Fairline Yachts

What Fairline Yachts does

Fairline Yachts is a privately held British luxury motor yacht manufacturer founded in 1963 by Jack Newington and headquartered in Oundle, England, where all yachts are hand-built at purpose-built production facilities (including a 60,000 sq ft factory and the Nene Valley II site). The company designs, engineers, and sells four model lines spanning 33 to 68 feet — the F//LINE day-boat series, the Targa sports cruiser range (40–50ft, including OPEN, GT, and limited EDITION variants), the Phantom sportsbridge (Phantom 65), and the Squadron flybridge (50–68ft) — incorporating proprietary features such as power-down beach club balconies and submersible bathing platforms, Volvo Penta IPS and shaft-drive propulsion, and Garmin helm electronics. Design is co-led with Italian designer Alberto Mancini and Dutch naval architects Vripack under an ongoing strategic collaboration, and the in-house team includes METSTrade Designer of the Year Christian Gott.

Fairline operates a dealer-distributed go-to-market with no direct-to-consumer sales, relying on a network of 50+ independently owned authorized dealerships across Europe, the Americas, the Middle East, Asia-Pacific, and Africa; the Americas are led regionally by a dedicated president. Revenue is generated primarily through one-time new yacht sales (with the 2026 Targa 47 GT listed from £1,191,438 and overall pricing spanning roughly £630k to over £2.6M), supplemented by a certified pre-owned program (fairlineparts.com / pre-owned channel) and branded parts and merchandise. Ancillary revenue includes Premium Pack options such as submersible platforms, Fusion entertainment, and wet bars. The company reports a full order book for 2026 with strong demand into 2027, recently extended its warranty from one year to three years, and has continued active product launches alongside geographic dealer expansion, signaling a scaling luxury craft business operating at the upper-mid-market segment of the global motor yacht industry.

Name

Fairline Yachts

Legal name

Fairline Holdco Limited

Website

https://fairline.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Fairline Yachts is a privately held British luxury motor yacht manufacturer founded in 1963, designing and hand-building four model lines (F//LINE, Targa, Phantom, Squadron) from 33 to 68 feet in Oundle, England, and selling through a global network of 50+ authorized dealers to high-net-worth individuals and families worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Oundle

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Yacht Sales: Sale of new luxury motor yachts across four model lines (F//LINE, Targa, Phantom, Squadron) ranging from 33ft to 68ft
2. Pre-owned Yacht Sales: Sale of pre-owned Fairline yachts through the company's pre-owned program with boats located globally
3. Parts and Merchandise: Sale of Fairline parts and branded merchandise through fairlineparts.com

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Fairline Yachts designs, hand-builds and distributes luxury motor yachts in four model lines (F//LINE day boats, Targa sports cruisers, Phantom sportsbridge and Squadron flybridge yachts) ranging from 33 to 68 feet. All yachts are manufactured at the company's Oundle, England facility, with design collaboration from Italian designer Alberto Mancini and Dutch naval architects Vripack, and sold through a global network of over 50 authorized dealerships.

Product overview

Fairline Yachts is a British luxury motor yacht manufacturer offering a portfolio of four distinct model lines spanning 33-68ft (10-21m): the F//LINE day boat series (F//LINE 33 inboard and outboard), the Targa sports cruiser range (40-50ft including GT and OPEN variants), the Phantom sportsbridge series (Phantom 65), and the Squadron flybridge range (50-68ft). All yachts are hand-built by skilled craftsmen at the Oundle, UK facility with collaboration with Italian designer Alberto Mancini. The company offers a three-year warranty and maintains an extensive global dealer network of over 50 dealerships worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• F//LINE 33 (Inboard) A sleek 33ft day boat designed in collaboration with Alberto Mancini, featuring sporty handling, head-turning lines and performance up to 48 knots. Available in inboard configuration.
• F//LINE 33 Outboard

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

14 partnerships are on record, tiered regional, core and flagship.

• MRN Yacht SalesregionalChannel Partner/ Reseller/ Distributor · 18 April 2024Founded by Rob Newman in 2023, based in Marin County, California. Covers San Francisco Bay Area and wider West Coast of the US.
• Colony Marine (Fairline Great Lakes)regionalChannel Partner/ Reseller/ Distributor · 14 November 2023Michigan-based family-owned dealer since 1958, now in third generation of Beauregard family. Three locations: St. Clair Shores, Algonac, and Oakland County. Largest dealer in South-East Michigan.
• Yachting Partners Malta / Waypoint Yachting LtdregionalChannel Partner/ Reseller/ Distributor · 7 November 2023Founded in 2006, strategically located in centre of Mediterranean with excellent protected harbours. Home to largest yacht register in Europe.
• Approved Boats (Fairline South Coast & Fairline Scotland)regionalChannel Partner/ Reseller/ Distributor · 1 August 2023Southampton-based dealer operating from Ocean Village Marina. Covers UK South Coast and Scotland with Greenock showroom.
• Fairyachts Ltd (Greece & Cyprus)regionalChannel Partner/ Reseller/ Distributor · 19 June 2023New dealer appointed for Greece and Cyprus territories.
• Boot Riedl (Fairline Austria)regionalChannel Partner/ Reseller/ Distributor · 6 February 2023Established in 2003 by Alexander Riedl, based in Klagenfurt am Südring with 800m2 showroom. Focus on Adriatic Sea region.
• Bulmer Ltd (Fairline Bulgaria)regionalChannel Partner/ Reseller/ Distributor · 6 February 2023Family-owned company founded in 1992, first company in Bulgaria to import, sell and service boats, yachts and engines.
• S-Nautica (Fairline Montenegro)regionalChannel Partner/ Reseller/ Distributor · 13 December 2022Selected for unique commitment to client relationships and excellent reputation for sales in Montenegro.
• HL Schiffstechnik (South Germany)regionalChannel Partner/ Reseller/ Distributor · 10 November 2022New authorized dealer for south Germany region.
• Over 50 Authorized Dealers WorldwidecoreChannel Partner/ Reseller/ DistributorFairline has one of the most extensive dealer networks in the industry with over 50 customer-focused dealerships worldwide. Dealers are independently owned and controlled organizations providing sales, service, and customer support. Network spans Europe, Americas, Middle East, Asia-Pacific, and Africa.
• Alberto Mancini / AM Yacht DesignflagshipStrategic or Co-development PartnerCelebrated Italian yacht designer collaborating with Fairline since 2018. Designed F//LINE 33, Targa 63 GTO, and other models, bringing contemporary Italian style to British craftsmanship.
• VripackcoreStrategic or Co-development PartnerDutch naval architects collaborating with Fairline and Alberto Mancini, launching a new Fairline era uniting British craftsmanship, Italian style, and Dutch engineering.
• Volvo PentacoreTechnology or IntegrationPrimary engine supplier for Fairline yachts. Models use Volvo Penta D6, IPS650, IPS700, and D13 engines.
• GarmincoreTechnology or IntegrationNavigation technology provider supplying multi-function displays and marine electronics for helm stations.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Sea Ray Boats: Sea Ray is a major American recreational boat manufacturer (owned by Brunswick Corporation) producing sport boats, cruisers, and yachts from 19ft to 65ft. Larger incumbent competing in overlapping segments, but with a broader portfolio that extends into entry-level sport boats rather than Fairline's pure luxury focus.
• Beneteau Group: Beneteau Group is a large French boat manufacturer with multiple brands (Beneteau, Jeanneau, Lagoon, Prestige, Monte Carlo) covering sailboats, motor yachts, and catamarans. Much broader portfolio than Fairline, but the Prestige and Monte Carlo Yachts brands overlap with Fairline's luxury motor yacht segment.

Direct peers

• Sunseeker International: Sunseeker is the largest UK luxury motor yacht manufacturer, producing flybridge, sport yacht, and superyacht models from 38ft to 161ft. Direct competitor to Fairline in the 33-68ft luxury motor yacht segment with overlapping customer base, similar dealer distribution model, and comparable British-craftsmanship positioning.
• Princess Yachts: Princess is a UK-based luxury motor yacht builder producing flybridge, sportbridge, and sports yachts across a comparable 30-95ft range. Head-to-head competitor to Fairline across virtually every model segment, with similar British heritage positioning, global dealer network, and target HNW customer base.
• Cranchi Yachts: Cranchi is an Italian family-owned luxury motor yacht manufacturer producing flybridge and hardtop models from 36ft to 78ft. Comparable in scale and positioning to Fairline, with overlapping mid-size luxury motor yacht product range and similar European Mediterranean distribution.
• Pershing: Pershing is the high-performance luxury sport yacht brand within the Ferretti Group, producing 14-35m sport yachts. Direct competitor to Fairline's Targa and F//LINE sport cruiser ranges, targeting similar HNW buyers seeking performance-oriented luxury motor yachts.
• Riva (Ferretti Group): Riva is an iconic Italian luxury motor yacht brand within the Ferretti Group, producing runabouts and flybridges from 27ft to 50m+. Comparable in craftsmanship prestige and HNW target segment to Fairline, with overlapping iconic-heritage brand positioning and similar price points across the 33-68ft range.
• Azimut Yachts: Azimut is one of Italy's largest luxury motor yacht builders, producing flybridge, sport, and Grande collections from 34ft to 78ft. Direct competitor to Fairline in the luxury motor yacht category, with comparable pricing and overlapping dealer footprint across Europe and the US.
• Galeon Yachts: Galeon is a Polish luxury motor yacht manufacturer producing sport cruisers, flybridges, and explorer models from 32ft to 78ft. Comparable mid-sized European luxury yacht builder with overlapping size segments (especially around the 40-50ft Targa and Squadron-equivalent range) and award-winning design collaborations.
• Ferretti Group: Ferretti is a major Italian luxury motor yacht group (Ferretti, Riva, Pershing, CRN, Custom Line, Wally) producing yachts from 27ft to 90m+. Comparable luxury motor yacht manufacturer with overlapping product segments and global dealer presence; the Pershing brand in particular competes head-to-head with Fairline's sport cruiser range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/FairlineYachtsLimited
• Facebookfacebook.com/FairlineBoats
• LinkedInlinkedin.com/company/fairlineyachts
• Instagraminstagram.com/fairlineyachts
• Xx.com/FairlineBoats

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairline Yachts