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CrowdEngineering

Full company profile

uuid000hklm

Namestring
CrowdEngineering
Websiteurl
crowdengineering.com
Company typeenum
Private
Founded yearint
2008
Descriptiontext

CrowdEngineering is a Boston-based, privately held software company founded in 2008 that builds social customer relationship management (CRM) solutions intended to help businesses convert their customer and user crowds into business advantage. The product positioning centers on aggregating and operationalizing crowd signals — reviews, social conversations, community interactions — for enterprise and mid-market clients that want to turn external engagement into measurable business outcomes. The firm's go-to-market is consistent with a B2B SaaS model targeting companies seeking social intelligence and community-driven insight, though no named customers, segment splits, pricing tiers, or contract structures are disclosed in the available input.

Operationally, CrowdEngineering is a small organization (11-50 employees) that has raised $4.35M in total disclosed funding: a $350K seed round in October 2008 and a $4M round in March 2011, with investors not publicly identified. Leadership consists of CEO and Director Wesley O'Brien, founder Gioacchino La Vecchia, and co-founder and CTO Massimo Piccioni. No product roadmap, technology stack, integration footprint, AI/ML capabilities, or partnership data is publicly disclosed in the current data set.

A material caveat applies to any forward-looking analysis: the company's primary web domain, crowdengineering.com, is currently listed for sale on HugeDomains (a third-party domain brokerage) for $15,795 or $658.13/month over 24 months. This signals significant discontinuity in the company's digital presence and raises a high-priority question about current operating status, product availability, and customer continuity that cannot be resolved from the available data.

Short descriptiontext

CrowdEngineering is a Boston-based software company founded in 2008 that builds social CRM solutions enabling businesses to convert customer crowds into measurable business advantages.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBoston, United States
HQ citystring
Boston
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
social CRM software, customer engagement platform, crowd analytics tools, community management software, customer relationship management
Industry3 codes
1Social CRM & Community Engagement Platforms
CodeHDAEAFAFPrimaryYes
2Marketing Automation & Campaign Management CRM
CodeHDAEAFABPrimaryNo
3Customer Engagement & Messaging (Email, SMS, Push, In-App)
CodeBPAFAFAIPrimaryNo
NAICS code1 code
  • Advertising Agencies54181
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Social CRM Software
Social media profiles3 records
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
Pricing details2 tiers
1One-time domain purchase
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

$15,795 one-time payment for full domain ownership transfer

hugedomains.com
224-month payment plan
ModelSubscriptionBilling cadenceMonthly
Notes

$658.13/month for 24 months with 0% interest financing through HugeDomains

hugedomains.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

CrowdEngineering builds social CRM solutions that empower companies to turn the force of their crowds into business advantages. The product centers on social customer relationship management, enabling organizations to capture and operationalize signals from customers and communities as part of their CRM workflows.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Social CRM Platform
CategorySocial CRM Software
Description

A social Customer Relationship Management software solution that empowers companies to leverage customer crowds and social signals as a business advantage within their CRM workflows. Targeted at B2B organizations seeking to operationalize crowd input and community engagement.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Sprout Social
TypeDirect peer
Description

Public SaaS platform providing social media management, engagement, and social CRM analytics to businesses — directly overlapping with CrowdEngineering's stated social CRM focus.

2Khoros
TypeDirect peer
Description

Enterprise social media marketing, customer care, and community/forum platform (formed from Spredfast + Lithium) — a direct peer in social CRM and online community engagement.

3Hootsuite
TypeDirect peer
Description

Long-standing social media management and social customer engagement platform competing for the same mid-market social-CRM buyer that CrowdEngineering targets.

4HubSpot
TypeBroad incumbent
Description

Broad CRM, marketing automation, and customer engagement incumbent with social media tools in its Marketing Hub — competes for the same social-CRM-adjacent workloads at much larger scale.

5Salesforce
TypeBroad incumbent
Description

Enterprise CRM leader with a dedicated Marketing Cloud / Social Studio product that addresses the same social-CRM use cases CrowdEngineering targets, but as part of a far broader platform.

6Nimble
TypeDirect peer
Description

Social CRM built natively around contact enrichment from social profiles and social engagement workflows — a tightly comparable niche player to CrowdEngineering's positioning.

7Zoho CRM
TypeBroad incumbent
Description

Part of the broader Zoho suite of business apps; its CRM product includes social signals and engagement features that overlap with CrowdEngineering's social-CRM scope.

8SugarCRM
TypeDirect peer
Description

CRM platform with social-CRM capabilities and a focus on mid-market and relationship-driven selling — comparable in customer profile and product overlap.

9Buffer
TypeEmerging player
Description

Social media publishing and engagement tool used by SMBs and creators; partial overlap with CrowdEngineering's audience-building and engagement themes.

10Oracle Social Cloud
TypeBroad incumbent
Description

Oracle's enterprise social listening and social-CRM offering, embedded in its broader CX/Marketing cloud — competes for the same enterprise social-CRM wallet.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds2 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CrowdEngineering

Social CRM Softwarecrowdengineering.com

CrowdEngineering is a Boston-based software company founded in 2008 that builds social CRM solutions enabling businesses to convert customer crowds into measurable business advantages.

What CrowdEngineering does

CrowdEngineering is a Boston-based, privately held software company founded in 2008 that builds social customer relationship management (CRM) solutions intended to help businesses convert their customer and user crowds into business advantage. The product positioning centers on aggregating and operationalizing crowd signals — reviews, social conversations, community interactions — for enterprise and mid-market clients that want to turn external engagement into measurable business outcomes. The firm's go-to-market is consistent with a B2B SaaS model targeting companies seeking social intelligence and community-driven insight, though no named customers, segment splits, pricing tiers, or contract structures are disclosed in the available input.

Operationally, CrowdEngineering is a small organization (11-50 employees) that has raised $4.35M in total disclosed funding: a $350K seed round in October 2008 and a $4M round in March 2011, with investors not publicly identified. Leadership consists of CEO and Director Wesley O'Brien, founder Gioacchino La Vecchia, and co-founder and CTO Massimo Piccioni. No product roadmap, technology stack, integration footprint, AI/ML capabilities, or partnership data is publicly disclosed in the current data set.

A material caveat applies to any forward-looking analysis: the company's primary web domain, crowdengineering.com, is currently listed for sale on HugeDomains (a third-party domain brokerage) for $15,795 or $658.13/month over 24 months. This signals significant discontinuity in the company's digital presence and raises a high-priority question about current operating status, product availability, and customer continuity that cannot be resolved from the available data.

CrowdEngineering firmographics

Firmographics
Name
CrowdEngineering
Website
https://crowdengineering.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Short description
CrowdEngineering is a Boston-based software company founded in 2008 that builds social CRM solutions enabling businesses to convert customer crowds into measurable business advantages.
Ownership category
akta.pro rank

CrowdEngineering industry classification

Industry
Product category
Social CRM Software
NAICS
Advertising Agencies (54181)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Social CRM & Community Engagement Platforms (HDAEAFAF)
akta.pro secondary industries
Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

  • Social CRM software
  • Customer engagement platform
  • Crowd analytics tools
  • Community management software
  • Customer relationship management

Where CrowdEngineering is headquartered

Location

Headquarters

HQ city
Boston
HQ country
United States
HQ region
North America

Markets served

CrowdEngineering business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goOne-time domain purchase
SubscriptionMonthly24-month payment plan

CrowdEngineering product offering

Product offering

Core offering

CrowdEngineering builds social CRM solutions that empower companies to turn the force of their crowds into business advantages. The product centers on social customer relationship management, enabling organizations to capture and operationalize signals from customers and communities as part of their CRM workflows.

Differentiator

Problem solved

Functional benefit

Products and services

  • Social CRM Platform A social Customer Relationship Management software solution that empowers companies to leverage customer crowds and social signals as a business advantage within their CRM workflows. Targeted at B2B organizations seeking to operationalize crowd input and community engagement.

Companies that use CrowdEngineering

Customer profile

Ideal customer profiles1 record

CrowdEngineering technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

CrowdEngineering partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights2 records

CrowdEngineering competitors and assessment

Company assessment

Direct peers

  • Sprout Social: Public SaaS platform providing social media management, engagement, and social CRM analytics to businesses — directly overlapping with CrowdEngineering's stated social CRM focus.
  • Khoros: Enterprise social media marketing, customer care, and community/forum platform (formed from Spredfast + Lithium) — a direct peer in social CRM and online community engagement.
  • Hootsuite: Long-standing social media management and social customer engagement platform competing for the same mid-market social-CRM buyer that CrowdEngineering targets.
  • Nimble: Social CRM built natively around contact enrichment from social profiles and social engagement workflows — a tightly comparable niche player to CrowdEngineering's positioning.
  • SugarCRM: CRM platform with social-CRM capabilities and a focus on mid-market and relationship-driven selling — comparable in customer profile and product overlap.

Broad incumbents

  • HubSpot: Broad CRM, marketing automation, and customer engagement incumbent with social media tools in its Marketing Hub — competes for the same social-CRM-adjacent workloads at much larger scale.
  • Salesforce: Enterprise CRM leader with a dedicated Marketing Cloud / Social Studio product that addresses the same social-CRM use cases CrowdEngineering targets, but as part of a far broader platform.
  • Zoho CRM: Part of the broader Zoho suite of business apps; its CRM product includes social signals and engagement features that overlap with CrowdEngineering's social-CRM scope.
  • Oracle Social Cloud: Oracle's enterprise social listening and social-CRM offering, embedded in its broader CX/Marketing cloud — competes for the same enterprise social-CRM wallet.

Emerging players

  • Buffer: Social media publishing and engagement tool used by SMBs and creators; partial overlap with CrowdEngineering's audience-building and engagement themes.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

CrowdEngineering social profiles

Digital presence

CrowdEngineering financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CrowdEngineering leadership team

Management profile

Number of profiles

Profiles3 records

CrowdEngineering funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CrowdEngineering M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrowdEngineering

What does CrowdEngineering do?

CrowdEngineering builds social CRM solutions that empower companies to turn the force of their crowds into business advantages. The product centers on social customer relationship management, enabling organizations to capture and operationalize signals from customers and communities as part of their CRM workflows.

When was CrowdEngineering founded?

CrowdEngineering was founded in 2008. It employs 11 to 50 people.

Where is CrowdEngineering based?

CrowdEngineering is headquartered in Boston, United States, in the North America region.

Who are CrowdEngineering's main competitors?

Direct peers on record are Sprout Social, Khoros, Hootsuite, Nimble and SugarCRM. Broad incumbents are HubSpot, Salesforce, Zoho CRM and Oracle Social Cloud. Buffer is listed as an emerging player.

Does CrowdEngineering have an API?

No public API is recorded for CrowdEngineering.

What industry is CrowdEngineering in?

CrowdEngineering's product category is Social CRM Software. Its primary akta.pro industry code is HDAEAFAF, Social CRM & Community Engagement Platforms, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 54181 and its SIC code is 7372.

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