Company Chameleon
Company Chameleon is a Manchester-based for-profit dance theatre company, founded in 1990, that produces indoor and outdoor dance performances and runs dance classes and workshops in the United Kingdom.
- Company typePrivate
- Founded1990
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Company Chameleon does
Company Chameleon is a for-profit dance theatre company headquartered in Manchester, United Kingdom, founded in 1990. The company produces indoor and outdoor dance performances and operates classes and workshops, serving audiences and participants in the UK performing arts sector. It is co-led by Anthony Missen, who serves as Co-Artistic Director and Co-Founder.
Operationally, the company is a small, private organisation with a headcount in the 11-50 band. Its product surface consists of staged dance theatre works (touring or fixed engagements, both indoor and outdoor) and educational offerings in the form of classes and workshops. No production technology stack, proprietary platforms, digital products, or venue/real-estate assets are described in the available data.
The revenue model is not disclosed in the input. Based on the business type, plausible revenue streams include ticket or commission income from performance engagements, workshop and class tuition, and grant or commissioning income from public arts funders or local authorities. No pricing details, customer segments, distribution channels, or named institutional customers were disclosed. The input data on the company's own website and ancillary sources is sparse — multiple secondary sources returned no operational content, and there is no disclosed parent company, ownership structure, or M&A history.
Company Chameleon firmographics
Firmographics- Name
- Company Chameleon
- Website
- https://companychameleon.com
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 11–50 employees
- Short description
- Company Chameleon is a Manchester-based for-profit dance theatre company, founded in 1990, that produces indoor and outdoor dance performances and runs dance classes and workshops in the United Kingdom.
- Ownership category
- akta.pro rank
Company Chameleon industry classification
Industry- Product category
- Dance Theatre / Performing Arts
- NAICS
- Dance Companies (71112), Other Performing Arts Companies (71119)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Festivals & Dance Series (MPAGADAJ)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)
Keywords
Where Company Chameleon is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Company Chameleon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Company Chameleon product offering
Product offeringCore offering
Company Chameleon is a dance theatre company that delivers indoor and outdoor performances and offers dance classes and workshops. It produces original choreographic work for audiences and provides participatory dance training to individuals and groups.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Dance Theatre Performances Original contemporary dance theatre productions staged in indoor venues for general audiences, festival programmers, and venue operators.
- Outdoor Dance Theatre Performances Site-specific and outdoor dance theatre productions delivered in public spaces, festivals, and community settings.
- Dance Classes and Workshops Practical dance training sessions for individuals, community groups, schools, and aspiring dancers led by the company's professional dancers.
Companies that use Company Chameleon
Customer profileIdeal customer profiles2 records
Company Chameleon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Company Chameleon partnerships and signals
Strategic signalRecent moves1 record
Company Chameleon competitors and assessment
Company assessmentDirect peers
- Motionhouse Dance Theatre: UK-based dance theatre company producing large-scale indoor and outdoor performances with an associated learning programme — a direct operational analogue to Company Chameleon in scale, model, and touring approach.
- Phoenix Dance Theatre: Leeds-rooted contemporary dance company that produces both performance seasons and education/outreach work for regional audiences, comparable in size and in the dual performance-plus-learning structure.
- Scottish Dance Theatre: Mid-sized contemporary dance company producing touring performances plus education work, with comparable headcount and a similar dual performance/participation model — closest mid-tier peer outside Manchester.
- Jasmin Vardimon Company: Independent UK dance theatre company creating touring productions with an associated education and community programme; comparable in artistic scale and founder-led operating model.
- Hofesh Shechter Company: UK-based contemporary dance theatre company with touring international productions and a learning programme; founder-led and of broadly similar scale to Company Chameleon.
- Akram Khan Company: Independent UK dance theatre company producing touring work and learning/participation activity, anchored by a named artistic director — closely mirrors Company Chameleon's founder-led, dual-purpose structure.
Broad incumbents
- Rambert: One of the UK's largest contemporary dance companies, producing a full touring season plus extensive learning and participation programmes; larger and more established than Company Chameleon but the dominant reference point for UK contemporary dance companies of similar remit.
- Northern Ballet: Major UK dance company producing narrative dance theatre productions with a substantial learning and education arm; a much larger incumbent operating in an overlapping product category (dance theatre + education).
- The Lowry: Major Salford/Manchester arts centre that regularly programmes dance companies including Company Chameleon; functions as a key regional venue partner and commissioning ecosystem participant.
- Sadler's Wells: London's flagship dance venue and producer, commissioning and touring independent UK dance companies; relevant as the dominant UK dance presenter that competes for the same touring audiences and co-production budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Company Chameleon social profiles
Digital presenceCompany Chameleon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Company Chameleon leadership team
Management profileNumber of profiles
Profiles1 record
Company Chameleon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Company Chameleon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Company Chameleon
What does Company Chameleon do?
Company Chameleon is a dance theatre company that delivers indoor and outdoor performances and offers dance classes and workshops. It produces original choreographic work for audiences and provides participatory dance training to individuals and groups.
When was Company Chameleon founded?
Company Chameleon was founded in 1990. It employs 11 to 50 people.
Where is Company Chameleon based?
Company Chameleon is headquartered in Manchester, United Kingdom, in the Europe region.
Who are Company Chameleon's main competitors?
Direct peers on record are Motionhouse Dance Theatre, Phoenix Dance Theatre, Scottish Dance Theatre, Jasmin Vardimon Company, Hofesh Shechter Company and Akram Khan Company. Broad incumbents are Rambert, Northern Ballet, The Lowry and Sadler's Wells.
Does Company Chameleon have an API?
No public API is recorded for Company Chameleon.
What industry is Company Chameleon in?
Company Chameleon's product category is Dance Theatre / Performing Arts. Its primary akta.pro industry code is MPAGADAJ, Dance Festivals & Dance Series, with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 71112 and its SIC code is 7900.