Real Estate Resource Group

What Real Estate Resource Group does

Real Estate Resource Group is a Louisiana-based real estate brokerage founded in 2007 and headquartered in Covington. The firm provides traditional residential and commercial property buying and selling services, complemented by property management, leasing, and consulting offerings, serving home buyers, home sellers, and commercial property clients across the Greater New Orleans area. Following a May 2025 merger with United Real Estate Partners, the combined entity operates three offices — Metairie, New Orleans, and Mandeville — and supports a network of nearly 200 real estate agents.

The company monetizes primarily through transaction-based real estate commissions on residential and commercial property deals facilitated through its agent network. Distribution occurs through three physical offices plus a digital presence via MLS-integrated property listings on the unitedrealestatepartners.com platform. Beyond brokerage, the firm offers a vertical-specific education suite — pre-licensing, exam prep, post-licensing, and continuing education for Louisiana real estate licensees — provided through an external online education partner, creating a recurring-adjacent revenue stream tied to agent recruitment and retention.

Technically, the platform is a standard brokerage technology stack: MLS-integrated listing search, property categorization (single-family, multi-family, condo/townhome, farm/ranch, land, commercial, mobile, waterfront, industrial, recreational), and basic filtering by price, square footage, bedrooms, and bathrooms. No proprietary technology, AI capabilities, patents, or differentiated data assets are indicated in the input data. Post-merger, Real Estate Resource Group no longer operates as an independent entity, having been absorbed into United Real Estate Partners' network.

Name

Real Estate Resource Group

Legal name

Real Estate Resource Group

Website

https://rerg.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

1–10 employees

Short description

Real Estate Resource Group is a Louisiana residential and commercial real estate brokerage serving home buyers, sellers, and agents across the Greater New Orleans area, operating three offices and a network of nearly 200 agents following its May 2025 merger into United Real Estate Partners.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Office Brokerage (BPAJABAA)

Keywords

• Residential real estate brokerage
• Property management services
• Commercial real estate listings
• Real estate agent education
• Home buying and selling

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential and commercial property transactions facilitated through agent network

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Real Estate Resource Group is a Louisiana-based real estate brokerage that provides residential and commercial property buying and selling services through a network of nearly 200 agents operating from three offices in Metairie, New Orleans, and Mandeville. The firm also offers an integrated agent education program including pre-licensing, exam prep, post-licensing, and continuing education courses. Following the May 2025 merger with United Real Estate Partners, it operates as part of the United Real Estate Partners network.

Product overview

Real Estate Resource Group operates as part of United Real Estate Partners following a merger in 2025. The company offers a unified real estate services platform centered on residential property buying and selling in the Louisiana market. The core offerings include buying services, selling services, and an agent network of nearly 200 agents across three offices in Metairie, New Orleans, and Mandeville. Supporting the agent network, the company provides educational products including pre-licensing, exam prep, post-licensing, and continuing education courses for real estate professionals in Louisiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services
• Real Estate Selling Services
• Agent Network and Brokerage Affiliation
• Agent Pre-Licensing Education
• Agent Exam Prep
• Agent Post-Licensing Education
• Continuing Education for Agents

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• United Real Estate PartnerscoreStrategic or Co-development Partner · 15 May 2025Merger announced on May 15, 2025, combining Real Estate Resource Group with United Real Estate Partners to expand presence in the Greater New Orleans area. The merger increased the firm's offices to three in Louisiana and expanded to nearly 200 agents, aiming to enhance support and growth opportunities for agents.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• United Real Estate Partners: The acquiring entity in the May 2025 merger; operates an agent-based real estate brokerage serving Greater New Orleans with residential, commercial, and agent education offerings — virtually identical service mix and overlapping Louisiana office footprint, making it the closest direct comparable.
• Latter & Blum / NOLA Real Estate: Dominant regional residential brokerage in Greater New Orleans and Louisiana, with a large agent network, full-service residential brokerage, and similar customer base. Direct head-to-head competitor for listings and agent recruitment in the same geography.

Broad incumbents

• Keller Williams Realty (Greater New Orleans): National franchise brokerage with a significant Louisiana/Greater New Orleans presence, agent-centric model, and residential/commercial services. Comparable commission model and target customer base, but competes from a national brand and broader geographic footprint.
• RE/MAX (Greater New Orleans): Global franchise brokerage with regional offices in Greater New Orleans, offering residential and commercial brokerage on a commission model. Overlaps directly in services and customer segments; larger brand and referral network represent competitive pressure.
• Coldwell Banker (Greater New Orleans): Established national brokerage brand with Louisiana franchises serving the same Greater New Orleans market with residential and luxury real estate. Comparable transaction-based business model, broader brand recognition, and similar agent-driven service delivery.
• Berkshire Hathaway HomeServices (Greater New Orleans): Visible in the United Real Estate Partners website's MLS listings as a competing firm; large national brokerage brand with regional offices in Louisiana offering residential and commercial services. Direct competitor for listings and consumers in the same Greater New Orleans market.
• Century 21 (Greater New Orleans): Global franchise brokerage with regional offices in Louisiana serving residential buyers and sellers. Comparable agent-driven commission model and target customer base, with greater brand recognition and referral infrastructure.

Emerging players

• eXp Realty: Cloud-based brokerage with rapidly growing agent network, including presence in Louisiana. Competes for agent recruitment through attractive commission splits and technology tools, applying structural pressure on traditional regional brokerages like RERG/United Real Estate Partners.
• Compass: Tech-enabled residential brokerage expanding into luxury and primary residential markets, including select Louisiana presence. Comparable customer base in higher-value residential transactions; differentiated by proprietary tech platform and marketing tools.

Regional players

• Duplessis Real Estate Group: Louisiana-based residential brokerage visible in competing MLS listings on the firm's own website. Comparable small/medium independent regional brokerage model serving Louisiana residential buyers and sellers — direct local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/real-estate-resource-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Resource Group