Pinnacle Petroleum

What Pinnacle Petroleum does

Pinnacle Petroleum, Inc. is a privately held, certified woman-owned business enterprise (WBE) founded in 1995 by Liz McKinley and headquartered in Huntington Beach, California. The company supplies petroleum and petroleum-related products — gasoline, diesel, renewable diesel, biofuels, lubricants, DEF, and marine fuels — to commercial, industrial, and government customers across 31 states for bulk fueling and all 50 states for fleet card services. Its customer base of approximately 250 includes Fortune 100 accounts, federal/state/local government agencies, utilities, school districts, transit agencies, construction firms, truck fleets, auto rental firms, railroads, agricultural firms, and marine operators at 15+ U.S. ports. The company projects 2023 revenue above $500M, up from $488M in 2022 and $360M in 2021.

The company's technology stack centers on an integrated fuel management system with remote tank monitoring for inventory visibility, and the Pinnacle Petroleum Voyager Fleet Card running on U.S. Bank's Fleet Commander Online platform with 320,000+ acceptance locations, Level III fleet data, and GPS Insight telematics integration. It also operates the Pinnacle Total Energy division for industrial lubricants across 13 industry categories. The company holds multiple WBE/MBE/SBE certifications (WBENC, WMBE Clearinghouse, CPUC, City/County of LA, Port of Long Beach, Howard County, Montgomery County, NCTRCA) that prequalify it for woman-owned business set-asides in government procurement, and operates cooperative purchasing frameworks allowing other public agencies to piggyback on its competitively awarded contracts.

The business model is primarily a transactional fuel distribution and resale operation with transaction-fee and professional services revenue streams. Pricing is quote-based and not publicly disclosed, with mechanisms including daily spot quotes, index-based pricing, fuel hedging, and fixed pricing for bulk fuel; and percentage rebate programs and cent-per-gallon discounts for fleet card customers. Go-to-market combines direct enterprise field sales (serving Fortune 500 and government accounts with customized fuel programs), channel partnerships (U.S. Bank for Voyager Fleet Card), cooperative purchasing frameworks for government, and direct marine fuel supply at major U.S. ports.

Name

Pinnacle Petroleum

Legal name

Pinnacle Petroleum, Inc.

Website

https://pinnaclepetroleum.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bulk Fuel Supply and Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC), Liquid Bulk Petroleum Terminals (Crude, Refined Products) (TLAHABAH)

Keywords

• Bulk fuel supply
• Fleet card services
• Industrial lubricants
• Fuel management solutions
• Marine fuel supply

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Petroleum Product Sales: Bulk fuel supply including gasoline, diesel, renewable diesel, and specialty fuels distributed nationwide to commercial, industrial, and government customers.
2. Lubricants and DEF: Sale of oils, greases, Diesel Exhaust Fluid, and specialty products from major brands in various packaging formats including jugs, drums, totes, and bulk tanks.
3. Fleet Card Services: Voyager Card program providing fuel card services to fleets with merchant discounts, percentage rebates, and transaction processing through U.S. Bank partnership.
4. Fuel Management Services: Professional services including fuel management solutions, inventory management, emergency fueling, bulk fuel delivery, fuel storage solutions, and fuel quality testing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pinnacle Petroleum is a nationwide full-service fuel supplier providing bulk refined fuels (gasoline, diesel, renewable diesel, biofuels, E85, LPG/propane), industrial lubricants and Diesel Exhaust Fluid (DEF) through its Pinnacle Total Energy division, the Voyager Fleet Card via U.S. Bank, and marine fuel supply at major U.S. ports. The company complements supply with fuel management services including remote tank monitoring, inventory tracking, emergency fueling, fuel quality testing, and storage solutions for commercial, industrial, and government customers.

Product overview

Pinnacle Petroleum is a full-service petroleum and petroleum-related products supplier operating a multi-product portfolio consisting of three core offerings: (1) the Pinnacle Petroleum Voyager Card fleet management solution running on U.S. Bank Fleet Commander Online platform, (2) Pinnacle Total Energy division offering industrial lubricants across 13 industry categories, and (3) comprehensive fuel supply and management services including procurement, bulk delivery, emergency fueling, storage solutions, and quality testing. The company supplies refined fuels (gasoline, diesel, biofuels, renewable diesel, E85), lubricants and fuel additives, DEF products, and marine fuel across 31 states for bulk fueling and all 50 states for fleet cards. Services are complemented by cooperative purchasing programs for government entities and industrial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinnacle Petroleum Voyager Card A single-card fleet fuel management solution accepted at over 320,000 retail and private fueling sites nationwide, operating on a secure proprietary network with U.S. Bank Fleet Commander Online integration. Includes Level III fleet data, GPS integration capabilities, percentage rebate and cent-per-gallon discount programs, and is accepted at alternative fueling stations such as ChargePoint.
• Pinnacle Total Energy A division of Pinnacle Petroleum offering a comprehensive line of industrial lubricants including hydraulic fluids, gear oils, compressor oils, greases, turbine oils, food-grade lubricants, synthetic lubricants, biodegradable/EAL lubricants, open gear lubricants, machining fluids, chain lubricants, wire rope lubricants, and motor oils across manufacturing, mining, marine, food processing, and power generation industries.
• Fuel Procurement Services Nationwide bulk fuel supply providing multiple pricing options including daily spot quotes, index-based pricing, and fuel hedging, with flexible delivery arrangements for commercial and industrial customers.
• Fuel Management Solutions Comprehensive fuel management services including an integrated inventory management program, remote tank monitoring, fuel usage tracking, and optimized fuel delivery to help businesses track usage and reduce costs.
• Bulk Fuel Delivery Bulk fuel delivery services for construction sites, industrial facilities, and remote locations, ensuring fuel availability when and where needed.
• Marine Fuel Supply Marine fuel supply at active U.S. ports including Mobile, Los Angeles/Long Beach, Oakland, San Diego, Seattle/Tacoma, Houston, and multiple Florida ports, offering MGO, VLSFO, ULSD, IFO 380, and renewable diesel grades with 24/7 delivery and full compliance documentation.
• Refined Fuels Products Complete range of refined fuel products including Regular/Mid-grade/Premium Unleaded Gasoline, CARB Diesel, EPA Diesel, BioFuels (B5 to B100), E85, Renewable Diesel (RD99), LPG, Propane, and Transmix.
• Diesel Exhaust Fluid (DEF) Diesel Exhaust Fluid products and DEF equipment for selective catalytic reduction systems in diesel engines.
• Cooperative Purchasing Programs Cooperative purchasing programs allowing organizations to purchase fuel and lubricants using contracts competitively solicited by other agencies, including piggyback contracting and interlocal government cooperative purchasing options.

Quantifiable outcome

• Revenue growth from $360M (2021) to $488M (2022), projected $500M+ (2023) with 20% growth trajectory
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• U.S. BankcoreChannel Partner/ Reseller/ DistributorPinnacle Petroleum is a channel partner with U.S. Bank providing Voyager Fleet Cards to fleets for retail sales. The Voyager Card runs on U.S. Bank's Fleet Commander Online platform with 320,000+ acceptance locations nationwide.
• LA BunkercoreImplementation/ SI/ Consulting PartnerLA Bunker provides independent fuel quantity surveys (BQS) and laboratory analysis on all marine deliveries at LA/Long Beach port. They provide third-party verification of fuel quantity, quality, and specification compliance.
• Lab One Inc.coreImplementation/ SI/ Consulting PartnerCertified oil analysis laboratory providing used oil sampling, wear metal trending, and contamination detection for marine engines, hydraulics, and gear systems. Supports predictive maintenance programs for dredge and support vessel assets.
• Midcontinental Chemical CompanycoreTechnology or IntegrationAdvanced fuel additive programs covering stability, microbial control, corrosion inhibition, and emissions compliance. Critical for extended dredging operations and EPA Tier 3/4 standards compliance.
• National Association of Woman Business Owners (NAWBO)minorOthersIndustry association membership supporting women-owned businesses.
• California Independent Oil Marketers Association (CIOMA)minorOthersState industry association for independent oil marketers in California.
• Women President Organization (WPO)minorOthersIndustry association membership for women presidents of organizations.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• World Kinect (formerly World Fuel Services): Global fuel distributor serving commercial, marine, aviation and government customers with bulk fuel, lubricants and card services. Highly comparable to Pinnacle across bulk supply, marine bunkering, and enterprise/government end-markets, though significantly larger.
• Mansfield Energy: Mid-market U.S. fuel distributor offering bulk fuel supply, fleet cards, lubricants and DEF to commercial, industrial and government customers. Closest direct analog to Pinnacle in scale, product mix and customer segments.
• Pilot Thomas Logistics: Bulk fuel, lubricants and marine fuel supplier serving commercial, industrial and marine customers across U.S. ports and inland sites. Overlaps with Pinnacle on bulk delivery, marine fuel and the Pinnacle Total Energy lubricants division.
• Senergy Petroleum: U.S. fuel and lubricant distributor with marine fuel supply and bulk delivery to commercial/industrial customers. Comparable to Pinnacle on marine bunkering, lubricants and bulk fuel resale.
• PSC Group: Energy logistics provider offering fuel, lubricants and chemical services to refineries, terminals, pipelines and industrial customers. Comparable on bulk petroleum handling, lubricants and industrial customer base.
• WEX Inc. Public fleet card and payment solutions provider. Direct comparable for the Voyager Card business layer of Pinnacle, though much larger and more technology- and SaaS-oriented.
• Fuelman (Bridgestone): Fleet fuel card and small-business fueling program. Overlaps with Pinnacle's Voyager Card offering in serving small and mid-market fleet customers with fuel controls and reporting.

Broad incumbents

• Pilot Flying J (Berkshire Hathaway): Largest U.S. travel center network selling diesel and gasoline at retail to commercial trucking fleets. Comparable end-customer (truck fleets) but operates owned retail locations rather than bulk distribution.
• Sunoco LP: Master limited partnership distributing motor fuels across the U.S. with a large wholesale fuel business. Comparable as a wholesale fuel distributor but at far greater scale and with different capital structure.
• Marathon Petroleum: Major U.S. refiner-marketer with a large wholesale and direct-supply business to commercial, industrial and government fuel buyers. Overlaps with Pinnacle on refined product distribution but operates refineries upstream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PinnaclePetro
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• LinkedInlinkedin.com/company/pinnacle-petroleum-inc-
• Instagraminstagram.com/pinnacle_petroleum/?hl=en

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Petroleum