Casting Workbook
Casting Workbook (dba theWorkbook) is a Vancouver-based SaaS platform that provides casting, talent management, and production collaboration tools to actors, agents, casting directors, and producers across 64 countries.
- Company typePrivate
- Founded2000
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Casting Workbook does
Casting Workbook, operating under the trade name theWorkbook, is a Vancouver-based SaaS company that provides a casting and production collaboration platform for the entertainment industry. The platform serves four primary user personas: individual actors, talent representatives (agents and managers), casting directors, and producers/studios/streamers/networks. Members in 64 countries use the platform to manage actor profiles, submit and track auditions, create breakdowns, build shortlists, and coordinate multi-production casting workflows.
The company's technology stack comprises more than 40 proprietary web-based applications that consolidate talent profiles, self-tape submissions, breakdown management, and centralized production collaboration into a single platform. Notable technical components include The Grid (a profile pitching tool for agents), a self-tape recording and submission system, a breakdown submission and shortlisting system, a production dashboard with real-time conflict detection, and an upcoming Producer Workbook module. Content assets — Center Stage (digital magazine), The Green Room (interview series), and The Working Actor (bilingual weekly interviews) — extend the platform's surface area and serve as top-of-funnel acquisition channels.
Casting Workbook operates a tiered subscription membership model across its user segments, with self-service registration for actors, agents, and casting directors, and a dedicated enterprise/field-sales motion for producer-side customers via the Production Workbook and the upcoming Producer Workbook. The company has not disclosed pricing, revenue, or institutional funding; it remains founder-controlled under CEO Susan Fox, who has led the business for over two decades.
Casting Workbook firmographics
Firmographics- Name
- Casting Workbook
- Legal name
- Casting Workbook
- Website
- https://castingworkbook.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casting Workbook (dba theWorkbook) is a Vancouver-based SaaS platform that provides casting, talent management, and production collaboration tools to actors, agents, casting directors, and producers across 64 countries.
- Ownership category
- akta.pro rank
Casting Workbook industry classification
Industry- Product category
- Casting and Production Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
Keywords
Where Casting Workbook is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Casting Workbook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Memberships: Tiered membership subscriptions for talent (actors), talent representatives (agents/managers), and casting directors. Memberships provide access to the platform's tools including profile hosting, casting calls, breakdowns, submissions, and self-tapes.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Casting Workbook product offering
Product offeringCore offering
Casting Workbook (theWorkbook) provides a web-based SaaS platform with 40+ proprietary applications supporting casting, talent management, and production workflows for the entertainment industry. The platform serves actors, talent representatives (agents and managers), casting directors, and producers/streamers/studios/networks across 64 countries, enabling centralized collaboration, talent submissions, self-tape management, breakdown creation, and production dashboards.
Product overview
theWorkbook (formerly Casting Workbook) is a comprehensive entertainment industry platform comprising multiple interconnected products. The core Casting Workbook platform serves talent, casting directors, and talent representatives with 40+ proprietary applications for managing auditions, submissions, and talent profiles. Production Workbook extends these capabilities to producers, streamers, studios, and networks for production management and team collaboration. Producer Workbook (launching soon) will further expand production-focused features. Content offerings include Center Stage (digital magazine), The Green Room (celebrity interviews), and The Working Actor (bilingual interview series), all accessible through the unified platform serving members in 64 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Casting Workbook / theWorkbook A global, full-service entertainment platform with 40+ proprietary applications supporting talent, casting directors, talent representatives, producers, content creators, streamers, and distributors worldwide. Members in 64 countries use the platform for collaboration, talent management, casting workflows, profile hosting, self-tape recording, breakdown submission, and shortlist creation.
- Production Workbook
Quantifiable outcome
- Replaces multiple fragmented tools (email, drives, messages) with single centralized platform
Companies that use Casting Workbook
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Casting Workbook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Casting Workbook partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Fox Broadcasting CompanyminorProduction company utilizing theWorkbook platform for casting and production management as shown in customer logo section
- DisneyminorMajor studio utilizing theWorkbook platform for casting and production workflows as shown in customer logo section
- Universal PicturesminorMajor film studio utilizing theWorkbook platform as shown in customer logo section
- NetflixminorStreaming platform with open casting calls listed on theWorkbook platform for productions like Little House On The Prairie S2
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Casting Workbook competitors and assessment
Company assessmentDirect peers
- Backstage: Major casting and talent-discovery platform with auditions, casting calls, and self-tape services spanning film, TV, theater, and commercial work. Targets the same talent-and-casting-director audience as theWorkbook with a freemium subscription model.
- Breakdown Services / Actors Access: Industry-standard casting platform serving actors, agents, and casting directors with breakdowns, submissions, and self-tape — directly comparable to theWorkbook's core Casting Workbook product on functionality, customer base, and business model.
- Casting Networks: Digital casting and talent-management platform used by casting directors, agents, and actors for submissions, self-tapes, and audition scheduling — direct functional overlap with theWorkbook's core casting workflows.
- Casting Frontier: Online casting platform offering breakdowns, submissions, and self-tape tools for actors, agents, and casting directors — competes with theWorkbook across the same casting workflow use cases.
- Cast It Systems: Casting management software used by casting directors and productions for breakdowns, submissions, and actor tracking — direct overlap with theWorkbook's casting director workflow tools.
Regional players
- Spotlight: Long-established UK-based casting directory serving actors, agents, and casting directors in British and European markets. Comparable in audience and functionality to theWorkbook, but with primary geographic concentration in the UK/Europe.
Emerging players
- Mandy.com: Network of creative industry professionals with casting calls and talent profiles spanning acting, film, and TV production. Overlaps with theWorkbook's talent-discovery and casting-call functionality, particularly for indie and emerging productions.
- StudioBinder: Production management and collaboration software for film and video productions, covering scheduling, breakdowns, and team collaboration. Competes with theWorkbook's emerging Production Workbook offering in the production-management category.
Broad incumbents
- IMDbPro: Industry-standard professional directory and resource for entertainment professionals, used by casting directors, agents, and actors. Competes with theWorkbook on talent profile hosting and discovery as part of a much broader entertainment data portfolio owned by Amazon.
- Entertainment Partners: Major production management and payroll provider for the film/TV industry. Adjacent to theWorkbook's new Production Workbook vertical, with deeper enterprise footprint and broader workflow coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Casting Workbook social profiles
Digital presenceCasting Workbook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casting Workbook leadership team
Management profileNumber of profiles
Profiles1 record
Casting Workbook funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casting Workbook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casting Workbook
What does Casting Workbook do?
Casting Workbook (theWorkbook) provides a web-based SaaS platform with 40+ proprietary applications supporting casting, talent management, and production workflows for the entertainment industry. The platform serves actors, talent representatives (agents and managers), casting directors, and producers/streamers/studios/networks across 64 countries, enabling centralized collaboration, talent submissions, self-tape management, breakdown creation, and production dashboards.
Is Casting Workbook a public or private company?
Casting Workbook is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casting Workbook founded?
Casting Workbook was founded in 2000. It employs 11 to 50 people.
Where is Casting Workbook based?
Casting Workbook is headquartered in Vancouver, Canada, in the North America region.
How does Casting Workbook make money?
One revenue line is on record: subscription Memberships.
Who are Casting Workbook's main competitors?
Direct peers on record are Backstage, Breakdown Services / Actors Access, Casting Networks, Casting Frontier and Cast It Systems. Spotlight is listed as a regional player. Emerging players are Mandy.com and StudioBinder. Broad incumbents are IMDbPro and Entertainment Partners.
Does Casting Workbook have an API?
No public API is recorded for Casting Workbook.
What industry is Casting Workbook in?
Casting Workbook's product category is Casting and Production Software. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls). Its NAICS code is 513210 and its SIC code is 7812.