P1 Learning
P1 Learning is a video eLearning company providing subscription-based sales, leadership, and compliance training content primarily to U.S. media and broadcast companies, complemented by live events, custom curriculum, and the Ten-Minute Trainer Network microlearning community.
- Company typePrivate
- Founded2007
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What P1 Learning does
P1 Learning is a video eLearning company providing real-world training content primarily to U.S. media and broadcast companies, with deep specialization in sales, leadership, and compliance training for broadcast sales teams. The company operates a subscription-based online training platform covering sales, management, customer service, business skills, branding, marketing, and compliance, supplemented by the Ten-Minute Trainer Network (TMTN) microlearning community, the Speed & Swagger weekly vodcast, and the P1 Plus entry-level sales program that onboards new broadcast sellers in approximately seven weeks. The platform delivers video-based curriculum with progress tracking, usage reporting, and fully customizable content for enterprise clients, and the company offers multi-modal delivery (online, live, on-demand), live keynote sessions, an annual Rising Above virtual summit, and custom video production services through its Mid America Productions subsidiary.
The company is incorporated in Kansas as P1 Sales Systems, LLC, is 100% employee owned, and is led by founder Chris Lytle and CEO Speed Marriott. It is a small operation of 1-10 employees, with a sales-led go-to-market motion that includes direct enterprise sales, a free 7-day demo, and event-driven demand generation through the Rising Above summit and industry association partnerships (notably NASBA, the National Alliance of State Broadcasters Associations). Revenue mechanics are a mix of recurring subscription fees for the online training platform and professional services revenue from custom curriculum development, live training, and video production, with annual billing and quote-based pricing that is not publicly disclosed.
Strategically, P1 Learning is pursuing a content-and-community moat in a niche vertical, leveraging founder credibility (the mission statement has been carried for 42 years), deep industry specialization in broadcast/media sales, and a partnership-driven distribution model. The company is currently extending into digital sales training through its September 2025 Jacobs Media partnership, and is investing in event-based community engagement (Rising Above) and a growing video content library (200+ episodes, 14,000+ views, 5,500+ hours watch time). No external funding has been disclosed and the company operates as a capital-constrained, employee-owned entity focused on a mature and slowly contracting addressable market.
P1 Learning firmographics
Firmographics- Name
- P1 Learning
- Legal name
- P1 Sales Systems, LLC
- Website
- https://p1learning.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- P1 Learning is a video eLearning company providing subscription-based sales, leadership, and compliance training content primarily to U.S. media and broadcast companies, complemented by live events, custom curriculum, and the Ten-Minute Trainer Network microlearning community.
- Ownership category
- akta.pro rank
P1 Learning industry classification
Industry- Product category
- Corporate eLearning and Training Software
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where P1 Learning is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
P1 Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Training Services: The company operates a subscription-based online training service where companies pay for access to P1 Learning's course library and platform. Subscribers receive access to courses, student and leader materials, online tests, and usage reports. New content is added throughout the subscription term.
- Custom Training Development: P1 Learning designs custom development plans and curriculum for clients, including course content and coaching touch points. This professional services component involves collaborative design around the client's team, tone, and timeline.
- Live Training and Keynote Sessions: The company provides live training events including the annual Rising Above summit and keynote sessions for organizations seeking in-person or virtual instructor-led development.
- Video Production Services: Through Mid America Productions, P1 Learning offers video production services for organizations needing custom video content for training or marketing purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based training platform with tiered access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
P1 Learning product offering
Product offeringCore offering
P1 Learning provides a video-based online training platform delivering curriculum-based employee development courses in sales, management, customer service, business skills, branding, marketing, and compliance. The company sells subscriptions to media and broadcast companies for access to its course library, student and leader materials, online tests, and usage reports, complemented by custom curriculum development, live keynote sessions, and video production services.
Product overview
P1 Learning is a video eLearning company offering real-world training solutions through a modular platform architecture. The core offering is the P1 Learning Content online training platform, which provides video-based courses in sales, management, customer service, business skills, branding, marketing, and compliance with tracking and reporting capabilities. This is supplemented by the Ten-Minute Trainer Network (TMTN), a microlearning resource platform featuring the Speed & Swagger vodcast series. Seller onboarding is addressed through specialized programs including Media Sales Onboarding, Business Sales Onboarding, and the P1 Plus entry-level sales program. Live training options include Keynote Sessions and the annual Rising Above virtual summit. Video production services are delivered through Mid America Productions subsidiary. All offerings can be delivered online, live, or on-demand, with fully customizable curriculum options for enterprise clients.
Differentiator
Problem solved
Functional benefit
Products and services
- P1 Learning Online Training Platform Subscription-based video eLearning platform delivering curriculum-based courses in sales, management, customer service, business skills, branding, marketing, and compliance. Includes student and leader materials, online tests, usage reports, and customizable content for enterprise clients.
- Ten-Minute Trainer Network (TMTN) Microlearning content network providing short video training episodes, alumni resources, and a community for media sales professionals. Includes access to the Speed & Swagger vodcast series and ongoing professional development materials.
- Media Sales Onboarding Seller onboarding program designed for media and broadcast sales teams, helping new hires develop foundational sales skills specific to the broadcast industry.
- Business Sales Onboarding (Sales Foundations) Sales foundations program covering entry-level sales training for business environments, part of the broader seller onboarding suite for non-broadcast industries.
- Keynote Sessions (Live Training) Live training sessions delivered as keynote presentations for conferences and corporate events, providing in-person or virtual instructor-led training.
- Video Production Services Custom video production services for training and marketing content, delivered through Mid America Productions, enabling organizations to create branded training videos.
- P1 Plus
- Rising Above Virtual Summit
Companies that use P1 Learning
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
P1 Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
P1 Learning partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Jacobs MediacoreJacobs Media brings expertise in digital sales training to the Ten-Minute Trainer Network. Chris Brunt from Jacobs Media contributes digital sales knowledge to advance digital revenue training for broadcast and media companies. The partnership addresses the evolving media landscape including AI and digital disruption.
- National Alliance of State Broadcasters Associations (NASBA)coreNASBA partnered with P1 Learning and Swagger Institute to deliver the Rising Above virtual sales and management training summit. The partnership leverages NASBA's network of state broadcaster associations to reach media companies across the United States.
- Ten-Minute Trainer Network (TMTN)coreThe Ten-Minute Trainer Network is a related platform and partner providing microlearning content and a community for media sales professionals. P1 Learning content is distributed through TMTN, and the network serves as a continuous learning resource for P1 Plus alumni. The partnership includes the Speed & Swagger vodcast series featuring industry experts.
- Mid America ProductionssupportingMid America Productions is referenced under P1 Learning's video production services, providing custom video content creation capabilities for clients needing video-based training or marketing materials.
- Swagger Institute / Derron SteenbergencoreDerron Steenbergen (Swagger Institute) co-hosts the Speed & Swagger vodcast series with Speed Marriott and is a key contributor to P1 Learning content. The partnership also produced the Rising Above virtual summit, a flagship industry training event.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
P1 Learning competitors and assessment
Company assessmentBroad incumbents
- Skillsoft: Enterprise learning platform providing compliance, leadership, and business skills training content with reporting and a large content catalog. Comparable as a subscription-based eLearning platform serving corporate L&D, but with much broader (less vertical-specific) content.
- Dale Carnegie Training: Globally established corporate training franchise spanning sales, leadership, communication, and professional development. A broader incumbent that overlaps with P1 Learning in leadership and sales courses but is far more generalist in its offerings.
- LinkedIn Learning (Microsoft): Mass-market online learning library sold via LinkedIn Premium subscription and enterprise licenses. Overlaps with P1 Learning's video-based sales/business skills content but lacks vertical specialization in broadcast sales.
Emerging players
- Lessonly (by Seismic): Sales enablement and training platform with interactive lessons, role-play, and coaching tools integrated into Seismic's sales enablement suite. Comparable in providing video-based sales training and tracking integrated with enterprise workflows.
- ExecOnline: Online executive education platform partnering with top business schools to deliver leadership and management development programs to enterprises. Comparable as a digitally delivered B2B leadership/professional development offering.
Direct peers
- Corporate Visions: B2B sales and marketing training provider delivering research-backed messaging, storytelling, and conversation skills training. Comparable as an enterprise sales capability development platform with custom content and measurable outcomes.
- JBarrows Sales Training: Sales training and consulting firm offering virtual and in-person sales training, outbound programs, and sales management coaching. Closely comparable in modality (video + live) and sales-onboarding positioning.
- Sandler Training: Global sales training franchise offering structured sales methodology curricula and ongoing coaching. Directly comparable as a B2B sales training provider targeting enterprise sales teams, though P1 Learning is more vertically specialized in media/broadcast.
- Richardson Sales Performance: Sales training and performance improvement provider delivering consultative sales training programs to large enterprises. Comparable in offering customizable curriculum, blended delivery, and sales-specific training content.
- RAIN Group: B2B sales training and consulting firm offering customized training programs in consultative selling, sales coaching, and sales management. Similar business model and target buyer (sales leaders and L&D) as P1 Learning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
P1 Learning social profiles
Digital presenceP1 Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
P1 Learning leadership team
Management profileNumber of profiles
Profiles6 records
P1 Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P1 Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P1 Learning
What does P1 Learning do?
P1 Learning provides a video-based online training platform delivering curriculum-based employee development courses in sales, management, customer service, business skills, branding, marketing, and compliance. The company sells subscriptions to media and broadcast companies for access to its course library, student and leader materials, online tests, and usage reports, complemented by custom curriculum development, live keynote sessions, and video production services.
Is P1 Learning a public or private company?
P1 Learning is a private company. It is classified as management employee owned and is currently operating.
When was P1 Learning founded?
P1 Learning was founded in 2007. It employs 1 to 10 people.
Where is P1 Learning based?
P1 Learning is headquartered in Kansas City, United States, in the North America region.
How does P1 Learning make money?
Four revenue lines are on record. Subscription Training Services are the primary driver. The others are custom Training Development, live Training and Keynote Sessions and video Production Services.
Who are P1 Learning's main competitors?
Broad incumbents on record are Skillsoft, Dale Carnegie Training and LinkedIn Learning (Microsoft). Emerging players are Lessonly (by Seismic) and ExecOnline. Direct peers are Corporate Visions, JBarrows Sales Training, Sandler Training, Richardson Sales Performance and RAIN Group.
Does P1 Learning have an API?
No public API is recorded for P1 Learning.
What industry is P1 Learning in?
P1 Learning's product category is Corporate eLearning and Training Software. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.