United Real Estate Partners

What United Real Estate Partners does

United Real Estate Partners is a privately held regional real estate brokerage founded in 2017 by Tom Bookhardt in Metairie, Louisiana. The company operates across the Greater New Orleans market through three office locations (Metairie HQ, New Orleans, and Mandeville) with a team of 80+ licensed real estate agents serving buyers, sellers, and investors in residential, commercial, investment, and land transactions. Listings on the platform span a wide price range, with notable high-end transactions in the $1M–$2M band across Mandeville, Covington, Bush, Metairie, and New Orleans.

The core technology is the BullseyePlus IDX-enabled website platform, which provides MLS-integrated property search with filtering by property type, price, square footage, bedrooms, and bathrooms. The platform integrates with GSREIN, GBRMLS, and the United MLS for listing data, and with CoreLogic, Cotality (Trestle), Paragon ICE, and Zillow for property imagery and data syndication. Supporting tools include a Find an Agent directory with detailed agent profiles, a vendor referral network (inspectors, lenders, contractors), and a RentApplication.net rental application portal. The company is affiliated with the United Real Estate brand (United Country Real Estate network), which provides access to the United Relocation & Referral Network and to Enhanced Marketing Solutions (EMS).

The business model combines two revenue streams: transaction-fee commission revenue from closed real estate deals (split between brokerage and agents under traditional brokerage economics), and professional services revenue from agent licensing and continuing education courses delivered through a partnership with The CE Shop. The company also offers franchise opportunities (growwithunited.com) and agent pre-licensing education to grow its network, indicating a dual strategy of organic agent recruitment and franchise-based scaling. No external funding, acquisitions, or AI/ML capabilities are disclosed in the source material.

Name

United Real Estate Partners

Legal name

United Real Estate Partners LLC

Website

https://unitedrealestatepartners.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

United Real Estate Partners is a privately held regional real estate brokerage founded in 2017 in Metairie, Louisiana, operating three offices across the Greater New Orleans area with 80+ licensed agents serving residential, commercial, and investment property buyers, sellers, and investors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listing platform
• Real estate agent education
• Relocation referral network

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Traditional real estate commission model where the company and its agents earn fees upon successful property transactions. Commission rates are typically split between listing agent and buyer's agent, with brokerage taking a portion.
2. Agent Licensing and Training Services: Pre-licensing, exam prep, post-licensing, and continuing education courses for aspiring real estate agents in Louisiana.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

United Real Estate Partners is a regional real estate brokerage that connects Louisiana buyers and sellers of residential, commercial, investment, and land properties through a network of 80+ licensed agents operating across three offices (Metairie, New Orleans, and Mandeville). The firm provides agent representation, MLS-integrated property search and listing marketing, and supplementary services including pre-licensing and continuing education courses, a vendor referral list, and access to the United Real Estate national relocation and referral network.

Product overview

United Real Estate Partners operates as a regional real estate brokerage offering a unified platform combining property search, listing services, and agent matching. The core offering includes a home buying platform with MLS-integrated property search and home selling services with agent representation. Supporting modules include a Find an Agent directory with detailed agent profiles, Agent Education Programs (pre-licensing, exam prep, continuing education) delivered through a partnership with The CE Shop, a Vendor List of approved service providers, and the United Referral Network for cross-geography referrals. Enhanced Marketing Solutions (EMS) provides additional promotional services. The company operates three physical office locations (Metairie, NOLA, and North Shore/Mandeville) serving the Greater New Orleans and Louisiana markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Platform Property search platform allowing buyers to browse residential and other MLS listings with filtering by property type, price range, square footage, bedrooms, and bathrooms, backed by GSREIN, GBRMLS, and United MLS feeds.
• Home Selling Services Listing representation services for sellers including property marketing, MLS syndication to GSREIN, GBRMLS, United MLS, and national platforms, and agent-led transaction management for residential, commercial, and investment properties.
• Find an Agent Directory Agent directory on the company website that connects buyers and sellers with local real estate professionals, featuring agent profiles with contact information, specializations, and individual agent website links.
• Agent Education Programs Pre-licensing, exam prep, post-licensing, and continuing education courses for real estate agents in Louisiana, delivered through a partnership with The CE Shop.
• Vendor List Referral network of approved service providers for home buyers and sellers, including inspectors, lenders, and contractors, accessible via unitedrealestatenola.com.
• United Referral Network Global relocation and referral network connecting United Real Estate agents across geographies for out-of-area client referrals, relocation passes, and specialty property referrals.
• Enhanced Marketing Solutions (EMS) Full-service marketing solutions offered through the United Real Estate brand, including professional photography, virtual tours, advertising, promotional materials, and campaign execution designed to help listings sell faster and at higher prices.

Quantifiable outcome

• Successfully listed properties ranging from $255,000 to over $2 million across Louisiana markets

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

One partnership is on record.

• United Relocation & Referral NetworkcoreGTM or Marketing PartnerTechnology-enabled network connecting agents across the globe for relocation referrals and out-of-area client referrals. Enables agents to pass quality referrals when clients move out of the area.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Latter & Blum / NOLA Living Realty: Dominant regional brokerage in the Greater New Orleans area with deep local market presence (NOLA Living Realty listings appear on UREP's MLS feed). Direct regional competitor for both agents and listings in the same New Orleans/Metairie/Mandeville sub-markets where UREP concentrates.

Broad incumbents

• Century 21: Long-established national real estate franchise with agent-network model directly comparable to UREP's United Real Estate affiliation. Operates throughout Louisiana serving residential buyers and sellers in the same sub-markets as UREP.
• RE/MAX: Global real estate franchise with strong agent-network model comparable to UREP's 80+ agent structure. Operates throughout Louisiana and competes directly for the same residential and investment property listings and agent talent in the Greater New Orleans region.
• Keller Williams Realty: Largest real estate franchise in the U.S. with significant presence in Louisiana including in the same Metairie/Baton Rouge sub-markets where UREP operates (Keller Williams listings appear on UREP's MLS feed). Comparable agent-based brokerage model with similar commission economics, but with vastly greater scale and proprietary technology.
• Better Homes and Gardens Real Estate: National franchise brand affiliated with a major media property, competing for the same agent affiliations and residential listings in Louisiana markets. Comparable model combining local agent teams with national referral network.
• Coldwell Banker: Established national brokerage brand with franchise model and agent-affiliation structure parallel to UREP's setup under the United Real Estate brand. Serves similar residential and luxury market segments in Louisiana with comparable commission-based economics.
• Berkshire Hathaway HomeServices: National brokerage franchise network with comparable agent-affiliation model and luxury market positioning. Competes in Louisiana residential and investment property segments where UREP operates, often overlapping on higher-ticket listings.

Emerging players

• Realty ONE Group: Fast-growing modern brokerage franchise with 100% commission model and agent-centric value proposition. Competes for the same independent-minded agents in regional markets and is expanding aggressively into Southeast U.S. markets including Louisiana.
• eXp Realty: Cloud-based brokerage with low-overhead agent-attraction model and equity participation for agents. Increasingly recruiting Louisiana agents with cap-split and stock incentives that challenge traditional commission-split brokerages like UREP.
• Compass: Tech-enabled national brokerage actively expanding in Louisiana (Compass - Perkins listings appear on UREP's MLS feed). Competes for the same high-end agents and listings with proprietary platform, equity participation, and aggressive agent recruitment — a direct emerging threat to UREP's regional agent base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/united_re
• LinkedInlinkedin.com/company/united-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Real Estate Partners