Independent sleep-health information publisher that has endorsed SnoreRx as 'Best Anti-Snoring Mouthpiece.' Adjacent ecosystem participant that shapes consumer consideration in the snoring product category and influences SnoreRx's brand credibility.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SnoreRx social profiles
Digital presenceSnoreRx compliance and trust
Trust signalCompliance2 records
SnoreRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnoreRx leadership team
Management profileNumber of profiles
SnoreRx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnoreRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnoreRx
What does SnoreRx do?
SnoreRx designs, manufactures, and sells FDA-cleared over-the-counter mandibular advancement devices (MADs) that prevent snoring by gently advancing the lower jaw to keep the airway open during sleep. The company offers two boil-and-bite custom-fit products — SnoreRx ($59.99) and SnoreRx Plus ($99.99) — sold direct-to-consumer through its own e-commerce website, with proprietary Thermal Matrix, Micro-Fit, and Posi Lock technologies differentiating the devices from competing mouthguards.
Is SnoreRx a public or private company?
SnoreRx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SnoreRx founded?
SnoreRx was founded in 2009. It employs 11 to 50 people.
Where is SnoreRx based?
SnoreRx is headquartered in Aliso Viejo, United States, in the North America region.
How does SnoreRx make money?
Three revenue lines are on record. Product Sales - SnoreRx is the primary driver. The others are product Sales - SnoreRx Plus and affiliate Referrals.
Who are SnoreRx's main competitors?
Direct peers on record are Good Morning Snore Solution, VitalSleep, AirSnore, ZQuiet and PureSleep. Broad incumbents are ProSomnus Sleep Technologies, SomnoMed, Philips Respironics and ResMed. Sleep Foundation is listed as an others.
Does SnoreRx have an API?
No public API is recorded for SnoreRx.
What industry is SnoreRx in?
SnoreRx's product category is Anti-snoring oral appliances. Its primary akta.pro industry code is HLABABAI, Sleep & Airway Orthodontics (OSA Appliances/Expansion), with a secondary code of HLAIADAG, Sleep, Stress & Mood Support. Its NAICS code is 339113 and its SIC code is 3842.