BBright
- Company typePrivate
- Founded2021
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
BBright firmographics
Firmographics- Name
- BBright
- Website
- https://bbright.lt
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BBright industry classification
Industry- Product category
- Adaptive Learning Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE)
- akta.pro secondary industries
- Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG), Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE)
Keywords
Where BBright is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
BBright business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- EdTech Platform Licensing: BBright EdTech generates revenue through licensing its Elicėjus adaptive math platform to schools and educational institutions. The platform is designed for K-12 mathematics education with curriculum-aligned content.
- Broadcast Technology Solutions: BBright (broadcast technology) provides Ultra HD contribution and interoperability solutions for the media/broadcast industry, likely through enterprise licensing or service contracts.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
BBright product offering
Product offeringCore offering
BBright develops and licenses the Elicėjus adaptive math learning platform to schools and educational institutions. Built on Item Response Theory (IRT), the platform maps each student's knowledge state, identifies gaps accumulated over years, and adjusts difficulty in real time. The offering includes 600+ lessons, 1000+ video snippets, and 12,000+ regenerating exercises aligned to the Lithuanian curriculum, with stated intent to transfer to other markets.
Product overview
BBright offers a single unified EdTech product called Elicėjus — an adaptive mathematics learning platform. The platform uses Item Response Theory (IRT) to assess student knowledge states, identify knowledge gaps, and adjust content difficulty in real time. The platform includes 600+ lessons, 1000+ video snippets, and 12,000+ unique regenerating exercises covering topics aligned to the Lithuanian mathematics curriculum. The company targets educational institutions and students in Lithuania with plans to expand globally.
Differentiator
Problem solved
Functional benefit
Brands
- Elicėjus: Adaptive math learning platform built on Item Response Theory (IRT) that identifies student knowledge gaps and adjusts difficulty in real time. Designed for the Lithuanian curriculum and serves students and teachers.
Products and services
- Elicėjus Adaptive math learning platform that maps each student's knowledge state, identifies knowledge gaps, and adjusts difficulty in real time. Built on Item Response Theory (IRT) for the Lithuanian curriculum, with 600+ lessons, 1000+ video snippets, and 12,000+ regenerating exercises. Designed for K-12 students, teachers, and schools, with intended transferability to other markets.
Quantifiable outcome
- Proven across 40,000+ students
- +1 more outcomes
Companies that use BBright
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
BBright technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BBright partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlobalMcoreBBright and GlobalM conducted a successful technical trial validating Ultra HD interoperability across the contribution chain in the cloud. The trial achieved bit rates above 100 Megabits per second, demonstrating that IP-native, cloud-based workflows can match or exceed traditional satellite links in quality, latency, and flexibility for Ultra HD live sports coverage.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BBright competitors and assessment
Company assessmentDirect peers
- Smartick: Smartick is an AI-driven adaptive math method for children, sold both consumer-direct and to schools; comparable to Elicėjus as a personalized daily math practice product using adaptive AI.
- DreamBox Learning: DreamBox is an adaptive K-8 math platform that uses intelligent adaptive technology to personalize instruction and close learning gaps — directly comparable to BBright's Elicėjus in product function, target customer (schools/districts), and adaptive methodology.
- Knowre: Knowre offers an adaptive K-12 math platform with personalized learning pathways and gap-identification similar to Elicėjus, sold to schools and districts — a focused competitor in the same niche.
- ST Math (MIND Research): ST Math is a visual instructional K-6 math program built on neuroscience research and used widely in U.S. schools; comparable as a school-purchased adaptive/supplemental math solution competing for similar per-pupil math budgets.
- Mathletics (3P Learning): Mathletics is a global K-12 math platform with curriculum-aligned content, used by schools worldwide — a relevant peer for BBright's school-licensed, curriculum-aligned adaptive math model.
Broad incumbents
- IXL Learning: IXL is a large established EdTech incumbent offering adaptive math (and other subjects) to K-12 students; it competes for the same school and district budgets that BBright targets, with a far broader subject portfolio and global footprint.
- DragonBox (Kahoot!): DragonBox is a math game-based learning product owned by Kahoot! and is part of a broader K-12 portfolio that schools can license; comparable as a school/district-licensed math learning solution competing for similar budgets.
Emerging players
- Mathspace: Mathspace is an adaptive math program with step-by-step guided solutions, sold to schools; comparable to BBright as a school-licensed adaptive math platform, though primarily operating in Australia/US rather than Europe.
- Squirrel AI: Squirrel AI is a large-scale adaptive AI tutoring platform widely deployed in China and expanding globally; uses Bayesian/IRT-style diagnostics to personalize K-12 math learning — directly comparable to Elicėjus's adaptive methodology at much greater scale.
Regional players
- Whizz Education: Whizz Education provides the Math Tutor and other adaptive math products primarily to schools outside Europe/North America (notably the Middle East and emerging markets); relevant to BBright as a school-licensed adaptive math platform exploring international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
BBright social profiles
Digital presenceBBright financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBright leadership team
Management profileNumber of profiles
Profiles1 record
BBright funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBright M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBright
What does BBright do?
BBright develops and licenses the Elicėjus adaptive math learning platform to schools and educational institutions. Built on Item Response Theory (IRT), the platform maps each student's knowledge state, identifies gaps accumulated over years, and adjusts difficulty in real time. The offering includes 600+ lessons, 1000+ video snippets, and 12,000+ regenerating exercises aligned to the Lithuanian curriculum, with stated intent to transfer to other markets.
Is BBright a public or private company?
BBright is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BBright founded?
BBright was founded in 2021. It employs 11 to 50 people.
Where is BBright based?
BBright is headquartered in Vilnius, Lithuania, in the Europe region.
How does BBright make money?
Two revenue lines are on record. EdTech Platform Licensing is the primary driver. The others are broadcast Technology Solutions.
Who are BBright's main competitors?
Direct peers on record are Smartick, DreamBox Learning, Knowre, ST Math (MIND Research) and Mathletics (3P Learning). Broad incumbents are IXL Learning and DragonBox (Kahoot!). Emerging players are Mathspace and Squirrel AI. Whizz Education is listed as a regional player.
Does BBright have an API?
No public API is recorded for BBright.
What industry is BBright in?
BBright's product category is Adaptive Learning Software. Its primary akta.pro industry code is EDAJAMAE, Adaptive Learning & Personalized Instruction Software, with a secondary code of EDAFAFAG, Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights). Its NAICS code is 611710 and its SIC code is 8200.