Fuller Pinto
Fuller Pinto S.A. is a privately held Colombian cleaning products manufacturer founded in 1944, serving household, institutional, and industrial customers from Bogotá via ecommerce and traditional distribution channels.
- Company typePrivate
- Founded1944
- HeadquartersBogotá, Colombia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fuller Pinto does
Fuller Pinto S.A. is a privately held Colombian cleaning products company headquartered in Bogotá, founded in 1944 and operating under the leadership of President and CEO Jeff Fuller. The company manufactures and distributes cleaning solutions serving three distinct end-markets: household consumers, institutional buyers, and industrial customers. This multi-segment positioning indicates a diversified product portfolio spanning consumer-grade and commercial/industrial cleaning chemistries and supplies.
The company conducts direct sales through an active ecommerce channel at fullerpinto.com, supplementing what is presumed to be a traditional B2B and retail distribution footprint built over eight decades of operation. With 501-1000 employees, Fuller Pinto operates at mid-market scale within the Andean cleaning products sector. No specific product lines, formulations, technology platforms, pricing models, or customer logos are disclosed in the available data, limiting visibility into its precise competitive positioning versus peers such as Brinsa, Protela, or multinational brands active in Colombia.
From a business model standpoint, Fuller Pinto generates revenue through sales of branded cleaning products across its three channels. No financial figures — revenue, margins, funding history, or ownership structure — are publicly disclosed, and the company maintains no disclosed AI, technology platform, or digital product capabilities beyond its ecommerce website. The business profile is consistent with a long-tenured, family-influenced industrial/consumer goods operator rather than a venture-backed or technology-driven growth company.
Fuller Pinto firmographics
Firmographics- Name
- Fuller Pinto
- Legal name
- Fuller Pinto S.A.
- Website
- https://fullerpinto.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fuller Pinto S.A. is a privately held Colombian cleaning products manufacturer founded in 1944, serving household, institutional, and industrial customers from Bogotá via ecommerce and traditional distribution channels.
- Ownership category
- akta.pro rank
Fuller Pinto industry classification
Industry- Product category
- Cleaning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH)
- akta.pro secondary industries
- Kitchen All-Purpose Cleaners & Degreasers (CRAJAMAC), Kitchen & Countertop Cleaners & Degreasers (CRAJACAA)
Keywords
Where Fuller Pinto is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Fuller Pinto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Fuller Pinto product offering
Product offeringCore offering
Fuller Pinto S.A. provides cleaning solutions for the home, institutional, and industrial sectors. The company operates as an ecommerce entity selling its own cleaning products directly to customers through its website at fullerpinto.com. It serves multiple segments—household consumers as well as institutions and industrial buyers—with cleaning supplies.
Product overview
Fuller Pinto S.A. is an ecommerce company. The source provides only the company name and website URL, with no additional product portfolio, modules, or service details available.
Differentiator
Problem solved
Functional benefit
Products and services
- Cleaning solutions for the home Cleaning products and supplies designed for residential household use, sold through the Fuller Pinto ecommerce storefront to individual consumers in Colombia.
- Cleaning solutions for institutions Cleaning products and supplies designed for institutional buyers such as offices, schools, hospitals, and other facilities requiring cleaning solutions at scale.
- Cleaning solutions for industrial sectors Cleaning products and supplies designed for industrial buyers requiring cleaning solutions for manufacturing, processing, or heavy-duty operational environments.
Companies that use Fuller Pinto
Customer profileIdeal customer profiles3 records
Fuller Pinto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fuller Pinto partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Fuller Pinto competitors and assessment
Company assessmentDirect peers
- Ecolab: Global leader in institutional and industrial cleaning, sanitizing, and water-management solutions. Directly comparable to Fuller Pinto's institutional/industrial segment, though at vastly larger scale and global footprint.
- Diversey (Solenis): Specialist in professional cleaning, sanitation, and hygiene products for institutional and industrial buyers. Operates a similar B2B hygiene/cleaning portfolio as Fuller Pinto's institutional and industrial offerings.
- Zep Inc. Specialty manufacturer of cleaning and maintenance products for commercial, industrial, and institutional customers. Closely comparable to Fuller Pinto's institutional/industrial segment with similar distribution model.
Broad incumbents
- Henkel: Global consumer and industrial products company with a large laundry & home care and adhesive technologies portfolio. Overlaps with Fuller Pinto across household cleaners and industrial cleaning formulations.
- Reckitt Benckiser: Major household cleaning and hygiene brand owner (Finish, Lysol, Dettol). Competes with Fuller Pinto's home cleaning segment globally and in Latin America.
- SC Johnson: Family-owned global household cleaning products company. Comparable to Fuller Pinto's home segment through brands targeting surface, floor, and specialty cleaning needs.
- Church & Dwight: Diversified household and personal care manufacturer with cleaning brands (e.g., OxiClean, Kaboom). Competes in household cleaning adjacencies where Fuller Pinto operates.
- The Clorox Company: Iconic household and professional cleaning brand owner (Clorox, Pine-Sol, Tilex). Direct overlap with Fuller Pinto's home and institutional disinfection and cleaning portfolios.
- Stepan Company: Specialty chemical manufacturer producing surfactants and cleaning compound ingredients used in both household and industrial cleaning products. Comparable upstream supplier/competitor dynamic to Fuller Pinto's industrial segment.
Regional players
- Familia (Grupo Familia): Major Colombian consumer products company with adjacent personal care and household categories. Regional Andean peer with overlapping retail channels and Colombian market presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Fuller Pinto social profiles
Digital presenceFuller Pinto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuller Pinto leadership team
Management profileNumber of profiles
Profiles1 record
Fuller Pinto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuller Pinto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuller Pinto
What does Fuller Pinto do?
Fuller Pinto S.A. provides cleaning solutions for the home, institutional, and industrial sectors. The company operates as an ecommerce entity selling its own cleaning products directly to customers through its website at fullerpinto.com. It serves multiple segments—household consumers as well as institutions and industrial buyers—with cleaning supplies.
Is Fuller Pinto a public or private company?
Fuller Pinto is a private company. It is classified as unknown and is currently operating.
When was Fuller Pinto founded?
Fuller Pinto was founded in 1944. It employs 501 to 1,000 people.
Where is Fuller Pinto based?
Fuller Pinto is headquartered in Bogotá, Colombia, in the Latin America region.
Who are Fuller Pinto's main competitors?
Direct peers on record are Ecolab, Diversey (Solenis) and Zep Inc.. Broad incumbents are Henkel, Reckitt Benckiser, SC Johnson, Church & Dwight, The Clorox Company and Stepan Company. Familia (Grupo Familia) is listed as a regional player.
Does Fuller Pinto have an API?
No public API is recorded for Fuller Pinto.
What industry is Fuller Pinto in?
Fuller Pinto's product category is Cleaning Products. Its primary akta.pro industry code is CRAJAMAH, Concentrated All-Purpose Cleaners (Dilutable), with a secondary code of CRAJAMAC, Kitchen All-Purpose Cleaners & Degreasers. Its NAICS code is 32561 and its SIC code is 2842.