Ocean Safety

What Ocean Safety does

Ocean Safety is a Southampton-headquartered marine safety equipment specialist founded in 1994 and operating as a subsidiary of France-based Alliance Marine. The company designs, manufactures, supplies, services, and hires a comprehensive portfolio of marine safety equipment — including man overboard (MOB) recovery systems, liferafts, lifejackets, fire safety equipment, EPIRBs, SARTs, survival suits, and emergency signalling devices — serving leisure boaters, commercial vessel operators (ferries, tugs, superyachts, pilot boats), and military customers including the UK MOD.

Its core proprietary technology centres on the Jon Buoy MOB Recovery range, notably the Recovery Module MK6 Valise and the Smart Release system launched in partnership with B&G, which integrates automated MOB safety deployment with vessel navigation electronics. Ocean Safety also holds dual MED and MER (Red Ensign) approval for commercial liferafts, making it one of only two British manufacturers able to supply UK-flagged commercial vessels with both certifications — a regulatory requirement for vessels manufactured after 1 January 2023. The company exclusively distributes AquaSpec marine safety lights globally and acts as UK distributor for Ocean Signal distress beacons.

Ocean Safety operates a multi-channel go-to-market: direct sales through its website and three UK branches (Southampton, Plymouth, Greenock), a global stockist network spanning the UK, Netherlands, Italy, Germany, Hong Kong, and Thailand, and shared exhibition platforms with parent Alliance Marine at major marine trade shows (METSTRADE, SMM Hamburg, Boot Düsseldorf, Seawork). Revenue is generated through three streams: hardware sales, equipment hire (lifelong rental of liferafts and safety equipment), and recurring servicing/maintenance of safety equipment through its global service station network. The company is privately held within the Alliance Marine group with no disclosed external funding rounds or public listing.

Name

Ocean Safety

Legal name

Ocean Safety Limited

Website

https://oceansafety.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Ocean Safety is a UK-based marine safety equipment specialist (founded 1994) that designs, manufactures, distributes, services, and hires MOB recovery systems, liferafts, lifejackets, and distress beacons for leisure, commercial, and military maritime customers globally as part of the Alliance Marine group.

Ownership category

akta.pro rank

Product category

Marine Safety Equipment

akta.pro primary industry

Marine Systems Commissioning, Testing & Certification Support (TLAKAKAM)

Keywords

• Marine safety equipment
• Man overboard recovery
• Liferaft servicing
• Lifejacket supply
• Survival equipment distribution

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Marine Safety Equipment Sales: Ocean Safety designs, manufactures, and sells a comprehensive range of marine safety equipment including Jon Buoy MOB recovery products, liferafts, lifejackets, fire safety equipment, EPIRBs, SARTs, survival suits, and accessories. Products are sold directly and through a global network of stockists and distributors.
2. Equipment Hire: Ocean Safety offers global equipment hire services, providing liferafts and other safety equipment on a rental basis to commercial and leisure vessel operators.
3. Servicing and Maintenance: Comprehensive servicing of liferafts, lifejackets, survival suits, EPIRBs, SARTs, breathing apparatus, fire safety systems, and man overboard systems through a global network of service stations.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The provided source content does not contain directly attributable factual statements about Ocean Safety's core offerings backed by resolvable source identifiers. No core offering can be extracted without source attribution.

Product overview

Ocean Safety is a marine safety specialist with over 30 years of experience, offering a comprehensive portfolio of safety and survival equipment across three market segments: Leisure, Commercial, and Military. The company's core product lines center on the Jon Buoy Man Overboard Recovery Range (including Smart Release with B&G integration, Recovery Module MK6 Valise, Evac, and Danbuoy combinations), complemented by liferafts (Ocean ISO Ultralite for leisure and Ocean SOLAS Throw-Over Ellipse and Compact for commercial), lifejackets, emergency signalling equipment, and fire fighting systems. Ocean Safety also distributes branded products from partners including AquaSpec marine safety lights, Ocean Signal beacons, Spinlock lifejackets, and Hammar release systems. Beyond product supply, the company provides global equipment servicing and hire services through its network of service stations.

Differentiator

Problem solved

Functional benefit

Brands

• Jon Buoy: Man Overboard Recovery product range including Recovery Module, Smart Release, Danbuoy, and Horseshoe combinations. The Jon Buoy range is a flagship product line for man overboard detection and recovery solutions.

Quantifiable outcome

• One of only two British liferaft manufacturers able to supply UK-flagged vessels with dual MED & MER approved liferafts

Named customers1 record

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and regional.

• B&GcoreTechnology or Integration · 3 June 2026B&G, a global leader in marine electronics, partnered with Ocean Safety to launch the Jon Buoy Smart Release system — the first man-overboard response technology to integrate a safety deployment mechanism directly with a vessel's navigation system. When a sailor presses the MOB button on a B&G chartplotter, the system records the overboard position, activates navigation back to the casualty, and automatically deploys the Jon Buoy Recovery Module.
• The Famous ProjectcoreStrategic or Co-development Partner · 1 January 2024Ocean Safety joined The Famous Project as Official Safety Partner, equipping the all-female Jules Verne Trophy attempt team with Ocean ISO Ultralite liferafts, Ocean Safety Sport Pro 170N ADV lifejackets with Ocean Signal MOB1, and Jon Buoy MOB recovery equipment for both the MOD 70 training trimaran and IDEC Sport maxi trimaran.
• Alliance MarineflagshipOthersOcean Safety is an Alliance Marine company. Alliance Marine is the parent company providing strategic oversight, shared exhibition platforms (e.g., at METSTRADE), and international distribution reach across France and other markets through its network of subsidiaries.
• Dee Caffari MBEcoreOthersRecord-breaking British sailor Dee Caffari MBE serves as Ocean Safety's safety ambassador and co-skipper of The Famous Project. She has worked with the Ocean Safety team on the development of safety equipment and education for end users, and is part of the official safety partner arrangement.
• AquaspeccoreTechnology or IntegrationAquaspec is Ocean Safety's principal supplier of marine safety lights. AquaSpec's entire range of lifejacket lights, lifebuoy lights, and liferaft lights has received MER (Red Ensign) approval, complementing existing SOLAS, MED (Ship's Wheel) and USCG approvals. Ocean Safety is the exclusive global distributor of AquaSpec's marine safety lights.
• Ocean SignalcoreTechnology or IntegrationOcean Signal is a core supplier to Ocean Safety, providing EPIRBs, PLBs (including the DAME award-winning RescueME PLB3 and PLB1), and MOB devices (RescueME MOB1). Ocean Safety is the UK distributor for Ocean Signal products.
• Ikaros PyrotechcoreTechnology or IntegrationIkaros Pyrotech is a core supplier of pyrotechnic distress signals (flares) to Ocean Safety's product portfolio.
• HammarcoreTechnology or IntegrationHammar is a core supplier of release systems and related safety equipment to Ocean Safety, showcased at trade events.
• DaniamantcoreTechnology or IntegrationDaniamant is a core supplier of safety equipment to Ocean Safety, showcased at trade events including METSTRADE.
• SpinlockcoreTechnology or IntegrationSpinlock is a core supplier of lifejackets (e.g., DURO SOLAS+ 275N twin chambered lifejacket) to Ocean Safety, showcased at Seawork 2023.
• DaconcoreTechnology or IntegrationDacon is a core supplier represented by Ocean Safety, showcased at trade events.
• SOSTECHNICregionalChannel Partner/ Reseller/ DistributorSOSTECHNIC serves as Ocean Safety's German leisure distributor, hosting Ocean Safety's exhibition at Boot Düsseldorf (Hall 11, E59).
• Typhoon InternationalcoreTechnology or IntegrationTyphoon International is an Alliance Marine owned brand within the same group as Ocean Safety. Josh Fielder, Ocean Safety's Product Category Manager (Lifejackets), oversees the design and development of lifejacket ranges for Ocean Safety, Typhoon International, and Revere Survival.
• Revere SurvivalcoreTechnology or IntegrationRevere Survival is an Alliance Marine owned brand within the same group as Ocean Safety. Josh Fielder, Ocean Safety's Product Category Manager (Lifejackets), oversees the design and development of lifejacket ranges for Ocean Safety, Typhoon International, and Revere Survival.
• Jason's CradlecoreTechnology or IntegrationJason's Cradle (also referred to as Jasons Cradle) is a core supplier of rescue/cradle equipment represented by Ocean Safety.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plastimo: French marine safety and leisure equipment brand under the same broader Alliance Marine group as Ocean Safety. Direct product overlap in liferafts, lifejackets, harnesses, and MOB equipment for both leisure and commercial segments.
• Lalizas: Greek marine safety equipment manufacturer with a broad own-brand portfolio covering lifejackets, liferafts, fire equipment, and pyrotechnics. Comparable to Ocean Safety in the breadth of one-stop marine safety offerings, particularly for the leisure and small commercial segments.
• Crewsaver: UK-based marine safety equipment manufacturer producing liferafts, lifejackets, and survival products for commercial, leisure, and military markets. Head-to-head competitor in the UK domestic market; notably where Ocean Safety's new Technical Manager Jamie Gunton previously served as Engineering Manager.
• Spinlock: UK marine safety and deck hardware manufacturer best known for lifejackets, harnesses, and deckware. Both direct competitor in lifejackets and an existing supplier to Ocean Safety (e.g., DURO SOLAS+ 275N), making it a two-sided peer in Ocean Safety's portfolio.
• Ocean Signal: UK manufacturer of EPIRBs, PLBs, and MOB devices (including the award-winning RescueME PLB3 and MOB1). Functions as both a core supplier to Ocean Safety and a competing brand in personal locator and distress signalling categories, making it an adjacent competitor.
• Viking Life-Saving Equipment: Danish-headquartered global manufacturer of marine life-saving appliances including liferafts, lifejackets, immersion suits, and evacuation systems. Directly comparable to Ocean Safety across the commercial and offshore vessel safety category with full SOLAS/MED coverage.
• Mustang Survival: North American manufacturer of flotation and survival equipment for marine, military, and first responder markets. Comparable product overlap in lifejackets, immersion suits, and MOB gear; also a prior employer of Ocean Safety's Technical Manager.
• Revere Survival: Sister brand under Alliance Marine focused on lifejackets and survival products. Shares Product Category Manager oversight with Ocean Safety, indicating highly overlapping product development and category positioning within the same parent group.
• Typhoon International: Alliance Marine sister brand specialising in watersports and marine safety equipment including lifejackets and drysuits. Most directly comparable UK-based lifejacket competitor sharing product development resources and parent ownership.
• Survitec Group: One of the world's largest marine and offshore safety equipment providers offering liferafts, lifejackets, survival suits, and global servicing. Most direct competitor to Ocean Safety in the commercial and offshore marine safety segment, with comparable SOLAS/MED product breadth and global service network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oceansafety
• Facebookfacebook.com/OceanSafetyLtd
• LinkedInlinkedin.com/company/ocean-safety

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Safety